Luxury Flooring and Furnishings

What Luxury Flooring and Furnishings does

Luxury Flooring and Furnishings is a UK-based direct-to-consumer online flooring retailer founded in 2012 and headquartered in Leeds. The company sells five core flooring categories — engineered wood (from £18.99/m²), luxury vinyl tile/LVT (from £12.99/m²), laminate (from £10.50/m²), parquet (from £12.99/m²), and solid wood (from £42.99/m²) — alongside a full accessories catalogue including underlay, underfloor heating, beading, skirting, profiles, stair nosing, adhesives, and cleaning products. All sales occur through its own Magento-based e-commerce storefront (luxuryflooring.co.uk), with no physical retail footprint.

The platform integrates a Roomvo-powered AR room visualizer that lets customers preview floors in their home, and offers free XL samples with next-day delivery, 30-day returns, free stock holding, and Klarna buy-now-pay-later financing. A separate trade discount programme serves flooring installers and interior designers alongside the primary homeowner segment. The business model is unit pricing per square metre with one-time purchases, supplemented by accessory attach. Key supporting tech includes the Roomvo JavaScript visualizer integration and Klarna's payment rails, while marketing relies on SEO, content/advice hub, influencer collaborations, affiliate/referral, and earned media including the Ideal Home "Best Living Room Flooring 2025" award.

The company has served 100,000+ UK homes since founding, holds 8,000+ verified Trustpilot reviews at a 4.5-star rating, and stocks 250+ flooring SKUs with next-day delivery to UK mainland and Northern Ireland. There are no disclosed funding rounds, no parent company, and no senior management publicly listed, indicating a privately held, bootstrapped SME with 11-50 employees operating exclusively within the UK market.

Name

Luxury Flooring and Furnishings

Legal name

Luxury Flooring

Website

https://luxuryflooringandfurnishings.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxury Flooring and Furnishings is a Leeds-based online retailer founded in 2012 that sells engineered wood, vinyl/LVT, laminate, parquet, and solid wood flooring directly to UK homeowners and trade installers through its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Flooring retail
• Wood flooring supply
• Vinyl flooring retailer
• Flooring accessories trade
• Online flooring store

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Flooring Product Sales: One-time purchase model for flooring materials (engineered wood, solid wood, vinyl/LVT, laminate, parquet) sold per square metre. Revenue derived from direct consumer and trade sales through e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Luxury Flooring and Furnishings is a UK-based direct-to-consumer e-commerce retailer specializing in flooring products. The company sells engineered wood, solid wood, vinyl/LVT, laminate, and parquet flooring, alongside installation accessories such as underlay, beading, skirting boards, profiles, stair nosing, underfloor heating, adhesives, and cleaning products. It serves both individual UK homeowners and trade/professional installers through its own website with a dedicated trade discount program.

Product overview

Luxury Flooring is a UK-based online flooring retailer offering a comprehensive portfolio of flooring products and services. The core product line consists of five main flooring types: Engineered Wood Flooring (from £18.99/m²), Vinyl/LVT Flooring (from £12.99/m²), Laminate Flooring (from £10.50/m²), Parquet Flooring (from £12.99/m²), and Solid Wood Flooring (from £42.99/m²). These are complemented by a Free Samples Service enabling next-day delivery of samples and a Room Visualiser tool for digital floor preview. The accessory portfolio includes underlay, beading, skirting boards, profiles, stair nosing, underfloor heating, adhesives, and cleaning/maintenance products. The company operates exclusively as an online retailer with trade discount programs, serving both consumer and trade customers across the UK since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Engineered Wood Flooring Multi-layer wood flooring with a real wood top layer, available in herringbone, parquet, chevron, versailles, and single plank styles. Offered in oiled, lacquered, brushed, smoked, and unfinished finishes, with thicknesses from 8mm to 20mm. Priced from £18.99/m².
• Vinyl (LVT) Flooring Luxury Vinyl Tile flooring offering wood and stone effects with waterproof properties. Available in glue-down, click (SPC), and WSPC formats with thicknesses from 2mm to 8mm. Priced from £12.99/m².
• Laminate Flooring Synthetic wood-effect flooring with multiple style options including herringbone, chevron, parquet, versailles, and tile patterns. Offered in 8mm, 10mm, and 12mm thicknesses. Priced from £10.50/m².
• Parquet Flooring Traditional geometric wood flooring patterns including herringbone, chevron, and versailles designs in oak and other wood species. Priced from £12.99/m².
• Solid Wood Flooring Solid hardwood flooring in single plank and parquet styles with finishes including oiled, lacquered, brushed, and hand-scraped. Priced from £42.99/m².
• Flooring Underlay Underlay products designed for sound reduction, insulation, and subfloor preparation prior to flooring installation.
• Beading Decorative trim pieces for covering expansion gaps and finishing edges around flooring installations.
• Skirting Boards Wall base trim boards for finishing the bottom of walls where flooring meets the wall.
• Profiles Transition profiles for joining different flooring types or heights between rooms.
• Stair Nosing Edge trim pieces designed specifically for stairs to provide safety and a finished look.
• Electric Underfloor Heating Electric heating systems compatible with various flooring types to provide warm floors.
• Flooring Adhesive Adhesive products for glue-down installation of LVT and engineered wood flooring.
• Cleaning & Maintenance Products Cleaning products and maintenance supplies for keeping flooring in optimal condition.
• Radiator Pipe Covers/Roses Decorative covers and roses for radiator pipes to provide a clean finish around flooring.

Quantifiable outcome

• 187,000+ Happy Homes
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• CarmaminorStrategic or Co-development PartnerSustainability partnership where a tree is planted for every customer order placed through Luxury Flooring. The company uses this initiative as a key environmental differentiator and marketing message.
• KlarnaminorGTM or Marketing PartnerFinancing partner providing customers with flexible payment options at checkout. Klarna enables buy-now-pay-later functionality, making higher-ticket flooring purchases more accessible to consumers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• B&Q: UK market-leading home improvement retailer (Kingfisher) selling flooring, tiles, and accessories across large format stores and online. Indirect competitor — same end customer (UK DIY/renovator) and overlapping product categories, but much broader assortment and showroom scale.
• Carpetright: UK heritage flooring retailer with a national store footprint and growing online presence, selling carpets, vinyl, laminate, and wood-effect flooring. Comparable UK consumer target market but with a fundamentally different show-based retail model versus Luxury Flooring's pure e-commerce approach.
• Amtico: UK-based premium LVT flooring manufacturer with a strong direct-to-consumer channel and approved retailer network. Comparable in LVT specifically — Luxury Flooring stocks competing LVT products while Amtico represents branded LVT competition at a price premium.
• Quick-Step: Major international laminate and vinyl flooring manufacturer with a UK retail and trade partner network. Comparable as a premium branded alternative stocked and sold alongside Luxury Flooring's own-brand assortment.
• Wickes: UK home improvement retailer selling flooring, kitchens, and DIY materials through stores and online, including a trade loyalty programme. Comparable trade-buyer customer segment and overall flooring/home improvement orientation though operating at much broader category scale.

Direct peers

• Tapi Carpets: UK flooring retailer (originated from Carpetright) selling carpets, vinyl, laminate, and wood flooring with a strong online store alongside showroom delivery. Comparable DTC flooring model targeting UK homeowners with mid-market price positioning.
• Wood Floor Warehouse: UK specialist online retailer focused on wood flooring (engineered, solid, parquet) with sample ordering and nationwide delivery. Direct overlap on the engineered wood and parquet hero categories that anchor Luxury Flooring's catalogue.
• Walls and Floors: UK online specialist retailer for tiles and flooring including LVT, laminate, and wood-effect products. Small-to-mid sized e-commerce operator with sample service competing for the same DIY/home improver customer.
• Flooring Superstore: Large UK online flooring retailer selling engineered wood, LVT, laminate, and carpets direct to consumers with sample service and price-matching — direct competitor in the same product categories, customer base, and e-commerce delivery model as Luxury Flooring.
• Flooring Direct: UK online flooring retailer offering wood, vinyl, laminate, and carpets with free samples and nationwide delivery. Closely comparable business model and product range to Luxury Flooring, with similar mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/luxuryflooring1
• Facebookfacebook.com/LuxuryFlooringAndFurnishings
• LinkedInlinkedin.com/company/luxury-flooring-and-furnishings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Flooring and Furnishings