What iSmile Dental Software does

iSmile Dental Software, trading name of Drawing Board Solutions, is a United Kingdom-based provider of cloud-based dental practice management software (PMS) founded in 2005 and headquartered in Stockport. The platform is delivered as a browser-accessible SaaS product and is built around an Intelligent Diary Booking System, a centralised patient management module, dental and cosmetic charting, a Surgery Live real-time patient tracking layer, a seven-step automated recall and reminder engine, and a reporting suite, with free integration to the majority of X-ray hardware and imaging software. The company has progressively extended the platform with a branded Patient Portal and Patient App, supporting digital form completion, digital signatures, online appointment booking, treatment proposal acceptance, and mobile payments, plus an automated patient questionnaire and feedback module with trend reporting.

The business is run as a privately-held, bootstrapped UK company with no disclosed external funding, parent entity, or management team bios in the public record. It generates revenue through annual subscription contracts priced on a quote basis, with a sales-led go-to-market anchored on free 40-minute online demonstrations, a UK phone sales line, and website contact forms. The customer base is concentrated in independent SMB dental practices, with a stated intent to also serve larger corporate dental chains via a dedicated-consultant enterprise support model. Marketing is conducted through the company website, YouTube demo content, social channels (Facebook, X, Instagram, Houzz), and earned media in Dentistry.co.uk. No AI/ML capabilities, patents, awards, partnerships, or geographic expansion beyond the UK are documented.

Name

iSmile Dental Software

Legal name

Drawing Board Solutions

Website

https://ismiledental.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

iSmile Dental Software is a UK-based, cloud-hosted dental practice management SaaS founded in 2005, serving independent and multi-site dental practices with scheduling, charting, recalls, imaging integration, and a patient portal/app.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheadle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based dental practice management software delivered as a subscription service with ongoing support, updates, and access to all features including patient portal and patient app

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

iSmile Dental Software is a cloud-based dental practice management system sold as a SaaS subscription to dental practices in the United Kingdom. It centralises patient management, diary booking, treatment planning, financial tracking, automated recalls and reminders, marketing campaigns, and reporting, and is complemented by a web-based Patient Portal, a mobile Patient App, and free integration with X-ray imaging equipment.

Product overview

iSmile Dental Software is a unified practice management platform launched in 2005, designed from the ground up by dental practitioners. The core system integrates patient management, treatment planning, diary bookings, finance tracking, recalls, reminders, and administration tools. Key add-on modules include the Patient Portal (web-based form filling and digital signatures) and Patient App (mobile access for appointment booking and payments). Feature modules cover Intelligent Diary Booking, Dental and Cosmetic Charting, Surgery Live (real-time patient tracking), Automated Recalls & Reminders, and Reporting Tools. The system also includes free imaging integration with X-ray equipment and SMS/Email marketing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• iSmile Dental Software A cloud-based dental practice management software system for UK dental practices, providing patient management, diary booking, treatment planning, finance tracking, recalls, reminders, and daily administration features.
• Patient Portal A branded web-based patient portal allowing patients to complete medical history forms on desktop, tablet, and mobile devices prior to appointments, with digital signatures, automatic form transmission to the practice, and post-appointment patient questionnaires for feedback.
• Patient App A mobile application that enables patients to fill in forms, accept treatment proposals, book appointments online, and pay for treatments directly from their mobile phone.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature12 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dentally: UK-based, cloud-native dental practice management software targeting practices and groups. It is the closest head-to-head competitor to iSmile in the UK SMB dental market with a similar SaaS delivery model.
• Curve Dental: Cloud-based dental practice management software serving practices primarily in North America. Comparable SaaS delivery model and feature set (charting, imaging, patient communications) to iSmile, though operating in a different geography.
• Open Dental Software: Dental practice management software offering charting, billing, and imaging integration to independent practices. Comparable feature scope and SMB dental target customer to iSmile.
• Practice-Web: Cloud-based dental practice management system targeting independent practices with charting, scheduling, billing, and patient communication features. Direct functional overlap with iSmile.
• Software of Excellence (Pearl): UK-headquartered dental practice management software with deep penetration among UK dental practices and corporate groups. Directly comparable to iSmile in target market, feature scope, and UK-centric distribution.
• Aerona Software: Cloud dental practice management software primarily serving UK and Irish dental practices. Comparable vertical SaaS model, UK/Ireland footprint, and SMB-to-mid-market customer profile.

Broad incumbents

• Carestream Dental: Established global dental imaging and practice management vendor whose on-premise R4 PMS is the incumbent iSmile displaces in customer wins. Much larger and broader portfolio, but overlapping PMS functionality.
• Henry Schein One: Global dental technology consolidator owning Dentrix, Software of Excellence, and other dental software brands. Represents the well-capitalized incumbent ecosystem that iSmile competes against for UK dental practice wallet share.
• Dentrix (Henry Schein One): One of the largest dental practice management platforms in North America, owned by Henry Schein One. Overlapping PMS feature set with iSmile but vastly larger scale, brand, and R&D resources.

Emerging players

• tab32: Cloud-native dental practice management platform with a strong AI and data-analytics emphasis. Competes with iSmile for cloud-first dental practices and represents the AI-forward direction the broader market is moving toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ismilesoftware
• YouTubeyoutube.com/watch?v=uOW2j6KFhFc&t=1s
• Facebookfacebook.com/ismiledentalsoftware
• Instagraminstagram.com/ismiledentalsoftware
• LinkedInlinkedin.com/company/ismile-dental-software

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSmile Dental Software