What Amesto does

Amesto Group is a privately held Norwegian multi-service BPO and technology company headquartered in Oslo, owned by the Spandow family through Spabogruppen. Founded in 2002, the group employs more than 1,000 people across Norway, Sweden, Denmark, Finland, Ireland, the United Kingdom, Spain, Romania, and the United States, and reports NOK 1.3 billion in annual revenue, of which approximately NOK 400 million originates from intrapreneur ventures.

The group operates a portfolio of subsidiaries built around three pillars: Amesto AccountHouse (outsourced accounting, payroll, and HR services for SMEs through listed companies across the Nordics), Amesto Solutions (business software implementation, the largest Visma and SuperOffice reseller in the Nordic region, currently being acquired by Exsitec), and Amesto Global (international expansion, corporate secretarial, and advisory services). Amesto Beyond functions as an internal intrapreneur hub that has produced scaled brands including Aprila Bank (SMB digital banking), ConnectMyApps (Canvas API integration platform), Dottie HR (SaaS HRM co-owned with Visma), Amesto Aces (Salesforce/Microsoft certification program), Amesto Footprint (digital sustainability and climate accounting), Clean Kokos (digital laundromats), and Amesto Toptemp (recruitment and staffing since 1990).

Revenue is generated through professional services contracts (BPO accounting, payroll, HR, corporate secretarial, advisory), software resale and implementation (Visma.net ERP, SuperOffice CRM), managed cloud and infrastructure services, recruitment transaction fees, and SaaS/fintech products. The go-to-market is sales-led and direct, supplemented by Visma and SuperOffice partner-channel referrals, with country-specific domains (.no, .se, .dk, .com) for SEO and a trust center plus content marketing for compliance-sensitive buyers. Amesto has implemented a Triple Bottom Line strategy (People, Planet, Profit) since 2020, is a UN Global Compact member since 2012, and deploys AI/ML capabilities including the Semine accounting bot, NLP, computer vision, and Power BI analytics across service lines.

Name

Amesto

Legal name

Amesto Group

Website

https://amesto.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amesto is a Norwegian privately-held BPO and technology group delivering accounting, payroll, HR, business software, sustainability, and global expansion services to 2,500+ SMEs through listed companies across the Nordics, Europe, and North America through subsidiaries like AccountHouse, Global, and Toptemp.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing Services

NAICS

Business Support Services (5614), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), All Other Support Services (56199)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industries

Expense Management & Reimbursements Administration (BPACAIAH), Application Outsourcing (AO) (BPAEAMAA)

Keywords

• Accounting outsourcing
• Payroll services
• ERP software
• Business process outsourcing
• Sustainability reporting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO Services (Accounting and Payroll): Comprehensive accounting, payroll, and HR services delivered across the Nordics through Amesto AccountHouse. Services include Nordic accounting, Nordic payroll, corporate services, and global accounting and payroll. Revenue generated through service contracts with recurring professional services fees.
2. Business Software Resale: Reselling of Visma and SuperOffice business software solutions including ERP, CRM, and HRM systems. Revenue generated through software reselling, implementation services, and ongoing support contracts. Amesto Solutions is the biggest Visma and SuperOffice reseller in the Nordic region.
3. Recruitment and Staffing: Toptemp recruitment and staffing services operating since 1990, providing customized recruitment solutions across Norway, Denmark, and Sweden for Finance, IT, Engineering, Electrical, Merkantile, and Horeca sectors.
4. Technology Services: Cloud software, infrastructure, managed services, consulting, AI & Analytics, integrations, and robotics services. Revenue from project-based consulting and ongoing managed service contracts.
5. Global Services: International expansion services including accounting, payroll, corporate secretarial, advisory, business solutions, and corporate finance services through Amesto Global operating across North America and Europe.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Amesto provides outsourced accounting, payroll, and HR services across the Nordics through Amesto AccountHouse, alongside business software implementation (as the largest Visma and SuperOffice reseller in the Nordic region) through Amesto Solutions. It also delivers international expansion and corporate finance services via Amesto Global, recruitment/staffing through Amesto Toptemp, and sustainability/climate accounting through Amesto Footprint, supported by AI & analytics and managed technology services.

Product overview

Amesto is a multi-service BPO and technology company operating as a group of companies across Norway, Sweden, Denmark, Ireland, Spain and the USA. The core portfolio consists of Amesto AccountHouse (accounting, payroll, and HR BPO services across the Nordics), Amesto Solutions (business software, ERP/CRM reseller of Visma and SuperOffice, with AI & Analytics, Cloud Software, Infrastructure, Managed Services, and Integrations), and Amesto Global (international expansion services). The offering is structured as a platform-plus-modules architecture with specialized intrapreneur brands including ConnectMyApps (API integration platform Canvas), Amesto Aces (Salesforce/Microsoft training), Aprila Bank (SME digital banking), Dottie HR (SaaS HRM), and Amesto Toptemp (recruitment). Additional modules include Amesto Footprint (sustainability reporting and climate accounting), Nordic Accounting/Payroll services, Corporate Services for Norway market entry, and HRM Software. The company also operates Amesto Beyond as an intrapreneur and growth hub, all unified under the 'Simplifying Business' vision.

Differentiator

Problem solved

Functional benefit

Brands

• Aprila Bank: Digital bank for SMBs providing overdraft and installment loans to small and medium-sized businesses
• ConnectMyApps
• Amesto Aces
• Amesto Toptemp
• Clean Kokos
• Dottie HR
• Amesto Footprint

Products and services

• Amesto AccountHouse (Accounting, HR & Payroll BPO) Outsourced accounting, payroll, and HR services for businesses ranging from startups to listed companies across Denmark, Norway, Sweden, and Finland, with local compliance expertise.
• Amesto Solutions (Business Software & Technology) Resale, implementation, and support of Visma ERP and SuperOffice CRM/HRM systems for Nordic businesses, supplemented by cloud, integration, AI, and managed services.
• Amesto Global (International Expansion Services) Cross-border accounting, payroll, corporate secretarial, advisory, market entry, and corporate finance services for companies expanding into the Nordics and into North America/Europe.
• Amesto Footprint (Sustainability Reporting) Digital sustainability platform and advisory service for climate accounting, sustainability reporting, and compliance with EU and national transparency regulations.
• ConnectMyApps (Canvas Integration Platform) API integration platform (Canvas) that simplifies integrations globally so clients do not need to manage APIs, infrastructure, administration, or information security.
• Dottie HR (SaaS HRM) SaaS HRM application for small and medium-sized businesses combining HR services in a user-friendly app, including employee records, absence tracking, onboarding, and electronic agreements via BankID.
• Amesto Toptemp (Recruitment & Staffing) Customized recruitment and staffing services across Finance/Accounting, IT, Engineering, Electrical, Merkantile, and Horeca sectors in Norway, Denmark, and Sweden.
• Amesto Payroll Services UK Fully managed payroll outsourcing services for UK clients, combining trust, payroll expertise, and technology for automated payroll processing.
• Nordic Accounting Financial accounts management for corporate entities and small businesses in Norway, Sweden, Finland, and Denmark, providing transparent, up-to-date, and accurate reporting.
• Nordic Payroll Compliant payroll management services across Norway, Sweden, Denmark, and Finland through a single point of contact, with accurate and timely processing.
• Corporate Services Norway (Market Entry) Incorporation, corporate secretarial services, domiciliation, and registration with the Register of Business Enterprises for foreign companies establishing operations in Norway.

Quantifiable outcome

• More than 2,500 customers served across various company sizes from sole traders to listed companies
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VismacoreChannel Partner/ Reseller/ DistributorAmesto Solutions is one of the largest Visma Partners in Norway, Sweden, and Denmark, and the biggest reseller of Visma in the Nordic region. Provides implementation, support, and customization services for Visma.net cloud ERP, Visma Business, and other Visma products. The partnership enables Amesto to deliver comprehensive business software solutions to Nordic customers.
• SuperOfficecoreChannel Partner/ Reseller/ DistributorAmesto has incorporated SuperOffice CRM software into their product portfolio. SuperOffice is an all-in-one CRM solution that works on any device (PC, Mac, Android, iOS) and integrates with all Office applications. Amesto is one of the leading resellers in the Nordic region.
• SalesforcecoreStrategic or Co-development PartnerSalesforce partners with Amesto Aces to provide a 16-week training program for young people aged 18-30 to become certified Salesforce consultants. The collaboration aims to create career opportunities for youth who have fallen outside the workforce while addressing Salesforce talent needs.
• Dottie HRminorStrategic or Co-development PartnerAmesto co-owns Dottie HR together with Visma. Dottie HR is a SaaS HRM solution designed for small to medium-sized businesses, offering HR services in a simple, user-friendly app with no hidden costs for setup, certificates, or contracts.
• BeeFuturesminorStrategic or Co-development PartnerCollaboration with BeeFutures on AI project to help reduce bee mortality. Team won SAS Hackathon 2020 with project using AI and advanced video analysis to decode bee 'waggle dance' and optimize hive placement for better pollination and food source access.
• Doctors Without BordersminorOthersPro bono project creating organizational showcase for Doctors Without Borders to demonstrate efficient NGO administration through business systems. Amesto provides systems and expertise so more funds can go to field operations.
• SocentralminorOthersAmesto AccountHouse provides pro bono financial and accounting knowledge to Socentral's social entrepreneur companies and projects. Partnership helps small-scale social businesses succeed despite limited accounting knowledge and resources.
• Charge & Give a jobminorOthersAmesto Toptemp partners with Charge, a startup incubator for immigrants, providing search and recruitment expertise to strengthen the platform. Partnership supports equal opportunities and reduces inequality in the job market through integration initiatives.
• Red CrossminorStrategic or Co-development PartnerAI project with Red Cross using natural language processing to analyze thousands of COVID-19 status reports from 192 countries. Amesto NextBridge developed NLP solution to categorize and understand reports in multiple languages, enabling faster resource allocation.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Visma: Visma is the leading Nordic provider of business software (ERP, HR, payroll) and is both Amesto's largest channel partner and a broad incumbent whose product strategy determines much of Amesto Solutions' economics.
• Vitec Software Group: Vitec is a Nordic vertical software acquirer with HR, payroll, and ERP assets, comparable to Amesto's software and HR-tech direction and a likely consolidator or competitor for any divestitures of Amesto's proprietary HRM and payroll assets.
• BDO International: BDO is a global accounting and BPO network with significant Nordic presence, providing outsourced accounting, payroll, tax, and advisory services comparable to Amesto's larger-enterprise and cross-border BPO offerings.
• Tietoevry: Tietoevry is a large Nordic IT services and software provider with managed services, cloud, and digital transformation offerings, overlapping Amesto's technology services and infrastructure business at a much larger scale.

Direct peers

• Accountor: Accountor is a Finland- and Sweden-headquartered provider of accounting, payroll, and HR outsourcing services across the Nordics, competing head-on with Amesto's core BPO offering and sharing a similar SME-to-mid-market customer focus.
• Azets: Azets is one of the largest Nordic and UK accounting, payroll, and HR BPO providers, offering outsourced finance, payroll, and advisory services to SMEs and mid-market — directly comparable to Amesto AccountHouse's Nordic BPO proposition.
• SD Worx: SD Worx is a leading European HR and payroll services provider, already named as a sub-processor in Amesto's DPA; it offers a directly overlapping payroll and HR BPO value proposition across multiple European geographies.
• Ageras: Ageras is a Nordic-headquartered BPO and fintech group delivering accounting, payroll, and banking-adjacent services to SMBs; its AccountHour brand competes directly with Amesto AccountHouse in the Nordics.

Regional players

• Fortnox: Fortnox is a Sweden-based SMB accounting and payroll software provider; it competes with parts of Amesto's payroll and HRM software value proposition but is primarily a software vendor rather than a full BPO provider.

Emerging players

• Exsitec: Exsitec is the largest Visma partner in the Nordics and is acquiring Amesto Solutions; it shares the same Visma-resale DNA as Amesto Solutions and is becoming a direct consolidator in the same channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amesto-group
• Facebookfacebook.com/amesto
• YouTubeyoutube.com/amesto
• Xx.com/amesto

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amesto