Cash Express Groupe

What Cash Express Groupe does

Cash Express Groupe, founded in 2002 and headquartered in Cabriès near Aix-en-Provence, operates one of France's largest franchise networks dedicated to the buying and reselling of verified second-hand goods. Through 130 proximity stores across France, Belgium, Portugal, Andorra, and La Réunion, complemented by an e-commerce storefront launched in 2023, the company serves value-conscious and eco-conscious consumers transacting across eight product categories including electronics, multimedia, gaming, photography, jewelry, watches, and musical instruments. The business model combines direct resale of purchased second-hand goods with franchise licensing: independent operators join under a 7-year contract, pay entry fees of EUR 20,000-32,000 plus monthly royalties (EUR 1,000-1,300), a variable fee of 2.5% of revenue (capped at EUR 1,500/month), and a 0.65% national advertising contribution. Premium stores target EUR 1,000,000 average annual revenue with 49% gross margin; proximity stores target EUR 540,000.

The company's core technology is a conventional franchise retail stack encompassing point-of-sale systems, inventory management, online marketplace integration, and a franchisee extranet for operational tools and communication. Differentiating infrastructure includes the ARECO internal training academy delivering 350 hours of structured onboarding plus ongoing professional development, and the ECObonus national loyalty program that gamifies CO2 savings to incentivize repeat transactions. In May 2024, Cash Express extended its product surface with Cash Axess, a new line of multimedia accessories. Co-presidents Arnaud Guerin and Lionel Logiacco lead the privately held SAS; no external institutional investors or funding rounds are disclosed, and the company appears self-funded through franchisor fees, direct retail operations, and its 700-collaborator organization serving 5 million customers and transacting 11 million objects annually.

Name

Cash Express Groupe

Legal name

SAS CASH EXPRESS GROUPE

Website

https://franchise.cashexpress.fr

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Cash Express Groupe is a French franchise network founded in 2002 operating 130 second-hand retail stores across France, Belgium, Portugal, and Andorra, serving value-conscious and eco-conscious consumers buying and selling verified used goods across eight product categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail sale of second-hand goods: Cash Express purchases used items from customers and resells them in stores. Revenue is generated through the margin between purchase price (cash paid to sellers) and selling price to buyers. Products include electronics, gaming, photography, jewelry, watches, music instruments, and more across 8 product categories.
2. Online sales: E-commerce platform cashexpress.fr for selling second-hand products online, complementing the physical store network.
3. New product line (Cash Axess): Launched an offer of new products under the Cash Axess brand for multimedia accessories.
4. Franchise fees and royalties: Revenue from franchisees through entry fees (32,000 EUR premium, 20,000 EUR proximity), monthly royalties (1,300 EUR premium, 1,000 EUR proximity), variable fees (2.5% of CA capped at 1,500 EUR), and national advertising contribution (0.65% of CA).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Cash Express Groupe operates a franchise network of approximately 130 proximity stores across France, Belgium, Portugal, and Andorra, plus an e-commerce site, buying used items from customers and reselling verified, guaranteed second-hand goods across eight product categories. It also recruits and supports franchisees and offers new multimedia accessories under the Cash Axess sub-brand.

Product overview

Cash Express Groupe operates a franchise network of 130 proximity stores across France, Belgium, Portugal, and online, specializing in the purchase and resale of second-hand goods. The core offering centers on Cash Express retail stores, which provide verified and guaranteed second-hand products across 8 product categories, complemented by the online service launched in 2023 for digital transactions. In 2024, the company expanded its portfolio with Cash Axess, a sub-brand offering new multimedia accessories. A national loyalty program (ECObonus) ties the ecosystem together by rewarding sustainable consumption.

Differentiator

Problem solved

Functional benefit

Brands

• Cash Axess: A sub-brand offering new multimedia accessories launched by the Cash Express network in 2024.

Products and services

• Cash Express (Core Retail) A franchise network of around 130 proximity stores across France, Belgium, Portugal, and online, specializing in buying and selling verified second-hand goods across 8 product categories including electronics, multimedia, instruments, and collectibles, with a minimum guarantee on tested and refurbished items. For value-conscious and eco-conscious consumers.
• Cash Axess A sub-brand launched in May 2024 offering new multimedia accessories (cases, cables, chargers, and related peripherals), extending Cash Express's product range beyond second-hand into new goods while maintaining a value-focused positioning.
• ECObonus Loyalty Program A national loyalty program that rewards customers for second-hand purchases or sales by tracking CO2 savings and converting them into euros, featuring a virtual ECObonus tree that grows with each transaction to incentivize sustainable consumption.
• Cash Express Online Service A digital service launched in August 2023 enabling customers to buy and sell second-hand products online, complementing the physical store network and extending reach beyond local brick-and-mortar locations.
• Cash Express Franchise A turnkey franchise offering for entrepreneurs to open and operate a Cash Express store, including training (350 hours), operational support, marketing assistance, and ongoing guidance across two store formats (Premium and Proximity).

Quantifiable outcome

• 30-80% savings compared to new product prices (based on comparison study January 2022)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ARECO (Académie du REConditionné et de l'Occasion)coreImplementation/ SI/ Consulting PartnerInternal training academy providing continuous professional development for all Cash Express collaborators. Covers sales techniques, management, purchasing negotiation, jewelry/gemology, and second-hand specific techniques. Essential for maintaining service quality across the franchise network.
• KINGYO CréationminorImplementation/ SI/ Consulting PartnerWeb design and development partner responsible for the franchise website design.
• Referenced SuppliersminorChannel Partner/ Reseller/ DistributorReferenced suppliers for store equipment and fitting out franchise locations. Includes master builder option for supervising renovation work.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Happy Cash: Happy Cash operates a French franchise network of second-hand retail stores focused on electronics, gaming, and multimedia. Direct head-to-head competitor to Cash Express in the same geography with overlapping product categories and franchise positioning.
• Cash Converters: Cash Converters is a global franchise network buying and selling second-hand goods, with a strong European footprint including France. Same franchise-driven retail model and second-hand product categories (electronics, jewellery, music, gaming) as Cash Express.
• Easy Cash: Easy Cash is the largest French franchise network specialising in the purchase and resale of second-hand goods, with a model and store footprint directly comparable to Cash Express. Both target the same value-conscious and eco-conscious consumer with multi-category second-hand offerings.

Emerging players

• Recommerce Group: Recommerce operates refurbished and second-hand electronics programmes for retailers and operators across Europe. Comparable to Cash Express in the refurbished-device category but focused on B2B take-back and refurbishment programmes rather than direct retail.
• Vinted: Vinted is a European online marketplace for second-hand fashion and lifestyle goods with a massive consumer base. While pure-play digital, Vinted competes for the same second-hand consumer wallet and is reshaping expectations around convenience and price discovery in used goods.
• Back Market: Back Market is a leading European marketplace for refurbished electronics and appliances. Direct overlap with Cash Express's electronics and multimedia categories, and a primary competitive threat in the refurbished-device segment Cash Express targets.
• RecycLivre: RecycLivre is a French second-hand book and media retailer with both online and physical distribution. Overlaps with Cash Express's media and collectibles categories and operates within the same circular-economy consumer mindset in France.

Regional players

• Emmaüs: Emmaüs is a major French non-profit network of second-hand and thrift stores with broad geographic coverage. Comparable product mix (used goods, furniture, electronics) and serves the same value-conscious and eco-conscious segments, though organised as a charity rather than a commercial franchise.

Broad incumbents

• Cdiscount: Cdiscount is one of France's largest e-commerce platforms and has expanded into second-hand and refurbished product offerings. While a broad incumbent, its second-hand vertical competes for the same online second-hand buyer that Cash Express targets through cashexpress.fr.
• Leboncoin: Leboncoin is France's dominant C2C classifieds platform and a major channel for individual second-hand transactions. While not a direct retail competitor, Leboncoin competes for the same consumer-to-consumer second-hand transaction flow that Cash Express intermediates in-store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CashExpressFrance
• LinkedInlinkedin.com/company/cash-express-france
• Instagraminstagram.com/cashexpressgroupe
• TikToktiktok.com/@cashexpressfrance
• Xx.com/cashexpress

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Express Groupe