Just Add Power
Just Add Power is a privately held US firm, founded in 2008 and based in Largo, Florida, that designs and sells HDMI-over-IP encoders, decoders, and matrix switching software for professional AV integrators serving commercial, government, and high-end residential end-customers worldwide.
- Company typePrivate
- Founded2008
- HeadquartersLargo, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Just Add Power does
Just Add Power is a privately held US specialist in HDMI-over-IP video distribution, headquartered in the Tampa Bay area (Largo, Florida). Founded in 2008 to introduce HDMI over IP to the professional AV market, the company designs and sells a three-tier product family — MaxColor Series (4K@60Hz), Ultra Series (4K@30Hz), and Omega Series (1080p@60Hz) — comprising encoders, decoders, wallplate transmitters, rack-mount transmitters, and tiling/warp engines that distribute audio and video over standard 1GbE copper or fiber networks. The proprietary Advanced Matrix Programmer (AMP) software configures devices into a VLAN-based matrix switching system with a REST/HTTP API (justAPI) for third-party control, and the product set integrates with all major residential and commercial control ecosystems including Control4, RTI, URC, Q-SYS, Crestron, Savant, Elan/Nice, and Mira Connect.
The company sells exclusively through a global network of authorized distributors and certified AV integrators; it does not sell direct. Revenue is generated from hardware unit sales (pricing not publicly disclosed), supplemented by recurring firmware upgrades and expansion sales into existing install bases — a model supported by claims that systems installed more than a decade ago remain in service. End-customer deployments span a wide range of verticals: stadiums (Cincinnati Reds), logistics operations centers (Ekol Logistics, Turkey), private clubs and resorts (Montecito Club, Elmont Resort), houses of worship (St Giles' Church, Light of Christ), universities (University of Memphis), beverage distribution (Maletis Beverage), entertainment venues (Envision Cinemas, EVO Entertainment), and high-end residential projects. The platform carries TAA compliance and GSA Schedule approval for US government procurement, and HETMA approval for higher-education deployments.
Recent strategic activity centers on expanding the MaxColor flagship line (MC-TX2, MC-TX3, MC-TXWP1 encoders), aligning with the IPMX open AV-over-IP standard alongside the SDVoE Alliance and PlexusAV at ISE 2026, and deepening professional audio integration via AES67 and Dante support. With 11–50 employees and no disclosed external funding, Just Add Power operates as a focused, profitable-looking specialist — product-led, channel-distributed, with moats anchored in ecosystem integrations, longevity/backward compatibility, and regulatory certifications rather than scale or AI.
Just Add Power firmographics
Firmographics- Name
- Just Add Power
- Legal name
- Just Add Power
- Website
- https://justaddpower.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Just Add Power is a privately held US firm, founded in 2008 and based in Largo, Florida, that designs and sells HDMI-over-IP encoders, decoders, and matrix switching software for professional AV integrators serving commercial, government, and high-end residential end-customers worldwide.
- Ownership category
- akta.pro rank
Just Add Power industry classification
Industry- Product category
- AV over IP distribution hardware
- NAICS
- Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Communications Equipment Manufacturing (334290)
- SIC
- Communications Equipment, Nec (3669), Computer Communications Equipment (3576)
- akta.pro primary industry
- Hardware Encoders & Transcoders (Appliances, FPGA/ASIC) (MPAHAHAB)
- akta.pro secondary industry
- Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI)
Keywords
Where Just Add Power is headquartered
LocationHeadquarters
- HQ city
- Largo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Just Add Power business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: Just Add Power generates revenue primarily through the sale of AV over IP hardware products including encoders, decoders, transmitters, receivers, and related accessories. Products are sold through a distributor network to professional AV integrators who install systems for end customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Just Add Power product offering
Product offeringCore offering
Just Add Power designs and manufactures AV over IP hardware encoders and decoders that distribute HDMI video and audio signals over standard 1GbE Ethernet networks. The company offers three product series (MaxColor 4K@60Hz, Ultra 4K@30Hz, and Omega 1080p@60Hz) configured via the Advanced Matrix Programmer (AMP) software, enabling scalable matrix switching, video walls, digital signage, and KVM extension for commercial and high-end residential installations. Systems are sold exclusively through a global network of authorized distributors and AV system integrators.
Product overview
Just Add Power is an AV over IP hardware and software company that has operated since 2008, specializing exclusively in HDMI over IP distribution products. The company offers a three-tier product architecture: MaxColor Series (4K@60Hz), Ultra Series (4K@30Hz), and Omega Series (1080p@60Hz), each comprising encoders (transmitters) and decoders (receivers) that work over standard 1GbE networks using copper or fiber cabling. The product ecosystem is configured using Advanced Matrix Programmer (AMP) software, which supports Standardized Configuration (VLAN switching) and Alternate Configuration (multicast) modes. Key product variants include specialized encoders with SFP, USB-C, ARC, and AES67 audio support; wallplate transmitters for integrated installations; and tiling transmitters for multi-view and video wall applications. The company also provides the Plug-Play-Present automatic control feature, a comprehensive support center with technical documentation, training programs, and a Demo Kit program for installers.
Differentiator
Problem solved
Functional benefit
Products and services
- MaxColor Series
- Ultra Series
- Omega Series
- MC-TX3 MaxColor Encoder
- MC-TX2 MaxColor Encoder
- MC-TXWP1 Wallplate Encoder
- MC-TX1 MaxColor Standard Encoder
- MC-TX1-RACK Rackmount Encoder
- MC-RX1 MaxColor Standard Decoder
- MC-QX Tiling Transmitter
- UL-759A 4K30 Video Tiling Encoder
- UL-737POE Warp Engine Transmitter
- Advanced Matrix Programmer (AMP)
Quantifiable outcome
- Systems installed over a decade ago are still operating with high quality performance and little to no downtime
- +2 more outcomes
Companies that use Just Add Power
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles1 record
Just Add Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature12 records
Just Add Power partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Trio Sound, Light, and Display SystemscoreIntegrator partner that designed and installed the AV over IP system at Ekol Logistics' operations center in Istanbul, Turkey. Installed the largest AV over IP system of its kind in Turkey using Just Add Power 3G Ultra HD Over IP platform.
- Wigwam AcousticscoreUK-based AV integrator that installed video distribution system at St.Giles' Church in West Bridgford, Nottinghamshire, England. Familiar with J+P platform and trusted the system to deliver high-quality, low latency video signals.
- Control4coreOfficial driver partnership providing matrix control, endpoint control, and feature control for Just Add Power systems. Drivers support both Standardized and Alternate AMP configurations. Includes integration with Control4's MultiDisplay Manager for video wall and tiler control.
- RTI (Remote Technologies Inc)coreOfficial driver partnership for RTI Integration Designer 9 and 11. Provides matrix control, endpoint control, video wall control, and tiler control for Just Add Power AMP Standardized systems.
- URC (Universal Remote Control)coreOfficial driver partnership for URC Total Control 2.0. Provides matrix control and endpoint control (RS232, IR) for Just Add Power AMP Standardized systems.
- Q-SYScoreOfficial plugin partnership providing matrix control and feature control for Just Add Power AMP Standardized systems. Supports multicast switching systems as well.
- Mira Connect (Aveo Systems)coreIntegration with Mira Connect smart audiovisual touchscreen control system. No programming required; configured through Mira Portal cloud-based management platform. Supports automatic discovery of Just Add Power encoders and decoders.
- CrestroncoreIntegration with Crestron control systems. Used in case studies for enterprise installations; Crestron AV3 3-Series system provides control for source switching and video wall configuration.
- LuxulcoreRecommended network switch manufacturer for Just Add Power systems. XMS-7048P 52-port stackable gigabit managed switches used in large installations. Luxul switches supported by AMP Standardized Configuration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Just Add Power competitors and assessment
Company assessmentDirect peers
- Crestron Electronics (DM NVX): Crestron's DM NVX is a direct AV-over-IP encoder/decoder line running over 1GbE networks and is one of the most widely specified enterprise AV-over-IP platforms. It overlaps head-to-head with Just Add Power's MaxColor and Ultra series in boardroom, enterprise, and hospitality deployments, and competes with J+P inside the same control-system ecosystem.
- Extron Electronics (NAV Series): Extron's NAV Series delivers AV-over-IP distribution over 1GbE networks with Pro AV-grade scaling and wallplate variants similar to J+P's MaxColor MC-TXWP1. It is a long-established Pro AV incumbent directly competing for the same integrator-led commercial and education projects as Just Add Power.
- Atlona (Panduit) OmniStream: Atlona's OmniStream is a 4K AV-over-IP encoder/decoder family using standard Gigabit Ethernet, targeted at the same commercial AV integrator channel as Just Add Power. Now owned by Panduit, it competes head-to-head on price-performance and is regularly specified alongside Crestron and Extron.
- WyreStorm NetworkHD: WyreStorm's NetworkHD is a 1GbE AV-over-IP distribution platform with encoders, decoders, and controllers targeting commercial and residential integrators. It competes directly with Just Add Power's MaxColor/Ultra/Omega tiers and is often compared on features, latency, and price in the same RFPs.
- ZeeVee: ZeeVee manufactures IP-based AV distribution encoders/decoders (ZyPer series) for 1GbE and 10GbE networks and is a founding member of the SDVoE Alliance. It is a direct peer in the AV-over-IP hardware category, competing for the same integrator and end-customer deployments as Just Add Power.
- MuxLab: MuxLab produces a Pro AV-over-IP extender/switching line (including 4K over 1GbE encoders/decoders) targeting the same commercial and education integrator channel as Just Add Power. Its product set and channel positioning overlap heavily with J+P's MaxColor and Ultra series.
- Visionary Solutions: Visionary Solutions designs PacketAV/Matrix AV-over-IP endpoints running over standard 1GbE networks with a focus on enterprise, hospitality, and education. Its product architecture, target customers, and channel-led go-to-market align closely with Just Add Power's.
- Aurora Multimedia: Aurora Multimedia's IPX Series delivers 4K AV-over-IP with 1GbE/10GbE encoders, decoders, and transceivers targeting Pro AV integrators. It competes with Just Add Power across commercial, hospitality, and education verticals on a similar feature set and price band.
Broad incumbents
- NETGEAR (AV Line M4250/M4350): NETGEAR's M4250 and M4350 AV Line switches are validated partners for Just Add Power's AMP Standardized Configuration, but the broader NETGEAR networking portfolio also competes indirectly by offering integrated AV-friendly switch hardware and profiles. As a much larger incumbent, NETGEAR's pricing power and channel reach shape J+P's overall market dynamics.
Others
- SDVoE Alliance: SDVoE Alliance is an industry consortium (including ZeeVee, Christie, and others) promoting a 10GbE AV-over-IP standard. J+P is publicly demonstrating interoperability with SDVoE alongside IPMX at ISE 2026, making the alliance both a partner and a competing standards ecosystem relevant to J+P's roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Just Add Power social profiles
Digital presenceJust Add Power compliance and trust
Trust signalCompliance3 records
Just Add Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Add Power leadership team
Management profileNumber of profiles
Just Add Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Add Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Add Power
What does Just Add Power do?
Just Add Power designs and manufactures AV over IP hardware encoders and decoders that distribute HDMI video and audio signals over standard 1GbE Ethernet networks. The company offers three product series (MaxColor 4K@60Hz, Ultra 4K@30Hz, and Omega 1080p@60Hz) configured via the Advanced Matrix Programmer (AMP) software, enabling scalable matrix switching, video walls, digital signage, and KVM extension for commercial and high-end residential installations. Systems are sold exclusively through a global network of authorized distributors and AV system integrators.
Is Just Add Power a public or private company?
Just Add Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just Add Power founded?
Just Add Power was founded in 2008. It employs 11 to 50 people.
Where is Just Add Power based?
Just Add Power is headquartered in Largo, United States, in the North America region.
How does Just Add Power make money?
One revenue line is on record: hardware Product Sales.
Who are Just Add Power's main competitors?
Direct peers on record are Crestron Electronics (DM NVX), Extron Electronics (NAV Series), Atlona (Panduit) OmniStream, WyreStorm NetworkHD, ZeeVee, MuxLab, Visionary Solutions and Aurora Multimedia. NETGEAR (AV Line M4250/M4350) is listed as a broad incumbent. SDVoE Alliance is listed as an others.
Does Just Add Power have an API?
Yes. Just Add Power provides a REST/HTTP API called justAPI for controlling devices and managing system features. The API supports endpoints for matrix switching, endpoint control, warp engine control (rotation/scale), video wall control, tiling control, audio routing, CEC control, and device configuration. Endpoints include POST /command/warp/rotate, POST /command/warp/scale, GET /details/warp/rotate, GET /details/warp/scale, GET/POST /settings/warp/rotate, GET/POST /settings/warp/scale, POST /command/channel, and GET/POST /settings/audio/select. The API uses HTTP requests for device communication and is available on Omega, Ultra, and MaxColor Series devices running justOS firmware. Developer documentation is at support.justaddpower.com.
What industry is Just Add Power in?
Just Add Power's product category is AV over IP distribution hardware. Its primary akta.pro industry code is MPAHAHAB, Hardware Encoders & Transcoders (Appliances, FPGA/ASIC), with a secondary code of HDAFAEAI, Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs). Its NAICS code is 33431 and its SIC code is 3669.