Relaxdays
Relaxdays is a German vertically integrated e-commerce retailer selling more than 20,000 private-label home, garden, and leisure products via its own 16-language webshop and 11+ European marketplaces, serving more than 12 million consumers across Europe with in-house software, content, and logistics.
- Company typePrivate
- Founded2006
- HeadquartersHalle, Germany
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Relaxdays does
Relaxdays GmbH is a German vertically integrated e-commerce retailer of private-label home, garden, and leisure products, founded in 2006 in Halle (Saale) by Martin Menz and headquartered at Berliner Str. 191. The company serves European B2C end consumers through its own 16-language webshop (relaxdays.de) and a broad network of third-party marketplaces (Amazon, eBay, OTTO, Kaufland, bol.com, OBI Germany, mytoys, Printus, galaxus, limango, home24, leroymerlin.fr), with a catalog of more than 20,000 products reaching more than 12 million customers and shipping more than 100,000 orders per week across the continent.
The company owns and operates the entire stack behind this offering: an in-house agile software platform, a 1,500 sqm content studio with six photo and six video workstations producing ~24,000 images and ~2,500 videos annually, a 1500 sqm showhouse and showroom for product presentation, and an owned logistics network centered on an 86,000 sqm fulfillment facility in Großkügel (€33.5M total investment, €8.3M in government grants from Land Sachsen-Anhalt), with secondary warehousing in Schkeuditz and Könnern. Technology extensions include AR-based product visualization for select furniture (Germany/Austria, 2023) and an internal AI hackathon exploring generative AI (ChatGPT, Pictory) for content production. Revenue is generated transactionally through direct-to-consumer webshop sales and marketplace commissions/listings across DACH and an expanding set of European geographies (since March 2026: Ireland, Bulgaria, Romania, Slovenia, Hungary).
Relaxdays firmographics
Firmographics- Name
- Relaxdays
- Legal name
- Relaxdays GmbH
- Website
- https://relaxdays-unternehmen.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Relaxdays is a German vertically integrated e-commerce retailer selling more than 20,000 private-label home, garden, and leisure products via its own 16-language webshop and 11+ European marketplaces, serving more than 12 million consumers across Europe with in-house software, content, and logistics.
- Ownership category
- akta.pro rank
Where Relaxdays is headquartered
LocationHeadquarters
- HQ city
- Halle
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Relaxdays business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Relaxdays sells products directly to consumers through their own webshop (relaxdays.de) available in 16 European languages. Products are primarily private-label/home branded in the categories of house, garden, and leisure.
- Marketplace Sales: Products sold through third-party marketplaces including Amazon, eBay, OTTO, Kaufland, bol.com, and other European platforms, generating transaction-based revenue.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Relaxdays product offering
Product offeringCore offering
Relaxdays is a vertically integrated e-commerce retailer that designs, sources and sells private-label products for home, garden and leisure under its own brand. Products are distributed to European consumers through the company's own webshop (relaxdays.de, available in 16 languages) and through major third-party marketplaces such as Amazon, eBay, OTTO, Kaufland, bol.com and OBI Germany, with fulfillment handled by Relaxdays' own logistics centers.
Product overview
Relaxdays is a German e-commerce company offering a portfolio of private-label home, garden, and leisure products through its own webshop (relaxdays.de) and multiple European marketplace channels. The company operates a vertically integrated model combining in-house software development, proprietary logistics, and a 1500 sqm content studio producing approximately 100 new products weekly with 24,000 images and 2,500 videos annually. Core offerings include their own webshop platform, private-label products, augmented reality visualization features (AR-Animations), and multi-part garden furniture shipping. Products are sold across 11 European countries with localized language support in 16 languages.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Products available in 16 European languages
- +2 more outcomes
Companies that use Relaxdays
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Relaxdays technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature4 records
Relaxdays partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- OBI GermanyminorMarketplace partnership launching April 2026 for home improvement and garden products. Strategic expansion for reaching DIY enthusiasts and garden fans in Germany.
- Netzwerk Logistik MitteldeutschlandminorMembership in regional logistics network. Hosted HR working group meeting to discuss talent acquisition, development, and retention challenges in the logistics industry.
- FedExminorShipping partnership for delivery of customer orders, ensuring fast and damage-free package delivery.
- SC DHfK LeipzigcoreTrikot (jersey) sponsor for the handball first division team SC DHfK Leipzig since 2020. Partnership renewed for 2024/25 season under motto '#Krallenzeiten'. Represents regional connection between Halle and Leipzig, sharing values of growth, motivation, and professionalism.
- Germany Stipendium (MLU Halle, HTWK Leipzig, TU Dresden)minorFinancial and mentorship support for university students. Started with 3 stipends in 2019, grew to 40 in 2020, and 70+ students in 2021. Provides financial support, networking opportunities, and potential work experience as student workers or interns.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Relaxdays competitors and assessment
Company assessmentBroad incumbents
- Amazon: Global marketplace giant; Relaxdays' largest third-party sales channel and the dominant competitive force in European online home and garden retail.
- Wayfair: Global online destination for home goods and furniture; comparable assortment category to Relaxdays and operates its own marketplace program that competes for the same European sellers and shoppers.
- Otto Group: Germany's largest home and lifestyle marketplace; directly comparable to Relaxdays' marketplace channel strategy and competes head-on for the same German B2C home/garden shopper.
- IKEA (Inter IKEA Group): Global home furnishings retailer with extensive private-label assortment; competes with Relaxdays across furniture, storage and home organization, with vastly larger brand and supply-chain scale.
Direct peers
- Home24: Berlin-based online retailer of furniture and home accessories across Europe; comparable to Relaxdays in multi-channel home goods e-commerce and also appears as a Relaxdays marketplace distribution partner.
- Westwing Group: German-headquartered home and lifestyle e-commerce company selling private-label and curated home products across Europe; directly comparable business model to Relaxdays' own webshop plus marketplace presence.
- Lampenwelt: German-headquartered specialist online retailer for lighting and home living products; comparable vertical e-commerce operator with European multi-market footprint and own-brand strategy.
- Made.com: UK-origin direct-to-consumer online furniture and home accessories brand; comparable vertically integrated e-commerce model with European delivery, similar mid-market positioning.
- Allnatura: German online retailer specializing in natural and sustainable home furnishings and furniture; comparable specialty home e-commerce model with private-label focus.
Regional players
- Bol.com: Leading Dutch/Belgian marketplace with strong home goods assortment; a key Relaxdays distribution partner and the dominant non-Amazon marketplace in the Benelux region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Relaxdays social profiles
Digital presenceRelaxdays compliance and trust
Trust signalCompliance2 records
Relaxdays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relaxdays leadership team
Management profileNumber of profiles
Profiles7 records
Relaxdays subsidiaries and ownership
Company hierarchySubsidiaries1 record
Relaxdays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relaxdays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relaxdays
What does Relaxdays do?
Relaxdays is a vertically integrated e-commerce retailer that designs, sources and sells private-label products for home, garden and leisure under its own brand. Products are distributed to European consumers through the company's own webshop (relaxdays.de, available in 16 languages) and through major third-party marketplaces such as Amazon, eBay, OTTO, Kaufland, bol.com and OBI Germany, with fulfillment handled by Relaxdays' own logistics centers.
Is Relaxdays a public or private company?
Relaxdays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Relaxdays founded?
Relaxdays was founded in 2006. It employs 251 to 500 people.
Where is Relaxdays based?
Relaxdays is headquartered in Halle, Germany, in the Europe region.
How does Relaxdays make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales.
Who are Relaxdays's main competitors?
Broad incumbents on record are Amazon, Wayfair, Otto Group and IKEA (Inter IKEA Group). Direct peers are Home24, Westwing Group, Lampenwelt, Made.com and Allnatura. Bol.com is listed as a regional player.
Does Relaxdays have an API?
No public API is recorded for Relaxdays.