Greene County Fertilizer

What Greene County Fertilizer does

Greene County Fertilizer Company, Inc. is a privately held specialty chemical manufacturer founded in 2014 and headquartered in Greensboro, Georgia. The company designs, formulates, and produces liquid fertilizers, biostimulants, humic acids, soil surfactants, and tank conditioners under proprietary controlled-release nitrogen, lignin-based iron chelation, block polymer surfactant, and Long Brew humic acid technologies. It serves three core customer segments: professional lawn care operators and turf managers (primary), commercial agriculture operations, and DIY homeowners via its N-Ext consumer brand. The company also offers private label production and custom blending (minimums as low as 250 gallons) plus tolling and bottling services to other brands and retailers.

The business operates a 30,000 sq. ft. manufacturing plant in Greensboro, GA, supplemented by distribution centers in Georgia, South Carolina, and Utah that enable nationwide direct shipping within two business days. GTM combines a dedicated pro account representative field sales force, presence at major industry events (EQUIP Expo, NALP ELEVATE, GCSAA, WorkWave/Real Green, Lawncology annual conference), founder-led content and education (Lawncology platform, YouTube, email newsletter), and DIY e-commerce partnerships (LawnCareNut.com, GCI Turf Academy). The portfolio comprises 30+ SKUs across brands including N-Charge, GreeneCharge, N-Ext, N-Fused+, Hydr8, GreenePOP, and GreeNe Pak, with patent-pending formulas covering agricultural and home/garden applications.

The revenue model is anchored in product sales (hardware sales model) augmented by licensing/royalty-style private label revenue and custom blending services. Professional pricing is quote-based and not publicly disclosed; DIY pricing is set through third-party retailers. A privacy policy reference identifies Central Garden & Pet Company as a potential acquirer in business transfer scenarios, indicating possible M&A optionality, though no completed acquisition is on record. Founded and led by President/CEO John Perry, the company operates as an independent, family-founded business in the agricultural inputs sector.

Name

Greene County Fertilizer

Legal name

Greene County Fertilizer Company, Inc.

Website

https://greenecountyfert.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Greene County Fertilizer Company is a privately held specialty chemical manufacturer in Greensboro, GA that formulates and supplies liquid fertilizers, biostimulants, humic acids, and soil surfactants for professional lawn care operators, commercial agriculture, and DIY homeowners under the N-Ext brand.

Ownership category

akta.pro rank

Product category

Liquid Fertilizers

NAICS

Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

akta.pro secondary industry

Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

Keywords

• Liquid fertilizer manufacturing
• Turf care products
• Agricultural specialty fertilizers
• Biostimulant soil amendments
• Private label blending

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Professional Fertilizer and Specialty Products Sales: Direct sales of liquid fertilizers, specialty fertility products, biostimulants, humic acids, soil surfactants, and wetting agents to professional lawn care companies, agricultural operations, and landscape professionals. Products sold in various packaging from 1-gallon to 275-gallon IBC totes and truckload quantities.
2. Private Label and Custom Blending: Private label production and custom blending services for companies wanting Greene County Fertilizer products under their own brand. Custom blends available in quantities as small as 250 gallons. Also offers tolling and bottling services.
3. DIY Consumer Products: Sale of N-Ext branded do-it-yourself lawn care products to homeowners through e-commerce partners. Products sold in pre-packaged sizes with various DIY packages and bundles.
4. Agricultural and Specialty Fertility Products: Specialized fertilizer products for commercial agriculture including grain, forage, produce, vineyard, and orchard crops. Patent-pending formulas blended for agricultural applications.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Greene County Fertilizer Company manufactures and supplies liquid fertilizers, specialty fertility products, biostimulants, humic acids, soil surfactants, and wetting agents for professional lawn care, turf management, agriculture, and DIY homeowner markets. The company produces its own branded product lines (N-Charge, GreeneCharge, GreenePunch, N-Ext, Hydr8, Captiv8) and offers custom blending, tolling, bottling, and private label production services from its 30,000 sq. ft. facility in Greensboro, Georgia.

Product overview

Greene County Fertilizer Company is a manufacturer and supplier of soil amending fertilizers for liquid lawn care, garden, turf care, and agricultural products. Their product portfolio consists of liquid fertilizer products and specialty fertility products organized primarily under two brands: N-Ext™ (professional biostimulants and specialty products) and branded fertilizer products (N-Charge™, GreeneCharge™, GreenePunch™, GreenePOP™, GreeneStart™, etc.). The product line includes: High Performance Plant Nutrients (nitrogen fertilizers like N-Charge™ 28-0-0, GreeneCharge™ 26-0-0, GreenePunch™ 18-0-1, and others), Liquid Fertilizers, Specialty Fertility Products, Soil Amendments (including biostimulants like N-Ext RGS™, N-Ext Air-8™, N-Ext Humic12™), Humic Acids, Soil Surfactants/Wetting Agents (Hydr8 Pro Liquicure™, Hydr8 MRG™, Captiv8 Pro™), Custom Blended Products, and Private Label programs. The company also offers DIY consumer products under the N-Ext™ brand through partnerships with retailers. Products are designed for professional lawn care operators, agricultural users, and homeowners, with a focus on bio-based formulas that feed plants, improve soil fertility, and build topsoil.

Differentiator

Problem solved

Functional benefit

Brands

• N-Ext: DIY lawn care products for homeowners
• Lawncology
• GreeNe Pak

Products and services

• N-Charge 28-0-0 Enhanced Efficiency Liquid Nitrogen Blend Well-controlled low input liquid nitrogen with consistent color and growth rate and no surge growth; blends well with biostimulants for professional turf fertility programs.
• GreeneCharge 26-0-0 Slow Release Liquid Nitrogen Plus Micronutrients Enhanced efficiency controlled-release liquid nitrogen with balanced micronutrient blend including iron, sulfur, magnesium, manganese, and copper for professional turf.
• N-Ext RGS 0-0-1 Soil & Plant Formula Biostimulant designed to increase rooting potential (mass and depth) and decrease stress pressure caused by heat and drought; contains humic acids and sea kelp.
• N-Ext Air-8 0-0-5 Liquid Aeration Liquid aeration product designed to loosen topsoil and encourage deeper rooting for greater oxygenation of the root zone using biostimulants and highly oxidizing material.
• 16-21-2 GreenePOP Liquid Starter Fertilizer Engineered to deliver nutrients grass seed needs to germinate quickly and establish a strong root system; contains nitrogen, phosphorus, potassium, humic acid, and cold-water kelp.
• 9-0-1 GreeneStart Multipurpose Fertilizer Complete product for seeding and drought-stressed lawn situations, formulated to provide excellent germination rates and quick rooting of new turf seedlings.
• Hydr8 Pro Liquicure Soil Surfactant/Wetting Agent Improves infiltration and penetration of irrigation water, formulated to minimize repellency of hydrophobic soils, enhance adhesive tension, and relieve cohesive tension in water.
• N-Ext Humic12 0-0-1 Liquid Humic Acid Liquid humic acid product using the Long Brew technique with high quality oxidized lignite for a cleaner, more flowable product with enhanced biological activity.
• 0-0-2 MicroGreene Micronutrient Fertilizer Versatile, complete, efficient and affordable liquid micronutrient fertilizer and soil amendment containing iron, sulfur, magnesium, manganese, copper, zinc with humic acid and coldwater kelp.
• 18-0-1 GreenePunch Lawn Fertilizer Complete blended nitrogen fertilizer with high carbon content, formulated to produce quick green-up response and maintain consistent color for 6-8 weeks.
• 25-0-0 N-Fused+ Enhanced Efficiency Nitrogen Fertilizer + Micros Next-generation enhanced efficiency nitrogen fertilizer tailored for challenging aggregate soils, featuring multi-path nitrogen control, powerful acidifying effect, and proprietary soil amendment package.
• 4-0-2 FloraGreene Tree, Shrub, Palm, Plant, Garden & Ornamental Fertilizer Complete product for all varieties of landscape plants, ornamentals, tropicals, shrubs, and trees; formulated for foliar application with very low inputs.
• 14-0-0 N-Ext IroN+ Chelated Iron 14% Nitrogen, 5% Iron, & 1% Manganese blend using a proprietary lignin-based chelation technique for greater absorption and longer green color than EDTA or citric chelated iron.
• Hydr8 EXT Soil Surfactant/Wetting Agent Professional-grade soil surfactant formulated with 100% Alkoxylated Polyols, engineered to combat water repellency, reduce localized dry spots, and improve moisture movement.
• N-Ext DIY Lawn Care Products Do-it-yourself lawn care product packages for homeowners, designed to address different soil and plant needs within a fertility program throughout the growing season.
• Custom Blends and Private Label Programs Custom blended fertilizer products and private label production services for companies wanting products under their own brand; custom blending available in quantities as small as 250 gallons, including tolling and bottling services.

Quantifiable outcome

• Reduced nitrogen inputs compared to conventional fertilizers
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Andersons, Inc. Operates a Professional Turf & Specialty group that formulates and distributes liquid fertilizers, granular fertilizers, and specialty fertility products to golf courses, lawn care operators, and sports turf managers — comparable customer mix, distribution model, and product breadth to GCF's professional channel.
• Growth Products: Specialty liquid fertilizer company producing humic/fulvic acids, biostimulants, chelated micronutrients, and controlled-release nitrogen for turf, ornamentals, and agriculture — closely mirrors GCF's bio-based liquid fertility positioning and pro/greenhouse customer overlap.
• Lebanon Seaboard Corporation: Manufacturer of Lebanon Pro and Country Club MD specialty turf fertilizers, biostimulants, and controlled-release nitrogen products for professional lawn care, golf, and sports turf — directly overlapping GCF's core professional turf line in product category, customer base, and distribution channels.
• Actagro: Developer of proprietary liquid fertilizer technologies including stabilized nitrogen and carbon-based soil amendments for agriculture, turf, and horticulture — a direct comparable on proprietary liquid chemistry and pro/ag customer segments.

Emerging players

• Conklin Company: Family-owned manufacturer of specialty agricultural products, fertilizers, and crop inputs distributed through independent representatives — comparable to GCF on private/family-led manufacturing scale and direct-rep distribution model.
• BioSafe Systems: Manufacturer of bio-based crop protection, soil health, and water treatment products for agriculture, turf, and horticulture — a comparable emerging bio-based inputs player targeting similar sustainability-focused professional and ag customers.

Broad incumbents

• Envu (formerly Bayer Environmental Science): Global turf and ornamental business offering fertilizers, pest control, and plant health products to golf courses, lawn care operators, and sports turf managers — overlapping customer and product categories at a much larger scale.
• Helena Agri-Enterprises: Large agriscience distributor and formulator offering specialty fertilizers, crop protection, and biostimulants across professional turf, agriculture, and ornamental segments — comparable customer base but with much broader portfolio and a national distribution/rep network.
• SiteOne Landscape Supply: Largest U.S. distributor of landscape and turf products including fertilizers, biostimulants, and specialty fertility products — a channel partner and competitive force for GCF's pro customers rather than a direct formulator, but highly relevant for distribution dynamics.
• Corteva: Global agriscience company with crop protection, biologicals, and seed businesses serving agriculture and turf/ornamental markets — represents the broader competitive context and the type of incumbent that may acquire or partner with specialty liquid fertilizer players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEr_BqSkKe7liSuO_QPUC4Q
• Instagraminstagram.com/nextdiylawns.official
• Xx.com/greenecfert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greene County Fertilizer