Sollentuna Omsorg

What Sollentuna Omsorg does

Sollentuna Omsorg AB is a Swedish private healthcare services company (Aktiebolag) founded in 2012 and headquartered in Sollentuna, Sweden. The company delivers publicly funded personal assistance, home care (hemtjänst), LSS disability support, respite services (avlösarservice), and housing support (boendestöd) to approximately 140 individual customers across four Stockholm-area municipalities: Sollentuna, Järfälla, Solna, and Sundbyberg. Service delivery is performed by 53 employees — four in management/administration and 49 field-based caregivers including doctors, nurses, nursing assistants (undersköterskor), and care aides (vårdbiträden) — with approximately 60% of staff holding nursing assistant certification or higher.

The company's revenue model is entirely publicly funded under Sweden's LOV (Lag om valfrihetssystem / Choice of Care Act) and LOU (Lag om offentlig upphandling / Public Procurement Act) systems. Customers are referred through municipal needs assessors (biståndsbedömare) or apply via Försäkringskassan (the Swedish Social Insurance Agency); the company does not charge end-users directly. Following Sollentuna municipality's 2023 transition from LOV to LOU procurement, home care services in several municipalities are now delivered under the Vesta Care sub-brand (vestacare.se). Sollentuna Omsorg has no proprietary technology platform — it is a traditional, labor-intensive care delivery business with competitive differentiation built on caregiver continuity (each customer served by a stable pair of caregivers), low staff turnover, multilingual capabilities across eight languages, and SOSFS 2011:9 regulatory compliance. The company is independently owned with no disclosed institutional investors or parent entity, led by Verksamhetschef Farnoush Khorasani.

Name

Sollentuna Omsorg

Legal name

Sollentuna Omsorg AB

Website

https://sollentunaomsorg.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Sollentuna Omsorg is a Swedish private home care and personal assistance provider founded in 2012, serving approximately 140 publicly funded customers across four Stockholm-area municipalities with 53 staff under LOV and LOU frameworks.

Ownership category

akta.pro rank

Product category

Home Healthcare and Personal Assistance Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

akta.pro secondary industries

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI), Senior/Accessibility Concierge & Companion Errands (HSACAIAO)

Keywords

• Home care services
• Personal assistance
• Disability support
• Elderly care
• LSS services

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government-funded care services (LOV): Revenue is derived from publicly funded care services under Sweden's choice of care system (LOV). Municipalities allocate funding based on customer needs assessments, and the company receives compensation for providing personal assistance, LSS services, home care, and related support to approximately 140 customers across 4 municipalities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sollentuna Omsorg AB delivers publicly funded personal assistance, home care (hemtjänst), LSS support, respite service (avlösarservice), and housing support (boendestöd) to individuals with disabilities and elderly residents across four municipalities in Stockholm County. Services are delivered in customers' homes by a multidisciplinary care team of nurses, nursing assistants, and care aides, with an emphasis on caregiver continuity, multilingual support, and direct accessibility to management. The company also operates the Vesta Care sub-brand in Stockholm, Solna, Sundbyberg, and Järfälla following Sollentuna municipality's 2023 transition from LOV to LOU procurement.

Product overview

Sollentuna Omsorg is a healthcare services provider offering a unified portfolio of care services through a single integrated operation. The core offerings include Personlig Assistans (Personal Assistance), Hemtjänst (Home Care), LSS support services, Avlösarservice (Respite Service), and Boendestöd (Housing Support). These services are delivered by a team of medical professionals including doctors, nurses, nursing assistants, and care aides, with emphasis on high continuity (limited staff rotation per client) and multilingual staff capabilities. The company operates primarily under LOV (patient choice legislation) and also under the sub-brand Vesta Care in certain municipalities following LOU procurement. Services are coordinated by dedicated unit managers and coordinators, with around 140 customers served across four municipalities by 53 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Personlig Assistans (Personal Assistance) Personal assistance services for individuals with extensive functional disabilities to manage fundamental daily needs, where customers (typically under 65 years) choose their own assistants. Funding is accessed through the customer's municipality or Försäkringskassan (Swedish Social Insurance Agency).
• Hemtjänst (Home Care) Collective term for services that simplify daily life and enable safe continued living at home, including service interventions (shopping, cleaning, laundry) and personal care for elderly and disabled individuals. In Solna, Sundbyberg, Järfälla, and Stockholm, this service is delivered under the Vesta Care brand due to LOU procurement rules.
• LSS-stöd (Support under the Act concerning Support and Service for Persons with Certain Functional Disabilities) Support and services under Sweden's LSS legislation for individuals with disabilities to achieve greater independence in daily life and facilitate social participation, including ledsagarservice (guided companionship) for activities such as cinema, coffee outings, or exercise.
• Avlösarservice (Respite Service) In-home respite service for spouses, parents, or other relatives living with persons with disabilities, designed to relieve caregivers while ensuring the individual receives needed care during the caregiver's absence.
• Boendestöd (Housing Support) Personalized support for adults aged 18 and over with intellectual or psychiatric functional disabilities who wish to live in their own housing. Currently offered in Järfälla municipality.
• Vesta Care Home care (hemtjänst) services operating under the Vesta Care brand in Stockholm, Solna, Sundbyberg, and Järfälla municipalities following the LOU public procurement system change, serving as the company's contracting brand for public-procurement-based home care delivery.

Quantifiable outcome

• Customers served by only 2 main caregivers ensuring high continuity
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Municipalities (Sollentuna, Järfälla, Solna, Sundbyberg)coreStrategic or Co-development Partner · 1 January 2012Sollentuna Omsorg operates under authorization agreements with four Stockholm-area municipalities, providing personal assistance, LSS services, home care, and housing support to residents. The company is approved as a service provider under Sweden's choice of care system (LOV), allowing residents to select the company through their municipal needs assessors.
• Vesta CarecoreOthersSince spring 2023, home care services are provided under the brand name Vesta Care in Stockholm, Solna, Sundbyberg, and Järfälla following a contract change from LOV to LOU procurement system. This represents an internal brand restructuring rather than an external partnership.
• F-äldreomsorg (Trade union collective agreement)minorOthersThe company operates under the F-äldreomsorg (elderly care) collective agreement, which governs employment conditions, wages, work environment, working hours, leaves, forms of employment, termination, and insurance coverage for employees.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Humana: Major Swedish personal assistance (LSS/personlig assistans) provider with nationwide operations. Directly competes with Sollentuna Omsorg for Försäkringskassan-funded personal assistance customers and LSS contracts in Stockholm County.
• Frösunda: Swedish personal assistance and home care provider focused on customer choice and continuity—very similar positioning to Sollentuna Omsorg. Competes directly for personlig assistans and hemtjänst customers in the Stockholm market.
• Olivia Hemmaomsorg: Stockholm-based home care (hemtjänst) provider operating under the LOV/LOU framework with similar emphasis on continuity and customer choice. Direct competitor in the same municipalities Sollentuna Omsorg serves.

Broad incumbents

• Praktikertjänst: Sweden's largest private healthcare cooperative with a presence in home-based care and nursing. Comparable incumbent that competes for the same publicly-funded care customers in the Stockholm region.
• Capio: Major Swedish healthcare provider with home-based care and rehabilitation services. Broader incumbent competitor in the Stockholm healthcare market, including home health-adjacent services.
• Ambea: Leading Swedish care group providing elderly care, disability support, and home care services. Competes with Sollentuna Omsorg for municipal hemtjänst and LOU contracts in the greater Stockholm area.
• Attendo: One of the largest Nordic private care providers offering home care, personal assistance, and elderly care across Sweden. Operates at far greater scale than Sollentuna Omsorg and competes for the same municipal contracts in the Stockholm region.

Emerging players

• Hemfrid: Swedish home services company (cleaning, errands, concierge) with growing overlap into elderly/companionship support. Comparable to the service-intervention side of Sollentuna Omsorg's hemtjänst offering.

Regional players

• Tiohundra: Publicly-operated care provider in northern Stockholm County (Norrtälje) offering integrated home care and social services. Adjacent comparator for Swedish publicly-funded home care delivery models.
• Vårdlänken: Stockholm-area hemtjänst provider explicitly referenced by Sollentuna Omsorg's own website as a Sundbyberg partner/competitor. Operates with a similar customer-choice model in overlapping municipalities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SollentunaOmsorg
• LinkedInlinkedin.com/company/sollentuna-omsorg/about
• Instagraminstagram.com/sollentunaomsorg
• Xx.com/sollentunomsorg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sollentuna Omsorg