Geotrackers Mobile Resource Management
Geotrackers Mobile Resource Management is a New Delhi-based, privately held GPS vehicle tracking and fleet management provider founded in 2007, serving Indian business fleets, government agencies, and individual consumers via its MRM© web platform and proprietary ZVT-1 hardware unit.
- Company typePrivate
- Founded2007
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Geotrackers Mobile Resource Management does
Geotrackers Mobile Resource Management Pvt Ltd is a New Delhi-based, privately held company founded in 2007 that provides GPS-based vehicle tracking and fleet management solutions for both business and consumer segments in India. Its core offering, branded Mobile Resource Management (MRM©), combines a web-based tracking platform with the proprietary ZVT-1 Vehicle Tracking Unit, a hardware device that receives GPS satellite signals, transmits location data over GSM/GPRS networks, stores data offline during coverage gaps, and supports two-way voice communication, RFID, and multiple I/O ports. The system delivers street-level mapping, trip history, halt monitoring, over-speeding alerts, mileage reports, and SMS notifications to enterprise fleet operators and individual car owners concerned with theft, chauffeur misuse, and family-driver safety.
The company monetizes through a combination of ZVT-1 hardware sales and recurring subscription access to its web platform, with supplementary usage-based SMS alerting. It serves a dual-segment market: business organizations with fleets — logistics, transportation, delivery, and field-workforce operators needing dispatch, fuel, and cargo security visibility — and individual consumers needing vehicle security and recovery. Distribution is primarily direct via the website and phone, supplemented by a channel partner program ([email protected]) and a self-serve mobile app. The company holds RoHS, E-Mark, FCC, and CE hardware certifications and maintains a headquarters in New Delhi with a regional office in Kolkata.
The founding team is composed of IIT and IIM alumni with stated 40+ years of combined Silicon Valley experience at IBM, Microsoft, Sun, Nokia, 3Com, Hotmail, and Netscape, with expertise in location-based services, wireless mobility, VoIP, and mobile applications. The company is founder-owned and closely held, with no disclosed institutional investors, funding rounds, or acquisition activity. Named enterprise references include a deployment with Gurgaon Police as part of a GPS transformation initiative. No public revenue, headcount growth trends, or product launch cadence are disclosed in the available material.
Geotrackers Mobile Resource Management firmographics
Firmographics- Name
- Geotrackers Mobile Resource Management
- Legal name
- GEOTRACKERS MOBILE RESOURCE MANAGEMENT PRIVATE LIMITED
- Website
- https://geotrackers.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Geotrackers Mobile Resource Management is a New Delhi-based, privately held GPS vehicle tracking and fleet management provider founded in 2007, serving Indian business fleets, government agencies, and individual consumers via its MRM© web platform and proprietary ZVT-1 hardware unit.
- Ownership category
- akta.pro rank
Geotrackers Mobile Resource Management industry classification
Industry- Product category
- Vehicle Telematics
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Remote Monitoring & Management (RMM) Services (BPAEABAA)
Keywords
Where Geotrackers Mobile Resource Management is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Geotrackers Mobile Resource Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of ZVT-1 Vehicle Tracking Unit devices to customers for installation in vehicles. The hardware includes GPS receiver, GSM/GPRS modem, antennas, and additional features like RFID support and input/output ports.
- Subscription Service: Recurring subscription for web-based tracking service. Customers pay for access to the Geotrackers web platform for real-time monitoring, alerts, and data storage. Data retained for one year per device.
- SMS Alert Services: Real-time SMS alerts sent to customers for over-speeding violations and other critical events. May be included in subscription or charged separately.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Geotrackers Mobile Resource Management product offering
Product offeringCore offering
Geotrackers Mobile Resource Management (MRM©) is a GPS-based vehicle tracking and fleet management solution comprising a web-based software platform and the proprietary GeoTrackers ZVT-1 hardware device (Vehicle Tracking Unit). The platform provides real-time location tracking on street-level maps, trip history, halt monitoring, over-speeding alerts, mileage reports, and two-way voice communication for both business fleet operators and individual consumers.
Product overview
Geotrackers Mobile Resource Management (MRM©) is a GPS-based vehicle tracking and fleet management solution consisting of a web-based software platform and the GeoTrackers ZVT-1 hardware device (Vehicle Tracking Unit). The core MRM© platform provides real-time tracking, monitoring, and management capabilities through GPS technology and wireless networks, while the ZVT-1 hardware device is installed in vehicles to receive GPS satellite signals and transmit location data via GPRS to Geotrackers' servers. The platform serves both business organizations (fleet management, dispatch optimization, driver monitoring) and consumers (vehicle recovery, chauffeur monitoring, family safety).
Differentiator
Problem solved
Functional benefit
Products and services
- Geotrackers Mobile Resource Management (MRM©) GPS-based vehicle tracking and fleet management platform offering real-time location monitoring on street-level maps, trip history, speed/direction monitoring, halt tracking, over-speeding alerts and mileage reports. Available in two tracks — For Business Organizations (mrm_biz) and For Consumers (mrm_consumer) — serving logistics operators, government fleets and individual car owners in India.
- GeoTrackers ZVT-1 Vehicle Tracking Unit (VTU) A Vehicle Tracking Unit hardware device installed in vehicles, featuring an integrated GPS receiver, GSM/GPRS modem, microprocessor-controlled logic, internal memory, backup battery with power-saving intelligence, RFID support, four inputs, four outputs, and full two-way voice communication. RoHS, E-Mark, FCC and CE compliant.
Companies that use Geotrackers Mobile Resource Management
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Geotrackers Mobile Resource Management technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Geotrackers Mobile Resource Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights6 records
Geotrackers Mobile Resource Management competitors and assessment
Company assessmentEmerging players
- Aldridge Telematics (Aldridge Electric / Track24 / local Indian telematics resellers): Smaller-scale fleet telematics providers offering GPS vehicle tracking to SMEs; relevant comparable for Geotrackers' mid-market positioning and pricing tier in India.
- Samsara: Modern IoT-based fleet management platform with connected hardware and AI-driven analytics; competes for the same fleet-customer RFPs but represents the next-generation technology trajectory Geotrackers would need to match.
Direct peers
- Webfleet (Bridgestone): Commercial vehicle fleet tracking SaaS serving logistics and field-service operators globally; directly comparable product (web-based GPS tracking, trip reports, alerts) and customer profile.
- CalAmp (now AST Group / LoJack): Telematics hardware and connectivity supplier whose vehicle-tracking devices and platforms are commonly white-labelled into fleet telematics solutions; directly comparable on the hardware/ZVT-1 side of Geotrackers' product.
- MapMyIndia (C.E. Info Systems): Indian digital-mapping and location-based services company with adjacent fleet/telematics offerings; comparable geography and customer base, with a stronger mapping platform underpinning its tracking solutions.
- Loconav: India-based GPS vehicle tracking and fleet management provider; most direct domestic competitor to Geotrackers, serving commercial fleets and consumers with hardware-plus-subscription telematics.
- MiX Telematics: Established fleet and asset management telematics provider with both hardware and subscription model; comparable offering to Geotrackers, particularly for commercial fleet operators.
- Geotab: Global fleet telematics platform combining GPS hardware (GO device) with cloud-based analytics for vehicle tracking, driver behaviour and fuel management; the canonical comparable for Geotrackers' product architecture.
Broad incumbents
- Trimble Transportation: Major telematics and transportation management vendor serving commercial fleets with vehicle tracking and dispatch; broader portfolio but overlapping GPS fleet-tracking functionality.
- Verizon Connect (Fleetmatics): Large incumbent fleet telematics provider (now under Verizon) offering GPS tracking, route planning and fleet analytics globally; relevant as a scaled alternative for enterprise fleet buyers also considering Geotrackers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Geotrackers Mobile Resource Management social profiles
Digital presenceGeotrackers Mobile Resource Management compliance and trust
Trust signalCompliance4 records
Geotrackers Mobile Resource Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geotrackers Mobile Resource Management leadership team
Management profileNumber of profiles
Geotrackers Mobile Resource Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geotrackers Mobile Resource Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geotrackers Mobile Resource Management
What does Geotrackers Mobile Resource Management do?
Geotrackers Mobile Resource Management (MRM©) is a GPS-based vehicle tracking and fleet management solution comprising a web-based software platform and the proprietary GeoTrackers ZVT-1 hardware device (Vehicle Tracking Unit). The platform provides real-time location tracking on street-level maps, trip history, halt monitoring, over-speeding alerts, mileage reports, and two-way voice communication for both business fleet operators and individual consumers.
Is Geotrackers Mobile Resource Management a public or private company?
Geotrackers Mobile Resource Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geotrackers Mobile Resource Management founded?
Geotrackers Mobile Resource Management was founded in 2007. It employs 51 to 100 people.
Where is Geotrackers Mobile Resource Management based?
Geotrackers Mobile Resource Management is headquartered in New Delhi, India, in the Asia region.
How does Geotrackers Mobile Resource Management make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Service and SMS Alert Services.
Who are Geotrackers Mobile Resource Management's main competitors?
Emerging players on record are Aldridge Telematics (Aldridge Electric / Track24 / local Indian telematics resellers) and Samsara. Direct peers are Webfleet (Bridgestone), CalAmp (now AST Group / LoJack), MapMyIndia (C.E. Info Systems), Loconav, MiX Telematics and Geotab. Broad incumbents are Trimble Transportation and Verizon Connect (Fleetmatics).
Does Geotrackers Mobile Resource Management have an API?
No public API is recorded for Geotrackers Mobile Resource Management.
What industry is Geotrackers Mobile Resource Management in?
Geotrackers Mobile Resource Management's product category is Vehicle Telematics. Its primary akta.pro industry code is BPAEABAA, Remote Monitoring & Management (RMM) Services. Its SIC code is 4700.