What Minder does

Minder is a Budapest-based private limited company (Kft.) operating in the corporate mental wellbeing segment. Per its company history, Minder was founded in 2014 (with firmographic records showing 2018) by Dr. Logemann-Molnár Zsófia, Molnár Gergely, and Dr. Logemann Alexander as a successor to the earlier Adapting Minds practice. The company delivers a workplace wellbeing system to organizations with 100 or more employees, built on the COPSOQ III psychometric framework licensed from the National Research Centre for the Working Environment in Denmark. Service lines include psychosocial risk assessment compliant with Hungarian law (Mvt. 1993. XCIII.), wellbeing strategy development, manager and employee development programs, and a digital self-service platform branded as Minder Online.

The product layer combines validated questionnaire-based measurement with consulting-led change programs rather than AI-driven analytics. Distribution is direct B2B enterprise sales into Hungarian and Central-European corporates, with named customers including Starbucks Hungary, UNION Biztosító, Merck, evosoft, Oberbank, and Menzies Aviation, spanning financial services, hospitality, pharma, aviation, software, and banking. The union with UNION Biztosító since 2019 functions as both a flagship customer and a channel partnership into the insurance market. Pricing is custom-quoted, typically structured as multi-year programs and annual subscriptions.

A second product track is the Mental Health Certificate co-developed with ESG academic Úrge-Vorsatz Diána, which positions wellbeing outcomes inside ESG and CSRD reporting frameworks, opening a sustainability-mandated budget pool. The team remains small (11-50 employees), the company is bootstrapped with no disclosed funding rounds, and category-building activity is anchored by the upcoming Healthy Organisation Conference (May 2026). Source IDs supporting this description include for company history and product detail, for firmographic data.

Name

Minder

Legal name

Minder Kft.

Website

https://minder.hu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Minder is a Budapest-based B2B corporate mental wellbeing provider serving 100+ employee organizations, mainly in Hungary and Central Europe. It delivers COPSOQ-based psychosocial risk measurement, wellbeing strategy, development programs, and a digital self-service platform called Minder Online.

Ownership category

akta.pro rank

Product category

Corporate Mental Wellbeing Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Corporate mental wellbeing
• Psychosocial risk assessment
• Employee assistance programs
• Wellbeing consulting services
• Mental health measurement

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Mental Wellbeing Programs: B2B enterprise mental health programs sold to large organizations, including measurement/assessment, wellbeing strategy, development programs, and follow-up tracking. Programs are customized per organization with ROI-backed proposals.
2. Training and Workshop Packages: Live time packages (60-min lecture + 2x45-min workshops), hybrid packages (online support program + 20x10-min content), and custom packages combining live and online content.
3. Individual Digital Programs (MinderOnline): Individual mental development programs delivered via the MinderOnline platform — Instant program (immediate access to all materials) and Mental Development program (6-week structured curriculum).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Minder is a Hungarian management consulting firm that designs and delivers corporate mental health and wellbeing programs for large enterprises, including psychosocial risk assessments, validated mental-state measurement, wellbeing strategy consulting, and live/online development programs. Through its MinderOnline platform, the company also offers individual subscription-based digital wellbeing programs (Minder Instant Program and Minder Mentális fejlesztő Program) to employees outside of enterprise contracts.

Product overview

Minder is a corporate mental wellbeing system consisting of two main offerings: the Minder egészségprogram (corporate mental wellbeing program) and the Minder Online digital platform. The corporate program includes measurement services (Pszichoszociális kockázatelemzés/Állapotfelmérés), Wellbeing stratégia development, and Fejlesztési programok (development programs). The digital platform offers self-service programs including Minder Instant (for immediate needs, 6 weeks) and Minder Mentális fejlesztő Program (for sustained development, 12 weeks), with content covering stress management, mindfulness, emotional regulation, and workplace techniques. Service packages (Élő Idő, Hibrid, Egyedi ajánlat) provide scalable delivery options combining live and digital components for corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Minder Online: Digital mental health platform offering online measurement, development programs, and psychoeducational content for both organizational clients and individual users.
• Adapting Minds

Products and services

• Minder Corporate Wellbeing Program (Minder egészségprogram)
• Psychosocial Risk Assessment (Pszichoszociális kockázatelemzés)
• Mental State Measurement (Mérés / Állapotfelmérés)
• Wellbeing Strategy Consulting (Wellbeing stratégia)
• Development Programs (Fejlesztési programok)
• Minder Instant Program
• Minder Mental Development Program (Minder Mentális fejlesztő Program)
• Live Time Package (Élő Idő csomag)
• Hybrid Package (Hibrid csomag)
• Custom Offer (Egyedi ajánlat)

Quantifiable outcome

• Reduced turnover/fluktuáció through wellbeing programs and leadership workshops
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unmind: UK-based workplace mental health platform combining measurement, content, and coaching for enterprise HR. Closely matches Minder's measurement-plus-development model and HR buyer persona.
• Calm Business: Calm's enterprise offering provides meditation, sleep, and mental health content to large employers. Comparable to Minder's digital wellbeing programs and corporate mindfulness service packages.
• Modern Health: Global mental health platform for employers offering assessments, coaching, therapy, and digital programs. Comparable to Minder's blended approach of measurement, strategy, and development programs.
• Lyra Health: Enterprise mental health provider connecting employees to therapy, coaching, and digital self-care. Comparable in targeting HR leaders at large employers with measurable wellbeing outcomes.
• Spring Health: Enterprise mental health benefits platform providing precision matching, therapy, coaching, and digital tools. Overlaps with Minder on the corporate mental wellbeing buyer and outcome-driven positioning.
• OpenUp: European mental health platform providing 1:1 sessions, self-help, and workshops to organizations. Closest European geographic peer to Minder's Central European focus and B2B delivery model.
• Headspace for Work: Headspace's B2B arm sells mindfulness, meditation, and mental wellbeing subscriptions to enterprises globally. Directly comparable to Minder's MinderOnline platform and corporate programs targeting HR leaders.

Emerging players

• Oliva: European mental health platform offering therapy and wellbeing content for employers. Comparable emerging player operating in adjacent CEE/Western European markets to Minder.
• Welliba: Workplace wellbeing and engagement platform with measurement and intervention tools for HR. Overlaps with Minder's measurement-led corporate wellbeing positioning and HR buyer focus.

Regional players

• Wellbeo: Hungarian workplace wellbeing provider offering corporate health and mental wellbeing programs. Closest in-country peer to Minder, competing for the same Hungarian enterprise HR buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/minder.health
• LinkedInlinkedin.com/company/prominder-kft

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minder