Wilgenrijk

What Wilgenrijk does

Wilgenrijk B.V. is a privately held Dutch residential real estate developer headquartered in Maassluis, Netherlands, founded in 2014 with active development beginning in 2016. The company is building a master-planned residential area of up to 1,750 homes across multiple branded neighbourhoods (woonbuurten), each designed under a unified architectural philosophy called the 'Maassluise School' and enforced through a Kwaliteitsteam (Quality Team) that reviews all homeowner modifications. Completed neighbourhoods include Wevershof, Eiland, Tweede Weverskade, Kompas, Weverskade, Zomerbries, Buitengoed, Rietkraag, Goedland, and Parksingel, with 600+ families in residence. Current and upcoming product lines span Waterjuffers (three phases of family homes, mansions, semi-detached, and park houses), De Oevers (developed with partner Maasdijk Ontwikkeling), WaterLinde, Parkdreef, and Hoge Kroon.

Wilgenrijk generates revenue through the sale of newly constructed homes to individual owner-occupiers, with home prices ranging from approximately €500,000 to over €1,300,000 depending on type, size, and neighbourhood. The company also facilitates rental housing through third-party housing corporations and private landlords. The go-to-market is a hybrid model: a direct-to-consumer sales channel via the on-site Woonwinkel (showroom) at Weverskade 110 in Maassluis, supplemented by partnerships with four external real estate brokers (WVK Makelaars, Reichman en Rommelaar, Dolfijn Makelaars, and Hofzicht Makelaars) who handle sales for specific neighbourhoods. Online channels include the Wilgenrijk website, email newsletter, social media (Facebook, LinkedIn, YouTube), and Wilgenrijk TV video content.

The business is supported by an 11–50 employee management team led by Algemeen directeur Ferdi Buijsrogge and Directeur ontwikkeling & organisatie Peer de Rooij. Architect partnerships (notably Van Egmond architecten) shape neighbourhood design, and community-building activities through Buurtvereniging 3147 and the Schaapskooi community centre are central to the brand. There are no disclosed funding rounds, M&A activity, or external investors; Wilgenrijk B.V. operates as an independent entity. All delivered homes are energy-neutral, meeting current Dutch sustainability standards.

Name

Wilgenrijk

Legal name

Wilgenrijk B.V.

Website

https://wilgenrijk.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYIMAFABAL

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAD

Spec Home / Production Homebuilding (Tract & Volume Builders)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAJ

Residential Luxury / High-End Home Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Residential real estate development
• New-build homes
• Urban planning
• Sustainable housing
• Master-planned community

Headquarters

HQ city

Maassluis

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. New-build home sales: Wilgenrijk generates revenue primarily through the sale of newly constructed homes to individual buyers. The company develops residential neighborhoods in phases, selling various home types including family houses, townhouses, semi-detached houses, and detached houses. Pricing ranges from approximately €500,000 to over €1,300,000 depending on size, location, and neighborhood. Revenue is realized upon completion and transfer of homes to buyers.
2. Rental housing facilitation: Wilgenrijk also facilitates rental housing in its neighborhoods through third-party housing corporations and private landlords. These rental properties span both free-market rental and social housing sectors, contributing to neighborhood diversity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wilgenrijk plans, develops, and sells new-build energy-neutral residential homes organized into distinct branded neighborhoods within a 1,750-home master-planned community in Maassluis, Netherlands. The company's offering spans family homes, semi-detached houses, corner and mid-terrace houses, mansions, park houses, and detached houses, with prices ranging from approximately €500,000 to over €1,300,000. Sales are conducted directly through the Woonwinkel showroom and via partner brokers, following the "Maassluise School" architectural design philosophy enforced by an internal quality team.

Product overview

Wilgenrijk is a residential area development company in Maassluis, Netherlands, that has been building neighbourhoods since 2016. The company's product portfolio centres on residential neighbourhoods (woonbuurten) — distinct branded areas within the larger Wilgenrijk woongebied — each offering different housing types. Key active product neighbourhoods include Waterjuffers (with three phases of family homes, mansions, semi-detached houses, and park houses), De Oevers (semi-detached, corner, and mid-terrace houses), WaterLinde (semi-detached and detached houses along the water), and the forthcoming Parkdreef, Hoge Kroon, and Parkwal. These neighbourhoods are complemented by the Woonwinkel, a dedicated customer-facing showroom and sales centre that serves as the primary point of contact for prospective buyers. All neighbourhoods are designed according to the 'Maassluise School' architectural style, are energy-neutral, and are supported by a Kwaliteitsteam (quality team) that enforces design standards. The neighbourhoods collectively target 1,750 homes, with over 600 families already residing across 10 completed neighbourhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterjuffers A green, stately, water-rich residential neighborhood within Wilgenrijk, developed in multiple phases. Offers a mix of family homes (Gezinshuizen, from approximately 132 m²), mansions (Herenhuizen), semi-detached houses (Twee-onder-één-kaphuizen), and park houses (Parkhuizen). Phase 3 is currently for sale with 6 semi-detached houses, 13 family homes, and 8 mansions along the laan Verreweg, with prices starting from approximately €589,850 V.O.N. (free on transfer). Designed in the Fin de Siècle style within the Maassluise School architectural tradition.
• De Oevers A residential neighborhood within Wilgenrijk, developed by Maasdijk Ontwikkeling with sales handled by Hofzicht Makelaars. Offers 12 semi-detached houses (Twee-onder-één-kaphuizen, from approximately 153 m², from €785,000), 20 corner houses (Hoekhuizen, from approximately 138 m², from €660,000), and 20 mid-terrace houses (Tussenhuizen, from approximately 129 m², from €592,500). Sales start was 7 July 2026.
• WaterLinde A neighborhood along the statige laan Verreweg and along the water, planned for the autumn of 2026. Features 14 semi-detached two-onder-één-kaphuizen and 7 freestanding detached houses (vrijstaande huizen), in a tranquil small-scale character with only destination traffic on the quiet lane.
• Parkdreef A Wilgenrijk neighborhood characterized by a spacious layout, abundant greenery, and a relaxed living environment, carefully designed with attention to quality, liveability, and a natural appearance.
• Hoge Kroon A Wilgenrijk neighborhood situated in the seclusion of the development, surrounded by water and greenery. Rich in variety with stadshuizen (city houses) and various apartments within an architecturally rich environment.
• Parkwal A green park area within Wilgenrijk designed for recreation and residential living in peace. Features a football cage and serves as a communal green recreational zone within the Wilgenrijk residential area.
• Woonwinkel (Showroom) The central customer experience and sales showroom for Wilgenrijk, located at Weverskade 110, Maassluis. Open Monday to Friday 10:00–16:00 without appointment, and by appointment on evenings and Saturdays 12:00–16:00. Offers property viewings via model, personal guided tours by bike or foot, and sales guidance. Staffed by a dedicated team including customer and sales coordinators.

Quantifiable outcome

• 600+ families have moved into Wilgenrijk neighborhoods since 2016
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Maasdijk OntwikkelingminorStrategic or Co-development PartnerMaasdijk Ontwikkeling is the developer responsible for the De Oevers neighborhood within Wilgenrijk. Unlike other neighborhoods that Wilgenrijk develops itself, De Oevers is developed by this external partner, with sales managed by Hofzicht Makelaars.
• WVK MakelaarscoreChannel Partner/ Reseller/ DistributorWVK Makelaars serves as a key real estate broker partner for Wilgenrijk, handling sales consultations and customer support for various neighborhoods including Waterjuffers. They conduct sales conversations, process allocations, and manage customer inquiries on behalf of Wilgenrijk.
• Makelaarskantoor Reichman en RommelaarcoreChannel Partner/ Reseller/ DistributorReichman en Rommelaar is a real estate broker partnership handling sales for neighborhoods such as Waterjuffers. They provide sales consultation, conduct sales conversations, and manage customer relationships as part of the sales process.
• Hofzicht MakelaarscoreChannel Partner/ Reseller/ DistributorHofzicht Makelaars handles the sales process for the De Oevers neighborhood. Unlike other Wilgenrijk neighborhoods, De Oevers sales are entirely managed through this broker, with customers directed to a dedicated project website (wonenindeoevers.nl) for information and registration.
• Dolfijn MakelaarsminorChannel Partner/ Reseller/ DistributorDolfijn Makelaars is a real estate broker partner referenced in the Waterjuffers sales process, available for customer inquiries regarding available homes and sales procedures.
• WDevelopcoreStrategic or Co-development PartnerWDevelop is the developer working with Wilgenrijk on the Waterjuffers neighborhood. They collaborate on the planning and development of this specific neighborhood, bringing together architectural expertise from Van Egmond architecten and Wilgenrijk's development vision.
• Van Egmond architectencoreTechnology or IntegrationVan Egmond architecten designed the Waterjuffers neighborhood, creating homes that embody the Fin de Siècle style within the Maassluise School architectural tradition. Britta and Diederik van Egmond led the design, focusing on creating community spaces with rich detailing and quality craftsmanship.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Synchroon: Synchroon is a Dutch residential area developer focused on creating distinctive, design-led neighborhoods for the mid-to-premium segment. Closely comparable to Wilgenrijk in integrated area development + curated architecture + for-sale homes, with similar project scale and target buyer profile.
• ERA Contour: ERA Contour is a Dutch residential area developer building new neighborhoods with a strong design and sustainability focus. Comparable to Wilgenrijk's design-led, energy-conscious neighborhood development model for the Dutch new-build market.
• Trebbe: Trebbe is a Dutch construction and development firm that builds new residential neighborhoods with a focus on quality, sustainability, and design. Comparable to Wilgenrijk in for-sale residential development and energy-efficient housing standards.
• Blauwhoed: Blauwhoed is a Dutch real estate developer focused on residential and mixed-use area development. Comparable to Wilgenrijk's neighborhood-scale, design-led development model, with similar project sizes and Dutch new-build buyer target.

Broad incumbents

• BPD (Bouwfonds Property Development): BPD is the largest residential area developer in the Netherlands, planning and building new-build neighborhoods at scale. It is directly comparable to Wilgenrijk's master-planned community model, though at much greater geographic breadth and project volume.
• Heijmans: Heijmans is a major Dutch listed construction and real estate developer with a substantial residential development arm building new-build homes and neighborhoods across the Netherlands. Overlaps with Wilgenrijk in for-sale residential development, but operates as a broader construction conglomerate.
• Ballast Nedam Development: Ballast Nedam is a Dutch construction and development group with a residential development arm building new homes and neighborhoods. Comparable in for-sale residential output, though within a larger and more diversified construction portfolio.
• Van Wijnen: Van Wijnen is one of the largest Dutch residential developers, building new-build homes and neighborhoods across the Netherlands. Comparable to Wilgenrijk in for-sale residential development activity, though at substantially larger geographic scale.
• VolkerWessels: VolkerWessels is one of the largest Dutch construction and real estate groups, with significant residential development activity including planned new-build communities. Comparable in for-sale residential output, though across a much wider construction and infrastructure portfolio.
• AM (Amsterdam Area Development): AM develops large-scale, mixed-use and residential areas in the Randstad region of the Netherlands. Comparable to Wilgenrijk in the integrated urban-planning + new-build residential model, but at significantly larger scale and broader geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Wilgenrijk/videos
• Facebookfacebook.com/wilgenrijk
• LinkedInlinkedin.com/company/wilgenrijk
• Xx.com/wilgenrijk

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilgenrijk