Sapphire School Of Gymnastics

What Sapphire School Of Gymnastics does

Sapphire School of Gymnastics (operating as Sapphire Gymnastics) is a privately held UK community gymnastics club operating two facilities: the founding site inside the Everyone Active sports centre in Hemel Hempstead, Hertfordshire, and a purpose-built centre in Pitstone, Buckinghamshire. The business delivers structured gymnastics coaching across the full age spectrum, from parent-toddler and pre-school sessions through recreational and competitive squad training, Ninja/parkour-style classes, specialist SEN programmes, Home Education classes, adult and seniors sessions, plus ancillary services including holiday camps, one-to-one coaching, themed birthday parties, and skill workshops.

The core product set is delivered through term-time subscription-style class enrollment, pay-as-you-go unstructured Pay & Play sessions (from £3.70 per session), holiday camps and workshops on a usage basis, and birthday party packages (from £250). Pricing for term classes is not publicly disclosed and requires direct enrollment enquiry. Booking is handled via third-party platforms (platinumdata.co.uk, sapphirebooking.zite.so), while the company website (sapphiregymnastics.co.uk) and active Facebook and Instagram accounts serve as primary marketing and community channels.

Revenue mechanics combine recurring term fees with usage-based ancillary income across 2,500+ active customers and 50+ qualified coaches. The company claims 50+ years of combined coaching experience and positions itself under a 'More Than Gymnastics' philosophy emphasising life-skill development. There is no disclosed revenue, no funding history, no parent company, and no public listing. Adjacent fitness services are operated via a linked Sapphire Fitness website (sapphirefitness.co.uk), and a Coaching Academy for ages 14+ provides an internal pipeline of qualified coaches.

Name

Sapphire School Of Gymnastics

Legal name

Sapphire Gymnastics

Website

https://sapphiregymnastics.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Sapphire School of Gymnastics is a UK community gymnastics club operating two purpose-built facilities in Hemel Hempstead and Pitstone, delivering term-time classes, holiday camps, parties, and workshops for children, adults, and seniors.

Ownership category

akta.pro rank

Product category

Gymnastics Instruction

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Gymnastics classes
• Youth gymnastics coaching
• Recreational gymnastics programmes
• Gymnastics birthday parties
• Gymnastics holiday camps

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Term-Time Class Fees: Recurring term-based class fees for structured gymnastics programmes including recreational gymnastics, pre-school gymnastics, competitive gymnastics, ninja gymnastics, SEN classes, adult classes, and seniors classes. Classes run on a weekly basis during school terms.
2. Pay & Play Sessions: Ad-hoc unstructured play sessions for crawlers to 6 years and their parents/guardians. Priced from £3.70 per session with adults going free. Booked individually via the website.
3. Holiday Camps and Workshops: Action-packed holiday camps including General Gym Camp, Intermediate Skills Camp, Advanced Skills Camp, Handstand & Cartwheel Workshop, Ninja Workshop, Springs & Flips Workshop, Crafts & Play, and Advanced Competition Practice. Available during school holidays on an ad-hoc basis.
4. Birthday Parties: Gymnastics-themed birthday party packages starting from £250, including exclusive use of gym facilities, qualified coaches, games and activities, plus dedicated party room time for food and cake. Four party types offered: Ninja Party, SEN Party, Pre-School Party, and Gymnastics Party.
5. One-to-One Coaching Sessions: Personalised training sessions with experienced coaches, tailored to individual goals and abilities. Available for children aged 4 and up, booked individually via the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sapphire School Of Gymnastics operates a community gymnastics club delivering structured gymnastics classes, holiday camps, birthday parties, and one-to-one coaching sessions for all ages and abilities across two UK facilities in Hemel Hempstead and Pitstone. Offerings span parent-and-toddler programmes, pre-school, recreational, ninja, competitive squad training, adult and senior sessions, plus SEN-specific classes using purpose-built facilities with Olympic-standard apparatus.

Product overview

Sapphire Gymnastics operates as a community-focused gymnastics club offering a diverse portfolio of programmes across two UK locations (Hemel Hempstead and Pitstone). The core offerings include structured Recreational Gymnastics classes for all ages and abilities (from toddlers to seniors), Competitive Gymnastics squads for aspiring athletes, and Ninja Gymnastics combining obstacle courses with movement training. Additional services include Pay & Play unstructured sessions, Holiday Camps, Birthday Parties (Gymnastics, Ninja, Pre-School, and SEN formats), One-to-One coaching sessions, and specialist programmes for Home Ed families and children with SEN needs. The club also runs a Coaching Academy for developing new instructors and operates facilities featuring Olympic-standard apparatus, sensory areas, and viewing galleries. The company positions itself as a community institution with a 'More Than Gymnastics' ethos focused on building confidence, life skills, and physical development across all ages.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay & Play Unstructured play sessions for crawlers to 6 years and their parents/guardians, offering free roam of the gymnasium with soft play equipment and Olympic-standard apparatus for parent-child bonding. Priced from £3.70 per session, adults go free.
• Recreational Gymnastics (Sapphire General Gym) Fun and structured classes for all ages with beginner, intermediate, and advanced ability groups, featuring bespoke lesson plans that build strength, coordination, and confidence.
• Pre-School Gymnastics (Diamonds) High-energy classes for children aged 3 and up, focusing on independent learning through games, imagination, and skill-based activities to develop coordination, strength, and confidence. Includes Sparkles (10-18 months), Little Stars (18 months-3 years), and Diamonds (pre-school) tiers.
• Competitive Gymnastics Invitation-only squad training programmes for dedicated athletes selected by the international coaching team, preparing gymnasts for regional and national competitions with potential Olympic ambitions.
• Ninja Gymnastics Dynamic classes combining gymnastics and obstacle courses with parkour-inspired challenges for participants who want to jump, climb, swing, and tumble through exciting challenges.
• Gymnastics Birthday Parties Fun-filled birthday party packages including exclusive use of gymnastics facilities, qualified coach-led activities, and dedicated party room time for food and celebrations, starting from £250. Four formats: Gymnastics Party, Ninja Party, SEN Party, and Pre-School Party.
• Holiday Camps Action-packed holiday camps with skills, games, and team challenges available year-round, including General Gym Camp, Intermediate Skills Camp, Advanced Skills Camp, Handstand & Cartwheel Workshop, Ninja Workshop, Springs & Flips Workshop, Crafts & Play, and Advanced Competition Practice.
• Adult Gymnastics Pay-as-you-go sessions for adults 18+ to get fit, try something new, or revisit old gymnastics skills with experienced coaches in a welcoming environment.
• Seniors Programme Gentle, instructor-led exercise sessions focused on improving motor skills, balance, and coordination for adults 60+, followed by complimentary hot drink and socialising.
• Home Ed Classes Active, engaging classes for home-schooled children offering gymnastics-based or ninja-based training during the school day.
• SEN Gymnastics Specially designed classes for children with additional needs offering sensory-friendly activities with parent/carer support or independent participation options, delivered in dedicated sensory areas.
• One-to-One Coaching Sessions Personalised training sessions with dedicated experienced coaches, tailored to individual goals and abilities for gymnasts aged 4 and up.
• Coaching Academy Training programme for individuals aged 14+ to become gymnastics coaches, offering hands-on experience, mentorship, nationally recognised coaching qualifications, and a pathway to paid employment.

Quantifiable outcome

• 2,500 happy customers served across both locations
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Everyone ActivecoreOthersSapphire Gymnastics operates its Hemel Hempstead location within the Everyone Active sports centre facility. Everyone Active is a sports and leisure facility management company. This arrangement provides Sapphire Gymnastics with physical venue infrastructure for its classes.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Little Gym: International franchise running age-segmented gymnastics and motor-skills classes for children, with structured curricula and party offerings. Closest direct peer in children's gymnastics instruction business model and segment focus.
• Premier Sport: UK sports coaching provider delivering classes and holiday clubs across multiple sports to schools, communities, and families. Comparable on the multi-sport coaching and holiday-camp model Sapphire runs alongside gymnastics.
• Gymfinity Kids: UK-based children's gymnastics and active entertainment club operating multiple sites with classes, parties, and holiday camps. Directly comparable on product mix, age range, and UK regional club format.

Broad incumbents

• David Lloyd Leisure: Major UK premium health, racquets, and family leisure club operator offering children's gymnastics classes as part of a wider portfolio. Overlaps on gymnastics instruction and family programming but at much larger scale.
• Everyone Active: UK leisure centre operator that is both a venue partner for Sapphire (Hemel Hempstead site) and a broader competitor offering children's gymnastics and group classes within its portfolio.
• Nuffield Health: UK health and wellbeing operator running fitness clubs, family programmes, and children's activity classes. Comparable as a broad incumbent with overlapping gymnastics and family recreation programming.
• Better (GLL): UK leisure trust operating public leisure centres with gymnastics, swimming, and group exercise. Comparable as a local multi-activity recreation provider with term-time class programming and party offerings.
• énergie Fitness: UK fitness franchise network providing group exercise, children's classes, and personal training. Overlaps on group instruction and pay-as-you-go adult gymnastics/fitness segments.

Emerging players

• Flip Out: UK trampoline and active entertainment park chain offering parties, holiday camps, and group sessions. Competes for the same family discretionary spend and birthday-party segment Sapphire targets.
• Total Ninja UK: UK-based ninja warrior and obstacle course active entertainment operator with parties and open jump sessions. Direct competitor in the Ninja Gymnastics and party segments Sapphire runs.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sapphireschoolofgymnastics
• Instagraminstagram.com/sapphire.gymnastics
• Xx.com/sapphiregym
• LinkedInlinkedin.com/company/sapphire-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapphire School Of Gymnastics