What Maydencroft does

Maydencroft Limited is a privately held, UK-based multi-disciplinary environmental services provider founded in 2007 by Tom Williams and headquartered in Hitchin, Hertfordshire. The company operates as a vertically integrated platform combining in-house chartered consultancy (ecology, arboriculture, forestry, landscape architecture, nature recovery) with full contracting operations across seven service lines: Arboriculture, Ecology, Environment, Forestry, Grounds & Estates, Heritage Works and Landscape. Its client base spans utilities (Thames Water, Affinity Water), local authorities (London Borough of Hounslow, Royal Borough of Kensington & Chelsea), charities (National Trust, Woodland Trust, Wildlife Trust), government bodies (Ministry of Defence, Forestry Commission, Natural England), large landowners (Duchy of Cornwall, Tarmac/Panshanger Park), construction firms and private estates, with regional offices in Letchworth Garden City, Dorney/Windsor and Barnard Castle delivering national coverage.

Operationally, Maydencroft is built on a 1,000+ item in-house specialist fleet (including a 32-tonne hook loader HGV) that supports self-delivery and reduces subcontractor reliance. Its digital layer includes an app-based HSEQ and asset management system maintained in-house, and a customised cloud-based tree inventory database co-developed with software developers for Thames Water that catalogues condition, risk and prioritised work schedules for millions of trees across several thousand utility sites, with near real-time surveyor reporting. Maydencroft holds Arboricultural Association Approved Contractor status, CIEEM Registered Practice recognition, ISO 9001/14001/45001 certification, UVDB Achilles registration, CHAS, Safecontractor, Constructionline and PCA-accredited Japanese Knotweed control credentials, and is listed in the Institute of Chartered Foresters Directory of Consultants, supporting tender eligibility across utility and public sector frameworks.

The business runs a quote-based, contract-driven revenue model combining professional services (consultancy and project delivery), managed service contracts (multi-year framework agreements with utilities and local authorities), and discrete product lines including REVIVE 100% recycled plastic furniture, decking, fencing, bollards and boardwalks, Woodsure-certified timber and wood fuel, and Lantra-accredited training income via the Green Skills Training Academy. The group structure includes wholly-owned subsidiary Shanahan Contracting Ltd (liquid waste and drainage, acquired 2018), REVIVE Recycled Plastics Ltd (founded 2021), the Green Skills Training Academy (operationalised February 2024 with a 2030 pledge for 30 courses, 10,000 green skills and 100 new jobs), and Maydencroft Manor Farm. Distribution is direct enterprise and field sales via regionally based directors and contracts managers, with framework procurement channelled through Achilles UVDB, CHAS and Constructionline; the company is family-run and no external funding, debt or equity investors are disclosed.

Name

Maydencroft

Legal name

Maydencroft Limited

Website

https://maydencroft.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Maydencroft is a UK multi-disciplinary environmental services provider delivering integrated consultancy and contracting across arboriculture, ecology, forestry, landscape, heritage works and grounds management for utility, public sector, charity and private clients.

Ownership category

akta.pro rank

Product category

Environmental Services

NAICS

Landscaping Services (561730), Support Activities for Forestry (115310)

SIC

Forestry (800)

akta.pro primary industry

Lot Clearing, Land Clearing & Brush Removal (HSAIADAH)

Keywords

• Environmental services
• Arboriculture services
• Ecological consultancy
• Forestry management
• Landscape contracting

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Contracting services: Fee-based contracting work delivered across arboriculture, forestry, landscape construction, grounds & estates and environment services; includes utility infrastructure maintenance, tree surgery, timber harvesting, fencing, boardwalks, and sensitive site clearance billed as project/contract work.
2. Consultancy services: Specialist consultancy across arboriculture (BS 5837 surveys), ecology, forestry, landscape architecture and nature recovery (BNG, HMMPs), delivered by chartered consultants and billed per project/engagement.
3. Estate and grounds management contracts: Recurring managed service contracts for large country parks, designated landscapes, utility estates, local authority and private residences under multi-year arrangements.
4. Heritage works and restoration: Project-based revenue from heritage building works including structural timber repairs, stone/masonry restoration, lime plastering, roofing, window conservation, and emergency restoration services (often insurance-linked).
5. Recycled plastic product sales (REVIVE): Hardware revenue from REVIVE Recycled Plastics Ltd selling 100% recycled plastic furniture, decking, fencing, bollards and boardwalks to outdoor projects and environmental schemes.
6. Timber harvesting and wood fuel sales: Sales of harvested timber (including Woodsure-certified fuel) from managed woodlands as part of forestry operations.
7. Training and apprenticeship income (Green Skills Training Academy): Revenue from accredited training courses delivered through the Green Skills Training Academy in partnership with colleges (Shuttleworth, BCA, Capel Manor).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Maydencroft is a multi-disciplinary UK environmental services provider delivering end-to-end arboriculture, ecology, forestry, landscape, heritage works, environment and grounds & estates services, combining in-house consultancy with full contracting operations and a 1,000+ item specialist fleet. It supplements these services with a recycled-plastic product range (REVIVE), specialist drainage (Shanahan Contracting) and a Lantra-accredited Green Skills Training Academy.

Product overview

Maydencroft operates as a multi-disciplinary environmental services platform rather than a single unified software product. The core offering is organised into seven integrated service lines — Arboriculture, Ecology, Environment, Forestry, Grounds & Estates, Heritage Works, and Landscape — each containing dozens of specialist sub-services (e.g., tree surgery, ecological surveys, BREEAM, peatland restoration, BS5837 surveys, woodland creation, estate management, historic building restoration, civil engineering). The consultancy division (Ecology, Arboriculture, Forestry, and Nature Recovery consultancy) and the contracting divisions work in tandem, supported by internal digital systems (a customised cloud-based tree inventory database built with software developers for Thames Water, and app-based HSEQ/digitised systems). Surrounding the core platform are sister businesses: the Green Skills Training Academy (Lantra-accredited training arm), REVIVE Recycled Plastics Ltd (sustainable recycled plastic products), Shanahan Contracting Ltd (liquid waste and drainage services acquired in 2018), and Maydencroft Manor Farm (conservation-grazing farm). Together these form the Maydencroft Family of Businesses, with the consultancy, contracting, and product brands interoperating across utility, local authority, charity, leisure, architecture, land management, construction, commercial, and private client sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Green Skills Training Academy: An educational/training arm delivering 30 new environmental training courses and pledging to create 100 new jobs and contribute 10,000 green skills to the rural economy.
• REVIVE Recycled Plastics
• Shanahan Contracting

Products and services

• Arboriculture Services Tree surgery, planting and aftercare, tree removal, tree safety inspection, tree health/pest/disease management, ancient/veteran tree management, tree strategy and risk policy, highway works and traffic management, Tree Preservation Order and conservation area applications, root decompaction and protection, subsidence mortgage reports, and CAVAT tree valuation, delivered by an Arboricultural Association Approved Contractor team.
• Ecology Services Ecological consultancy including BNG baseline assessments, ecological surveys, ecological mitigation, Preliminary Ecological Appraisals (PEA), Ecological Impact Assessment (EcIA), habitat creation, habitats regulations assessment, BREEAM assessments, and EDNA testing, delivered through a CIEEM Registered Practice.
• Environment Services Environmental contracting including BNG habitat management and monitoring plans (HMMPs), boardwalks and bridges, grants/funding/licensing, fencing, invasive species survey and control, peatland and peat bog restoration, rivers/lakes/ponds, sensitive site clearance, and Sustainable Drainage Systems (SuDS).
• Forestry Services Woodland management, woodland design/creation/planting, ancient woodland restoration, timber harvesting and sales, grants/funding/licensing, forestry contracting, and ash dieback response, delivered by chartered foresters (ICF members).
• Grounds & Estates Services Estate management, BNG aftercare and maintenance, utility/local authority/commercial grounds maintenance, conservation grazing, grassland management, hedgerow management, winter maintenance, and community/stakeholder engagement for parks and estates.
• Heritage Works Services Restoration and conservation of historic buildings and landscapes including condition and diagnostic surveys, structural repairs and timber frame restoration, stone and masonry restoration, roofing/lead/slate conservation, traditional lime plastering, gentle masonry cleaning, window and decorative feature conservation, heritage energy-efficiency retrofits, insurance and emergency restoration, and practical alterations.
• Landscape Services

Quantifiable outcome

• 750,000 trees planted across multiple sites
• +8 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

27 partnerships are on record, tiered core, flagship and minor.

• Shuttleworth CollegecoreStrategic or Co-development PartnerTailored apprenticeship programme co-created with Shuttleworth College (alongside Berkshire College of Agriculture and Capel Manor College), producing 25+ apprentices and underpinning Maydencroft's 5% Club pledge. Long-term education partner for the rural skills pipeline.
• Berkshire College of AgriculturecoreStrategic or Co-development PartnerPartner college in Maydencroft's tailored apprenticeship programme supporting rural skills training and The 5% Club apprenticeship pledge.
• Capel Manor CollegecoreStrategic or Co-development PartnerPartner college in Maydencroft's tailored apprenticeship programme supporting rural skills training.
• The 5% ClubcoreStrategic or Co-development PartnerMember of the 5% Club, pledging to have at least 5% of the workforce enrolled on formalised apprenticeship, sponsored student and/or graduate development schemes. Industry-led initiative driving earn and learn opportunities.
• Piet Oudolf (famous landscape architect)flagshipImplementation/ SI/ Consulting PartnerMaydencroft is the principle contractor for Piet Oudolf, the world-renowned landscape architect, delivering planting and landscape schemes based on his naturalistic designs.
• Wirtz InternationalflagshipImplementation/ SI/ Consulting PartnerMaydencroft is the principle contractor for Wirtz International, the renowned landscape architectural firm, executing their prestigious landscape design projects.
• Shanahan Contracting LtdflagshipStrategic or Co-development PartnerSpecialist liquid waste and drainage sister company acquired by Tom Williams in 2018; provides cesspool and septic tank services, drain cleaning and underground surveying. Operations Manager Curtis Forbes leads Shanahan with plans to expand groundwork and drainage across Beds, Bucks, Herts and beyond.
• REVIVE Recycled Plastics LtdflagshipStrategic or Co-development PartnerSister company founded by Tom Williams in 2021, producing 100% recycled plastic products (furniture, decking, fencing, bollards, boardwalks) for outdoor projects and environmental schemes; supports Maydencroft's sustainable procurement.
• Maydencroft Manor FarmflagshipStrategic or Co-development PartnerHertfordshire countryside farm of which Tom Williams is Managing Partner; champions traditional sustainable farming with English Longhorn cattle and conservation grazing, and serves as the rural home of Maydencroft Limited.
• Royal Forestry SocietycoreStrategic or Co-development PartnerCorporate member of the Royal Forestry Society (founded 1882) with MD Tom Williams chairing the Home Counties Division; dedicated to wise management of trees and woodlands.
• Hertfordshire and Middlesex CLA CommitteecoreOthersTom Williams chairs the Hertfordshire and Middlesex branch of the Country Land and Business Association (CLA).
• The Hitchin Cow Commoners TrustminorOthersTom Williams serves as a trustee of The Hitchin Cow Commoners Trust.
• National Natural Capital Markets and Forestry CommitteeminorOthersTom Williams serves on this national committee.
• Thames Water (tree risk management software partners)flagshipTechnology or IntegrationCo-developed a customised cloud-based tree inventory database with software developers for Thames Water, populating condition and risk data on millions of trees across several thousand sites and enabling real-time client reporting.
• Achilles (UVDB)coreChannel Partner/ Reseller/ DistributorRegistered supplier on Achilles UVDB database, the global leader in supplier management, enabling Maydencroft to tender for large utility contracts.
• LantracoreStrategic or Co-development PartnerAccredits Maydencroft's Green Skills Training Academy courses; Lantra is one of the leading awarding bodies for land-based industries in the UK and Ireland.
• Forestry Industry Safety Accord (FISA)coreStrategic or Co-development PartnerCorporate member of FISA, an industry body of leading forestry organisations setting commitments to raise health, safety and welfare standards in the workplace.
• Grown in BritainminorStrategic or Co-development PartnerApproved Grown in Britain certification mark holder; partnership with Government and other organisations for research, supply chain development and certification to ensure UK-grown timber.
• WoodsureminorStrategic or Co-development PartnerMember of Woodsure, the UK's only quality certification scheme for fuel producers, demonstrating responsible production and delivery of fuel meeting industry standards.
• Building Mental HealthminorStrategic or Co-development PartnerSupporter of the Building Mental Health campaign committed to raising awareness and practising charter principles to support mental health in construction.
• Tubex (Tree Shelter Collection & Recycling Programme)minorStrategic or Co-development PartnerPart of the UK-wide Tubex Tree Shelter Collection & Recycling Programme offering responsible disposal and recycling of tree shelters.
• Property Care Association (PCA)coreStrategic or Co-development PartnerMember of the Property Care Association, the leading body for Japanese Knotweed Control best practice, with Trust Mark membership granted via PCA.
• BASIS (Amenity Assured)minorStrategic or Co-development PartnerQualified accredited contractor in Amenity pesticide application through BASIS Amenity Assured, with annual assessment.
• ConstructionlinecoreChannel Partner/ Reseller/ DistributorMember of Constructionline, the UK's largest register for pre-qualified contractors and consultants, enabling public and private sector tendering.
• SafecontractorcoreStrategic or Co-development PartnerSafecontractor accreditation scheme membership recognising very high standards in health and safety management among UK contractors.
• CHAS (Contractors Health and Safety Assessment Scheme)coreStrategic or Co-development PartnerCHAS accredited member ensuring suppliers' compliance is accepted by all CHAS buyers across health & safety policy, organisation and arrangements.
• Institute of Chartered Foresters (ICF)minorStrategic or Co-development PartnerListed in the Institute of Chartered Foresters Directory of Consultants, the premier resource for chartered tree professionals.

Scale indicators13 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Amey plc: Amey is a major UK infrastructure services contractor delivering utility maintenance, highways and environmental services for water, rail and local authority clients — comparable to Maydencroft's utility vegetation management and tree risk programmes but as part of a much larger national portfolio.
• Kier Group: Kier is a UK infrastructure services group whose environmental, highways and utilities maintenance work overlaps with Maydencroft's utility grounds maintenance and civil engineering offerings, though Kier operates at a much larger national scale with a broader portfolio.
• RSK Group: RSK Group is a large UK environmental, ecological and geoscience consultancy that includes ecology, arboriculture, landscape and BNG services within a much broader portfolio — comparable to Maydencroft's CIEEM-registered ecological consultancy and arboricultural consultancy offerings but at significantly larger scale.
• Stantec UK: Stantec is a global environmental, ecology and landscape consultancy with a UK practice delivering BNG, ecology and arboriculture services. It overlaps with Maydencroft's ecology, BNG and landscape architecture consultancy but operates at much broader scale and global footprint.

Direct peers

• Tilhill Forestry: Tilhill Forestry is a major UK forestry management and harvesting company serving commercial timber, estates, utilities and public-sector clients with ICF-chartered foresters — directly comparable to Maydencroft's Forestry service line, woodland creation, timber harvesting and grant funding expertise.
• Ground Control: Ground Control is a UK-wide grounds maintenance, vegetation management and arboriculture contractor serving utilities, local authorities and commercial clients. It overlaps directly with Maydencroft's utility grounds maintenance, tree risk and arboriculture work and competes for similar framework contracts.
• Bartlett Tree Experts: Bartlett Tree Experts is a large international arboriculture firm offering tree surgery, consultancy, risk management and plant health care to utilities, estates and private clients — closely comparable to Maydencroft's Arboricultural Association Approved Contractor status and BS 5837 survey work.
• Glendale (now part of idverde): Glendale was a UK-wide grounds maintenance, arboriculture and landscape contractor serving local authorities, utilities and housing clients before consolidating into idverde — a direct comparable in operating model, customer mix and service breadth to Maydencroft's Grounds & Estates and arboriculture divisions.
• idverde: idverde is the UK's largest grounds maintenance and landscaping provider, delivering utility, local authority, commercial and residential grounds care, BNG and habitat management — directly comparable to Maydencroft's Grounds & Estates, Landscape and Ecology service lines at similar scale.

Emerging players

• Aspect Tree Services: Aspect Tree Services is a UK arboricultural contractor offering tree surgery, consultancy and vegetation management to utilities and local authorities — directly comparable to Maydencroft's arboriculture contracting arm but typically operating at smaller scale and on a narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Maydencroft
• YouTubeyoutube.com/@maydencroft
• Facebookfacebook.com/maydencroft
• LinkedInlinkedin.com/company/maydencroft
• Instagraminstagram.com/maydencroftlimited

Compliance23 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maydencroft