Prairieland FS

What Prairieland FS does

Prairieland FS is a 100% member-owned agricultural supply and energy cooperative headquartered in Jacksonville, Illinois, operating as a member of the GROWMARK FS system of farmer-owned cooperatives. The company serves farmers, commercial businesses, and residential customers across Western Illinois and Eastern Missouri through 37+ physical locations. Its business is organized around four core divisions: agronomy (crop nutrients, crop protection, plant performance products, precision farming services, seed through the Green Valley Seed brand, and the myFS Agronomy digital platform), energy (agricultural, commercial, and residential propane; fuels and additives; lubricants; energy equipment), grain marketing (delivered in part through the Western Grain Marketing joint venture formed in 2008 with West Central FS and Sunrise FS and expanded in 2017), and agricultural finance (the FS Agri-Finance Grower Financing Program, including 0% seed financing).

The technology stack centers on two proprietary customer-facing platforms: myFS Agronomy, which integrates multiple agronomic data layers into a single interface for farmers to manage crop decisions, and myFS Solution Center, an online account management portal supporting payments, order history, and service delivery management. The company also operates the FAST STOP retail gas station brand and a residential propane delivery business, and distributes seed through the Green Valley Seed regional dealer network spanning northeast Missouri, southeast Iowa, and west central Illinois.

Prairieland FS generates revenue primarily through transactional product sales of agricultural inputs (crop nutrients, crop protection, seed, plant performance), energy products (propane, fuels, lubricants, additives), and grain marketing services, supplemented by managed-services revenue from FS Agri-Finance. Pricing is quote-based and not publicly disclosed. The go-to-market is a hybrid local-branch model with direct sales through 37+ locations, retail channels (FAST STOP), regional dealer networks (Green Valley Seed), and self-serve digital channels (myFS Agronomy and myFS Solution Center). As a cooperative, ownership is held by its member-patrons, with broader governance and supply-chain access provided by the GROWMARK parent system.

Name

Prairieland FS

Legal name

Prairieland FS

Website

https://prairielandfs.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Prairieland FS is a 100% member-owned agricultural and energy cooperative serving farmers, businesses, and residential customers across Western Illinois and Eastern Missouri through 37+ locations, offering crop inputs, energy products, grain marketing, and grower financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Products and Services: Revenue from selling agricultural inputs including crop nutrients, crop protection products, seeds, and plant performance products to member farmers
2. Energy Products: Revenue from propane, fuels, additives, and lubricants for agricultural, commercial, and residential customers
3. Grain Marketing: Grain procurement and marketing services including cash bids for corn, soybeans, and wheat
4. FS Agri-Finance: Grower financing program offering 0% financing on seed and other agricultural financing services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Prairieland FS is a 100% member-owned agricultural cooperative that supplies crop nutrients, crop protection products, seeds, and precision farming services to farmers, alongside energy products (propane, fuels, lubricants) for agricultural, commercial, and residential customers, and grain marketing and FS Agri-Finance financing solutions. The company serves West Central Illinois and Eastern Missouri through 37+ branch locations as part of the GROWMARK FS cooperative system.

Product overview

Prairieland FS operates as a member-owned agricultural cooperative (100% member-owned, part of GROWMARK system) serving West Central Illinois and Eastern Missouri with 37+ locations. The company offers a diversified portfolio organized around four core divisions: Agriculture (crop inputs including nutrients, protection, plant performance products, plus agronomy platforms like myFS Agronomy that aggregates multiple data layers; seed products through Green Valley Seed brand; precision farming services; grain marketing via Western Grain Marketing subsidiary and cash bid access), Energy (residential, commercial, and agricultural propane; fuels and additives; lubricants), and Commercial services (FAST STOP gas stations, energy equipment). The myFS Solution Center serves as the unified digital platform for account management across all services, enabling online payments, order tracking, and service delivery management. FS Agri-Finance provides grower financing including 0% financing programs for seed purchases.

Differentiator

Problem solved

Functional benefit

Brands

• myFS Agronomy: Agronomic platform bringing multiple data layers into one platform for crop management.
• myFS Solution Center
• FAST STOP
• Green Valley Seed
• Western Grain Marketing

Products and services

• myFS Agronomy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Western Grain Marketing, LLCcoreStrategic or Co-development Partner · 1 January 2008Western Grain Marketing, LLC is a GROWMARK member company formed in 2008 by combining the grain divisions of Prairieland FS, Inc., West Central FS, Inc. and Sunrise FS, Inc. The grain division of Sunrise FS, Inc. joined in fall 2017.
• GROWMARKcoreStrategic or Co-development PartnerGROWMARK is the parent cooperative system that Prairieland FS is a member of, providing access to products, services, and the broader cooperative network.
• Green Valley SeedminorChannel Partner/ Reseller/ DistributorGreen Valley Seed is a regional seed distributor located in Northeast Missouri with a dealer network throughout northeast Missouri, southeast Iowa, and west central Illinois, committed to meeting the needs of dealers and producers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bayer Crop Science: Global crop protection and seed (including DEKALB and Asgrow brands) supplier whose products flow through Prairieland FS and similar regional cooperatives; competes indirectly by setting input pricing across the same growers.
• Helena Agri-Enterprises: Major U.S. distributor of crop protection, fertilizer, and specialty ag inputs; directly comparable to Prairieland FS's agronomy product portfolio across the Midwest.
• CHS Inc. Largest U.S. agricultural cooperative; offers crop inputs, grain marketing, energy, and financing nationally — overlapping with Prairieland FS's full-stack ag cooperative model but at vastly greater scale.
• WinField United: Land O'Lakes-owned crop input and agronomy retailer; competes with Prairieland FS on crop protection, seed, and digital agronomy tools at a national scale.
• Cargill, Incorporated: Global agribusiness with grain origination and crop input operations that overlap Prairieland FS's grain marketing and farm customer base, especially across Illinois and Missouri.
• Nutrien Ag Solutions: Retail arm of Nutrien Ltd., the world's largest crop input provider; competes directly with Prairieland FS in crop nutrients, crop protection, seed, and digital agronomy across the Midwest.

Emerging players

• AgriGold: Corn and soybean seed brand competing for the same Western Illinois and Eastern Missouri grower acres that Prairieland FS services through Green Valley Seed.

Direct peers

• Sunrise FS: Sister GROWMARK member cooperative and third partner in Western Grain Marketing LLC; provides nearly identical agronomy, energy, and grain services across adjacent Illinois geography.
• GROWMARK, Inc. Parent cooperative system of which Prairieland FS is a member; provides shared procurement, branding, and digital platforms including the myFS Agronomy and myFS Solution Center tools that Prairieland FS distributes to its members.
• West Central FS: Sister GROWMARK member cooperative and co-owner of Western Grain Marketing LLC; offers the same crop input, energy, and grain marketing model to farmers in overlapping Illinois/Missouri territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PrairielandFS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairieland FS