Manufaktur

What Manufaktur does

Manufaktur is a private, boutique brand and marketing consultancy organized as Manufaktur LLC (DBA Manufaktur Marketing), headquartered in New York with a secondary office in Seattle. The firm sells six integrated service lines—brand strategy, corporate storytelling, presentations, brand design, marketing strategy, and qualitative/quantitative market research—delivered through flexible engagement models (remote, fractional, or in-house embedded teams). Its client base spans technology (Microsoft, Amazon, Xbox, Bing, FiftyThree, xLEAD), hospitality (Resonance Consultancy), healthcare (ADK Healthcare, StatStaff, Davin Workforce), education (MIT, INSEAD, Skidmore), and the arts/nonprofit sector (Bellevue Arts).

The business model is project-based professional services revenue, with quote-based pricing tailored to individual client needs and no publicly disclosed rates. Distribution runs through a sales-led, direct client engagement motion, supplemented by minimal digital presence (a Wix-hosted website and a LinkedIn page). The firm markets itself on a non-formulaic, custom-tailored positioning that draws on the historical 'manufaktur' workshop concept and cites over 20 years of combined marketing, research, design, and analytics experience. It maintains a minor professional affiliation with the American Marketing Association (AMA).

There is no proprietary technology platform, no disclosed AI/ML capability, no API or integration offering, and no productized software component. Manufaktur operates as a traditional human-delivered consultancy with 1–10 employees, no disclosed funding rounds, no parent company or subsidiaries, and ownership that appears to be founder-controlled. The single named executive is CEO Scott Erickson.

Name

Manufaktur

Legal name

Manufaktur LLC

Website

https://manufakturmarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Manufaktur is a boutique brand and marketing consultancy offering brand strategy, market research, corporate storytelling, brand design, marketing strategy, and presentation design services to clients across technology, healthcare, hospitality, education, and consumer verticals from offices in New York and Seattle.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting fees for brand strategy, corporate storytelling, presentations, brand design, marketing strategy, and research services. Services delivered remotely, fractionally, or in-house based on client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Manufaktur is a boutique brand and marketing consultancy delivering business strategy, qualitative and quantitative market research, brand strategy, corporate storytelling, presentations, brand design, and full-service marketing consulting. Engagements are delivered remotely, fractionally, or in-house, and tailored to each client's needs, timing, and goals, spanning verticals such as technology, hospitality, healthcare, retail, and business services.

Product overview

Manufaktur is a brand and marketing consultancy offering a unified suite of consulting services rather than a software product or platform. The company provides six integrated service offerings: Brand Strategy, Corporate Storytelling, Presentations, Brand Design, Marketing Strategy, and Qualitative/Quantitative Market Research. These services are offered as a coordinated package, with each component supporting the others to deliver comprehensive brand development and marketing consulting. The firm works remotely, fractionally, or in-house depending on client needs, combining science and art to customize solutions for each engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic consulting to develop and define brand positioning, identity, and messaging frameworks for companies launching new brands or repositioning existing ones.
• Corporate Storytelling Development of narrative content and messaging that communicates company value propositions and brand stories across channels.
• Presentations Design and development of presentation materials for pitches, stakeholder communications, and internal/external meetings.
• Brand Design Visual identity design services including logos, brand guidelines, and collateral design.
• Marketing Strategy Strategic planning for marketing initiatives including channel selection, campaign development, and go-to-market execution.
• Qualitative and Quantitative Market Research Consumer and business market research services combining qualitative methods (interviews, focus groups) with quantitative analysis to inform brand and marketing decisions.

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Marketing Association (AMA)minorOthersManufaktur maintains an affiliation with the American Marketing Association (AMA), a professional marketing organization. Displayed as a logo/affiliation on the company website, indicating professional membership and alignment with industry standards.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Hyperakt: Brand and design agency specializing in brand strategy, visual identity, and storytelling for mission-driven and enterprise clients. Comparable size and service mix, with similar emphasis on custom, non-formulaic engagements.
• Gretel: Independent branding and design studio based in New York working with established and emerging brands on identity, strategy, and design. Comparable boutique scale, geography, and senior-practitioner-led delivery.
• Red Antler: Boutique brand and creative agency focused on launching and repositioning brands, with a comparable senior-practitioner-led model and enterprise client work. Operates in a similar niche of high-touch brand strategy and identity design for ambitious clients.
• Metaforce: B2B marketing agency delivering brand, content, and demand generation services to enterprise technology clients. Comparable focus on technology-vertical marketing consulting and similar mid-sized, specialist positioning.
• Bowery Creative: Boutique brand and marketing agency serving technology, consumer, and hospitality clients with brand strategy and creative execution. Closely comparable boutique positioning, vertical mix, and senior-led engagement model to Manufaktur.
• Code and Theory: Digital-first creative and brand strategy agency serving enterprise clients including technology, media, and financial services. Comparable in combining brand strategy, storytelling, and design across integrated engagements, though at significantly larger scale.

Broad incumbents

• Droga5: Award-winning creative agency (now part of Accenture Song) serving major enterprise clients including technology and consumer brands. Overlaps significantly on enterprise brand strategy and campaign work but at vastly greater scale and capability breadth.
• Huge: Large experience design agency offering brand strategy, marketing, and digital product capabilities to enterprise clients. Overlaps with Manufaktur's strategy and design offerings but operates as a multi-disciplinary incumbent with hundreds of staff.
• Wieden+Kennedy: Independent global creative agency known for enterprise brand strategy, advertising, and storytelling for the world's largest brands. Comparable creative ethos and senior-talent positioning, but with global scale and resources.
• R/GA: Global innovation and brand consultancy with deep technology client relationships including enterprise platform companies. Provides overlapping strategy, design, and marketing services but at much larger scale and broader capability scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/27124114

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manufaktur