Glaetzer Wines
- Company typePrivate
- Founded1995
- HeadquartersTanunda, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Glaetzer Wines firmographics
Firmographics- Name
- Glaetzer Wines
- Legal name
- Glaetzer Wines
- Website
- https://glaetzer.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Glaetzer Wines industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Glaetzer Wines is headquartered
LocationHeadquarters
- HQ city
- Tanunda
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Glaetzer Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales (Australia): Australian customers can purchase Glaetzer Wines through a secure online sales facility with direct credit card payment. Orders incur a $15 flat rate freight charge per order with 14 working days delivery window. Customers must be 18+ and delivery is only available within Australia.
- Wine Club Membership: Glaetzer Wines Members benefit from up to date news and information on Glaetzer Wines as well as special offers on Glaetzer Wines and delivery for Australian residents. Members have access to exclusive order forms.
- International Distribution Sales: International sales are handled through a network of distributors across 30+ countries who purchase and resell Glaetzer wines to their local markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Non-member direct online purchases |
| Subscription | Annual | Wine club members with exclusive ordering |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Glaetzer Wines product offering
Product offeringCore offering
Glaetzer Wines is a boutique, family-owned winery producing super premium red wines from the Barossa Valley in South Australia. The company crafts five distinct wines — Wallace (Shiraz-Grenache blend), Bishop (Barossa Shiraz), Anaperenna (Shiraz-Cabernet Sauvignon), Amon-Ra (iconic Shiraz), and The Eye of Ra (ultra-premium Shiraz) — using fruit sourced from 80–110 year old non-grafted bush vines in the Ebenezer sub-district under a minimal-intervention winemaking philosophy. Sales are conducted directly to Australian consumers via an online wine club and website, with international reach through a distributor network spanning 30+ countries.
Product overview
Glaetzer Wines is a boutique family-owned winery producing super premium Barossa Valley red wines. The portfolio consists of five distinct wine products: Wallace (Shiraz-Grenache blend), Bishop (Barossa Shiraz), Anaperenna (Shiraz-Cabernet Sauvignon blend), Amon-Ra (iconic Shiraz), and The Eye of Ra (ultra-premium Shiraz). All fruit is sourced from the Ebenezer sub-district of the Northern Barossa Valley, with the most exceptional fruit from 80-110 year old non-grafted bush vines.
Differentiator
Problem solved
Functional benefit
Brands
- The Eye of Ra: Ultra-premium Shiraz that reflects Ben Glaetzer's aspiration to make the perfect wine. A wine with astounding power and complexity countered by exemplary elegance.
- Amon-Ra
- Anaperenna
- Bishop
- Wallace
Products and services
- Wallace A Shiraz-Grenache blend from the Barossa Valley, produced for the Australian domestic and export markets as an entry point into the Glaetzer portfolio. Targeted at red wine drinkers seeking premium Barossa blends.
- Bishop A Barossa Valley Shiraz from the Glaetzer range, made from old-vine fruit, intended for consumers seeking a regional expression of Barossa Shiraz.
- Anaperenna A Shiraz-Cabernet Sauvignon blend from the Barossa Valley, positioned as a flagship red blend in the Glaetzer portfolio, aimed at premium red wine consumers and collectors.
- Amon-Ra The iconic Shiraz from the Glaetzer range, produced from old non-grafted bush vines in the Ebenezer sub-district, marketed as the winery's signature wine for collectors and connoisseurs.
- The Eye of Ra An ultra-premium Shiraz at the top of the Glaetzer tier, targeted at collectors and connoisseurs seeking a special-release expression of old-vine Barossa Shiraz.
- Glaetzer Wine Club A membership-based direct-to-consumer offering for Australian wine drinkers, providing regular access to Glaetzer releases and benefits to subscribers.
Quantifiable outcome
- Amon-Ra included in Langton's Classification 7th edition (Outstanding category)
- +4 more outcomes
Companies that use Glaetzer Wines
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Glaetzer Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Glaetzer Wines partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered standard and minor.
- The Wine Tradition & Cuttings Wine Co. (Queensland, Australia)standardQueensland distributor located in Albion, QLD 4005. Represents Glaetzer Wines in the Queensland market for Australian retail wine sales.
- Empire Liquor Pty Ltd (South Australia)standardSouth Australian distributor in Edwardstown SA 5039. Local distributor for Glaetzer Wines in their home state.
- Wine Profile TasmaniastandardTasmanian distributor located in Lindisfarne, Tasmania. Represents Glaetzer Wines in the Tasmanian market.
- Cellarhand Wine Company (Victoria & NSW)standardDistributor serving Victoria and New South Wales markets from Richmond, Victoria. Major market coverage for Glaetzer Wines.
- Mezzanine Fine Wines WAstandardWestern Australian distributor in South Perth, WA. Represents Glaetzer Wines in the Western Australian market.
- Caros Wines (New Zealand)standardNew Zealand distributor in Parnell, Auckland. Represents Glaetzer Wines in the New Zealand market.
- Victoria Wines & Spirits (Fiji)minorFiji distributor located in Suva. Represents Glaetzer Wines in the Fijian market.
- Richmond Hill Wines (Alberta, Canada)standardCanadian distributor for Alberta province in Calgary. Represents Glaetzer Wines in the Alberta market.
- Bergstrom Brands (Manitoba, Canada)minorCanadian distributor for Manitoba province. Represents Glaetzer Wines in the Manitoba market.
- The Vine Agency (Ontario, Canada)standardToronto-based distributor serving Ontario province. Major Canadian market coverage for Glaetzer Wines.
- Vino Logics (USA)standardUnited States distributor for Glaetzer Wines. Handles US market distribution.
- Bancroft Wines Limited (UK)standardUK distributor in London SE1. Represents Glaetzer Wines in the United Kingdom market.
- Eggers & Franke Holding GmbH (Germany)standardGerman distributor in Bremen. Major European market partner for Glaetzer Wines distribution in Germany.
- New World Wineries (Netherlands & Belgium)standardBenelux distributor in Maastricht. Represents Glaetzer Wines in Netherlands and Belgium markets.
- Intagulf (Dubai)standardDubai distributor located in Jebel Ali Free Zone. Represents Glaetzer Wines in UAE and Middle East market.
- Kedington Wines (Hong Kong)standardHong Kong distributor in Sheung Wan. Represents Glaetzer Wines in the Hong Kong market.
- Chateau Wine & Spirits Co Ltd (Taiwan)standardTaiwan distributor in Taipei. Represents Glaetzer Wines in the Taiwanese market.
- Singapore Straits Wine Company Pte LtdstandardSingapore distributor on Craig Road. Represents Glaetzer Wines in the Singapore market.
- Farmstone Co Ltd (Japan)standardJapanese distributor in Tokyo. Represents Glaetzer Wines in the Japanese market.
- 山东君酩国际贸易有限公司 / Shandong Junming International Trading Co., Ltd. (China)standardChinese distributor in Jinan, Shandong Province. Represents Glaetzer Wines in the mainland China market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Glaetzer Wines competitors and assessment
Company assessmentBroad incumbents
- Yalumba: Australia's oldest family-owned winery (established 1849) based in Barossa Valley. While broader in scale and range than Glaetzer, Yalumba competes directly in premium Barossa red blends and shares the multi-generational family heritage narrative.
- Penfolds: Australia's most iconic premium wine producer and the dominant Barossa Valley Shiraz brand. Penfolds is a broad incumbent with multi-region sourcing and a much wider portfolio, but Amon-Ra is frequently benchmarked against Penfolds' Grange and Bin ranges in collector and critic circles.
Direct peers
- Henschke: Multi-generational Barossa Valley (Eden Valley) family winery producing super premium single-vineyard Shiraz (Hill of Grace). Closely comparable to Glaetzer in family heritage story, ultra-premium positioning, Langton's Classification status, and boutique production scale.
- Torbreck: Barossa Valley boutique winery specializing in super premium Rhône-style reds from old vines. Highly comparable in production philosophy (old-vine sourcing, Barossa focus), collector positioning, and boutique scale.
- Cape Mentelle: Margaret River boutique winery specializing in premium Cabernet blends with strong international distribution. Comparable boutique scale, premium positioning, and reliance on a single-region terroir-driven portfolio.
- Moss Wood: Margaret River boutique producer of premium Cabernet Sauvignon and Chardonnay with a long track record of critic acclaim. Comparable in boutique scale, premium pricing, single-region focus, and reliance on estate-owned old vines.
- Peter Lehmann Wines: Barossa Valley winery producing premium red wines from old vines, including the Stonewell Shiraz. Comparable in Barossa Valley heritage, old-vine sourcing, and premium Shiraz focus, though broader in scale and product range than Glaetzer.
- Two Hands Wines: Barossa Valley-based boutique producer focused on premium Shiraz with strong global distribution and critic acclaim (Robert Parker). Comparable boutique scale, super premium Shiraz focus, and multi-region international distribution model.
- d'Arenberg: Family-owned McLaren Vale winery with a quirky, character-driven portfolio of premium blends and quirky single varietals. Comparable in family ownership, premium pricing, blend-led portfolio, and global fine wine distribution, though based in McLaren Vale rather than Barossa.
Others
- Barossa Valley Estate: Barossa Valley winery where both Colin Glaetzer and Ben Glaetzer previously held winemaking roles. Directly relevant given the winemaking lineage connection, though BVE is now broader in scale and portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Glaetzer Wines social profiles
Digital presenceGlaetzer Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glaetzer Wines leadership team
Management profileNumber of profiles
Profiles2 records
Glaetzer Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glaetzer Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glaetzer Wines
What does Glaetzer Wines do?
Glaetzer Wines is a boutique, family-owned winery producing super premium red wines from the Barossa Valley in South Australia. The company crafts five distinct wines — Wallace (Shiraz-Grenache blend), Bishop (Barossa Shiraz), Anaperenna (Shiraz-Cabernet Sauvignon), Amon-Ra (iconic Shiraz), and The Eye of Ra (ultra-premium Shiraz) — using fruit sourced from 80–110 year old non-grafted bush vines in the Ebenezer sub-district under a minimal-intervention winemaking philosophy. Sales are conducted directly to Australian consumers via an online wine club and website, with international reach through a distributor network spanning 30+ countries.
Is Glaetzer Wines a public or private company?
Glaetzer Wines is a private company. It is classified as family owned and is currently operating.
When was Glaetzer Wines founded?
Glaetzer Wines was founded in 1995. It employs 1 to 10 people.
Where is Glaetzer Wines based?
Glaetzer Wines is headquartered in Tanunda, Australia, in the Oceania region.
How does Glaetzer Wines make money?
Three revenue lines are on record. Direct Wine Sales (Australia) is the primary driver. The others are wine Club Membership and international Distribution Sales.
Who are Glaetzer Wines's main competitors?
Broad incumbents on record are Yalumba and Penfolds. Direct peers are Henschke, Torbreck, Cape Mentelle, Moss Wood, Peter Lehmann Wines, Two Hands Wines and d'Arenberg. Barossa Valley Estate is listed as an others.
Does Glaetzer Wines have an API?
No public API is recorded for Glaetzer Wines.
What industry is Glaetzer Wines in?
Glaetzer Wines's product category is Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.