Retreev
Retreev sells battery-free QR and NFC smart tags and stickers that connect finders to owners without exposing personal data, targeting travelers, pet owners, and everyday consumers via direct-to-consumer e-commerce and a B2B corporate gifting program.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Retreev does
Retreev Limited is a London-based, privately held company founded in 2019 that sells physical smart recovery tags and stickers using QR code and NFC identification. Each tag carries an embedded NFC chip, a scannable QR code, and a unique ID; when an item is found, a finder can tap, scan, or enter the ID online to contact the owner through Retreev's platform without ever seeing the owner's personal information. The product portfolio centers on Smart Tags (luggage-style), 9-pack Smart Stickers for everyday items, themed combo packs, and a customizable corporate gifting line. Underlying technology is a deterministic identification and notification system rather than an AI- or GPS-based one — the company emphasizes that its tags require no batteries, no app, and no subscription, distinguishing them from location-tracking alternatives that are restricted in checked baggage.
Retreev firmographics
Firmographics- Name
- Retreev
- Legal name
- Retreev Limited
- Website
- https://retreev.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Retreev sells battery-free QR and NFC smart tags and stickers that connect finders to owners without exposing personal data, targeting travelers, pet owners, and everyday consumers via direct-to-consumer e-commerce and a B2B corporate gifting program.
- Ownership category
- akta.pro rank
Retreev industry classification
Industry- Product category
- Smart Luggage Tags
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)
Keywords
Where Retreev is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Retreev business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Smart Tag Hardware Sales: One-time purchase of physical smart tags and stickers. Tags contain NFC chips and QR codes that link to owner's secure profile. No subscription fees or ongoing costs - lifetime support included with purchase.
- Corporate/Bulk Orders: Custom corporate gifting program with customizable tags and packaging for business clients. Low minimum order quantities with high-quality printing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Smart Stickers - 9 stickers per pack |
| Unit Pricing | Pay-as-you-go | Combo Packs - 2 Smart Tags + 9 Stickers |
| Unit Pricing | Pay-as-you-go | 2-Pack Smart Tags - Special Edition |
| Unit Pricing | Pay-as-you-go | 3-Pack Smart Tags - USA Design |
| One time/ perpetual license | Multi-year contract | Custom Corporate Tags |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Retreev product offering
Product offeringCore offering
Retreev sells physical smart tags and stickers embedded with NFC chips and QR codes that link to a secure online profile, enabling finders to contact item owners via WhatsApp, email, or web form without exposing personal information. The tags are designed for luggage, backpacks, pet collars, and personal electronics, and integrate with the WorldTracer system used by 500+ airlines and 2800+ airports. Products are sold direct-to-consumer via retreev.com with a customizable corporate gifting program for B2B bulk orders.
Product overview
Retreev is a unified smart recovery platform consisting of physical QR code/NFC-enabled Smart Tags, Smart Stickers, and bundle combos. The core Smart Tag is a physical luggage tag with embedded NFC chip and QR code, while Smart Stickers (9-pack) extend protection to phones, laptops, and other valuables. Combo bundles combine tags and stickers in various color/design options including Fragile, Astronaut, Lion, and themed designs. The platform connects finders directly with owners through Retreev's secure system without exposing personal information. Integration with WorldTracer and Travel Sentry enables global airline recognition across 500+ airlines and 2800+ airports. No batteries, no app required, with one-time purchase and lifetime support.
Differentiator
Problem solved
Functional benefit
Products and services
- Retreev Smart Tag Physical smart luggage tag with embedded NFC chip and QR code that links to a secure Retreev profile. Finders tap NFC or scan QR to contact the owner through email, SMS, WhatsApp, or web form without seeing personal details. Designed for luggage, backpacks, and pet collars.
- Retreev Smart Stickers Pack of nine durable QR code stickers for protecting phones, laptops, tablets, cameras, headphones, and other everyday valuables. Each sticker links to the user's secure Retreev account and triggers email/text notification when scanned by a finder.
- Retreev Combo Packs Bundle packs that combine 2 Smart Tags and 9 Smart Stickers in color variants (Dark Blue, Red, Green, Yellow), offering complete protection for luggage, backpacks, and tech items in a single purchase with one Retreev account.
- Special Edition Smart Tag Packs Themed 2-pack and 3-pack Smart Tag collections covering aviation (Fragile Smart Tags with fragility indicators), UK (Union Jack Smart Tags), and US (USA Smart Tags) markets, designed for use-case or patriotic travelers.
- Corporate Gifting Program B2B customizable gift program that lets companies brand Retreev tags and packaging with low minimum order quantities, fully customizable foiling, matte or spot varnish options, and degradable/recycled PVC upgrade. Targets corporate gifts, employee welcome kits, and loyalty programs.
Quantifiable outcome
- Tags recognized by 500+ airlines and 2800+ airports worldwide
- +4 more outcomes
Companies that use Retreev
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Retreev technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Retreev partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Travel SentrycoreTravel Sentry develops standards used in travel security. Retreev is affiliated with Travel Sentry, benefiting from their globally recognized and trusted luggage security brand. There are over 500 million Travel Sentry locks and luggage in circulation, creating significant brand visibility and trust for Retreev products.
- WorldTracercoreWorldTracer is the world's only fully global baggage tracing and matching system. Retreev is integrated into this system, enabling 500+ airlines and 2800+ airports to use WorldTracer to help recover Retreev-tagged items. This integration is the core of Retreev's value proposition for airline travelers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Retreev competitors and assessment
Company assessmentDirect peers
- Tile (Life360): Tile offers Bluetooth-enabled smart tags for keys, bags, and laptops, with a broad multi-OS app; it competes head-to-head with Retreev on the core 'find my item' proposition and benefits from Life360's large user base.
- Chipolo: Chipolo produces Bluetooth tracker tags and cards (ONE, CARD, POP) sold through DTC and retail; it is a like-for-like competitor to Retreev's NFC/QR smart tags in the everyday-item recovery category.
- Orbit: Orbit designs small Bluetooth trackers for keys, wallets, and bags; it is a comparable D2C smart-tag brand targeting the same everyday-loss use cases as Retreev.
- Pebblebee: Pebblebee makes rechargeable and battery-powered trackers (Clip, Card, Tag) compatible with both Apple Find My and Google Find My Device, directly competing with Retreev in the smart-tag hardware category.
- Samsung Galaxy SmartTag: Samsung's SmartTag and SmartTag+ are NFC/UWB-based trackers integrated with the SmartThings Find network, offering a comparable smart-tag experience for Samsung device users and competing for the same luggage and electronics use cases.
Broad incumbents
- Apple (AirTag): Apple's AirTag is a battery-powered smart tracker that uses the global Find My network of ~1B+ iPhones for crowdsourced location; it is the most direct substitute for Retreev's recovery use case across luggage, electronics, and personal items.
- Garmin (inReach): Garmin's inReach satellite communicators and GPS trackers serve a higher-end outdoor/travel recovery use case, offering a more rugged, subscription-based alternative to Retreev's battery-free tags for premium travelers and adventurers.
Emerging players
- Nut (Nutation): Nut makes small Bluetooth/NFC smart trackers (Nut Find3, Nut Mini) for keys, wallets, and bags; it overlaps with Retreev on the NFC-recovery use case and competes in the same entry-level tracker price band.
- Tabcat: Tabcat is a UK-based pet and item tracker brand using RF/handheld-receiver technology; it competes with Retreev in the pet recovery niche with a different technical approach but a comparable target customer.
- Whistle (pet tracker): Whistle makes GPS pet trackers attached to collars; it overlaps with Retreev's pet-owner segment but uses a subscription-based GPS model rather than Retreev's no-app, battery-free QR/NFC approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Retreev social profiles
Digital presenceRetreev compliance and trust
Trust signalCompliance1 record
Retreev financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retreev leadership team
Management profileNumber of profiles
Profiles1 record
Retreev funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retreev M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retreev
What does Retreev do?
Retreev sells physical smart tags and stickers embedded with NFC chips and QR codes that link to a secure online profile, enabling finders to contact item owners via WhatsApp, email, or web form without exposing personal information. The tags are designed for luggage, backpacks, pet collars, and personal electronics, and integrate with the WorldTracer system used by 500+ airlines and 2800+ airports. Products are sold direct-to-consumer via retreev.com with a customizable corporate gifting program for B2B bulk orders.
Is Retreev a public or private company?
Retreev is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retreev founded?
Retreev was founded in 2019. It employs 11 to 50 people.
Where is Retreev based?
Retreev is headquartered in London, United Kingdom, in the Europe region.
How does Retreev make money?
Two revenue lines are on record. Smart Tag Hardware Sales are the primary driver. The others are corporate/Bulk Orders.
Who are Retreev's main competitors?
Direct peers on record are Tile (Life360), Chipolo, Orbit, Pebblebee and Samsung Galaxy SmartTag. Broad incumbents are Apple (AirTag) and Garmin (inReach). Emerging players are Nut (Nutation), Tabcat and Whistle (pet tracker).
Does Retreev have an API?
No public API is recorded for Retreev.
What industry is Retreev in?
Retreev's product category is Smart Luggage Tags. Its primary akta.pro industry code is IMALANAJ, Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace). Its NAICS code is 459 and its SIC code is 3670.