Boyd's Tire & Service

What Boyd's Tire & Service does

Boyd's Tire & Service is a privately held automotive service and tire retailer operating seven physical service centers across the Columbus, Ohio metropolitan area (Blacklick, Columbus, Hilliard, Lewis Center, Marysville, Pickerington, and Westerville). Founded in 1996 as a single family-owned shop, the company has grown to 51–100 employees and serves individual vehicle owners as its primary customer segment, with a secondary fleet customer vertical. Its core offering is partitioned into three product lines: tire products and services (sales, mounting, balancing, rotation, flat repair across Goodyear, Nokian, Kumho, Bridgestone, Firestone, and Mickey Thompson brands), auto repair (brakes, engine, transmission, steering/suspension, A/C and heating, diagnostics, and ancillary systems), and auto maintenance (oil changes, fluid flushes, wheel alignments, batteries, and preventative maintenance).

The underlying operating model is a conventional multi-store retail service business with a light digital layer on top — a complimentary 50+ point Courtesy Digital Vehicle Inspection, a nationwide 24-month/24,000-mile warranty, an attach Tire Protection Plan with 24-month roadside assistance, a Price Match Guarantee on in-stock tires, and online scheduling. The company is now affiliated with the Sun Auto Network, a nationwide organization of 500+ locations with roots dating to 1928, which provides national brand recognition, shared purchasing power, warranty portability, and co-marketing relationships with major tire manufacturers.

Boyd's revenue mechanics are transactional: one-time service and product fees for the majority of work, plus transaction-fee income from two consumer financing partners (CFNA's Sun Auto Tire & Service Credit Card and American First Finance). Pricing is per-job or per-tire, with frequent promotional rebates co-funded by tire manufacturers and the network. The company has no disclosed e-commerce channel, no mobile service offering, no mobile app, and no subscription revenue model; all work is performed and installed in-store. Marketing is run through the company's own website with SEO-optimized location pages, an email newsletter, a content blog, and co-branded promotions with tire manufacturers. The 2025 CARFAX Top-Rated Service Center award indicates active reputation management and customer-experience focus.

Name

Boyd's Tire & Service

Legal name

Boyd's Tire & Service

Website

https://boydstire.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Boyd's Tire & Service is a privately held, seven-location automotive service and tire retailer in Central Ohio serving individual vehicle owners and fleet customers with tires, auto repair, and maintenance, operating as part of the Sun Auto Network of 500+ nationwide locations.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Tire Dealers (44134), Automotive Repair and Maintenance (8111), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Automotive repair services
• Tire sales
• Vehicle maintenance
• Auto care
• Tire installation

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Auto Repair Services: One-time service fees for brake repair, engine repair, transmission service, steering & suspension, A/C & heating repair, diagnostic services, and other automotive repairs. Services priced per job with transparent upfront pricing.
2. Tire Sales: Sale of new tires from brands including Goodyear, Nokian, Kumho, Bridgestone, Firestone, and Mickey Thompson. Revenue from tire products plus associated installation, mounting, balancing, and TPMS services.
3. Auto Maintenance Services: Routine maintenance services including oil changes, fluid flushes, wheel alignments, battery services, and preventative maintenance. Typically one-time service appointments.
4. Financing Programs: Partnership with Sun Auto Tire & Service Credit Card (CFNA) and American First Finance (AFF) to provide financing options, earning referral fees or interchange on financed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Boyd's Tire & Service operates seven physical service centers across Central Ohio providing tire sales, automotive repair, and preventive maintenance for passenger cars and light trucks. The company sells major tire brands (Goodyear, Nokian, Kumho, Bridgestone, Firestone, Mickey Thompson) and delivers repair services covering brakes, steering and suspension, engine, transmission, A/C and heating, and diagnostics, all backed by a complimentary 50+ point digital vehicle inspection and a 24-month/24,000-mile nationwide warranty through the Sun Auto Network.

Product overview

Boyd's Tire & Service is a full-service automotive care provider operating as part of the Sun Auto Tire & Service network with over 500 locations nationwide. The company offers a comprehensive portfolio of tire products and services including tire sales across major brands (Goodyear, Nokian, Kumho, Bridgestone, Firestone, Mickey Thompson), tire replacement, rotation, balancing, and flat repairs. Its auto repair services encompass brake repair, engine repair, transmission service, steering & suspension, AC & heating, diagnostic services, and specialty repairs (alternator/starter, axle/CV joints, exhaust, radiators, belts & hoses). Auto maintenance offerings include oil changes, fluid flushes, wheel alignments, battery services, and preventative maintenance. The company differentiates through complimentary Courtesy Digital Vehicle Inspections (50+ point checks), a nationwide 24-month/24,000-mile warranty, price match guarantee, and financing options via Sun Auto Tire & Service Credit Card and American First Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Products & Services Comprehensive tire sales and service including tire replacement, tire rotation and balance, flat repairs, and wheels. Sells major tire brands including Goodyear, Nokian, Kumho, Bridgestone, Firestone, and Mickey Thompson for passenger cars, trucks, SUVs, minivans, and light trucks.
• Auto Repair Services Full-service auto repair covering brakes, steering and suspension, A/C and heating, engine repair, transmission service, diagnostics, alternator and starter repair, axle/CV joint/driveshaft repair, belts and hoses, exhaust system repair, and radiator repair for all makes and models.
• Auto Maintenance Services Preventive automotive maintenance services including oil changes, fluid flushes, wheel alignments, battery testing and replacement, preventative maintenance, and vehicle inspections.
• Tire Protection Plan with 24-Month Roadside Protection Optional standalone protection plan covering road hazard damage (punctures, bruises, breaks) for up to 3 years or 36,000 miles, including 100% tire replacement in first 24 months, free tire rotations every 6,000 miles, and 24/7 nationwide roadside assistance for towing, flat changes, and battery jump starts.

Quantifiable outcome

• 50+ point inspection included free with every service visit
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sun Auto NetworkcoreStrategic or Co-development Partner · 1 January 1928Part of the Sun Auto Tire & Service network, a nationwide organization with over 500 locations and a legacy dating back to 1928. Provides national brand recognition, purchasing power, shared warranties, and operational support.
• GoodyearcoreGTM or Marketing PartnerPreferred tire brand partner offering promotional rebates and co-marketing. Goodyear tires featured with up to $200 off promotions.
• Sun Auto Tire & Service Credit Card (CFNA)minorGTM or Marketing PartnerFinancing partner credit card program offering 10% off first purchase, up to $15 off oil changes, $25 birthday voucher, and low monthly payments. Additional rebates available when using the card for tire purchases.
• American First Finance (AFF)minorGTM or Marketing PartnerFinancing partner offering payment plans for repairs and tire purchases with budget-friendly options for customers with all credit types.
• BridgestoneminorGTM or Marketing PartnerTire brand partnership offering promotional rebates up to $180 off on Bridgestone tires with CFNA card.
• FirestoneminorGTM or Marketing PartnerTire brand partnership offering promotional rebates up to $170 off on Firestone tires with CFNA card.
• Kumho TiresminorGTM or Marketing PartnerTire brand partnership with buy 3 get 1 free promotions on select Kumho tires.
• Nokian TyresminorGTM or Marketing PartnerTire brand partnership with buy 3 get 1 free promotions on select Nokian tires.
• Mickey Thompson TiresminorGTM or Marketing PartnerTire brand partnership offering $100 off select Mickey Thompson tires.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big O Tires: TBC Corporation franchised tire and auto service chain with new tires, alignments, brakes, and oil services — a directly comparable franchise model.
• Goodyear Auto Service: Goodyear's company-owned network combining tire sales with full mechanical repair; competes with Boyd's on both tires and general auto service.
• Monro Auto Service and Tire Centers: Multi-brand regional operator (Monro, Mr. Tire, Tire Choice) of tire and auto service centers; directly comparable multi-store format and service mix.
• Midas: Franchised auto service network specializing in brakes, exhaust, steering, and tires; comparable to Boyd's repair and tire service offering.
• Firestone Complete Auto Care: Bridgestone-owned national chain offering tires, alignments, brakes, and general auto repair, directly comparable to Boyd's full-service model.
• Pep Boys: National full-service auto care chain offering tires, alignments, brakes, oil changes, and diagnostics, closely mirroring Boyd's service mix.
• Meineke: National franchised auto repair and tire chain offering similar services (brakes, oil, tires, alignments) to Boyd's customer base.
• Tuffy Tire & Auto Service: Mid-sized franchised full-service auto and tire chain offering brakes, alignments, oil changes, and tire sales, similar in scope to Boyd's.
• Discount Tire: Largest U.S. independent tire retailer with hundreds of stores selling new tires, wheels, and installation services. Direct competitor to Boyd's tire sales and installation core.

Broad incumbents

• Sun Auto Tire & Service: Parent network of 500+ service locations across the U.S.; the platform that Boyd's operates within and whose centralized branding, warranty, and purchasing power shape Boyd's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Boydstireandservice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boyd's Tire & Service