Spoke
Spoke is a last-mile delivery software company offering route optimization, driver tracking, and proof-of-delivery tools for courier companies, delivery drivers, and retailers across 60 countries. Its platform comprises Spoke Dispatch (B2B SaaS), Spoke Route Planner (10M+ app downloads), and Spoke Connect (retailer-courier marketplace).
- Company typePrivate
- Founded2002
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Spoke does
Spoke is a last-mile delivery software company that operates a multi-product platform serving courier companies, delivery drivers, retailers, and end recipients across 60 countries. The company's three primary products are Spoke Dispatch, a B2B delivery management platform with a dispatcher dashboard, driver mobile app, and client portal sold on tiered monthly subscriptions ($125 Starter, $200 Premium, $1,000 Expert); Spoke Route Planner, a freemium driver mobile app with over 10 million cumulative downloads across iOS and Android that converts to paid Standard or Lite subscriptions; and Spoke Connect, a retailer-to-courier marketplace launching summer 2026 that enables local retailers to discover couriers, upload orders, and track deliveries. The platform reports 2,500+ courier customers and powers over 1 billion deliveries per year, with peak throughput of 100 deliveries per second.
The underlying technology centers on a route optimization engine that balances traffic patterns, delivery time windows, vehicle capacity, stop priority, tolls, and road restrictions to generate multi-stop routes in one click. Spoke embeds Google Maps Platform for turn-by-turn navigation, traffic, and incident reporting, uses Twilio for SMS notifications, and exposes a public API V1 and Webhook API for programmatic integration. Operational modules include barcode scanning with proof-of-custody timestamps at load and delivery stages, manifest scanning via image/PDF import, live driver GPS tracking with dynamic ETAs, persistent tracking links issued at stop creation, vehicle weight capacity constraints, address error detection, cash-on-delivery capture, and customizable data exports. Shopify and Zapier integrations extend the platform into ecommerce order flows, while dedicated API support is reserved for Premium and Expert accounts spending above $50,000 annually.
Spoke's go-to-market is hybrid: product-led growth via free Route Planner downloads and a no-credit-card 7-day Dispatch self-serve trial; enterprise sales for high-volume operators requiring Expert plans, SSO, dedicated onboarding, and custom SLAs; and channel-driven demand via Shopify storefronts and Zapier automations. Revenue is overwhelmingly SaaS subscription, with usage-based pass-through fees for Twilio SMS and minor per-stop overage charges above plan limits. The legal entity is Circuit Routing Limited Solutions Inc., Ireland-domiciled, with operational headquarters referenced in San Mateo, California. Customer case studies span pharmaceutical courier (E-BOTEN.DE), automotive parts (Northern Motor Group), contract courier (KW Delivery for FedEx), veterinary ecommerce (Pipestone), and logistics (EM Logistics, Express Logistics, CarryAll), demonstrating vertical breadth across SMB, mid-market, and enterprise segments.
Spoke firmographics
Firmographics- Name
- Spoke
- Legal name
- Circuit Routing Limited Solutions Inc.
- Website
- https://spoke.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spoke is a last-mile delivery software company offering route optimization, driver tracking, and proof-of-delivery tools for courier companies, delivery drivers, and retailers across 60 countries. Its platform comprises Spoke Dispatch (B2B SaaS), Spoke Route Planner (10M+ app downloads), and Spoke Connect (retailer-courier marketplace).
- Ownership category
- akta.pro rank
Spoke industry classification
Industry- Product category
- Last Mile Delivery Software
- NAICS
- Freight Transportation Arrangement (48851)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- On-Demand / Crowdsourced Delivery Orchestration (TLAEAGAE)
- akta.pro secondary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
Keywords
Where Spoke is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Spoke business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Dispatch): Three-tier monthly subscription model for Spoke Dispatch (courier management platform): Starter ($125/month, 1,000 stops), Premium ($200/month, 2,000 stops), and Expert ($1,000/month, 12,000 stops). All plans auto-renew monthly unless cancelled. Additional stops beyond plan allowance are charged per stop ($0.04–$0.07 depending on plan). Premium and Expert plans include developer API support for accounts with annual spend above $50,000.
- Route Planner Subscriptions: Spoke Route Planner (driver app) offers a free tier (up to 10 stops), a Standard tier (unlocks all features), and a Lite tier (reduced features at discounted price). Premium subscriptions auto-renew monthly via iTunes/Google Play Store with 14-day free trial. Payments charged 14 days after purchase.
- SMS Notifications (Twilio): SMS recipient notifications are charged per segment at Twilio rates. Email notifications are free. SMS is an optional paid add-on for courier companies sending delivery status updates to recipients.
- Route Planner Premium (Freemium upsell): Free tier with 10-stop limit serves as a top-of-funnel acquisition for the Route Planner app, with conversion to Standard or Lite paid tiers for drivers needing unlimited stops and full feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter — Core delivery features for small courier teams |
| Subscription | Monthly | Premium — Full control over brand and advanced tracking |
| Subscription | Monthly | Expert — High-volume operations with full operational depth |
| Freemium | Monthly | Route Planner Free — Limited free tier for individual drivers |
| Subscription | Monthly | Route Planner Standard — Full-featured paid tier |
| Subscription | Monthly | Route Planner Lite — Discounted tier with reduced features |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels12 records
Spoke product offering
Product offeringCore offering
Spoke provides a last-mile delivery management software platform sold primarily to courier companies (Spoke Dispatch web platform with dispatcher dashboard, driver app, client portal, and recipient tracking) and to individual delivery drivers (Spoke Route Planner mobile app with route optimization and navigation). The platform delivers AI-powered route optimization, live driver tracking, proof-of-delivery with barcode-based proof of custody, branded recipient tracking pages, and integrations with Google Maps, Twilio, Shopify, and Zapier, supporting 2,500+ courier customers across 60 countries.
Product overview
Spoke is a last mile delivery software company offering a multi-product platform comprising three core products: Spoke Dispatch (delivery management platform for courier companies), Spoke Route Planner (free driver app with route optimization), and Spoke Connect (retailer portal for finding and managing couriers). The platform includes dispatcher dashboard, driver mobile app, client portal, and recipient tracking page modules that work together to enable end-to-end delivery management from order import through proof of delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Spoke Dispatch: Delivery management platform for courier companies with dispatcher dashboard, driver app, client portal, and delivery tracker.
- Spoke Route Planner
- Spoke Connect
Products and services
- Spoke Dispatch Last-mile delivery management platform sold to courier companies on monthly subscription plans (Starter, Premium, Expert). Provides dispatcher dashboard, driver mobile app, client portal, and recipient tracking page with route optimization, live driver tracking, proof of delivery, barcode scanning, branded tracking pages, and integrations with Shopify, Zapier, and public API.
- Spoke Route Planner Free mobile route planning app for individual delivery drivers on iOS and Android, with paid Standard and Lite subscriptions. Provides route optimization, Google Maps turn-by-turn navigation, voice and camera stop entry, arrival time windows, package finder, and proof-of-delivery capture. Has accumulated over 10 million downloads.
- Spoke Connect Retailer-facing client portal and B2B marketplace for finding and managing same-day delivery services. Lets local retailers discover vetted couriers, upload orders directly, track delivery progress with live ETAs, and access proof of delivery. Integrates with Shopify for automatic order sync and is launching summer 2026.
Quantifiable outcome
- 15% reduction in operational costs
- +14 more outcomes
Companies that use Spoke
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
Spoke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature14 records
Spoke partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google MapscoreSpoke's driver app embeds Google Maps for turn-by-turn navigation, real-time traffic alerts, and incident reporting. Spoke's route optimization engine uses Google Maps Platform location data. Google Maps coverage determines Spoke's geographic availability — if Google Maps works in a region, Spoke Dispatch works there. This is a foundational, multi-product technology partnership covering navigation, geocoding, routing, and ETA calculation across the Spoke Route Planner, Dispatch, and Connect products.
Scale indicators25 records
Recent moves4 records
Expansion highlights5 records
Spoke competitors and assessment
Company assessmentDirect peers
- OptimoRoute: OptimoRoute is a SaaS route optimization and dispatch platform serving couriers, field service, and distribution businesses with multi-stop planning, live tracking, and proof of delivery. It competes directly with Spoke Dispatch in the courier and last-mile segment.
- Routific: Routific provides route optimization software for delivery businesses, with a focus on couriers and small-to-mid sized fleets. It is a direct competitor to Spoke Dispatch on multi-stop planning, proof of delivery, and live tracking capabilities.
- Tookan (by Jungleworks): Tookan is a delivery management platform providing route optimization, dispatch, proof of delivery, and agent/driver management for on-demand and courier businesses. It competes with Spoke Dispatch across courier, on-demand, and SMB delivery verticals.
- DispatchTrack: DispatchTrack offers last-mile delivery experience management with customer notifications, dynamic ETAs, and proof of delivery for large enterprise shippers. It overlaps with Spoke's recipient tracking, branded notifications, and proof-of-delivery functionality, targeting larger enterprise customers than Spoke's typical SMB base.
- Onfleet: Onfleet is a last-mile delivery management platform offering dispatch, driver tracking, automated dispatch, proof of delivery, and customer notifications. It is a direct Spoke Dispatch competitor, particularly for mid-market and enterprise couriers with API integrations.
- Mapline: Mapline provides route planning and optimization software for delivery, sales, and field operations teams. It competes with Spoke's Route Planner in the multi-stop planning category, particularly among SMB and mid-market customers.
- MyRouteOnline: MyRouteOnline is a web-based route optimization app serving couriers, field service, and distribution businesses with multi-stop planning. It competes with Spoke Route Planner in the standalone route planning software category.
- Circuit: Circuit offers a route planner app for delivery drivers and a dispatcher platform for delivery teams, with a focus on courier workflows and proof-of-delivery. It is the closest functional and product analog to Spoke's Route Planner + Dispatch combination, competing head-to-head for individual couriers and small courier companies.
Broad incumbents
- WorkWave Route Manager: WorkWave Route Manager provides route planning and optimization for field service, pest control, and last-mile delivery businesses. It overlaps with Spoke's courier and dispatch use cases but is primarily known in field service rather than courier-specific workflows.
- Bringg: Bringg is a broader delivery orchestration platform serving large enterprise retailers and 3PLs with multi-carrier management, branded tracking, and last-mile orchestration. It overlaps with Spoke's enterprise positioning while also competing in adjacent categories like same-day and crowdsourced delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spoke social profiles
Digital presenceSpoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoke leadership team
Management profileNumber of profiles
Profiles1 record
Spoke funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoke
What does Spoke do?
Spoke provides a last-mile delivery management software platform sold primarily to courier companies (Spoke Dispatch web platform with dispatcher dashboard, driver app, client portal, and recipient tracking) and to individual delivery drivers (Spoke Route Planner mobile app with route optimization and navigation). The platform delivers AI-powered route optimization, live driver tracking, proof-of-delivery with barcode-based proof of custody, branded recipient tracking pages, and integrations with Google Maps, Twilio, Shopify, and Zapier, supporting 2,500+ courier customers across 60 countries.
Is Spoke a public or private company?
Spoke is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spoke founded?
Spoke was founded in 2002. It employs 11 to 50 people.
Where is Spoke based?
Spoke is headquartered in San Mateo, United States, in the North America region.
How does Spoke make money?
Four revenue lines are on record. Subscription Plans (Dispatch) is the primary driver. The others are route Planner Subscriptions, SMS Notifications (Twilio) and route Planner Premium (Freemium upsell).
Who are Spoke's main competitors?
Direct peers on record are OptimoRoute, Routific, Tookan (by Jungleworks), DispatchTrack, Onfleet, Mapline, MyRouteOnline and Circuit. Broad incumbents are WorkWave Route Manager and Bringg.
Does Spoke have an API?
Yes. Spoke offers a Public API for programmatically adding stops, creating and optimizing routes, and managing drivers. A Webhook API allows subscribing to delivery events for real-time notifications. Available on Starter, Premium, and Expert plans. Developer API support and dedicated Customer Success Manager are available for accounts with annual spend above $50,000 on Premium and Expert plans. API V1 provides ability to search for any type of stop, manage and create multiple depots, manage dashboard members at scale, configure route defaults, and list stops by route. A dedicated API status page is available at status.spoke.com. Developer documentation is at developer.dispatch.spoke.com.
What industry is Spoke in?
Spoke's product category is Last Mile Delivery Software. Its primary akta.pro industry code is TLAEAGAE, On-Demand / Crowdsourced Delivery Orchestration, with a secondary code of BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms. Its NAICS code is 48851 and its SIC code is 4700.