SoulGame
SoulGame is a Beijing-based mobile game developer and publisher, founded in 2012, that ships casual mobile titles delivering positive, wholesome gameplay to a global consumer audience across the Apple App Store and Google Play.
- Company typePrivate
- Founded2012
- HeadquartersBeijing, China
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What SoulGame does
SoulGame (legal entity 北京魂宇科技有限公司 / SOULGAME INFOMATION CO LTD.) is a Beijing-based, privately held mobile game developer and publisher founded in 2012. The company designs and ships "dynamic, living" mobile games explicitly engineered to deliver only positive emotional outcomes — fun, excitement, and achievement — and avoids mechanics that generate frustration or hostility. Its portfolio consists of 26 mobile titles, all of which have been globally featured on both the Apple App Store and Google Play, with cumulative downloads of more than 10 million across the catalog.
SoulGame's commercial model is consumer-facing, monetized through the standard app-store stack of upfront game sales and in-app purchases, with all distribution routed through Apple and Google storefronts. The company operates with a small, undisclosed headcount and has no disclosed institutional ownership beyond a 2021 engagement with Xiatou APP. Its customer base is a horizontal, global segment of casual mobile gamers, and it does not serve enterprise customers. In 2024 the company signaled a potential expansion of scope by inviting aligned third-party developers to co-publish and by standing up a soulgamemeta.com domain, suggesting exploration of a "meta" (likely Web3-adjacent) product surface beyond the existing mobile-game catalog. No headcount, revenue, or leadership data is publicly disclosed.
SoulGame firmographics
Firmographics- Name
- SoulGame
- Legal name
- 北京魂宇科技有限公司（SOULGAME INFOMATION CO LTD.）
- Website
- https://soulgame.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoulGame is a Beijing-based mobile game developer and publisher, founded in 2012, that ships casual mobile titles delivering positive, wholesome gameplay to a global consumer audience across the Apple App Store and Google Play.
- Ownership category
- akta.pro rank
SoulGame industry classification
Industry- Product category
- Mobile Games
- NAICS
- Software Publishers (51321)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Indie Game Studios (MPAFAAAC)
Keywords
Where SoulGame is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
SoulGame business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Publishing: SoulGame publishes mobile games through app store platforms (Apple App Store and Google Play), generating revenue from game sales, in-app purchases, and potentially advertising across their portfolio of 26 published games.
Go-to-market motion1 record
Distribution channels2 records
SoulGame product offering
Product offeringCore offering
SoulGame is a mobile game developer and publisher that designs and releases "dynamic, living games" for a global audience through the Apple App Store and Google Play. The company has published 26 games, all globally featured by Apple and Google, collectively achieving over 10 million total downloads. Its portfolio focuses on delivering positive emotional experiences such as fun, excitement, and achievement.
Product overview
SoulGame is a mobile game publishing company that has published 26 games, all of which have received global featuring on the App Store and Google Play platforms. The company has achieved over 10,000,000 total downloads across its published game portfolio. Their strategy focuses on creating dynamic, living games for the global audience that provide positive experiences. While the specific individual game titles are not named in the available source material, the company's publishing portfolio consists entirely of mobile games distributed through Apple and Google app stores.
Differentiator
Problem solved
Functional benefit
Products and services
- SOULGAME Mobile Game Portfolio A portfolio of 26 published mobile games designed to deliver positive emotional experiences (fun, excitement, achievement) to global mobile gamers. All titles are distributed through the Apple App Store and Google Play, with every game receiving global featuring on both platforms. Specific individual game titles are not publicly named in available sources.
- Game Development Partnership Program SoulGame invites independent game developers who share its positive-experience design philosophy to explore partnership opportunities, offering publishing and distribution support via its established Apple and Google platform relationships.
Companies that use SoulGame
Customer profileSegments1 record
Ideal customer profiles1 record
SoulGame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SoulGame partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Apple (App Store)coreApple App Store serves as a primary distribution channel for SoulGame's mobile games. All 26 published games have been globally featured by the App Store, indicating a strong strategic relationship and platform validation of game quality.
- Google (Google Play)coreGoogle Play serves as a primary distribution channel for SoulGame's mobile games. All 26 published games have been globally featured by Google Play, demonstrating strong platform partnership and trust in the company's game portfolio.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
SoulGame competitors and assessment
Company assessmentBroad incumbents
- Supercell: Finland-based mobile game developer behind Clash of Clans, Clash Royale, and Brawl Stars. Comparable as a mobile-first studio whose featured status on App Store and Google Play drives global downloads, but with a much smaller, higher-quality title portfolio.
- King (Activision Blizzard): Mobile game developer/publisher behind Candy Crush. Comparable mobile-only, multi-title, app-store-driven business model targeting broad casual audiences, though at massive scale within a much larger corporate parent.
- Rovio Entertainment: Finland-based mobile game developer/publisher (Angry Birds). Comparable mobile-casual, app-store-distributed portfolio model, though with stronger IP-based brand recognition.
- Playrix: Major casual mobile game developer/publisher (Homescapes, Township). Comparable distribution model — global mobile storefronts, featured placements, and a multi-title portfolio — but with much larger UA spend and franchises.
- CrazyLabs: Mobile casual game developer and publisher (Tattoo Tycoon, etc.). Comparable as a portfolio-based mobile publisher, but operates at a meaningfully larger scale with stronger UA infrastructure.
- Voodoo: Paris-based mobile casual gaming publisher behind global hits. Comparable to SoulGame as a mobile-first publisher that relies on app-store featuring and a large portfolio of casual titles, but at vastly greater scale and capital intensity.
Direct peers
- Habby: Beijing-based mobile game developer/publisher (Archero, Survivor.io). Closely comparable: Chinese-headquartered indie mobile studio, global distribution via App Store and Google Play, and a portfolio approach to casual/mid-core titles.
- Yodo1 Games: Beijing-based mobile game publisher focused on helping China-developed games reach global App Store and Google Play audiences. Highly comparable go-to-market motion and category to SoulGame's.
- Lilith Games: Shanghai-based mobile game developer/publisher (AFK Arena, Rise of Kingdoms). Comparable as a China-rooted mobile game publisher shipping globally featured titles, though with larger scale and stronger IP franchises.
- iDreamSky Technology: Shenzhen-based mobile game publisher that has published globally on App Store and Google Play. Comparable profile: China-headquartered publisher distributing mobile games to global audiences, though iDreamSky is more focused on licensed IP publishing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SoulGame social profiles
Digital presenceSoulGame financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoulGame leadership team
Management profileNumber of profiles
SoulGame funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoulGame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoulGame
What does SoulGame do?
SoulGame is a mobile game developer and publisher that designs and releases "dynamic, living games" for a global audience through the Apple App Store and Google Play. The company has published 26 games, all globally featured by Apple and Google, collectively achieving over 10 million total downloads. Its portfolio focuses on delivering positive emotional experiences such as fun, excitement, and achievement.
Is SoulGame a public or private company?
SoulGame is a private company. It is classified as unknown and is currently operating.
When was SoulGame founded?
SoulGame was founded in 2012. It employs 1 to 10 people.
Where is SoulGame based?
SoulGame is headquartered in Beijing, China, in the Asia region.
How does SoulGame make money?
One revenue line is on record: game Publishing.
Who are SoulGame's main competitors?
Broad incumbents on record are Supercell, King (Activision Blizzard), Rovio Entertainment, Playrix, CrazyLabs and Voodoo. Direct peers are Habby, Yodo1 Games, Lilith Games and iDreamSky Technology.
Does SoulGame have an API?
No public API is recorded for SoulGame.
What industry is SoulGame in?
SoulGame's product category is Mobile Games. Its primary akta.pro industry code is MPAFAAAC, Indie Game Studios. Its NAICS code is 51321 and its SIC code is 7900.