MasterPlan
MasterPlan is an Australian town planning consultancy serving government and private-sector clients across all states and territories, delivering statutory planning, development advisory, master planning, and policy services from offices in Adelaide and Darwin.
- Company typePrivate
- Founded1977
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MasterPlan does
MasterPlan is an Australian town and country planning consultancy headquartered in Adelaide, South Australia, with a secondary office in Parap (Darwin), Northern Territory. Founded in 1977 by the late Commissioner Brian Turner and originally operating as Bone and Tonkin Planners before being rebranded to MasterPlan in the late 1990s, the firm has accumulated 48–49 years of continuous practice and reports 22,597 completed projects. It serves government agencies and private-sector developers across all Australian states and territories (SA, NT, QLD, WA, NSW, TAS, VIC).
The firm delivers a structured suite of six integrated service pillars: Statutory & Land Use Planning; Social & Community Planning; Development Advisory & Feasibility; Licensing & Permits; Master Planning; and Strategic/Policy Planning. These are supported by specialised expertise including environmental impact assessment, heritage assessment, landscape design, Crime Prevention Through Environmental Design (CPTED), grant funding applications, and project management. The underlying technology is professional rather than digital — the core methodology centres on planning analysis, development assessment, regulatory compliance, stakeholder engagement, and a documented five-stage delivery model (Briefing, Research, Concept Development, Implementation, Monitoring). No proprietary software platform, AI/ML tooling, or technology product is disclosed.
MasterPlan operates as a privately held professional services firm generating revenue through project-based consultancy fees on a quote-based model, with no publicly disclosed pricing. Its go-to-market is enterprise field sales: direct engagement with government and private clients, supported by client referrals and a professional website presence rather than paid digital marketing. The firm is independently owned with no parent, holding company, or institutional investor disclosed, and is led by Managing Director Greg Vincent and Director Michael Richardson.
MasterPlan firmographics
Firmographics- Name
- MasterPlan
- Legal name
- MasterPlan
- Website
- https://masterplan.com.au
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MasterPlan is an Australian town planning consultancy serving government and private-sector clients across all states and territories, delivering statutory planning, development advisory, master planning, and policy services from offices in Adelaide and Darwin.
- Ownership category
- akta.pro rank
MasterPlan industry classification
Industry- Product category
- Town Planning Consultancy
- NAICS
- Specialized Design Services (5414), Landscape Architectural Services (54132)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industries
- Regional & Land Use Planning (BPAHAKAE), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)
Keywords
Where MasterPlan is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
MasterPlan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Planning Consultancy Services: MasterPlan generates revenue through professional planning consultancy fees, including statutory planning applications, development advisory services, master planning, policy formulation, and project management. Revenue is earned through project-based engagements with government and private sector clients across Australia.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MasterPlan product offering
Product offeringCore offering
MasterPlan is a professional town and country planning consultancy that delivers end-to-end planning services from concept to approval. The firm offers six integrated service pillars — Statutory & Land Use Planning, Social & Community Planning, Development Advisory & Feasibility, Licensing & Permits, Master Planning, and Strategic/Policy Planning — supplemented by specialised expertise in environmental assessment, heritage, landscape design, and project management. Services are delivered on a project-fee basis to government and private sector clients across all Australian states and territories.
Product overview
MasterPlan is a town and country planning consultancy offering a unified suite of professional planning services. The core offering consists of six integrated service pillars: Statutory & Land Use Planning, Social & Community Planning, Development Advisory & Feasibility, Licensing & Permits, Master Planning, and Strategic/Policy Planning. These services are supported by specialised expertise in environmental assessment, heritage, landscape design, graphic production, and project management. The company guides clients through the entire development planning process from concept to approval, serving government and private clients across all Australian states and territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Statutory & Land Use Planning
Quantifiable outcome
- 22,597 completed projects
- +1 more outcomes
Companies that use MasterPlan
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
MasterPlan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MasterPlan partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
MasterPlan competitors and assessment
Company assessmentDirect peers
- Tract Consultants: Australian town planning, urban design, and landscape architecture consultancy serving government and private developers. Direct competitor in statutory planning and master planning across Australian jurisdictions.
- SGS Economics and Planning: Independent Australian economics and town planning consultancy providing statutory planning, social planning, and economic advisory. Closely comparable independent positioning and multi-state Australian coverage.
- Urbis: Australian urban planning and advisory consultancy offering statutory planning, urban design, economics, and social advisory services to government and private clients. Most direct comparable in scale and service mix to MasterPlan.
- Place Design Group: Australian town planning, urban design, and landscape architecture practice. Overlaps with MasterPlan on master planning, statutory planning, and landscape design service lines.
- Mecone: Australian planning, environment, and property economics consultancy. Comparable mid-sized firm offering statutory planning, feasibility, and policy services to government and private clients.
- Ethos Urban: Australian urban planning, design, and policy consultancy serving government and private developers across planning, place-making, and strategic advisory — directly comparable to MasterPlan's six-pillar offering.
Broad incumbents
- Cardno (now part of Stantec): International consulting firm with Australian planning, environmental, and development advisory services. Broader incumbent competing on integrated planning and infrastructure projects.
- AECOM: Global infrastructure consulting firm with a significant Australian planning and urban design practice. Competes for large-scale statutory planning, infrastructure, and master planning commissions.
- GHD: Global engineering, architecture, and planning consultancy with a substantial Australian urban planning practice. Competes with MasterPlan on larger government and developer planning mandates while offering broader technical services.
- WSP: Global professional services consultancy with an Australian planning, urban design, and development advisory practice. Competes with MasterPlan on larger government and infrastructure-related planning projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MasterPlan social profiles
Digital presenceMasterPlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
MasterPlan leadership team
Management profileNumber of profiles
Profiles2 records
MasterPlan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MasterPlan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MasterPlan
What does MasterPlan do?
MasterPlan is a professional town and country planning consultancy that delivers end-to-end planning services from concept to approval. The firm offers six integrated service pillars — Statutory & Land Use Planning, Social & Community Planning, Development Advisory & Feasibility, Licensing & Permits, Master Planning, and Strategic/Policy Planning — supplemented by specialised expertise in environmental assessment, heritage, landscape design, and project management. Services are delivered on a project-fee basis to government and private sector clients across all Australian states and territories.
Is MasterPlan a public or private company?
MasterPlan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MasterPlan founded?
MasterPlan was founded in 1977. It employs 11 to 50 people.
Where is MasterPlan based?
MasterPlan is headquartered in Adelaide, Australia, in the Oceania region.
How does MasterPlan make money?
One revenue line is on record: planning Consultancy Services.
Who are MasterPlan's main competitors?
Direct peers on record are Tract Consultants, SGS Economics and Planning, Urbis, Place Design Group, Mecone and Ethos Urban. Broad incumbents are Cardno (now part of Stantec), AECOM, GHD and WSP.
Does MasterPlan have an API?
No public API is recorded for MasterPlan.
What industry is MasterPlan in?
MasterPlan's product category is Town Planning Consultancy. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAHAKAE, Regional & Land Use Planning. Its NAICS code is 5414 and its SIC code is 6552.