Avation

What Avation does

Avation (legal entity Hicaliber Pty Ltd) is a B2B distributor of premium lighting control, audio-visual, and home automation solutions to the custom installation industry in Australia and New Zealand. Founded in 2010 and headquartered in Arundel, Queensland, the company operates as a channel aggregator across more than 20 international brands — including Lutron for lighting control, Savant for whole-home automation, Just Add Power for AV-over-IP distribution, Vivid Audio and Devialet for high-end loudspeakers, Russound for multiroom audio, Kordz for cabling, Luxul and Netgear for networking, and SANUS for mounts — supplying these products to an extensive dealer network of residential, commercial, and hospitality integrators.

Avation does not build proprietary hardware or software; its technology layer is the curation, integration knowledge, and pre-sales technical support applied across third-party product stacks. The portfolio spans components such as the Russound XTS7 touchscreen keypad, Savant modular matrix and amplification modules, Just Add Power MaxColor 4K60 transmitters/receivers, and Vivid Audio GIYA/KAYA/Oval loudspeakers, enabling dealers to assemble full-stack lighting, audio, video, networking, and climate-control systems from a single supplier. The company participates in industry events such as CEDIA APAC, with partner brands receiving multiple CEDIA and CE Pro BEST awards in 2023.

Revenue is generated through hardware distribution margins on product sales routed through the ANZ dealer channel, with pricing not publicly disclosed. Customer-facing GTM is primarily channel-partner driven (dealer network), supported by a corporate website, content/news marketing, video demonstrations, an email newsletter, and industry-event participation. There is no evidence of public listing, external funding, M&A activity, subsidiaries, or a parent company; the business operates as an independent, privately held ANZ regional distributor.

Name

Avation

Legal name

Hicaliber Pty Ltd

Website

https://avation.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Avation is an Australia/New Zealand B2B distributor of premium lighting control, audio-visual, and home automation products — representing brands such as Lutron, Savant, Just Add Power, and Vivid Audio — supplying custom installation dealers across residential, commercial, and hospitality projects.

Ownership category

akta.pro rank

Product category

Audio Visual Distribution

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640), Household Audio & Video Equipment (3651)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

akta.pro secondary industry

iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Audio visual distribution
• Lighting control solutions
• Custom installation products
• Smart home automation
• AV over IP distribution

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Avation distributes premium lighting, lighting keypads, audio visual and control solutions for the custom installation industry. Products are sold through an extensive dealer network throughout Australia and New Zealand, generating revenue through product margins as a distributor.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Avation is a value-added distributor of premium lighting control, audiovisual, and smart home automation solutions serving the custom installation industry across Australia and New Zealand. The company curates a portfolio of over 20 international brands including Lutron, Just Add Power, Savant, Vivid Audio, Russound, Kordz, Luxul, SANUS, and Devialet, and supplies them through an extensive dealer network alongside design assistance and implementation support for residential, commercial, and hospitality projects.

Product overview

Avation is a distributor of premium lighting, lighting keypads, audio visual, and control solutions for the custom installation industry in Australia and New Zealand. The company distributes over 20 professional brands including Lutron (lighting control), Just Add Power (AV over IP video distribution), Savant (home automation), Vivid Audio (loudspeakers), Russound (multiroom audio), Kordz (cabling), Luxul (networking), and SANUS (mounts). The portfolio covers residential, commercial, and hospitality sectors with products ranging from individual components like the Russound XTS7 touchscreen and Just Add Power MaxColor transmitters/receivers, to complete systems. Avation supplies through an extensive dealer network and provides technical support for design and implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Artison: Premium audio brand distributed by Avation
• AVGear
• Cool Automation
• DataSat
• Devialet
• GUDE
• IC Realtime
• Just Add Power
• KORDZ
• Lutron
• Lutron RA2 Select
• Luxul
• Netgear
• OSD Audio
• Russound
• SANUS
• Savant
• THOR
• Vivid Audio
• Zigen

Products and services

• Russound XTS7 Touchscreen Keypad

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core, major and strategic.

• LutroncoreTechnology or IntegrationPremier distributor of Lutron lighting control solutions including luxury home lighting controls, RA2 Select, and hospitality solutions. Lutron products featured prominently in Avation's marketing and product catalog.
• Just Add PowercoreTechnology or IntegrationExclusive distributor of Just Add Power AV-over-IP solutions including MaxColor 4K60 Series and 3G Ultra products. Just Add Power has won multiple industry awards including CEDIA Product Hall of Fame.
• SavantcoreTechnology or IntegrationDistributor of Savant smart home and AV solutions including IP video, IP audio, smart controllers, and host systems. Partnership established around 2017.
• Vivid AudiocoreTechnology or IntegrationDistributor of Vivid Audio loudspeakers including the GIYA Series, KAYA Series, and OVAL Range of premium speakers for audiophile and home theater applications.
• RussoundcoreTechnology or IntegrationDistributor of Russound audio distribution equipment including multichannel amplifiers, keypads, streamers, and the AVA-Series mini-AVRs for the custom installation market.
• KordzmajorTechnology or IntegrationDistributor of Kordz professional AV cabling solutions including HDMI, network, and audio cables. Kordz celebrates 20 years in business serving the custom installation industry.
• SANUSmajorTechnology or IntegrationDistributor of SANUS TV mounts and audio furniture including the VIWLF128-B2 large in-wall full-motion TV mount for premium installations.
• CEDIAstrategicGTM or Marketing PartnerAvation participates in CEDIA APAC Smart Home Awards as part of the custom installation industry ecosystem. Recognition of industry excellence for member companies.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• AWE Europe: Established UK/European distributor serving the custom installation channel with premium AV, control, and smart-home brands. Comparable distribution model with a broader geographic footprint and overlapping premium brand portfolio.
• Invision UK: UK distributor specializing in custom-installation AV and smart-home solutions for residential integrators. Comparable curated-brand distribution model and overlapping brand categories (AV-over-IP, control, networking).
• SnapAV / Wirepath (Legrand AV): Large global AV and smart-home product platform (Legrand AV) serving the custom-installation channel with proprietary brands. Comparable end customer (custom installers) and overlapping product categories, though significantly larger and vertically integrated.

Direct peers

• National Audio Systems (NAS): Australian distributor of premium audio, AV, and custom-installation brands. Competes head-to-head with Avation for dealer relationships and premium brand distribution rights across Australia.
• Amber Technology: Australian specialty AV and audio distributor serving the custom installation and pro-AV channels. Directly comparable as a B2B AV distributor with a multi-brand premium portfolio serving residential and commercial integrators in ANZ.
• QualiFi: Australian distributor of premium home audio, AV, and control brands (Marantz, Denon, HEOS, and similar). Directly comparable as a curated premium-brand distributor serving the custom-install channel in ANZ.
• Westan: Australian AV distributor focused on commercial and custom-installation channels. Comparable product mix (AV-over-IP, control, audio) and similar go-to-market via dealers and integrators in ANZ.

Others

• CEDIA (Custom Electronics Design & Installation Association): Industry association for the custom-installation channel in which Avation and its dealers operate. Not a competitor, but a key ecosystem participant driving standards, training, and awards (CEDIA APAC) that influence Avation's market positioning.

Regional players

• Distec: UK distributor of premium residential AV, smart-home, and lighting brands. Similar curated distribution model for the custom-installation channel, though primarily UK-focused rather than ANZ.
• Connected Media: New Zealand-based distributor of smart-home, AV, and lighting control products. Comparable business model (premium brand distribution) and overlap in dealer/integrator customer base within NZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AvationHQ
• LinkedInlinkedin.com/company/avation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avation