What Holt Ag Solutions does

Holt Ag Solutions is a private agricultural equipment dealership operating 13 retail locations across Northern California and Oregon, serving as an authorized dealer for premium OEMs including AGCO (Fendt, Massey Ferguson, Challenger), CLAAS (LEXION combines, Jaguar forage harvesters, balers), Kubota, and Polaris. The company sells new and used farm equipment spanning compact tractors (starting around $19,200) to high-horsepower tractors (up to $337,928 for a Fendt 728G7), along with combines, hay equipment, sprayers, tillage implements, and a broad range of attachments. Its customer base spans hobby farmers and homeowners through large-scale agricultural operations, with explicit segmentation across orchard/vineyard/specialty crop, livestock/ranching, property maintenance, and landscaping applications.

The company distributes OEM-provided digital farming platforms — FendtConnect, Fuse, CLAAS Connect, and PTX Trimble — offering telematics, fleet management, guidance control, and precision agriculture capabilities. Service operations include planned maintenance programs (AGCO Protection, Gold Star Warranty, Kubota Orange Protection), equipment repair, undercarriage work, custom fabrication, and certified rebuilds. Revenue is generated through one-time equipment and parts sales, professional service contracts, financing arrangements (including 0% APR promotional offers up to 96 months), and equipment rentals. The go-to-market combines field sales, inside phone sales, physical retail showrooms, and an e-commerce website.

Holt Ag Solutions operates as part of HOC Holdings, a California-diversified corporate family that also includes Holt of California (construction/industrial equipment) and SITECH West (precision farming technology solutions). The HOC Holdings structure enables cross-vertical customer relationships and shared back-office capabilities, though specific inter-entity financial flows are not disclosed. The company employs 51-100 staff and is actively hiring, with marketing, HR, and legal functions centralized at the broader HOC Holdings level.

Name

Holt Ag Solutions

Legal name

HOC Holdings

Website

https://holtags.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Holt Ag Solutions is a private agricultural equipment dealership operating 13 locations across Northern California and Oregon, selling new and used farm equipment from AGCO, CLAAS, Kubota, and Polaris brands, complemented by parts, service, financing, and precision agriculture technology for hobby farmers through large-scale agricultural operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Salida

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: New and used agricultural equipment sales including tractors, combines, sprayers, hay equipment, and attachments. Sales of major brands including Fendt, Massey Ferguson, CLAAS, Kubota, and Challenger.
2. Parts Sales: Replacement parts for all equipment sold, including new parts, used parts, and obsolete parts. Parts available for immediate availability and special orders.
3. Service and Maintenance: Equipment repair, planned maintenance, inspections, undercarriage work, custom fabrication, and certified rebuilds. Services include AGCO Protection, Gold Star Warranty, and Kubota Orange Protection maintenance plans.
4. Equipment Financing: Financing solutions including 0% APR promotional offers up to 96 months, credit applications, and payment calculators to help customers purchase equipment.
5. Equipment Rentals: Rental options for equipment including harvest rentals mentioned in customer testimonials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Holt Ag Solutions is a multi-line agricultural equipment dealership selling new and used farm machinery (compact, mid-range, high-horsepower, and track tractors, combines, hay equipment, sprayers, tillage, and attachments) from manufacturers including AGCO/Fendt, Massey Ferguson, CLAAS, Kubota, and Polaris. The company provides aftermarket parts, planned maintenance, equipment repair, certified rebuilds, custom fabrication, and undercarriage services, complemented by equipment financing, rentals, and OEM precision-agriculture platforms (FendtConnect, FUSE, CLAAS Connect, PTX Trimble). Operations span 13 retail locations across Northern California and Oregon.

Product overview

Holt Ag Solutions is an agricultural equipment dealer serving California and Oregon, offering a comprehensive portfolio of new and used farm equipment, parts, service, and precision agriculture technology. The core offering includes equipment across all power classes: compact tractors, mid-range tractors, high horsepower tractors, and track tractors, complemented by specialized equipment such as combines, hay equipment, and sprayers. A full range of attachments and implements (backhoes, tillage equipment, mowers, rakes, spreaders) extends equipment versatility. The company represents major manufacturers including Fendt, Massey Ferguson, CLAAS, Kubota, AGCO, and Polaris. Holt Ag Solutions also provides digital technology solutions including FendtConnect, FUSE, CLAAS Connect, and PTX Trimble for precision agriculture applications. Service offerings encompass parts, planned maintenance, equipment repairs, inspections, undercarriage work, custom fabrication, and certified rebuilds.

Differentiator

Problem solved

Functional benefit

Products and services

• Compact Tractors Compact tractors designed for homeowners, independent farmers, and small-to-large agricultural operations; capable of high productivity in property maintenance, landscaping, and small-scale farming applications. Models include Massey Ferguson GC1723E and Kubota L2501HST.
• Mid-Range Tractors Mid-range agricultural tractors suitable for medium-scale farming operations requiring more power and versatility than compact models.
• High Horse Power Tractors High horsepower tractors for large-scale agricultural operations requiring maximum power for heavy-duty field work. Includes Fendt 716G6 ($225,000), Fendt 728G7 ($337,928), and Fendt 942G7.
• Track Tractors Track tractors featuring rubber track systems for reduced soil compaction and improved traction in challenging field conditions.
• Combines Combine harvesters that combine the processes of harvesting, threshing, and cleaning grain, reducing labor to take crops from field to market. Capable of harvesting wheat, corn, rice, oats, soybeans, and barley, including CLAAS LEXION combines.
• Hay Equipment Hay making equipment including balers, windrowers, tedders, and related implements for cutting, drying, and baling hay crops. Includes CLAAS baler lines and CLAAS Jaguar forage harvesters in Oregon locations.
• Sprayers Agricultural sprayers for applying fertilizers, pesticides, and herbicides to crops. Includes Turbomist brand sprayers, pull-type sprayers, and Guardian Ag GT-25 ($35,000).
• Tillage Equipment Tillage implements including rotary tillers, box scrapers, and grading scrapers for soil preparation and land management.
• Attachments & Implements Full range of tractor attachments and implements including backhoes, brush cutters, mowers, shredders, post hole diggers, rakes, rear blades, spreaders, hitches, orchard/vineyard-specific attachments, hay implements, sprayers, and headers.
• Used Equipment Pre-owned agricultural equipment including used tractors, combines, hay equipment, sprayers, and tillage equipment from various manufacturers such as Fendt, Kubota, Challenger, CLAAS, John Deere, Great Plains, MacDon, and New Holland.
• Parts and Service Aftermarket parts (new, used, and obsolete for all equipment sold), planned maintenance, equipment repair, inspections, undercarriage work, custom fabrication, and certified rebuilds. Maintenance plans include AGCO Protection, Gold Star Warranty, and Kubota Orange Protection.
• Equipment Financing Financing solutions including credit applications, a financing calculator, and promotional offers such as 0% APR up to 96 months to help customers purchase equipment.
• Polaris Powersports Vehicles Powersports vehicles offered through the Holt Powersports website (holtpowersports.com), including utility vehicles distributed as part of the dealer lineup.
• FendtConnect Fendt's proprietary digital farming platform offered through Holt Ag Solutions for fleet management, telematics, and precision agriculture applications.
• FUSE Precision Agriculture Platform AGCO's digital farming platform providing precision agriculture tools, data management, and equipment connectivity.
• CLAAS Connect CLAAS's digital platform for equipment management, fleet tracking, and precision farming applications.
• PTX Trimble Precision Agriculture Technology Trimble precision agriculture technology for guidance control, application control, display systems, and steering systems, with promotional 0%/24 or 36 months financing specials.

Quantifiable outcome

• Reduces costly field breakdowns through quality equipment and ongoing maintenance
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• AGCO CorporationcoreChannel Partner/ Reseller/ DistributorHolt Ag Solutions is a primary dealer for AGCO's full line of Fendt and Massey Ferguson products. AGCO is the parent company relationship providing equipment inventory, brand support, and marketing for these premium agricultural equipment lines.
• CLAAScoreChannel Partner/ Reseller/ DistributorHolt Ag Solutions offers CLAAS LEXION Combines, CLAAS Jaguar forage harvesters, and all CLAAS baler lines. In Oregon locations, they also offer CLAAS Jaguar forage harvesters and CLAAS baler lines.
• KubotamajorChannel Partner/ Reseller/ DistributorHolt Ag Solutions serves as Kubota dealer for tractors and utility vehicles at their Willows, Woodland, and Yuba City locations in Northern California.
• PolarissupportingChannel Partner/ Reseller/ DistributorHolt Ag Solutions offers Polaris powersports vehicles through holtpowersports.com website.
• Trimble (PTX)supportingTechnology or IntegrationHolt Ag Solutions offers PTX Trimble precision agriculture technology including guidance control, display systems, and steering systems. Financing specials available for PTX Trimble products.
• SITECH WestsupportingStrategic or Co-development PartnerPart of the Holt Family of Companies along with Holt Ag Solutions and Holt of California. Provides technology and precision farming solutions.
• Holt of CaliforniasupportingStrategic or Co-development PartnerPart of the Holt Family of Companies providing construction and industrial equipment alongside Holt Ag Solutions' agricultural focus.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Stotz Equipment: Multi-state John Deere agricultural equipment dealership operating across the western US, including Arizona, California, Idaho, New Mexico, Utah, and Wyoming. Direct competitor for similar grower customers across overlapping western geographies.
• RDO Equipment Co. Large multi-state agricultural and construction equipment dealer headquartered in the western US. Highly comparable as a multi-brand ag-equipment dealership with extensive parts and service operations across the same territory type as Holt Ag Solutions.
• Coastline Equipment: California-based John Deere agricultural and construction equipment dealer. Direct competitor for ag equipment customers in the same California territory with comparable full-line new equipment, parts, and service offerings.
• Papé Group: Pacific Northwest equipment dealer group with agricultural, construction, forestry, and material handling divisions. Comparable multi-line dealership with parts, service, and rental operations across overlapping Pacific Northwest geography.
• Butler Machinery: Regional ag and construction equipment dealer operating across the northern plains states with full parts and service support. Comparable multi-line dealership serving large-scale agricultural operations with similar OEM-brand independent dealer economics.
• Valley Truck & Tractor Co. John Deere agricultural equipment dealer headquartered in California's Central Valley. Direct competitor for row-crop and specialty-crop equipment sales in overlapping Northern California agricultural territory.
• Belkorp Ag: John Deere agricultural equipment dealer serving California's Central Valley and surrounding agricultural regions. Head-to-head competitor for large-acre row crop and orchard customers in Northern California.

Regional players

• Quinn Company: California-based Caterpillar construction and allied equipment dealer with overlapping territory and customer relationships. Comparable dealer business model in the same regional footprint, though primarily construction-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HoltAgSolutions
• LinkedInlinkedin.com/company/holt-ag-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holt Ag Solutions