Stipa

What Stipa does

Stipa S.p.A. is an Italian exhibit design and custom installation company founded in 1967, headquartered in Rho (Milan) and managed and coordinated by Fiera Milano S.p.A. The firm designs, engineers, produces, and installs custom-built exhibition stands, retail and showroom interiors, temporary event architectures, and museum exhibitions for enterprise clients across Europe, the Middle East, Asia, the United States, and Africa. Core operations span four Italian sites — Rho, Bellaria, Ferrara, and a 22,000 sqm manufacturing campus in Ascoli Piceno — with internal production capabilities covering joinery, painting, carpentry, electrical systems, graphics, and large-format digital printing, plus an in-house R&D department for materials innovation.

Stipa generates revenue primarily through project-based professional services engagements: each contract covers the full lifecycle from concept and design through production, logistics, and on-site installation, with pricing quoted per project rather than via standardized tiers. The company delivers more than 500 custom orders per year, participates in over 100 trade show manifestations and 50 events annually, and can coordinate 20+ simultaneous locations worldwide. It sells directly to enterprise clients through dedicated Key Account Managers and project managers, and supplements this motion with an architect and design studio referral channel.

The technology stack combines architectural craftsmanship with integrated audiovisual systems (LED walls, videowall, transparent LED, architectural lighting, streaming) and modular, reusable construction approaches supporting sustainability outcomes — notably over 90% material recovery on recent builds. The firm is certified to ISO 9001 (quality), ISO 14001 (environment), ISO 45001 (safety), and ISO 20121 (sustainable event management), and operates a tree-planting partnership with Treedom branded as the Stipa Forest initiative. No AI/ML capabilities are disclosed.

Name

Stipa

Legal name

STIPA S.p.A.

Website

https://stipa.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Stipa designs, manufactures, and installs custom exhibition stands, retail showrooms, event architectures, and museum exhibitions for enterprise clients, operating from four Italian production sites and serving projects across Europe, the Middle East, Asia, the US, and Africa.

Ownership category

akta.pro rank

Product category

Exhibition and Trade Show Design Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Indoor and Outdoor Display Advertising (54185)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)

Keywords

• Trade show stands
• Exhibition design
• Retail showroom design
• Event architecture
• Museum exhibit design

Headquarters

HQ city

Rho

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Exhibition Installation Services: Stipa generates revenue through the design, engineering, production, and installation of custom-built exhibition spaces for trade fairs, events, congresses, retail showrooms, and museums. Revenue is project-based, covering the full lifecycle from concept to booth set-up.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stipa designs, manufactures, and installs customized exhibition stands for trade fairs, conferences, and events, alongside interior design solutions for retail showrooms, museums, and temporary architecture. The company delivers bespoke, brand-aligned physical installations, integrating audiovisual technology, for corporate clients across more than 100 trade shows annually and more than 500 custom projects per year.

Product overview

Stipa is an exhibition design and installation company founded in 1967, offering a comprehensive portfolio of services for trade fairs (Stands), retail environments (Showroom and stores), events and temporary architecture (Events), and museum/exhibition design (Museums). The company operates with dedicated project managers and maintains extensive internal production facilities spanning 15,000 square meters across multiple locations in Italy. Supporting core services, Stipa provides AV Technologies for audiovisual integration and a Design Furniture Catalog for temporary architecture setups. The company also collaborates extensively with architects and designers, managing projects from concept through installation globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Fair Stands Design, manufacture, transport, installation, and dismantling of fully customized exhibition stands at trade fairs and conferences, delivered to corporate brand exhibitors across more than 100 trade shows per year.
• Showroom and Retail Design Bespoke interior design and build of retail showrooms and brand display environments, serving retailers and consumer brands seeking brand-aligned physical spaces.
• Events and Temporary Architecture Design and construction of temporary architectural installations and event environments, including branded structures and special-event builds for corporate clients and organizers.
• Museum and Exhibition Design Design and build of museum and cultural exhibition spaces, including permanent and temporary exhibits for cultural institutions and corporate showcase environments.
• Audiovisual Technology Integration Integration of audiovisual and digital media technologies within exhibition stands, showrooms, and event installations, providing multimedia experiences bundled with physical builds.

Quantifiable outcome

• Over 90% of exhibition setup materials recovered and/or recycled
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fiera Milano S.p.A.coreStrategic or Co-development PartnerStipa S.p.A. is managed and coordinated by Fiera Milano S.p.A., Italy's leading exhibition and convention venue operator. This relationship provides Stipa with strategic proximity to one of Europe's largest exhibition grounds and reinforces its position as a preferred exhibit design partner for events held at Fiera Milano.
• ImagewareminorStrategic or Co-development PartnerImageware collaborated with Stipa on the SAP Now 2025 event installation at Superstudio Maxi in Milan. Imageware serves as a creative technology partner contributing to large-scale digital event experiences.
• TreedomminorStrategic or Co-development PartnerStipa partners with Treedom, a platform for planting trees and supporting agroforestry projects globally. Through the 'Stipa Forest' initiative, hundreds of trees have been planted across Africa and Latin America to offset CO₂ emissions from Stipa's exhibition activities. 200 trees were specifically planted for the MAN Truck & Bus Italia project.
• Bureau VeritasminorOthersBureau Veritas served as the certifying body for Stipa's ISO 20121 sustainable event management certification. Bureau Veritas validated the modular design approach and material selection criteria used in Stipa's pilot project for Martini Professional.
• Various Logistics PartnersminorChannel Partner/ Reseller/ DistributorStipa maintains validated logistics partners nationally and internationally to support the transportation and installation of exhibition setups at global venues, enabling simultaneous management of over 20 locations worldwide.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nüssli Group: Swiss-headquartered specialist in the design, construction and operation of temporary and permanent exhibition stands, pavilions and event infrastructure. Highly comparable to Stipa given its end-to-end booth build model, international delivery footprint and enterprise client focus.
• Czarnowski: US-based experiential marketing and custom exhibit producer serving enterprise brands. Comparable to Stipa as a vertically integrated exhibit builder with design, fabrication and on-site installation capabilities for large trade show and corporate event programmes.
• GES (Global Experience Specialists): Global provider of exhibition services, custom exhibits and event solutions across the US, Europe and the Middle East. Directly comparable to Stipa on end-to-end trade show booth design/build, logistics and on-site services for enterprise exhibitors.
• Expotechnik Group: German custom-built exhibition stand and brand environment specialist serving blue-chip clients worldwide. Comparable to Stipa on turn-key booth design/build, large-format installations and a focus on premium corporate customers across trade shows and corporate events.

Others

• Freeman Company: Largest US brand experience company spanning event production, audiovisual and exhibit design. Comparable to Stipa as a broad incumbent offering exhibition stand design and build as part of a much wider event-services portfolio for large enterprise customers.

Broad incumbents

• MCH Group: Swiss live-marketing group that operates major exhibition venues (incl. Messe Basel) and provides integrated marketing, live communication and event services. Comparable to Stipa because it bundles venue operation with exhibition stand and event services for enterprise clients.

Regional players

• Conceptum Exhibitions: European exhibition stand builder focused on custom pavilion and booth construction across DACH and surrounding markets. Comparable to Stipa on custom booth design and build for European trade shows, though with a regional rather than Italian-centric footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stipaspa
• LinkedInlinkedin.com/company/stipa-spa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stipa