Ace Limited

What Ace Limited does

Ace Limited operates the global Chubb insurance franchise, one of the world's largest multiline property and casualty insurers, providing personal and commercial coverage across 54 countries with $200B+ in global assets and $21B in claims paid in 2023. The company underwrites more than 200 distinct insurance products spanning personal lines (property, auto, valuables, boats, yachts, pet, travel) and commercial lines (accident & health, commercial package, cyber, management liability, marine, professional liability, workers' compensation), with industry-specific solutions across construction, financial institutions, healthcare, life sciences, manufacturing, real estate, technology, and climate-risk verticals.

Chubb's technology stack is anchored by Chubb Studio, an in-house API-first embedded insurance platform that integrates coverage directly into partner customer experiences at digital platforms, financial institutions, retailers, telecom providers, and travel companies. Supporting assets include Worldview (broker/client portal), the Chubb Mobile App for individual policyholders, StreamLabs IoT for connected-device loss prevention, and wholly-owned ESIS for risk consulting. Named embedded distribution partnerships include Nubank (life insurance) and Yettel Bulgaria (travel insurance).

The company generates revenue primarily through insurance premiums on annual and multi-year policies with recurring renewal cycles, distributed via a global network of agents and brokers (with Agent Portal and Worldview as exclusive tools), direct field sales for enterprise accounts, embedded partnerships through Chubb Studio, and self-service digital channels for individuals and SMBs. Ace Limited is a publicly traded holding company listed on the New York Stock Exchange under ticker CB, originally founded in 1985 and domiciled in Switzerland (Zürich) with primary US headquarters in New York; the franchise was substantially transformed by the 2015 acquisition of legacy Chubb Corporation for $28.3 billion, after which the ACE Group was rebranded to the Chubb master brand.

Name

Ace Limited

Legal name

Ace Limited

Website

https://acegroup.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ace Limited, operating as Chubb (NYSE: CB), is a global multiline property and casualty insurer underwriting more than 200 personal and commercial insurance products across 54 countries, distributed via agents, brokers, direct sales, and the Chubb Studio embedded insurance platform.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Life Insurance (6311)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Small Business BOP (Main Street) (FSAJAFAA), Real Estate / Lessors Risk BOP (FSAJAFAI), Healthcare Offices BOP (Medical/Dental/Vet Clinics) (FSAJAFAL), Technology / IT Services BOP (FSAJAFAK)

Keywords

• Property casualty insurance
• Commercial insurance
• Personal insurance
• Embedded insurance
• Risk management services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Chubb generates revenue through insurance premiums collected from policyholders. Premiums are typically annual or multi-year contracts with recurring renewal cycles. The company offers both personal insurance (property, auto, valuables, boats, pets, travel) and commercial insurance (accident & health, cyber, management liability, marine, professional liability, workers' compensation) products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ace Limited, operating as Chubb, is a global multiline property and casualty insurer providing personal insurance (property, auto, valuables, boats/yachts, pet, and travel coverage) and commercial insurance (accident & health, cyber, management liability, marine, professional liability, workers' compensation). It distributes through agents and brokers, embedded insurance partnerships via Chubb Studio, and direct channels, supported by risk consulting services (ESIS, Chubb Risk Consulting) and IoT loss-prevention technology (StreamLabs).

Product overview

Chubb operates as a global insurance provider offering a comprehensive portfolio of personal and commercial insurance products through multiple distribution channels. The company provides property, auto, valuables, boats, pet, and travel insurance for individuals, alongside extensive business coverage including cyber, professional liability, workers' compensation, and management liability insurance. The product ecosystem includes a proprietary mobile app for policy management, the Worldview agent/broker portal for real-time system access, and Chubb Studio, an embedded insurance platform enabling partners to integrate Chubb products into their digital experiences. The company also offers risk consulting services through ESIS and serves multiple industry verticals including technology, healthcare, financial institutions, construction, manufacturing, and real estate.

Differentiator

Problem solved

Functional benefit

Brands

• Chubb Studio: Chubb's in-house technology platform for integrating insurance into customer experiences, enabling embedded insurance solutions for partners.
• Worldview

Products and services

• Chubb Mobile App Mobile application enabling personal insurance clients to manage policies, pay bills, and access ID cards anytime, anywhere.
• Worldview Real-time access portal providing Chubb clients and brokers with transparent access to Chubb systems and expertise.
• Chubb Studio In-house embedded insurance technology platform enabling digital platforms, financial institutions, retailers, telecom, and travel partners to integrate Chubb insurance products into their customer experiences.
• ESIS Risk Management Services Risk management and consulting services offered to commercial clients to help prevent losses and manage operational exposures.
• Property Insurance Personal property coverage for homeowners, condos and co-ops, renters, and home appliances and equipment.
• Auto Insurance Vehicle coverage for personal car insurance and classic cars.
• Valuables Insurance Coverage for jewelry, arts, wines and spirits, and personal collections.
• Boats & Yachts Insurance Insurance products for boat and yacht owners.
• Pet Insurance Pet insurance coverage offered through Chubb in partnership with Healthy Paws.
• Travel Insurance Insurance protection for travel-related risks and contingencies.
• Business Insurance Comprehensive commercial coverage including Accident & Health, Commercial Package, Cyber, Management Liability, Marine, Professional Liability, Workers' Compensation, and Workplace Solutions.
• Embedded Insurance Products Insurance products (Cyber, Health & Wellness, Personal Belongings & Lifestyle, Life, Small Business, Travel) designed for integration into third-party digital platforms and services via Chubb Studio.

Quantifiable outcome

• $21B in claims paid globally in 2023
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• NubankflagshipOEM/ Whitelabel/ Licensing PartnerNubank, a leading fintech company, partners with Chubb for embedded life insurance solutions. The partnership makes life insurance accessible and easy for Nubank's customers through seamless integration into the digital banking experience.
• Yettel BulgariaflagshipOEM/ Whitelabel/ Licensing PartnerYettel Bulgaria partners with Chubb to embed travel insurance into their telecommunications service offerings, providing customers with convenient access to travel protection coverage.
• Healthy PawscoreStrategic or Co-development PartnerHealthy Paws provides pet insurance coverage offered through Chubb, leveraging their top-rated coverage for pets which are considered family members by Chubb's individual customers.
• StreamLabs, Inc.coreTechnology or IntegrationStreamLabs provides IoT solutions that integrate with Chubb's risk management services to prevent losses to homes and businesses through connected device monitoring and early detection.
• ESIScoreImplementation/ SI/ Consulting PartnerESIS provides risk management services as part of Chubb's business insurance services, offering specialized expertise in identifying and managing operational risks.
• Digital Platforms (Embedded Insurance)coreOEM/ Whitelabel/ Licensing PartnerChubb partners with digital platforms to embed insurance products (cyber, health, personal belongings, life, small business, travel) into their customer experiences through Chubb Studio technology.
• Financial Institutions (Embedded Insurance)coreOEM/ Whitelabel/ Licensing PartnerFinancial institutions embed Chubb insurance products into their banking and financial services offerings, providing customers with integrated protection products.
• Retail Partners (Embedded Insurance)coreOEM/ Whitelabel/ Licensing PartnerRetail partners integrate Chubb insurance coverage (personal belongings, home, travel) into their shopping experiences and customer journeys.
• Telecommunication Partners (Embedded Insurance)coreOEM/ Whitelabel/ Licensing PartnerTelecommunications companies embed Chubb insurance products (travel, device protection, life) into their service offerings and customer portals.
• Travel Partners (Embedded Insurance)coreOEM/ Whitelabel/ Licensing PartnerTravel industry partners integrate Chubb travel insurance into their booking platforms, airline apps, and travel services for customer protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Hartford: The Hartford is a major US P&C carrier with comparable commercial package, workers' compensation, and small business offerings. Closely overlapping product set with Chubb's mid-market commercial portfolio.
• Munich Re: Munich Re is a leading global reinsurer and primary insurer with comparable multiline P&C exposure. Competes with Chubb for large commercial and specialty risks and provides reinsurance capacity in overlapping markets.
• The Travelers Companies: Travelers is a major US commercial P&C carrier with strong small business and mid-market commercial package offerings plus specialty lines. Directly comparable to Chubb's US commercial portfolio.
• AXA SA: AXA is a French-headquartered global multiline P&C and health insurer with comparable commercial, personal, and embedded insurance offerings. Competes directly with Chubb in European and global accounts.
• Liberty Mutual Insurance: Liberty Mutual is a global multiline P&C insurer with strong commercial and personal lines plus specialty capabilities. Directly competes with Chubb in commercial package and global specialty lines.
• Allianz SE: Allianz is one of the world's largest multiline property-casualty and life insurers operating globally with comparable commercial and personal product portfolios. It is a like-for-like global P&C competitor to Chubb.
• Zurich Insurance Group: Zurich is a Swiss-domiciled global multiline insurer with overlapping product mix (commercial P&C, personal lines, embedded partnerships) and multinational distribution. Shares Chubb's Zurich headquarters location and comparable global enterprise focus.
• Beazley plc: Beazley is a London-based specialty insurer with strong cyber, professional liability, and marine lines that directly overlap with Chubb's specialty commercial offerings. Particularly competitive in cyber insurance.
• Tokio Marine Holdings: Tokio Marine is a Japanese-headquartered global multiline P&C insurer with significant US and international commercial operations. Competes with Chubb in specialty and multinational commercial segments.
• American International Group (AIG): AIG is a global multiline P&C and life insurer with comparable personal, commercial, and specialty product breadth across multiple continents. It directly competes with Chubb in commercial package, professional liability, and global multinational accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/120782186825
• Xx.com/ACE_Group
• LinkedInlinkedin.com/company/ace-group_1269

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Limited