Hazel Digital Media

What Hazel Digital Media does

Hazel Digital Media is a privately-held digital marketing and website design agency founded in 2004 and headquartered in Bluffton, South Carolina. Operating as a founder-led partnership, the firm offers a full-service agency model built around custom website design and development, with adjacent capabilities in logo design, search engine optimization, Google Ads management, content marketing and copywriting, marketing strategy and consultation, plus recurring website hosting and maintenance. Its underlying technology stack is conventional and execution-oriented: hand-coded websites using HTML5, CSS3, JavaScript and PHP, frequently deployed on WordPress CMS, with responsive/mobile-first design and SEO best practices integrated from the ground up. The company integrates with mainstream third-party tools including Google Analytics, Mailchimp, Google Maps, CRM platforms and standard e-commerce/payment gateways; there is no proprietary platform, app or public API.

The firm's customer base is concentrated in the Lowcountry region of South Carolina and Georgia, with select engagements in North Carolina and other states, serving SMBs, startups, established businesses pivoting online and a small number of municipal government clients. Revenue mechanics blend project-based one-time fees for design and build work with recurring retainers for hosting, maintenance, SEO and paid search management, supplemented by consulting engagements. Go-to-market is sales-led and consultative, driven by a "Request a Proposal" contact form, an active content blog, local SEO and portfolio-driven inbound, with no reseller or partner channel. The business is bootstrapped with no disclosed funding, no M&A activity and no institutional ownership.

Name

Hazel Digital Media

Legal name

Hazel Digital Media

Website

https://hazeldigitalmedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Hazel Digital Media is a founder-led, Bluffton-based digital marketing agency offering custom website design, logo design, SEO, Google Ads, hosting and content marketing to SMBs, startups and select municipal clients across the southeastern US.

Ownership category

akta.pro rank

Product category

Digital Marketing & Web Design Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Website design services
• Search engine optimization
• Logo design services
• Digital marketing agency
• Google ads management

Headquarters

HQ city

Bluffton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development: Custom website design and development services. Project-based with pricing varies by complexity and scope. Includes e-commerce solutions, corporate sites, and portfolio websites.
2. Website Maintenance & Hosting: Ongoing 24/7 website maintenance and hosting services. Daily, weekly, monthly, or quarterly updates available. Includes security monitoring, backups, and performance optimization.
3. Logo Design: Custom logo design services with discovery phase, concept development, refinement, and final delivery in multiple formats. Project-based pricing.
4. Search Engine Optimization: SEO services including basic SEO best practices and advanced keyword research with monitoring. Both organic long-term and paid short-term approaches offered.
5. Google Ads Management: Google advertising campaign creation and management. Certified Google Partner providing strategy, campaign setup, monitoring and optimization.
6. Marketing Consultation: Consultation services for startups, established businesses, and those pivoting to online strategy. Includes rebranding, web presence optimization, and digital content creation.
7. Content Marketing / Copywriting: Website copywriting services with SEO optimization. Collaborative writing process to capture brand voice. Includes blog content and email content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hazel Digital Media is a digital marketing agency that designs and builds custom websites from scratch (using HTML5, CSS3, JavaScript, PHP, and WordPress) for small and medium businesses, local governments, and select larger enterprises, primarily in the Lowcountry region of South Carolina and Georgia. Its core offering is custom website design and development complemented by logo design, SEO, Google Ads management, copywriting, hosting, maintenance, and marketing consultation. Founded in 2004, the firm delivers projects on a custom-quoted basis and supports clients with ongoing retainers for hosting, maintenance, and digital marketing.

Product overview

Hazel Digital Media is a website design agency offering a comprehensive suite of digital marketing services centered around custom website design and development since 2004. The core offering is custom website design and development, complemented by logo design services, SEO implementation, and Google Ads management. Supporting services include website copywriting, website hosting, website maintenance, marketing consultation, and content marketing strategy. The company serves businesses in the Lowcountry region (Bluffton, Hilton Head Island, Savannah) with a focus on custom-built solutions rather than template-based designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom website design and development services that build websites from scratch for SMBs, local governments, and select larger enterprises, including e-commerce platforms, corporate sites, and creative portfolios, with SEO optimization integrated from the ground up.
• Logo Design Professional custom logo design services including brand consultation, multiple concept development, revisions, and final delivery in multiple formats for digital and print use, targeted at SMBs and startups building brand identity.
• Search Engine Optimization (SEO) Basic and advanced SEO services following a visibility plus credibility equals profitability philosophy, including on-page optimization, local SEO, advanced keyword research, and ongoing monitoring for under-performing or newly developed sites.
• Google Ads Creation & Management Google advertising services delivered as a Certified Google Partner, including keyword research, ad type selection (text, image, video, shopping, app), campaign creation, budget management, and ongoing monitoring and optimization.
• Website Hosting Website hosting services with fast loading, mobile-friendly design, analytics access, and digital marketing integrations for CRM, email, and e-commerce platforms, delivered with 24/7 support.
• Website Maintenance Professional website maintenance including content updates, security monitoring, backups, broken link fixes, and custom enhancements, offered with daily, weekly, monthly, or quarterly update options and 24/7 support.
• Website Copywriting / Content Marketing SEO-optimized website copywriting and content marketing services that create clear, persuasive original content to turn websites into lead-generating assets, including blog content and email content.
• Marketing Consultation Consultation services for startups, established businesses, and traditional businesses pivoting online, including rebranding, web presence optimization, CRM tools setup, and e-commerce consulting.
• Marketing Strategy Content marketing strategy services including audience analysis, brand storytelling, multi-channel content approach, and performance tracking for SMB and startup clients.

Quantifiable outcome

• Atlas Surveying grew from a single-owner operation to four locations with 100+ employees while working with HDM
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SmartSites: Digital marketing agency offering web design, SEO, and PPC services with a strong SMB focus and Google Partner status. Comparable on certified Google Partner credentials and SMB-centric service mix.
• Lounge Lizard: Long-standing digital agency offering web design, branding, SEO, and PPC under a similar agency model. Direct comparable given overlapping service portfolio and SMB-to-mid-market client focus.
• Coalition Technologies: Full-service digital agency providing custom web design, SEO, and PPC management. Highly comparable on custom-build philosophy and integration of paid search retainers alongside design work.
• Digital Silk: Digital agency focused on custom website design, branding, and digital marketing for SMB and mid-market clients. Comparable on custom-build methodology and multi-vertical client base.
• Big Drop Inc: Boutique web design and digital marketing agency specializing in custom website builds, branding, and SEO for SMBs. Comparable to HDM in custom (non-template) positioning and end-to-end service offering.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and content marketing to SMB and mid-market clients. Direct comparable in service mix, target customer, and project-plus-retainer business model.

Broad incumbents

• Wix: DIY website builder with template-based and AI-assisted site generation. Indirectly competes by giving SMBs a low-cost option to forgo custom agency work, especially on simpler projects.
• GoDaddy: Large incumbent offering DIY website builders, hosting, and basic marketing tools. Competes with HDM at the low end of the SMB market where budget-constrained customers may choose self-serve over custom builds.
• Squarespace: DIY website builder targeting small businesses and creators with template-driven design and integrated marketing. Represents a structural threat by enabling customers to bypass custom design agencies altogether.

Others

• 99designs by Vista: Marketplace for graphic design services including logos and brand identity. Adjacent competitor to HDM's logo design offering by providing lower-cost, on-demand alternatives to boutique design engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hazel-digital-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazel Digital Media