Cine Gears

What Cine Gears does

Cine Gears Inc. is a privately-held Canadian company founded in 2010 that designs and manufactures professional-grade wireless video transmission and motion control equipment for the film, broadcast, and television industries. The company's R&D roots trace back to a 2009 Beijing entity, Da Shi Technology Co., Ltd. (大視科技有限公司), and it now operates with technical development capabilities in Canada, China, and the United States. Cine Gears serves professional broadcasters, cinematographers, live event producers, law enforcement agencies, and corporate production teams, with a named customer roster that includes CNN, BBC, ABC, CCTV, NYPD, Vancouver Police Department, Intel, Microsoft, and Technicolor.

The company's core technology portfolio spans four product lines: Ghost-Eye and Wireless Prime wireless video transmission systems supporting ranges from 100M to 2000M with sub-1ms latency, 10-bit 4:2:2 color depth at up to 60fps, and a proprietary Redundant Management System (RMS) for signal reliability; wireless follow focus systems (Express Plus, Rattlesnake, Multi-Axis) for remote lens control over distances up to 100 meters; motion control products including Pegasus Cablecam systems, RC gimbal cars, STEADYARM stabilizers, and Vortex hydraulic suspension systems; and VR/3D stereoscopic rigs and headsets. The company holds three registered industrial design patents and operates on the 5G wireless video frequency band with a proprietary dual-polarity antenna array supporting broadband signals from 0.6GHz to 7GHz. Products are cross-compatible with major professional cameras from RED, ARRI, Sony, Canon, and Blackmagic.

Cine Gears generates revenue primarily through hardware sales, with products ranging from $20 accessories to $67,215 broadcast-grade 4K UHD RMS kits. The company operates a hybrid go-to-market model combining direct e-commerce through cinegears.com with a multi-tier distribution network spanning specialty pro-audio/video retailers (B&H Photo, Adorama, Vistek, AbelCine), consumer electronics (Best Buy Canada), and global marketplaces (Amazon). In 2024, Cine Gears launched equipment rental services and customer customization services to broaden revenue streams beyond outright hardware sales, alongside a heavy cadence of new product launches across stabilizers, suspension systems, and antenna technology.

Name

Cine Gears

Legal name

Cine Gears Inc.

Website

https://cinegears.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Cine Gears Inc. is a Canadian-founded (2010) designer and manufacturer of professional wireless video transmission, follow focus, and motion control systems serving film, broadcast, live event, and government production customers across North America and Europe.

Ownership category

akta.pro rank

Product category

Professional Broadcast and Film Production Equipment

NAICS

Audio and Video Equipment Manufacturing (3343), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)

akta.pro secondary industries

Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE), Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)

Keywords

• Wireless video transmission
• Wireless follow focus
• Motion control systems
• Cablecam systems
• Professional film equipment

Headquarters

HQ city

Blaine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Product Sales: Cine Gears generates the majority of its revenue through direct sales of proprietary wireless video transmission equipment, wireless follow focus systems, motion control systems (cable cams, RC gimbal cars), VR/3D production equipment, and accessories. Products range from sub-$100 accessories to $67,000+ broadcast-grade kits. Sales are conducted through the company's e-commerce platform and authorized dealer network.
2. Equipment Rental Program: In 2024, Cine Gears launched a rental service allowing customers to lease equipment based on their needs, with professional maintenance included during the rental period. This enables customers to reduce operating costs while accessing high-end professional equipment.
3. Customization Services: Customer customization services providing tailor-made solutions based on individual industry characteristics, business processes, and specific needs. This service provides flexible, bespoke solutions for professional broadcast and film applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels4 records

Core offering

Cine Gears designs, manufactures, and sells professional-grade wireless video transmission systems (Ghost-Eye and Wireless Prime series), wireless follow focus lens controllers, motion control systems (Pegasus Cablecam, RC gimbal cars, motion control heads, STEADYARM stabilizers, Vortex suspension), and VR/3D production rigs and accessories to filmmakers, broadcasters, and government clients. In 2024 the company added an equipment rental program and bespoke customization services. Products are sold directly through cinegears.com and via authorized dealers and major retailers across North America and Europe.

Product overview

Cine Gears Inc. is a Canadian company (founded 2010) providing professional-grade wireless motion control systems and wireless video transmission equipment for the broadcast, film, and TV industries. The product portfolio centers on four core product lines: (1) Ghost-Eye and Wireless Prime Wireless Video Transmission Systems (M Series for uncompressed no-latency long-range transmission, RMS Series with redundant management for broadcast, and Wireless Prime for studio use) supporting ranges from 100M to 2000M; (2) Wireless Follow Focus Systems including Express Plus, Rattlesnake, and Multi-Axis controllers for precise lens control; (3) Motion Control products including Pegasus Cablecam systems, CINE RC Gimbal Cars, Pegasus Motion Control Heads, STEADYARM shock-absorbing stabilizers, and Vortex hydraulic suspension systems; and (4) VR and Stereoscopic 3D equipment including Ghost-Eye VR headsets, Hex VR capture rigs, and Speed King/Mini 3D stereoscopic rigs. Supporting accessories include 5G antennas, power solutions, trigger cables for major camera brands (RED, ARRI, Sony, Canon, Blackmagic), and rail/track systems. The company also offers rental services and custom integration solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ghost-Eye Wireless Video Transmission System Professional-grade wireless HD video transmission system for film and broadcast production supporting HDMI and SDI connectivity, uncompressed transmission, ranges from 100M to 2000M, 10-bit 4:2:2 color depth at up to 60fps, and sub-1ms latency. Available in multiple kit configurations.
• Wireless Prime Series Studio and office wireless video transmission solutions including 2-in-1 and 4-in-1 configurations, hand-held models, and rack-mount receivers supporting ranges up to 2000M.
• CINEGEARS Express Plus Wireless Follow Focus Kit Long-range wireless follow focus system allowing remote lens focus control, featuring the Express Plus hand controller and standard wireless lens control motor housed in a waterproof hard case.
• Rattlesnake Wireless Follow Focus Controller Long-range wireless follow focus controller with 4 adjustable focal points, vibration feedback at focal points, removable focus ring, adjustable speed, and built-in LCD screen.
• Multi-Axis Wireless Follow Focus System Professional multi-axis control system managing focus, iris, and zoom simultaneously from up to 100 meters away, supporting up to 6 motors with synchronized motion and four programmable focus presets.
• Pegasus Cablecam System Professional cable camera system enabling dynamic camera movement along cables. Pegasus model supports 2kg body with 3-year warranty; Pegasus XL supports 20kg payload, 6m/s max speed, and collision detection.
• CINE RC Gimbal Cars Radio-controlled camera gimbal cars providing dynamic ground-based camera movement. Models include VR Cube (5kg payload), Hi-Speed Racing (10kg, 80km/h), 4x4 All-Wheel Drive (20kg), 6x6 All-Wheel Drive, VR Gimbal Car (15kg), and X Model (45kg, 120km/h).
• Pegasus Motion Control Heads Wireless pan and tilt motion control heads for cable cams, sliders, and dollies. Dual-Axis model supports 14kg cablecam / 28kg slider payload; Single-Axis supports 15kg cablecam / 30kg slider payload.
• STEADYARM Stabilizers Shock-absorbing stabilizer arms including MINI (5kg payload), Standard (10kg), PRO (15kg), SOLO 6-Axis (25kg), and Three-Axis Hydraulic Triangle models for various gimbal systems.
• Vortex Suspension Systems Professional hydraulic suspension stabilizers including Pro Single-Axis, Pro Dual-Axis, 100K (100kg payload), and 200K (200kg payload) models with stainless steel spring construction.
• Ghost-Eye VR 3D Player HMD Cinema-quality wireless VR head-mounted display enabling untethered virtual reality experiences, featuring QHD screen, integrated quad-core CPU, 16GB storage, and 1920x1080 Full HD resolution.
• CINEGEARS Hex VR Rig Professional 360 VR capture rig supporting up to 16 cameras with adjustable L-brackets, featuring high-end resolution and frame rate capabilities with minimum 6-camera configuration.
• Cinegears Speed King Professional 3D Rig Professional stereoscopic 3D filming rig with adjustable interaxial distance (0–90mm), compatible with RED Epic, ARRI Alexa, Sony F5, Canon C500, and other professional camcorders.
• Cinegears Mini 3D Rig Compact stereoscopic 3D camera rig for professional 3D production, with case dimensions 68x52x41cm and 12kg kit weight.
• Wireless Record Trigger System Long-range wireless camera start/stop trigger system supporting multiple camera protocols including LANC, HIROSE, RED, ARRI, BLACKMAGIC, SONY, PANASONIC, and CANON.
• Dual Polarity Antenna Array with Power Amplifier Dual polarity wireless transmission antenna array with built-in signal amplification supporting horizontal and vertical signal reception and transmission across 0.6GHz to 7GHz broadband signals.
• Equipment Rental Program Equipment rental service launched in 2024 allowing professional customers to lease Cine Gears equipment (with professional maintenance included during the rental period) to reduce operating costs and access high-end professional gear.
• Customization Services Bespoke customization service launched in 2024 providing tailor-made wireless video, follow focus, and motion control solutions based on individual industry characteristics, business processes, and specific customer needs.

Quantifiable outcome

• Wireless video transmission range up to 2000 meters (3200 feet)
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and major.

• CVW ChinacoreStrategic or Co-development PartnerCine Gears Inc. has worked with CVW China since 2016 on research and manufacturing to create and develop professional equipment for the film and TV industry, from the sky-to-ground Pegasus Cablecam system to adjustable width mounting brackets.
• AIVFXcoreTechnology or IntegrationR&D partner working behind the scenes with Cine Gears in 2010 to develop the system that became the world-renowned Wireless Follow Focus products.
• SFAIMOcoreTechnology or IntegrationR&D partner working behind the scenes with Cine Gears in 2010 to develop the wireless follow focus system.
• Deep IllusioncoreTechnology or IntegrationR&D partner working behind the scenes with Cine Gears in 2010 to develop the wireless follow focus system.
• AbelCinemajorChannel Partner/ Reseller/ DistributorAbelCine serves as both a rental and buy-through partner for Cinegears, offering professionals access to Cinegears equipment through their sales and rental programs.
• LLSRmajorChannel Partner/ Reseller/ DistributorLLSR is a rental and buy-through partner for Cinegears, providing equipment rental options alongside direct purchases.
• VistekmajorChannel Partner/ Reseller/ DistributorVistek is an authorized dealership partner for Cinegears in Canada, providing sales and distribution of Cinegears products to the Canadian market.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sony Professional: Sony's professional broadcast division (cameras, monitors, wireless solutions) serves the same enterprise broadcast customer base as Cine Gears (including ABC and BBC). Sony's potential to integrate native wireless transmission features into its camera lineup represents an ecosystem-level competitive threat.
• DJI: DJI's Ronin gimbal and cinema stabilization ecosystem overlaps with Cine Gears' STEADYARM and Vortex stabilizer lines, and DJI's professional transmission products compete in adjacent wireless video categories. A dominant incumbent in stabilization with significant R&D scale.
• ARRI: ARRI is a leading manufacturer of professional cinema cameras (ALEXA series), lenses, and accessories. While not a direct wireless transmission competitor, ARRI's cinema ecosystem overlap with Cine Gears' customer base and potential to bundle native wireless features makes it a relevant broad incumbent.

Emerging players

• Atomos: Atomos produces monitor-recorders and cloud-based production tools for film and broadcast professionals. While focused on recording/monitoring rather than transmission, its products complement Cine Gears in the same professional cinematography workflow.

Direct peers

• Movi (Freefly Systems): Freefly Systems manufactures professional camera gimbals (Movi line) and motion control equipment used in film production. Its stabilization and motion control products compete directly with Cine Gears' STEADYARM and motion control portfolio.
• SmallHD: SmallHD (owned by Creative Solutions) manufactures professional on-camera and production monitors widely used in film and broadcast workflows alongside Cine Gears' wireless transmission systems. The products are commonly deployed together in director monitoring and live event setups.
• Vaxis: Vaxis manufactures professional wireless HD and 4K video transmission systems for cinema and broadcast, with comparable range and latency specs to Cine Gears' Ghost-Eye line. As a China-rooted competitor with global distribution, it directly competes on both technology and price.
• Teradek: Teradek is the dominant US manufacturer of professional wireless video transmission systems for film and broadcast (Bolt series), directly competing with Cine Gears' Ghost-Eye product line in the same zero-latency/long-range HD and 4K wireless transmission category.
• Tilta: Tilta manufactures camera rigs, gimbals, follow focus systems, and wireless lens control products that directly compete with Cine Gears' motion control and wireless follow focus lines. It serves the same film/broadcast production customer base with a broader accessory ecosystem.
• Hollyland: Hollyland produces wireless video transmission systems (Mars, Pyro series) and wireless intercom solutions serving film, broadcast, and live event production. It competes directly with Cine Gears across price points from prosumer through professional broadcast tiers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cinegears
• Facebookfacebook.com/cinegears.inc
• LinkedInlinkedin.com/company/cine-gears

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cine Gears