What NATiVE Solar does

NATiVE Solar is a Texas-based solar installation company that designs, sells, installs, and services photovoltaic (PV) systems with integrated battery energy storage for residential and commercial customers. Founded in 2007 as a green home construction firm and operating as a solar-focused entity since 2009, the company is headquartered in Dripping Springs, Texas, and serves customers across five Texas metros: Austin, Dallas/Fort Worth, Houston, San Antonio, and the Rio Grande Valley. The company is closely linked to its sister company Build NATiVE, which continues the original green home construction business and provides builder-grade integration expertise for new-construction solar projects.

NATiVE's core offerings span residential solar and battery backup, commercial solar and battery energy solutions, and standalone battery energy storage systems (BESS), supported by add-on modules including SPAN smart electrical panels for circuit-level energy management, solar carports with integrated EV charging, and detach/reset (D&R) and repair/replace (R&R) services for roofing contractors. The technical stack combines industry-standard solar PV hardware (Enphase microinverters and power optimizers for shading mitigation, SPAN smart panels, EV charging stations) with conventional design tooling (AutoCad, Sketchup, Aurora) for site shading analysis, system sizing, and permit-ready plan sets. NABCEP-certified installers and a Texas Electrical Contractor's License (TECL-26718) underpin field execution.

The business model is predominantly project-based, one-time installation revenue from residential and commercial PV plus storage jobs, supplemented by ongoing service and maintenance contracts, a $500-$1,500 customer referral program, and partnership revenue from custom builder engagements and roofer D&R/R&R subcontracting. GTM is sales-led and direct-to-consumer, driven by website lead forms, a self-service solar calculator, phone consultation (855.234.3131), regional field teams, and builder/architect channel partnerships. NATiVE is a privately held LLC, has no institutional investors or funding rounds disclosed, and reported 2024 as its largest revenue year on record.

Name

NATiVE Solar

Legal name

NATiVE Solar, LLC

Website

https://nativesolar.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

NATiVE Solar is a Texas-based solar installer that designs, sells, installs, and services residential and commercial solar PV systems with battery storage, smart panels, and EV charging across Austin, DFW, Houston, San Antonio, and the Rio Grande Valley.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

SIC

Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

akta.pro secondary industries

Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Residential solar installation
• Commercial solar systems
• Battery energy storage
• Solar carport solutions
• Smart electrical panels

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Solar Installation: One-time installation of solar PV panels and battery storage systems for homeowners. Includes custom design, engineering, permitting, installation, and long-term service support.
2. Commercial Solar Installation: Scalable commercial solar and battery energy storage solutions for commercial building owners, industrial facilities, and multi-site corporate campuses. From initial design through long-term support.
3. Service and Maintenance: Ongoing service, maintenance, warranty claims, and support for installed systems. Long-term service commitment extending years beyond initial installation.
4. Custom Builder Partnerships: White-label/subcontractor solar integration for custom home builders and architects during pre-construction and construction phases.
5. Referral Program: Referral rewards of $500-$1500 for customers who refer friends and family who install solar systems. Rewards paid after project installation and payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

NATiVE Solar designs, sells, installs, and services solar photovoltaic (PV) systems integrated with battery energy storage (BESS) for Texas residential and commercial customers. Core deliverables include custom system engineering, permitting, installation, and long-term maintenance of solar arrays, smart electrical panels (SPAN), solar carports with EV charging, and ongoing service and warranty support across Texas.

Product overview

NATiVE Solar is a Texas-based solar installation company offering a comprehensive portfolio of solar and battery energy solutions. The core offerings consist of Residential Solar and Battery Backup Solutions and Commercial Solar and Battery Energy Solutions, both integrating photovoltaic (PV) solar panels with battery energy storage systems (BESS). These core products are supported by add-on modules including Smart Electrical Panels for enhanced energy monitoring and circuit management, and Solar Carports for covered parking with integrated EV charging. The company also provides ongoing Service and Support, plus specialized partnership services for Custom Builder Engagements and Roofing Contractor Partnering programs. Founded in 2007, the company operates statewide across Texas serving both residential and commercial customers.

Differentiator

Problem solved

Functional benefit

Brands

• Build NATiVE: A sister company focused on green home construction, operating alongside NATiVE Solar.

Products and services

• Residential Solar and Battery Backup Solutions Custom-designed and installed residential solar PV systems integrated with battery energy storage, providing energy independence, backup power during grid outages, and long-term service support for Texas homeowners.
• Commercial Solar and Battery Energy Solutions Scalable solar PV and battery energy storage systems for commercial buildings, industrial facilities, retail/big-box sites, financial institutions, and multi-site corporate campuses, delivered from initial design through long-term support.
• Battery Energy Storage Battery energy storage systems (BESS) paired with solar PV that store energy for nighttime use, deliver backup power during grid outages, and provide grid stabilization for residential and commercial customers.
• Smart Electrical Panels SPAN smart electrical panel upgrades that provide circuit-level energy monitoring, automatic load shedding during grid outages, and detection of failing electrical devices for residential and commercial customers.
• Solar Carports Free-standing covered parking structures with integrated solar PV panels that generate electricity for lighting, 120V AC outlets, and EV charging, with underground trench connections to property electrical service.
• Service and Support Ongoing maintenance, inspections, repairs, warranty services, and technical support for installed solar and battery systems to ensure long-term performance, including repair service for systems originally installed by other companies.
• Custom Builder Engagements White-label and subcontractor solar integration for custom home builders and architects during pre-design, pre-wiring, and rough-in phases of new construction, including coordination of electrical service, roof load, and conduit planning.
• Solar D&R/R&R Partnering for Roofing Contractors Subcontracted solar panel detach-and-reset and repair-and-replace services for roofing contractors handling roof replacements beneath existing solar arrays.

Quantifiable outcome

• Expected annual production of 1.4 GW/hours from commercial installations (sufficient for 133 average US households)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Del Valle Opportunity CenterminorStrategic or Co-development PartnerNATiVE has partnered with Del Valle Opportunity Center in Austin to create solar apprenticeship programs for students, enabling them to enter the solar workforce directly out of high school with skills and certifications for well-paying jobs and career advancement.
• Bryan CTE ComplexminorStrategic or Co-development PartnerNATiVE has partnered with Bryan CTE Complex in Bryan, Texas to create solar apprenticeship programs for students pursuing careers in renewable energy. Programs help students earn certifications and enter the solar workforce with advancement opportunities.
• Build NATiVEcoreStrategic or Co-development PartnerBuild NATiVE is NATiVE Solar's sister company, a green home construction firm that continues to operate alongside the solar business. The relationship provides unique builder-grade integration expertise and seamless collaboration for custom home solar projects.
• Amicus Solar CooperativeminorGTM or Marketing PartnerNATiVE is affiliated with Amicus Solar Cooperative, a solar industry cooperative that provides collective benefits, best practices sharing, and industry representation for member solar companies.
• PodiumcoreTechnology or IntegrationNATiVE uses Podium for messaging platform managing customer communications, SMS/MMS consent records, referral form submissions, and webchat functionality. Podium stores consent and opt-out records to comply with TCPA/CTIA guidelines.
• Austin EnergyminorOthersAustin Energy, the municipal utility for Austin, Texas, offers a $2,500 incentive for NATiVE Solar customers who complete an online education course and quiz. NATiVE helps customers access this incentive program.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SunPower: Established US solar manufacturer and installer with national residential and commercial presence. Competes broadly with NATiVE on both residential and commercial solar; broader product portfolio and brand recognition offset by financial restructuring uncertainty.
• Tesla Energy: Tesla's solar and Powerwall business offers competing residential solar roof, retrofits, and battery storage. Much larger scale and brand, but thinner service model — comparable product offering (PV + battery + EV) makes it the most visible alternative to NATiVE's bundled offering.

Regional players

• Longhorn Solar: Texas-based residential and commercial solar installer. Direct Texas regional competitor with overlapping service areas (Austin, DFW, Houston) and similar residential + commercial focus; comparable scale and consultative approach.
• 1st Light Energy: Texas-focused residential solar installer. Direct regional peer competing for the same Texas homeowner segment with comparable service-area coverage and sales-led GTM.

Others

• Enphase Energy: Leading microinverter and energy management technology supplier; NATiVE integrates Enphase microinverters into every installation as a core technology partner. Not a direct competitor but a critical ecosystem dependency and reference standard.

Direct peers

• Sunrun: Largest US residential solar, battery, and energy services company. Direct competitor to NATiVE in Texas residential solar + storage market with similar product bundling (PV, batteries, EV charging). Same target customer (Texas homeowners) and similar long-term service/lease model.
• Momentum Solar: Residential solar installer operating in multiple states including Texas. Competes in residential solar + battery space with similar direct-sales GTM motion; differentiated by vertically-integrated in-house installation crews.
• Blue Raven Solar: Residential solar installer with significant Texas operations; now part of SunPower. Similar residential-only focus, comparable sales-led GTM, and overlapping service areas with NATiVE in DFW and Houston.
• ADT Solar (formerly Sunpro Solar): National residential solar installer operating extensively in Texas. Competes head-to-head with NATiVE for residential PV and battery installations, supported by ADT's brand and customer base.
• Freedom Forever: National residential solar installer with strong Texas presence. Directly competes with NATiVE for residential solar + battery installations; similar consultative sales model and full-service installation approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/native_solar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATiVE Solar