What Dealerspace does

Dealerspace, operating under parent company Bolt Software and headquartered in Alphaville (Barueri), Brazil, is an integrated automotive marketing and sales platform purpose-built for car dealerships and OEM manufacturers. The platform consolidates websites (via the Dealersites acquisition), sales and post-sales CRM (via Followize), and F&I/financing and insurance management (via F&I Brasil) into a single stack covering the entire vehicle purchase journey from lead capture through post-sale retention. Underlying technology includes cloud-based CRM with native OEM system integrations, omnichannel communication (WhatsApp-first via DealerChat), and a proprietary AI layer (DealerAI) that performs lead scoring, credit approval probability assessment, vehicle patrimony analysis tied to Brazilian CPF, and funnel-discharge intelligence, with exclusive access to the B3 (Brazilian stock exchange) automotive database as a differentiating data asset.

The company monetizes through custom-priced subscription agreements across multiple product tiers (Sites, CRM, DealerChat, F&I, DDM for OEMs, Enterprise for large groups, and DealerAI add-ons) with monthly billing and no public standardized pricing. Go-to-market is sales-led, with field-sales coverage of large dealership groups and OEM manufacturers alongside inside sales for mid-market dealerships, supported by content marketing, SEO, and direct demo conversion via the website. Customers include Grupo Saga, Grupo Urca, Grupo Primavia, Grand Brasil, and Tecar Renault, with a 3,800+ customer base representing 50%+ market share of the Brazilian automotive CRM and dealer website market. Founded via a US$5 million seed investment from L4 Venture Builder (B3) in 2023, Dealerspace has since launched DealerAI and DealerChat in 2024 to extend AI-driven monetization across its installed base.

Name

Dealerspace

Legal name

DEALERSPACE

Website

https://dealerspace.ai

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Dealerspace is a Brazilian automotive CRM and dealer technology platform serving 3,800+ dealerships and OEMs with websites, sales/post-sales CRM, F&I management, omnichannel chat, and proprietary AI intelligence built on exclusive B3 data.

Ownership category

akta.pro rank

Headquarters

HQ city

Alphaville (Barueri)

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscriptions: Subscription-based access to the integrated CRM platform covering sales CRM, post-sales CRM, and site management. Revenue generated through recurring software licensing fees.
2. Platform as a Service: Enterprise solutions for OEM manufacturers and large dealership groups with unified technology management across multiple locations.
3. AI Intelligence Add-ons: Additional revenue from DealerAI intelligence products including Lead Score, Credit Score, Baixa de Funil, and Patrimonio Veicular features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dealerspace sells an integrated, cloud-based automotive marketing and sales platform that connects every step of the vehicle purchasing journey for dealerships and OEM manufacturers in Brazil. The offering combines automotive websites, sales and post-sales CRM, WhatsApp/omnichannel AI chat, F&I management, and an AI intelligence suite (DealerAI) trained on proprietary B3 data, delivered as a subscription SaaS to over 3,800 dealerships across Brazil.

Product overview

DEALERSPACE is a comprehensive all-in-one automotive marketing and sales platform built through acquisition of three major players (Dealersites, Followize, F&I Brasil) with US$ 5 million investment from L4 Venture Builder (B3). The platform portfolio includes Sites Automotivos (automotive websites with SEO and inventory integration), CRM Vendas e Pós-vendas (lead and customer management), DealerChat (WhatsApp and Omnichannel AI-powered communication), F&I (Gestão e Plugin) (financing and insurance management), DDM (Dealer Digital Marketing) (manufacturer program), Enterprise (large group solution), and DealerAI (AI intelligence suite with Lead Score, Credit Score, Baixa de Funil, Patrimônio Veicular, and Dealer Agent). All solutions integrate through Open APIs and connect to DMS, automotive marketplaces, banks, and insurance companies, serving over 3,800 customers with 50%+ market share in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• DealerCloud: Integrated platform combining all automotive dealer solutions
• DealerAI
• DealerChat
• DDM - Dealer Digital Marketing
• Enterprise
• DXP - Digital Sales Experience
• F&I Brasil (now DEALERSPACE)

Products and services

• Sites Automotivos

Quantifiable outcome

• 115% more leads than market average
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• B3 (Brazilian Stock Exchange)coreStrategic or Co-development PartnerStrategic data partnership providing access to official Brazilian automotive database for lead enrichment, vehicle asset analysis, credit assessment, and funnel discharge intelligence. Dealerspace is the only automotive sector player with this proprietary data access.
• Bolt SoftwarecoreOthersParent company of Dealerspace, created through consolidation of Dealersites (#1 in automotive websites), Followize (CRM), and F&I Brasil (F&I solutions). Responsible for the US$5 million investment and company strategy.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pipedrive: Pipedrive is a SMB-focused CRM with strong presence in Latin America. It is not vertical-specific but is frequently adopted by smaller Brazilian dealerships seeking lower-cost alternatives to vertical platforms, making it a relevant emerging competitor on the lower end of the market.

Broad incumbents

• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides DMS, CRM, F&I and digital marketing solutions to dealerships. Its F&I and CRM suite directly overlaps with Dealerspace's F&I Gestão and CRM Vendas products, making it a relevant incumbent comparable for F&I and integrated dealer workflows.
• Salesforce: Salesforce is the global CRM leader and increasingly targets vertical CRM for automotive with Automotive Cloud and partner-built solutions. It is a strategic shadow competitor for large Brazilian dealership groups that may default to Salesforce rather than a vertical specialist like Dealerspace.
• HubSpot: HubSpot is a leading CRM and marketing automation platform with growing traction among mid-market businesses including dealerships. Its ease of use and inbound marketing tooling compete with Dealerspace's CRM + DealerChat stack, especially for smaller dealerships without full sales operations.
• CDK Global: CDK Global is a large, established provider of dealer management systems, CRM, and digital retailing tools to franchised auto dealers worldwide. It competes at the broader DMS + CRM layer that Dealerspace's Enterprise and CRM modules also target, particularly for OEM-mandated dealership networks.
• Reynolds and Reynolds: Reynolds and Reynolds is a long-established US provider of DMS, F&I and document management for franchised dealerships. It represents the traditional incumbent that Dealerspace's modern, AI-first all-in-one approach is positioned to disrupt in markets still reliant on legacy stacks.

Direct peers

• Agenda Automotive: Agenda Automotive is a Brazilian automotive CRM and management software provider serving dealerships across Brazil. As a homegrown vertical competitor, it directly overlaps with Dealerspace's CRM Vendas e Pós-vendas and is one of the closest in-country peers.
• E-Dealer: E-Dealer is a Brazilian software provider offering CRM, DMS and digital tools for automotive dealerships. It competes directly with Dealerspace's Sites, CRM and F&I modules within Brazil's dealership technology market.
• Cox Automotive (VinSolutions): Cox Automotive's VinSolutions is the dominant US automotive CRM platform, offering lead management, desking, and CRM tools to dealerships. It is the closest international comparable to Dealerspace's CRM + DealerAI stack and serves as the global benchmark for what a category-leading automotive CRM can become at scale.

Others

• Mobiauto: Mobiauto is a major Brazilian online marketplace for buying and selling vehicles that integrates with Dealerspace's platform via Open APIs. It is a partner/ecosystem participant rather than a direct competitor, but its role as a leading automotive lead source makes it a relevant adjacent player in the dealer tech ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dealerspace
• Facebookfacebook.com/dealerspaceai
• LinkedInlinkedin.com/company/dealerspace-ai
• Instagraminstagram.com/dealerspace.ai

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealerspace