EasyBroker
EasyBroker is a Dutch online brokerage that operates as an introducing broker for Interactive Brokers Ireland Limited, offering Dutch retail and business investors low-cost access to 150+ global exchanges via web, mobile, and desktop trading platforms.
- Company typePrivate
- Founded2014
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What EasyBroker does
EasyBroker is a Dutch online brokerage that operates as an introducing broker for Interactive Brokers Ireland Limited (IBIE), providing Dutch retail and business investors with access to Interactive Brokers' global trading infrastructure. Founded in 2014 and holding a brokerage license since October 2015, the company became a label under wealth manager DMA Europe B.V. (formerly Today's Group) in March 2024. Its headquarters are at Beursplein 5 in Amsterdam, and it is regulated under MiFID, GDPR (AVG), the Dutch Wwft AML regime, and is a member of KiFiD.
The product portfolio is built on top of Interactive Brokers' infrastructure rather than proprietary trading technology: customers trade via a Dutch-language web platform, the IBKR Mobile iOS/Android app, and the Trader Workstation (TWS) desktop application, with a Client Portal for account management. Value-added features include AutoFX automatic currency conversion (up to 0.03% markup), Recurring Investment automation, a Stock Yield Enhancement Program for lending fully paid securities, PortfolioAnalyst for performance and ESG reporting, a Paper/Demo trading account, and an LEI-nummer service for business clients. Educational content is delivered through a partnership with Brouwers Academy.
EasyBroker's revenue is generated through four streams: transaction commissions on trades, a €25/month minimum on business accounts, currency conversion spreads, and interest on cash balances (up to 2.86% on EUR as of September 2024). The company positions itself as a low-cost authentic broker, with no service fees or inactivity costs, and was ranked cheapest for buy-and-hold investors in VEB's 2023 broker research. Distribution is fully digital and self-serve, with marketing driven primarily through content, SEO, newsletters, and the Brouwers Academy education channel.
EasyBroker firmographics
Firmographics- Name
- EasyBroker
- Legal name
- DMA Europe B.V.
- Website
- https://easybroker.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyBroker is a Dutch online brokerage that operates as an introducing broker for Interactive Brokers Ireland Limited, offering Dutch retail and business investors low-cost access to 150+ global exchanges via web, mobile, and desktop trading platforms.
- Ownership category
- akta.pro rank
EasyBroker industry classification
Industry- Product category
- Online Brokerage
- NAICS
- Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Discount & Online Retail Brokerage (FSAEACAB)
- akta.pro secondary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where EasyBroker is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
EasyBroker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Transaction Fees: Commissions charged on securities trades executed through the platform. EasyBroker positions itself as cost-effective for buy-and-hold investors, ranking as cheapest in VEB 2023 research.
- Monthly Account Fee (Business): Business accounts pay a minimum fixed monthly fee of €25 based on company structure. No annual management fees.
- Currency Conversion Spread: Revenue from currency conversion services including AutoFX feature with up to 0.03% markup on exchange rates.
- Interest on Cash Balances: Interest earned on cash balances above €10,000, with rates up to 2.86% for EUR (as of September 2024).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail Private Account |
| Hybrid | Monthly | Business Account |
| Subscription | Monthly | Interest on Cash (EUR) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
EasyBroker product offering
Product offeringCore offering
EasyBroker is a Dutch online brokerage that operates as an introducing broker for Interactive Brokers Ireland Limited, giving retail and business investors access to roughly 150 exchanges in over 30 countries for trading stocks, ETFs, options, futures, bonds, forex, and leveraged products. Customers open accounts online and trade through a web-based client portal, the IBKR Mobile app, or the Trader Workstation (TWS) desktop platform, all backed by IBIE infrastructure, with EasyBroker adding Dutch-language customer service, low-cost pricing, and investing education through Brouwers Academy.
Product overview
EasyBroker is a Dutch/Belgian online brokerage platform operating as an introducing broker for Interactive Brokers Ireland Limited. The platform provides a unified product portfolio consisting of a web-based trading platform, mobile app (IBKR Mobile), and desktop application (Trader Workstation), all connected to Interactive Brokers' infrastructure. Users access over 100 exchanges across 30+ countries for trading stocks, options, futures, ETFs, bonds, commodities, and forex. The platform offers value-added features including AutoFX for automatic currency conversion, a Stock Yield Enhancement Program for earning income on lent securities, recurring investment automation, and portfolio analysis tools. Account types include Cash and Margin accounts with multi-currency support. The company operates under DMA Europe B.V. and is regulated by the Dutch AFM.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyBroker Online Brokerage Account Self-serve Dutch retail and business brokerage account providing access to roughly 150 exchanges in 30+ countries for trading stocks, ETFs, options, futures, bonds, forex, and leveraged products through the EasyBroker web platform.
- IBKR Mobile App Mobile trading application for iOS and Android that allows EasyBroker customers to manage portfolios, execute trades, and access real-time market data on the go.
- Trader Workstation (TWS) Professional-grade desktop trading platform for Windows, macOS, and Linux offering advanced charting, analysis tools, and comprehensive order management for active EasyBroker customers.
- Client Portal Web portal for EasyBroker customers to view positions, transaction history, deposits and withdrawals, account settings, and reports.
- PortfolioAnalyst Stand-alone portfolio analysis tool that generates performance reports, risk metrics, asset, geographic and sector distribution, ESG scores, and consolidates external accounts for a comprehensive portfolio overview.
- LEI-nummer Service Service enabling EasyBroker business customers to apply for and renew Legal Entity Identifier (LEI) numbers required for financial transactions, provided through LEI Register and leinummer.nl partners.
Quantifiable outcome
- Ranked cheapest for buy-and-hold investors in VEB 2023 broker research
- +2 more outcomes
Companies that use EasyBroker
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
EasyBroker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EasyBroker partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Interactive Brokers Ireland Limited (IBIE)coreEasyBroker is an introducing broker of Interactive Brokers Ireland Limited. Customer investment accounts are legally opened with IBIE, providing access to 150+ exchanges in 30+ countries. EasyBroker adds value through customer service and education.
- Brouwers AcademycoreEducational partnership providing investing education to EasyBroker customers. Has helped over 25,000 investors learn about responsible investing with healthy returns and limited risk. Provides courses from beginner to expert level.
- DMA Europe B.V.coreParent company that acquired EasyBroker as a label in 2024. Previously known as Today's Group. Primarily active in wealth management.
- Search Engine ResultsminorDigital marketing partner helping maintain online presence and SEO strategy.
- Cognito MediaminorGlobal independent communications agency specializing in capital markets and fintech.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
EasyBroker competitors and assessment
Company assessmentBroad incumbents
- ABN AMRO Brokerage: Dutch universal bank offering brokerage services to retail clients and one of EasyBroker's named comparison peers in VEB research.
- Saxo Bank: Danish-headquartered global multi-asset broker offering stocks, ETFs, options, futures, and FX across global exchanges; named alongside EasyBroker in VEB broker research for Dutch retail.
- ING Beleggen: Dutch universal bank offering self-directed and advised brokerage products, named alongside EasyBroker in VEB broker research as a direct competitor for Dutch retail.
- Rabobank Beleggen: Dutch universal bank providing retail brokerage services, listed alongside EasyBroker in VEB research for cost and service comparisons.
Emerging players
- Trade Republic: European commission-free mobile broker expanding into the Netherlands with savings plans and multi-asset trading; competes for the same price-sensitive Dutch retail cohort.
- eToro: Global social/copy-trading broker active in the Netherlands with low-fee multi-asset access; overlaps with EasyBroker on retail equities/ETFs and FX trading.
Direct peers
- DeGiro: Amsterdam-headquartered low-cost online broker serving Dutch and European retail investors with similar transaction-based pricing and access to global exchanges. Direct head-to-head competitor in VEB broker research.
- BUX: European mobile-first neobroker competing for the same Dutch retail self-directed investor base with simplified UX and commission-free or low-fee trading.
- LYNX: Dutch/European online broker also operating as an Interactive Brokers affiliate, offering low-cost global market access to retail and professional investors with similar product set.
Others
- Interactive Brokers: Upstream infrastructure provider and account-custodian partner for EasyBroker via IBIE; comparable on product breadth and global market access but not a direct competitor in the Dutch introducing-broker segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EasyBroker compliance and trust
Trust signalCompliance4 records
EasyBroker financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyBroker leadership team
Management profileNumber of profiles
Profiles8 records
EasyBroker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyBroker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyBroker
What does EasyBroker do?
EasyBroker is a Dutch online brokerage that operates as an introducing broker for Interactive Brokers Ireland Limited, giving retail and business investors access to roughly 150 exchanges in over 30 countries for trading stocks, ETFs, options, futures, bonds, forex, and leveraged products. Customers open accounts online and trade through a web-based client portal, the IBKR Mobile app, or the Trader Workstation (TWS) desktop platform, all backed by IBIE infrastructure, with EasyBroker adding Dutch-language customer service, low-cost pricing, and investing education through Brouwers Academy.
Is EasyBroker a public or private company?
EasyBroker is a private company. It is classified as corporate owned and is currently operating.
When was EasyBroker founded?
EasyBroker was founded in 2014. It employs 11 to 50 people.
Where is EasyBroker based?
EasyBroker is headquartered in Haarlem, Netherlands, in the Europe region.
How does EasyBroker make money?
Four revenue lines are on record. Transaction Fees are the primary driver. The others are monthly Account Fee (Business), currency Conversion Spread and interest on Cash Balances.
Who are EasyBroker's main competitors?
Broad incumbents on record are ABN AMRO Brokerage, Saxo Bank, ING Beleggen and Rabobank Beleggen. Emerging players are Trade Republic and eToro. Direct peers are DeGiro, BUX and LYNX. Interactive Brokers is listed as an others.
Does EasyBroker have an API?
No public API is recorded for EasyBroker.
What industry is EasyBroker in?
EasyBroker's product category is Online Brokerage. Its primary akta.pro industry code is FSAEACAB, Discount & Online Retail Brokerage, with a secondary code of FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 52316 and its SIC code is 6200.