Todd Duncan

What Todd Duncan does

Todd Duncan Group, LLC (operating as The High Trust Company) is a privately held, founder-led coaching, training, and events business headquartered in Las Vegas, Nevada, with 11-50 employees. The company sells the proprietary "High Trust Selling" methodology — a relationship-based sales framework — to individual loan originators, mortgage professionals, real estate agents, and corporate sales teams. Core delivery mechanisms include Todd Duncan University (an online learning platform hosted on Thinkific at $49.95/month with hundreds of video courses across Sales, Time, Leadership, Life, and Operations Mastery), Trust Sells Nation ($97/month recurring subscription with twice-monthly live training), and the High Trust Sales Academy, an annual 4-day in-person training capped at 250 mortgage professionals. Supporting the methodology are 17 authored books including two New York Times bestsellers (Time Traps and High Trust Selling), the Where SUCCESS Happens podcast, and a suite of free lead-generation tools (Wealth Calculator, High Trust Interview Guide, TALK Less SELL More playbook).

The business operates on a hybrid revenue model combining subscription recurring memberships, live event ticket revenue, individual course and book sales through Amazon, and custom-priced corporate speaking and training engagements sourced through direct outreach. Distribution is multi-channel: organic content marketing (blog, YouTube, podcast, weekly email newsletter), social media across Facebook, Instagram, Twitter, and LinkedIn, and a self-serve Thinkific storefront for SMB/individual buyers, alongside a field-sales motion for mid-market and enterprise buyers. The company is entirely bootstrapped and founder-owned (Todd Duncan as Founder and CEO, Deb Duncan as Co-founder) with no institutional investors, no parent company, and no disclosed funding. A 2025 homepage cross-promotion with Fuel Inc (myfuel.io) signals a modest adjacent expansion into broader human performance training.

Name

Todd Duncan

Legal name

Todd Duncan Group, LLC

Website

https://toddduncan.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Todd Duncan Group is a founder-led coaching and training company selling the proprietary High Trust Selling methodology through subscriptions, online courses, an annual in-person event, books, and corporate speaking to mortgage, real estate, and sales professionals.

Ownership category

akta.pro rank

Product category

Sales Coaching and Training

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Sales training programs
• Coaching services
• Online learning courses
• Motivational speaking
• Personal development books

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription Memberships: Monthly subscription programs including Trust Sells Nation ($97/month) providing ongoing live training sessions, Q&A calls, and community access. Todd Duncan University offers unlimited access to video courses for $49.95/month.
2. Live Events and Training: High Trust Sales Academy (HTSA) is a 4-day in-person annual training limited to 250 mortgage professionals. Corporate speaking engagements for team training, sales motivation, and company events.
3. Online Course Sales: Individual course purchases and bundles through the Thinkific platform including Sales Mastery, Time Mastery, Leadership Mastery, Life Mastery, and Implementation Mastery collections.
4. Book Sales and Licensing: Author of 17 books including New York Times bestsellers 'Time Traps' and 'High Trust Selling'. Books sold through Amazon and other retail channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Todd Duncan Group sells coaching, training, and live events built around the proprietary High Trust Selling methodology for sales professionals in mortgage, real estate, and financial services. Core products include a Thinkific-based subscription course library (Todd Duncan University), a $97/month membership community (Trust Sells Nation) with bi-monthly live training, and an annual 4-day in-person event (High Trust Sales Academy). The company also delivers corporate keynote and training engagements and sells 17 books including two NYT bestsellers.

Product overview

Todd Duncan operates as a coaching, training, and events company offering a multi-tiered educational portfolio. The core offering centers on the High Trust Selling Methodology—a relationship-based sales approach. The primary products include Todd Duncan University (an online learning platform with hundreds of video courses via Thinkific covering sales mastery, time mastery, leadership mastery, life mastery, and implementation mastery), Trust Sells Nation ($97/month monthly membership with twice-monthly live training), and High Trust Sales Academy (4-day in-person annual training limited to 250 attendees). Supporting the methodology are numerous free downloadable resources including the High Trust Interview Guide, Wealth Calculator, TALK Less SELL More playbook, The Law of the Broom, The Law of the Hourglass, Design Your Life Assessment, Business Building Diagnostic, and The Circle of Cash Flow. Additionally, Todd Duncan has authored 17 books including New York Times bestsellers High Trust Selling and Time Traps, and produces the Where SUCCESS Happens podcast. The company targets mortgage professionals, real estate agents, and sales professionals seeking to build trust-based businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Todd Duncan University Subscription online learning platform on Thinkific providing hundreds of video courses covering sales, time, leadership, life, and operations mastery, plus membership in the Todd Duncan TODAY private Facebook group and discounts on events.
• Trust Sells Nation $97/month membership community delivering twice-monthly live training sessions with Todd Duncan, Q&A calls, and ongoing relationship-building and sales mastery coaching for high-volume sellers.
• High Trust Sales Academy (HTSA) Annual 4-day in-person intensive training event limited to 250 mortgage professionals, providing a deep-dive into the High Trust Selling methodology.
• Corporate Speaking and Training Engagements Custom-priced keynote and team training engagements delivered by Todd Duncan for corporate sales teams, banks, and financial services organizations covering trust-based selling, leadership, and team culture.
• Where SUCCESS Happens Podcast Weekly podcast featuring interviews with industry leaders such as John C. Maxwell and James Clear, distributed on Apple Podcasts, Spotify, SoundCloud, and Google Podcasts.
• High Trust Selling (Book) New York Times bestselling book presenting the High Trust Selling methodology for making more money in less time with less stress, sold via Amazon and other retail channels.
• Time Traps (Book) New York Times bestselling book offering proven strategies for swamped salespeople to reclaim time and increase productivity, sold via Amazon and other retail channels.
• The 10 Golden Rules of Customer Service (Book) Book on customer service principles featuring the story of the $6,000 egg, sold via Amazon and other retail channels.
• Life on the Wire (Book) Book on avoiding burnout and succeeding in both work and life, sold via Amazon and other retail channels.

Quantifiable outcome

• Hourly rate increases from $32 to $756 in 10 months for loan originators
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• John C. MaxwellminorOthersFeatured guest on the 'Where Success Happens' podcast. John C. Maxwell is an author, speaker, and pastor focusing on leadership. He appeared as a featured industry leader on Todd Duncan's podcast.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jeb Blount: Sales training author and coach (Fanatical Prospecting, Sales EQ) serving B2B sales professionals with books, online courses, and events. Closely comparable in the sales-training-and-books model with subscription/event monetization.
• Keller Williams MAPS Coaching: Coaching division inside the largest U.S. real estate brokerage, offering masterminds, events, and training to KW agents. Comparable in serving real estate professionals through live events and coaching programs, though embedded within a brokerage rather than a standalone brand.
• Mike Ferry: Long-running real estate sales coaching organization offering scripts, training systems, and live events for individual agents and teams. Directly comparable in target buyer (real estate professionals), product format (training systems and live events), and personal-brand-led delivery.
• Tom Ferry: One of the largest real estate coaching and training companies in the U.S., serving agents and brokers with subscriptions, live events, and a personal-brand-led methodology. Highly comparable to Todd Duncan in vertical focus (real estate adjacent) and revenue model (membership + events + courses).
• Grant Cardone: High-profile sales, business, and real estate training brand with online university (Cardone University), books, live events (10X Growth Conference), and subscriptions. Comparable in personal-brand-led sales training with multi-tier membership and live event revenue.

Emerging players

• Hal Elrod (Miracle Morning): Personal development author and coach built around the Miracle Morning book and methodology, with courses, a community, and live events. Comparable as a book-to-coaching funnel with subscription community, though aimed at broader personal development rather than sales specifically.
• Jeremy Miner (7th Level): Sales methodology company built around NEPQ (Neuro-Emotional Persuasion Questioning), training sales professionals through online courses, certifications, and live events. Comparable as a methodology-led, personal-brand-driven sales training business targeting consultants and closers.

Broad incumbents

• Sandler Training: Established global sales training franchise with a structured methodology, certified trainer network, and corporate B2B training programs. Comparable as a sales methodology and training business but operates at much larger scale and through a franchise model.
• Brian Tracy: Long-standing sales and personal development training company offering books, video courses, seminars, and corporate training. Comparable in the books-plus-training-plus-events model but operates at broader scale and across more verticals.
• Tony Robbins: Global personal development, business, and performance coaching brand with seminars, books, and premium masterminds. Comparable in personal-brand-led coaching at scale but far broader in audience (business/life) than Todd Duncan's mortgage/real estate focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/toddstweets
• YouTubeyoutube.com/channel/UCKb-INmGBt9PfUFVzgHf09w
• Facebookfacebook.com/ToddDuncanOfficial
• LinkedInlinkedin.com/company/the-duncan-group
• Instagraminstagram.com/toddduncanofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todd Duncan