The Homestead Assisted Living

What The Homestead Assisted Living does

The Homestead Assisted Living (legal name: The Homestead Senior Living) is a family-owned senior care provider headquartered in Rexburg, Idaho, founded in 2005 by Dave and Janelle and now led by Owner/CEO Sam Stoddard and Owner/CFO Garren Shakespear. It operates a full continuum of senior services across independent living cottages, assisted living, specialized memory care, home care, and a wholly-owned home health and hospice subsidiary, delivering approximately 190 staff to ~200 residents from seven owned-and-operated facilities in Rexburg and St. Anthony and in-home service coverage across East Idaho.

The service portfolio is structured as five integrated offerings rather than discrete products. Independent Living Cottages provide maintenance-free private residences (360-1,100 sq. ft. floor plans across the 100 and 200 Cottages communities). Assisted Living delivers 24/7 personal care, medication management, meals, housekeeping, and activities on an all-inclusive flat monthly fee with no hidden charges. Memory Care for Alzheimer's and dementia residents is priced at the same all-inclusive rate as assisted living, with enhanced security and personalized programming. Home Care provides hourly/scheduled in-home support, while Homestead Home Health & Hospice delivers Medicare-covered skilled nursing, wound care, therapy, and end-of-life care via the wholly-owned subsidiary.

Revenue is primarily recurring monthly residential fees from individual seniors and their families, supplemented by usage-based home care billing and Medicare/insurance reimbursement for home health and hospice. Go-to-market is direct-to-consumer via facility tours, free home assessments, the company's website, Facebook and YouTube activity marketing, and a referral ecosystem that includes healthcare providers, VA benefits administrators, and community word-of-mouth in East Idaho. The company has no disclosed external investors, debt, or private equity ownership, operating as a privately held family business with Medicaid acceptance for residents under $2,400/month income and VA benefits navigation support.

Name

The Homestead Assisted Living

Legal name

The Homestead Senior Living

Website

https://thehomesteadliving.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

The Homestead Assisted Living is a family-owned, Rexburg, Idaho-based senior care provider operating a continuum of independent living, assisted living, memory care, home care, and home health/hospice services across seven facilities serving approximately 200 residents in East Idaho.

Ownership category

akta.pro rank

Product category

Senior Living and Elder Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Assisted living services
• Senior memory care
• Independent living cottages
• Home health hospice
• In-home senior care

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Assisted Living Residential Fees: Monthly residential fees covering room, board, personal care, activities, meals, and housekeeping in assisted living buildings. All-inclusive pricing model with no hidden fees.
2. Independent Living Cottage Fees: Monthly fees for maintenance-free cottage living including lawn care, snow removal, housekeeping, and access to community amenities and activities.
3. Home Care Services: Hourly or scheduled home care services provided in clients' own homes including personal care, companionship, meal preparation, housekeeping, transportation, and respite care. Flexible scheduling with affordable rates.
4. Home Health Services: Skilled medical care at home including wound care, medication management, and physical therapy. Typically covered by insurance with no cost to the patient.
5. Hospice Care Services: Comfort-focused end-of-life care provided at home or in the assisted living community. Medicare typically covers 100% of hospice costs including medications, equipment, nursing visits, and family grief counseling.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

The Homestead Assisted Living operates a continuum of senior care services in East Idaho, including assisted living residential care, independent living cottages, memory care for dementia and Alzheimer's residents, in-home caregiving, and home health and hospice services. Care is delivered through company-owned facilities in Rexburg and St. Anthony, Idaho, as well as home-based care teams serving approximately 200 residents with around 190 staff.

Product overview

The Homestead Senior Living operates as a comprehensive senior living platform offering five integrated care services. The core portfolio includes: Homestead Home Care (in-home support services), Independent Living Cottages (maintenance-free residential homes), Assisted Living (community-based care with daily support), Memory Care (specialized dementia care), and Homestead Home Health & Hospice (at-home medical and end-of-life care). These services are designed to provide a continuum of care from active senior living through varying levels of care needs, with locations in Rexburg and St. Anthony, Idaho. The company employs approximately 190 staff members and serves approximately 200 residents.

Differentiator

Problem solved

Functional benefit

Brands

• Homestead Home Health and Hospice: Home health and hospice services bringing expert, compassionate care directly to patients' homes
• Homestead Home Care
• The Cottages

Products and services

• Assisted Living Community-based residential living for seniors who need help with daily activities while maintaining independence. Includes 24/7 support, medication management, housekeeping, meal services, and engaging daily activities, billed at an all-inclusive flat monthly rate with no hidden fees.
• Independent Living Cottages Maintenance-free residential homes for active seniors offering privacy and independence with access to amenities and social activities. Cottage floor plans include 360 sq. ft. and 550 sq. ft. suites and 1100 sq. ft. two-bedroom cottages, with monthly fees covering maintenance, landscaping, snow removal, and housekeeping.
• Memory Care Specialized secure environment for individuals with Alzheimer's and other forms of dementia, featuring personalized support, engaging cognitive activities, and 24/7 monitoring. Provided at the same all-inclusive monthly rate as assisted living with no additional charges for the specialized care programs.
• Homestead Home Care In-home caregiving services for seniors wishing to age in place, including assistance with daily activities, housekeeping, meal preparation, transportation, companionship, and respite care. Offered with flexible scheduling and affordable hourly rates, with a free no-obligation home assessment.
• Homestead Home Health & Hospice Skilled medical care delivered in clients' homes, including wound care, medication management, and physical therapy, plus comfort-focused end-of-life hospice care with pain management and family grief support. Typically covered by Medicare and insurance at no cost to the patient.

Quantifiable outcome

• 20 years of continuous operation since 2005
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Amedisys: National home health and hospice provider. Comparable to The Homestead's Medicare-covered home health and hospice service line.
• Atria Senior Living: Major U.S. assisted living and memory care operator with multi-building communities. Closely comparable business model to The Homestead's assisted living and memory care core, including all-inclusive pricing structures.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and home care. Comparable to The Homestead as a multi-segment senior care provider, though at much larger scale and national footprint.
• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities. Directly comparable multi-segment senior living business model to The Homestead's campus.
• Sonida Senior Living: Smaller multi-state assisted living and memory care operator. Comparable scale and service mix to The Homestead's assisted living and memory care portfolio.
• Addus HomeCare: Provider of personal care, home health, and hospice services. Comparable to The Homestead's home care and home health/hospice lines, especially the Medicaid-funded personal care segment.
• Visiting Angels: National non-medical home care franchise providing personal care, companionship, and respite services. Directly comparable to The Homestead's Homestead Home Care service line.
• Encompass Health: Large home health and hospice operator. Directly comparable to The Homestead's Homestead Home Health & Hospice subsidiary in service mix and Medicare reimbursement model.
• Right at Home: Franchised in-home senior care provider offering personal care and companionship. Comparable to The Homestead's usage-based home care service with similar flexible-scheduling model.
• Sunrise Senior Living: National assisted living and memory care provider with a continuum-of-care model. Comparable to The Homestead's combined assisted living and memory care offering across multiple buildings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCE1Fhi8BLDGFRqhQAlrpQLQ
• Facebookfacebook.com/homesteadassistedliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Homestead Assisted Living