CORDIAL
CORDIAL GmbH is a privately held German manufacturer of professional audio, video, and data cables, serving musicians, recording studios, event technicians, and installers through tiered product lines (ELEMENTS through ECOCORD) and distributor partnerships across Europe and North America.
- Company typePrivate
- Founded1995
- HeadquartersDachau, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CORDIAL does
CORDIAL GmbH is a privately held German manufacturer of professional audio, video, and data cables, founded in 1995 in Dachau near Munich by Heinz Schneckenaichner and now led by Managing Directors François Rousies and Wolfgang Schwarz. The company engineers and produces ready-made cables (microphone, instrument, speaker, DMX, data/power, hybrid), bulk cable sold by the metre, and custom in-house multicore systems, structured across five price tiers — ELEMENTS, ESSENTIALS, SELECT, PEAK, and ECOCORD — plus sub-brands such as ROAD, BLACKLIGHT EDITION, METAL, SKY, EDITION 25, and ECOHEMP. Core technology centers on high-purity oxygen-free copper (OFC) conductors, proprietary ECOCORD PVC-free TPE-V jacketing, double counter-wound copper spiral shielding with PE fibre separation for EMI/RFI suppression, and integration with NEUTRIK/REAN connectors (including silentPLUG variants); the product range also includes FRNC flame-retardant cables for permanent installation and hybrid power/data cables for stage use.
The company sells exclusively through distribution and dealer channels — a German dealer locator network, an exclusive partnership with Hal Leonard's MI Product Division for North America (live since September 2020), and ALGAM Iberica for Spain and Portugal (2021) — and supports demand generation through artist endorsements (including Grammy winner Andrew Gouche), trade show participation (NAMM, ISE, Guitar Summit, LEaT con, Studioszene, SOMM Dealer Days), and the Family Talk video/podcast platform. End customers are professional and amateur musicians, recording and broadcast studios, event technicians and rental companies, and fixed-installation integrators. Revenue is one-time hardware sales with no recurring component; pricing is set at dealer level and not publicly disclosed. Compliance posture includes CE, UKCA, RoHS, REACH, POP and FRNC declarations across the catalogue.
CORDIAL firmographics
Firmographics- Name
- CORDIAL
- Legal name
- CORDIAL GmbH
- Website
- https://cordial-cables.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CORDIAL GmbH is a privately held German manufacturer of professional audio, video, and data cables, serving musicians, recording studios, event technicians, and installers through tiered product lines (ELEMENTS through ECOCORD) and distributor partnerships across Europe and North America.
- Ownership category
- akta.pro rank
CORDIAL industry classification
Industry- Product category
- Professional Audio/Video Cable Manufacturing
- NAICS
- Audio and Video Equipment Manufacturing (33431), Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Cable Assemblies & Wire Harnesses (HDAHAOAB)
- akta.pro secondary industries
- Data, Communications & Fiber Optic Cable (IMADAMAD), Flexible Cords, Portable Power & Cord Sets (IMADAMAI)
Keywords
Where CORDIAL is headquartered
LocationHeadquarters
- HQ city
- Dachau
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CORDIAL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Audio/Video Cable Hardware Sales: CORDIAL generates revenue through the manufacture and sale of professional audio and video cables. Product categories include ready-made cables (microphone, instrument, speaker, DMX, data, power, hybrid), bulk cables (sold by the metre), and custom multicore systems manufactured in-house. Revenue is primarily one-time hardware sales with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ELEMENTS (entry-level) — price-conscious product line for basic requirements |
| Unit Pricing | Pay-as-you-go | ESSENTIALS — practical helpers for stage, studio and events at fair prices |
| Unit Pricing | Pay-as-you-go | SELECT — professional line combining high-grade materials with outstanding workmanship |
| Unit Pricing | Pay-as-you-go | PEAK — innovative line with exceptional features and designs |
| Unit Pricing | Pay-as-you-go | ECOCORD — sustainable PVC-free premium quality |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CORDIAL product offering
Product offeringCore offering
CORDIAL GmbH manufactures and sells professional audio, video, and data cables from its facility in Dachau, Germany. The portfolio spans ready-made cables (microphone, instrument, speaker, DMX, data, power, hybrid, Y-adapter, multicore, and design), bulk cables for OEMs and installers, FRNC installation cabling, and bespoke custom multicore systems built to customer specifications. Products are organized into six quality tiers — ELEMENTS, ESSENTIALS, SELECT, PEAK, ECOCORD, and ROAD — to address amateur musicians through professional recording, broadcast, and live-event customers.
Differentiator
Problem solved
Functional benefit
Brands
- PEAK: The innovative line comprising products with exceptional features and designs for professional use.
- SELECT
- ECOCORD
- ESSENTIALS
- ELEMENTS
- ROAD
Products and services
- Ready-Made Professional Cables Pre-terminated cables covering microphone, instrument, speaker, DMX, data, power, hybrid, Y-adapter, multicore, and design variants for musicians, studios, event technicians, and installers.
- Bulk Cables Unterminated cable supplied on reels or in cut lengths, including FRNC installation variants for AV/broadcast installers and system integrators who terminate cable to their own specifications.
- Custom Multicore Systems Bespoke multicore looms engineered to customer specifications, including labelling, connector combinations, and breakout configuration for studio, event, and installation deployments.
- ECOCORD FM 234 TOP Microphone Cable Professional microphone cable in the ECOCORD PVC-free, OEKO-TEX Standard 100-certified line, delivering shielded signal transmission with reduced environmental impact.
- EDITION 25 Anniversary Cable Series Limited-edition anniversary cable series integrating NEUTRIK silentPLUG connectors, designed to mark CORDIAL's 25-year brand milestone.
- BLACKLIGHT EDITION UV-Reactive Instrument Cables Instrument cables with UV-reactive jackets in the BLACKLIGHT EDITION, designed for visibility under stage UV lighting for musicians and live performers.
- CSI PP ANDREW GOUCHE Signature Cable Signature instrument cable co-developed with bassist Andrew Gouche, tuned for touring performance use and sold as part of the CORDIAL signature line.
- CPM FM 234 SD / FM-BLACK-SD Drummed Microphone Cables Drummed (pre-coiled) microphone cable configurations in the CPM FM family offered for drum-microphone rigs, simplifying setup and tear-down in live and studio drum-kit capture.
Quantifiable outcome
- CORDIAL cables provide reliable signal transmission across demanding electrical environments with EMI/RFI suppression through double counter-wound copper spiral shielding and PE fibre separation layers
Companies that use CORDIAL
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
CORDIAL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
CORDIAL partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Hal LeonardcoreExclusive distribution partnership for North American market. Hal Leonard, headquartered in Milwaukee, Wisconsin, is the world's largest publisher of music education materials and a major distributor of music equipment. Orders began shipping in September (year unspecified). Hal Leonard's sales team brings CORDIAL products to resellers and music retailers across the US and Canada.
- ALGAM IbericacoreDistribution partnership covering Spain and Portugal. ALGAM Iberica distributes CORDIAL products across the Iberian Peninsula, making cables available to music shops and specialist retailers in Spain and Portugal.
- NEUTRIKcoreKey technology partner supplying NEUTRIK XLR connectors, powerCON plugs, speakON connectors, etherCON connectors, and silentPLUG technology. NEUTRIK products are standard across CORDIAL's professional cable lines, ensuring consistent quality and interoperability.
- REAN (a NEUTRIK brand)coreREAN connectors (a NEUTRIK brand) are used across CORDIAL's cable products, providing high-quality plugs and connectors that ensure optimal signal transmission and durability.
- SteinbergminorSteinberg includes the CORDIAL Edition 25 guitar cable in its Guitar Recording Kit Bundle. The bundle combines Steinberg hardware, software, and the Line 6 Helix Native plugin with the CORDIAL Edition 25 cable, creating a comprehensive guitar recording solution.
- IMM (Saxon Media Technology Company)minorPartnership since 2012 with IMM, a Saxon media technology company. IMM uses CORDIAL cables for its operations and has remained enthusiastic about the product quality, with René Fritzsche (head of development) providing positive testimonials about the cooperation.
- ARS ElectronicaminorCORDIAL and ARS Electronica developed a partnership over several years, collaborating on forward-looking events and joint actions. The partnership contributes to CORDIAL's 20-year anniversary celebrations.
- RUB MotorsportminorRUB Motorsport student team uses CORDIAL cables in their electric race car, where strong vibrations, temperature fluctuations, and electromagnetic influences challenge cabling. The partnership validates CORDIAL's cables in extreme environments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CORDIAL competitors and assessment
Company assessmentDirect peers
- Sommer Cable: Sommer Cable is a German manufacturer of professional audio, video, and broadcast cables headquartered in Baden-Württemberg. Direct head-to-head competitor to CORDIAL in microphone, instrument, speaker, and data cables, with similar in-house bulk and ready-made manufacturing plus a comparable FRNC installer line.
- Hosa Technology: Hosa is a US-based designer and supplier of analog and digital audio, video, and computer cables for musicians, studios, and live sound. Directly competes with CORDIAL's entry-level (ELEMENTS) and ESSENTIALS tiers through broad MI-channel distribution.
- Mogami: Mogami (Japan) is a premium studio-grade cable manufacturer widely regarded as the reference for high-fidelity microphone and instrument cables — the same pro-studio segment CORDIAL targets with its SELECT and PEAK lines and Edition 25. Strong premium competitor for the recording-studio customer base.
- Canare Electric: Canare (Japan/US) produces analog/digital audio cables, video cables, and termination systems for broadcast and live production. Overlaps with CORDIAL's professional install/event-technician segment through comparable XLR, AES/EBU, DMX and hybrid offerings.
- Procab (inMusic): Procab (Belgium) markets bulk and ready-made audio/video/power cables aimed at AV integration, live events and MI retail. A European-scale peer with overlapping distributor routes and similar willingness to push custom multicore and hybrid solutions.
- Klotz (Klotz & Co. GmbH): Klotz is another German pro-audio cable maker with a near-identical product mix (mic, instrument, multicore, hybrid and digital/ethernet cables for stage and studio). Closest direct competitor to CORDIAL in DACH and increasingly in international markets via its own distribution.
- Bespeco: Bespeco (Italy) manufactures professional and prosumer instrument, microphone and speaker cables, plus stands and accessories. Sells through MI retail alongside CORDIAL and competes most directly on artist-driven endorsement marketing and Italian/Spanish distribution channels.
- Proel (EKL): Proel's EKL cable division manufactures professional audio cables, stage boxes and multicore systems for live and installed sound. Comparable in scope to CORDIAL, particularly in the Italian/Spanish-speaking markets where ALGAM Iberica distributes CORDIAL.
Others
- NEUTRIK: NEUTRIK is CORDIAL's key upstream technology partner supplying XLR, speakON, powerCON, etherCON and silentPLUG connectors. Although a supplier rather than competitor, NEUTRIK's brand and connector ecosystem sets the de facto standard against which CORDIAL's cable assemblies are evaluated.
Broad incumbents
- D'Addario (Planet Waves): D'Addario is a dominant US MI accessories conglomerate with branded instrument cables marketed through the same music retail and endorsement channels as CORDIAL. Competes across entry-level and mid-tier cables but with a much wider product portfolio (strings, picks, tuners).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CORDIAL social profiles
Digital presenceCORDIAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
CORDIAL leadership team
Management profileNumber of profiles
Profiles11 records
CORDIAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CORDIAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CORDIAL
What does CORDIAL do?
CORDIAL GmbH manufactures and sells professional audio, video, and data cables from its facility in Dachau, Germany. The portfolio spans ready-made cables (microphone, instrument, speaker, DMX, data, power, hybrid, Y-adapter, multicore, and design), bulk cables for OEMs and installers, FRNC installation cabling, and bespoke custom multicore systems built to customer specifications. Products are organized into six quality tiers — ELEMENTS, ESSENTIALS, SELECT, PEAK, ECOCORD, and ROAD — to address amateur musicians through professional recording, broadcast, and live-event customers.
Is CORDIAL a public or private company?
CORDIAL is a private company. It is classified as management employee owned and is currently operating.
When was CORDIAL founded?
CORDIAL was founded in 1995. It employs 11 to 50 people.
Where is CORDIAL based?
CORDIAL is headquartered in Dachau, Germany, in the Europe region.
How does CORDIAL make money?
One revenue line is on record: audio/Video Cable Hardware Sales.
Who are CORDIAL's main competitors?
Direct peers on record are Sommer Cable, Hosa Technology, Mogami, Canare Electric, Procab (inMusic), Klotz (Klotz & Co. GmbH), Bespeco and Proel (EKL). NEUTRIK is listed as an others. D'Addario (Planet Waves) is listed as a broad incumbent.
Does CORDIAL have an API?
No public API is recorded for CORDIAL.
What industry is CORDIAL in?
CORDIAL's product category is Professional Audio/Video Cable Manufacturing. Its primary akta.pro industry code is HDAHAOAB, Cable Assemblies & Wire Harnesses, with a secondary code of IMADAMAD, Data, Communications & Fiber Optic Cable. Its NAICS code is 33431 and its SIC code is 3651.