The Flanders Group

What The Flanders Group does

The Flanders Group is an independent commercial insurance agency founded in 1981 and headquartered in Rochester, New York, operating as part of the Acrisure network. The firm specializes in Workers' Compensation Insurance and targeted commercial coverage for six industry verticals: nursery and landscape, real estate owners and managers, manufacturing, refuse and recycling, RV/automobile dealerships, and marina operators. Its service reach spans all of New York State, with explicit operations across Rochester, Buffalo, Syracuse, Albany, New York City, and Long Island.

The company offers a core product suite spanning Workers' Compensation, six vertical-specific insurance programs, and broader Business Insurance (commercial auto, umbrella, cyber liability, EPLI, property, business interruption). Operational tooling includes a Client Services Portal providing 24/7 access to NYSIF bill management, claim reporting, certificate requests, and HR resources; a proprietary Recovery at Work Toolkit designed to lower indemnity costs and improve experience modification factors; and an integrated Medcor Triage nurse-triage solution to suppress unnecessary medical claims. The technology footprint is described as a traditional brokerage with no proprietary AI/ML platform; differentiated assets are the Client Services Portal and exclusive administration of NYSIF Safety Group dividend programs.

Revenue is generated through insurance brokerage commissions on Workers' Compensation and commercial lines placed with top-rated national and regional carriers, supplemented by administration of exclusive Safety Group dividend programs (NYSIF Groups 512, 453, 563, 572). Go-to-market is sales-led and relationship-driven, leveraging industry association referrals (NYSNLA, ESMTA, Select Manufacturers' Association, IREM Chapter 58), direct sales, and content marketing through an extensive blog and newsletter program. Pricing is quote-based and not publicly disclosed; Safety Group programs include upfront discounts of 20-30% and historical year-end dividends ranging from 15% to 45%. Chris McVicker serves as Chairman and CEO, and the firm operates as a subsidiary entity within the Acrisure conglomerate structure.

Name

The Flanders Group

Legal name

The Flanders Group

Website

https://flandersgroup.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The Flanders Group is a Rochester, NY-based independent insurance agency founded in 1981, specializing in Workers' Compensation and vertical-specific commercial insurance across six industries (nursery, real estate, manufacturing, refuse/recycling, dealerships, marinas) for businesses throughout New York State, operating within the Acrisure network.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Co-Employment Risk Management & Insurance (Workers’ Comp, Liability) (BPACAGAH)

akta.pro secondary industries

Real Estate / Lessors Risk BOP (FSAJAFAI), Habitational / Residential Property Managers BOP (FSAJAFAN), Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Commercial insurance brokerage
• Workers compensation insurance
• Safety group programs
• Specialty insurance solutions
• Business insurance coverage

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: The Flanders Group operates as an independent insurance agency/brokerage earning commissions from insurance carriers for placing business. Revenue is generated through commissions on insurance policies sold including Workers' Compensation, business insurance, and other commercial lines. The agency also manages Safety Group programs with upfront discounts and year-end dividends for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Flanders Group is an independent insurance agency/brokerage that places Workers' Compensation and commercial insurance coverage for businesses across six specialty verticals (nursery & landscape, real estate, manufacturing, refuse & recycling, dealerships, and marinas) throughout New York State. The firm administers exclusive Safety Group dividend programs and operates as part of the Acrisure network, earning commissions from carriers for policies placed and related risk-management services.

Product overview

The Flanders Group is an independent insurance agency offering a comprehensive suite of insurance solutions primarily focused on Workers' Compensation Insurance for specialty industries including nursery/landscape, real estate, manufacturing, refuse/recycling, and dealership sectors. The company offers six core insurance products (Workers' Compensation, Nursery & Landscape, Real Estate, Manufacturer, Refuse and Recycling, and Dealership Insurance) plus Business Insurance, augmented by proprietary tools such as the Recovery at Work Toolkit and Medcor Triage system. The company participates in Acrisure's network and offers exclusive Safety Group dividend programs through partnerships with NYSNLA, NYSIF, and various industry associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Workers' Compensation Insurance Standalone Workers' Compensation coverage for workplace injuries and illnesses, marketed to New York businesses across the agency's specialty verticals with concierge claims and account support.
• Nursery & Landscape Insurance Specialized commercial insurance package for nursery and landscape businesses, combining Workers' Compensation, commercial auto, property, and related coverages, delivered through the exclusive NYSNLA Insurance Program with access to Horticulture/Floriculture Safety Group 453.
• Real Estate Insurance Insurance for commercial and residential real estate owners and managers, including property, liability, and Workers' Compensation, with access to the exclusive NYSIF Safety Group 512 program offering 20-30% upfront discounts and 15-32.5% historical year-end dividends.
• Manufacturer Insurance Insurance coverage for manufacturers including Workers' Compensation, equipment breakdown, and commercial property, with access to Safety Group 572 endorsed by the Select Manufacturers' Association of New York and historical year-end dividends of 25-40%.
• Refuse and Recycling Insurance Specialized insurance for waste haulers and recycling operations in New York, including commercial auto, Workers' Compensation, and environmental liability coverage for hazardous-operations exposures.
• Dealership Insurance Insurance for automobile and recreational vehicle dealerships, including Workers' Compensation, floor plan coverage, and commercial property, with access to Safety Group 563 for dividends and discounts.
• Business Insurance Comprehensive commercial insurance coverage spanning commercial auto, commercial umbrella, cyber liability, employment practices liability, property, and business interruption for businesses in New York.
• Safety Group Dividend Programs Dividend-eligible Workers' Compensation Safety Group programs: NYS Real Estate Owners and Managers (Group 512), NYS Horticulture/Floriculture Industries (Group 453), NYS Automobile and Recreational Vehicle Dealers (Group 563), and Select Manufacturers' Association of New York (Group 572), each providing upfront discounts of 20-30% and historical year-end dividends of 15-45%.

Quantifiable outcome

• Year-end dividends ranging from 15% to 45% depending on Safety Group and policy year
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• AcrisurecoreOthersThe Flanders Group is part of Acrisure, one of the top 10 insurance brokerages in the United States. This partnership provides access to a broad network of insurance carriers and resources while allowing The Flanders Group to maintain its independent agency approach and specialized industry focus.
• New York State Nursery & Landscape Association (NYSNLA)flagshipChannel Partner/ Reseller/ DistributorThe Flanders Group serves as the NYSNLA Insurance Program Manager, offering exclusive Workers' Compensation and commercial insurance programs to association members. The relationship provides preferential program access and marketing through the association network.
• Empire State Marine Trades Association (ESMTA)flagshipChannel Partner/ Reseller/ DistributorThe Flanders Group serves as the ESMTA Insurance Program Manager, providing exclusive insurance programs for marina operators and marine trades businesses including Marina Operators Legal Liability (MOLL) coverage.
• Select Manufacturers' Association of New YorkcoreChannel Partner/ Reseller/ DistributorThe Flanders Group administers Safety Group 572, an exclusive Workers' Compensation program endorsed by the Select Manufacturers' Association of New York, offering upfront discounts and year-end dividends to members.
• New York State Insurance Fund (NYSIF)flagshipStrategic or Co-development PartnerExclusive Workers' Compensation program through NYSIF offering upfront discounts up to 35.10% and year-end dividends averaging 30% over the last 5 years. The Flanders Group serves as a preferred broker for this program.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Arthur J. Gallagher & Co. Global top-3 insurance brokerage offering commercial insurance and Workers' Comp across all industries, representing the broader incumbent landscape that competes for the same middle-market and specialty clients.
• Brown & Brown, Inc. Large national insurance brokerage with strong Workers' Compensation and commercial lines practice, competing in the same middle-market and specialty-vertical segments as Flanders.
• Hub International: Top-10 North American brokerage providing commercial insurance including Workers' Comp, with comparable vertical-specialty practices and middle-market client focus.
• USI Insurance Services: Large US insurance brokerage serving middle-market and commercial clients with property, casualty, and Workers' Comp coverage—overlapping with Flanders' middle-market and specialty verticals.
• Acrisure: Parent organization and one of the top-10 US insurance brokerages; many of Acrisure's partner agencies operate similar independent-brokerage models serving specialty verticals comparable to Flanders' target markets.

Direct peers

• Marshall & Sterling Insurance: Regional insurance brokerage headquartered in upstate New York offering commercial insurance and Workers' Compensation across multiple industries, with similar agency-structure and state-level market focus.
• Burns & Wilcox: Specialty insurance brokerage and wholesale distributor focused on complex and niche commercial risks, comparable to Flanders' specialty vertical expertise and program-management capabilities.
• Tompkins Insurance: New York-based independent insurance agency providing personal and commercial lines including Workers' Comp, serving similar SMB and middle-market verticals across the state.
• Haylor, Freyer & Coon: Central New York insurance brokerage with strong Workers' Compensation and commercial lines practice, comparable independent-agency model and regional NY focus.
• Loomis & LaPann Insurance: Upstate New York independent insurance agency offering Workers' Compensation and commercial coverage for niche industries, similar size and vertical-specialization approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flandersgroup
• Facebookfacebook.com/the-flanders-group-112037575504645
• LinkedInlinkedin.com/company/the-flanders-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flanders Group