RegardNeuf
RegardNeuf is a French new-construction real estate brokerage brand under HUMAN Immobilier, intermediating VEFA sales and custom-home construction for individual buyers and Pinel investors across 11 regions, monetized via developer commissions and land-sale mandates.
- Company typePrivate
- Founded2013
- HeadquartersBordeaux, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RegardNeuf does
RegardNeuf is a French new-construction real estate brokerage brand operating under the HUMAN Immobilier group, headquartered at 28 avenue Thiers, Bordeaux (33100). The company intermediates transactions between buyers and developer/constructor partners across 11 French regions, presenting a complete offer of 636 new-build programs from national, regional and local developers in a single appointment. Core products are Programmes Neufs (VEFA — sale of off-plan apartments and houses) and Courtage en Maison Individuelle, a bespoke custom-home brokerage covering land search, architectural design by an in-house DPLG architect, competitive builder tendering (appel d'offres), and construction coordination via maître d'œuvre partners. Supporting sub-products include Mandat Bâtir and Mandat Professionnel for land sellers, plus ImmoBanques-powered financing simulation tools.
The business model is transaction-based: buyers face no additional agency fees, with revenue generated through developer/constructor commissions on closed deals and through professional land-sale mandates with optional cancellation insurance up to 1% of sale price. Distribution leverages HUMAN Immobilier's 500+ agency network, partner real estate portals (Le Bon Coin, Se Loger, Logic-Immo), a dedicated phone-led direct-sales operation, and cross-sell into the broader HUMAN group ecosystem including AdressePRO commercial real estate. Underlying technology is non-proprietary — there is no AI/ML platform, no public API, and no disclosed data flywheel; differentiation rests on the in-house architect study office, the tendering process, and parent-group distribution density rather than on software or data assets.
RegardNeuf firmographics
Firmographics- Name
- RegardNeuf
- Legal name
- HUMAN IMMOBILIER
- Website
- https://regardneuf-immobilier.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RegardNeuf is a French new-construction real estate brokerage brand under HUMAN Immobilier, intermediating VEFA sales and custom-home construction for individual buyers and Pinel investors across 11 regions, monetized via developer commissions and land-sale mandates.
- Ownership category
- akta.pro rank
RegardNeuf industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where RegardNeuf is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
RegardNeuf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brokerage Commissions from Developers: Revenue generated from developer/promoter partners for bringing buyers to their new property programs. Customers pay no additional fees as services are offered at developer prices.
- Professional Mandate Fees: Fees from specialized land sales mandates (Mandat Professionnel) for selling land to real estate professionals. Valable for signature of a Mandat Professionnel Optimal in Gironde department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No additional fees model - buyers access programs at developer prices |
| Transaction based/ take rate | Pay-as-you-go | Mandat Bâtir cancellation assurance compensation up to 1% of sale price |
| Transaction based/ take rate | Pay-as-you-go | Mandat Professionnel cancellation assurance up to 1% of sale price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
RegardNeuf product offering
Product offeringCore offering
RegardNeuf is a French real estate brokerage brand under HUMAN Immobilier that brokers new construction properties (VEFA — Vente en l'État Futur d'Achèvement) from national, regional and local developer partners at developer prices with no additional fees charged to buyers. It also provides custom individual house construction brokerage covering land search via the Human Immobilier network, DPLG architect-led study work, competitive builder tendering, and construction management, along with land seller mandates (Mandat Bâtir, Mandat Professionnel).
Product overview
RegardNeuf is a new-construction real estate brokerage operating under the HUMAN Immobilier group, offering two core product lines: (1) Programmes Neufs (VEFA) — a brokered marketplace for new apartments and houses from developer partners, offering a complete one-appointment overview at developer prices with support for financing (via ImmoBanques), legal guarantees (décennale, biennale, parfait achèvement), and Pinel tax optimization; and (2) Maison Individuelle — a bespoke individual house construction brokerage service covering land search (via Human Immobilier's 500-agency network), architectural design, builder tendering, and construction management. Supporting sub-products include Mandat Bâtir (land seller mandate with architectural visualization), Mandat Professionnel (land-to-developer mandate with tender process), and Financing Simulation tools powered by partner ImmoBanques.
Differentiator
Problem solved
Functional benefit
Products and services
- Programmes Neufs (VEFA) Brokerage service offering new construction apartments and houses through VEFA (Vente en l'État Futur d'Achèvement), presenting a complete offer from national, regional and local developer partners at developer prices. Includes independent and neutral guidance, financing support, legal guarantees (parfait achèvement, biennale, décennale) and Pinel tax advantage information. Targeted at individual buyers seeking a primary residence or buy-to-let investment.
- Maison Individuelle (Courtage en Maison Individuelle) Bespoke individual house construction brokerage that guides clients through land search (via the 500+ Human Immobilier agency network), detailed specification writing, DPLG architect-led projections respecting urban planning rules, competitive tendering among rigorously selected builder partners, and full construction management to delivery. For buyers wanting to build a custom home.
- Mandat Bâtir Land sales mandate service for landowners that determines the real value of a plot, reveals its construction potential through an architectural sketch produced by RegardNeuf's in-house study office, and markets the land through the 500-agency Human Immobilier network and partner portals (Le Bon Coin, Se Loger, Logic-Immo). Includes cancellation insurance up to 1% of sale price (capped at €2,000).
- Mandat Professionnel Professional mandate service specifically designed for selling building land to real estate developers and professionals in the Gironde (33) department. Includes tendering across a network of selected developers, analysis of purchase offers, and accompaniment through to the notarial deed, with cancellation insurance up to 1% of the sale price (capped at €6,000).
Quantifiable outcome
- Tax reduction up to 21% through Pinel device
- +2 more outcomes
Companies that use RegardNeuf
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
RegardNeuf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RegardNeuf partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- HUMAN ImmobiliercoreParent company and brand under which RegardNeuf operates. HUMAN Immobilier is a SAS company with €1.5M+ share capital, providing the institutional backing, brand, and 500+ agency network for distribution. Registered in Bordeaux with financial guarantees through ATRADIUS.
- Human ImmobiliercoreProperty management and rental services partner. Also provides access to 22,000+ existing properties through their network for customers seeking alternatives to new construction.
- ImmoBanquescoreFinancial partner providing free mortgage simulation tools and loan services. Offers 4 calculators: borrowing capacity based on income, monthly payment based on project, borrowing capacity based on desired monthly payment, and notary fee estimator. Services are free and without commitment.
- Developer Partners (Promoteurs)coreNational, regional and local developer partners whose programs are presented to customers at developer prices with no additional fees. The company maintains independence and neutrality regarding these partners.
- Constructor Partners (Constructeurs)majorRigorous selected builder partners for custom home construction. Subjected to competitive bidding process (appel d'offres) to ensure best quality/price ratio for customers.
- Architect PartnersmajorDPLG architects and study offices supporting custom construction projects. Internal architect bureau also available for project studies and compliance verification.
- Master of Works Partners (Maîtres d'œuvre)majorConstruction coordination partners who manage and animate construction projects by coordinating all involved companies, ensuring quality and deadline compliance.
- Real Estate Portals (Le Bon Coin, Se Loger, Logic-Immo)minorAdvertising partners for distributing property and land listings to maximize visibility among potential buyers.
- AdressePROminorCommercial real estate partner for professional premises transactions, part of the HUMAN group ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
RegardNeuf competitors and assessment
Company assessmentBroad incumbents
- Nexity: France's largest residential property developer with a vertically integrated sales force; competes with RegardNeuf on the demand side by marketing new-build inventory directly to buyers, while also offering brokerage and management services through subsidiaries.
- Orpi: France's largest cooperative real estate network with ~1,300 agencies; overlaps with RegardNeuf on residential brokerage services and buyer representation, particularly through shared access to the Human Immobilier network context.
- Kaufman & Broad: French new-home developer operating nationally across apartments, houses and managed residences; competes with RegardNeuf by selling directly to end buyers and investors through its own retail channels and partner networks.
- Century 21 France: International franchised residential real estate network with deep French agency footprint; competes for the same primary-residence buyer pool as RegardNeuf, including new-build resale and developer inventory distribution.
- Altarea / Cogedim: Major French real estate group combining development (Cogedim), retail property and brokerage/advisory; directly comparable to RegardNeuf in the new-build residential segment, with overlapping buyer audiences in the same metropolitan markets.
Others
- ImmoBanques: Mortgage brokerage partner of RegardNeuf providing free financing simulations; not a direct competitor but a closely adjacent ecosystem player whose rate distribution and credit access directly drive RegardNeuf's transaction conversion.
- SeLoger: France's leading online real estate listings portal used by RegardNeuf itself for distribution; competes indirectly by enabling buyers to bypass brokers and contact developers directly, which threatens broker-attached commission flow.
Direct peers
- Immostore: French new-construction aggregator and brokerage serving buyers of off-plan and new-build properties; comparable to RegardNeuf in offering multi-developer program listings, financing tools and buyer advisory.
- BFM Immo: Online new-build real estate broker aggregating developer programs across France; competes head-to-head with RegardNeuf on the same buyer segments (primary residence, Pinel investors) using a primarily digital proposition.
- Vianova: Independent French new-build real estate brokerage representing buyers across multiple developer programs; the closest direct peer to RegardNeuf with a similar buyer-representation model aggregating national, regional and local promoter inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RegardNeuf social profiles
Digital presenceRegardNeuf financial estimates
Financial estimateRevenue estimate
Valuation estimate
RegardNeuf leadership team
Management profileNumber of profiles
RegardNeuf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RegardNeuf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RegardNeuf
What does RegardNeuf do?
RegardNeuf is a French real estate brokerage brand under HUMAN Immobilier that brokers new construction properties (VEFA — Vente en l'État Futur d'Achèvement) from national, regional and local developer partners at developer prices with no additional fees charged to buyers. It also provides custom individual house construction brokerage covering land search via the Human Immobilier network, DPLG architect-led study work, competitive builder tendering, and construction management, along with land seller mandates (Mandat Bâtir, Mandat Professionnel).
Is RegardNeuf a public or private company?
RegardNeuf is a private company. It is classified as corporate owned and is currently operating.
When was RegardNeuf founded?
RegardNeuf was founded in 2013. It employs 11 to 50 people.
Where is RegardNeuf based?
RegardNeuf is headquartered in Bordeaux, France, in the Europe region.
How does RegardNeuf make money?
Two revenue lines are on record. Brokerage Commissions from Developers are the primary driver. The others are professional Mandate Fees.
Who are RegardNeuf's main competitors?
Broad incumbents on record are Nexity, Orpi, Kaufman & Broad, Century 21 France and Altarea / Cogedim. Others are ImmoBanques and SeLoger. Direct peers are Immostore, BFM Immo and Vianova.
Does RegardNeuf have an API?
No public API is recorded for RegardNeuf.
What industry is RegardNeuf in?
RegardNeuf's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.