What Blauw Gras does

Blauw Gras was a Netherlands-based social media agency founded in 2011 and headquartered in Amsterdam. Following a 2026 corporate restructuring, the firm was merged with its sister agency Content Icons and rebranded under the unified ACE Social brand, consolidating all ACE network agencies (Social, Media, Growth, Born05, PR, Create, Accelerate, Innovate) into a single integrated operation. ACE Social delivers full-service social media marketing to enterprise and mid-market brands, including McDonald's, Samsung, Liquid IV, Hertog Jan, RTL, KWF, Magnum, and Daelmans.

The agency's core technology is in-house content production, spanning stills, motion design, native social video, photography, and TikTok content created by in-house creators or brand ambassadors. The service portfolio is organized around four strategic pillars — Authenticity, Entertainment, Cultural Relevance, and Algorithmic Understanding — and is delivered through eight service modules: Social and Influencer Strategy, Content Creation, Creative Campaigns, Community Management and Social Listening, TikTok Content Creation, Influencer Marketing and Management, Reporting and Optimization, and Ai.Studio (an AI-powered studio service for social automation and intelligence). There are no disclosed proprietary software products, APIs, or SDKs; the technical stack is human creative production augmented by an AI service line.

The business model is professional services delivered via direct, sales-led client engagement. Pricing is quote-based and not publicly disclosed; engagements are likely structured as project work or retainers. The go-to-market relies on direct outreach, referrals, and inbound interest generated through the agency's website, case-study portfolio, and organic social presence on Instagram and LinkedIn. The company operates with 11-50 employees, is privately held with no disclosed funding or ownership structure, and currently serves the Netherlands market, with no explicit international expansion signaled beyond the multi-market profiles of its existing enterprise clients.

Name

Blauw Gras

Legal name

ACE

Website

https://blauw-gras.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ACE Social (formerly Blauw Gras) is an Amsterdam-based, full-service social media marketing agency serving enterprise and mid-market brands with in-house content creation, influencer strategy, and community management across platforms including TikTok, Instagram, and LinkedIn.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Social media marketing
• Influencer marketing services
• Content creation agency
• Creative campaign production
• Community management services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Agency Services: Professional agency services including social strategy, content creation, influencer marketing, and community management delivered as project-based or retainer engagements to enterprise and mid-market brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ACE Social (formerly Blauw Gras) is a full-service social media marketing agency that helps brands win consumer attention on social platforms through integrated social-culture strategy and in-house creative production. The agency delivers end-to-end social services including strategy, content creation (stills, motion design, native social video, photography), creative campaigns, TikTok content creation, influencer marketing and management, community management, and reporting & optimization for enterprise and mid-market brand clients.

Product overview

Blauw Gras has rebranded to ACE Social, a full-service social media marketing agency. The core offering (ACE Social) provides an integrated suite of social media services organized around four strategic pillars: Authenticity, Entertainment, Cultural Relevance, and Algorithmic Understanding. The product portfolio includes the main ACE Social platform plus eight service modules covering Social & Influencer Strategy, Content Creation, Creative Campaigns, Community Management & Social Listening, TikTok Content Creation, Influencer Marketing & Management, Reporting & Optimization, and Ai.Studio. The services are designed to work together as a unified offering rather than as standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• ACE Social Full-service social media marketing agency offering integrated social-culture strategies to help brands win consumer attention through authenticity, entertainment, cultural relevance, and algorithmic understanding, targeted at enterprise and mid-market brand clients.
• Social & Influencer Strategy Social listening and strategic insights tailored to brand positioning to increase visibility and audience engagement on social platforms.
• Content Creation In-house production of stills, motion design, native social video, and photography for social media platforms, designed for brands needing turnkey social creative production.
• Creative Campaigns Big ideas developed into thumb-stopping social content and integrated multi-platform campaigns for brand marketers.
• Community Management & Social Listening Ongoing conversation management and community building to maintain audience engagement and brand loyalty across social platforms.
• TikTok Content Creation Trend-creating TikTok content produced with in-house creators or brand ambassadors, focused on originating rather than following platform trends.
• Influencer Marketing & Management Brand-influencer matching services connecting brands with influencers who align with their target audience, including end-to-end management of the partnership.
• Ai.Studio AI-powered studio service within the ACE network offering advanced social media automation and intelligence for brand marketing teams.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Content IconscoreStrategic or Co-development PartnerFormer sister agency that merged with Blauw Gras to form ACE Social. The integration combined the capabilities of both agencies under the unified ACE brand, with the goal of better integrating social services with other disciplines across the ACE network.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• VML: Large global agency (post VMLY&R and Wunderman Thompson merger) with extensive social, content, and commerce capabilities. Competes for the same multinational brand workstreams from a global delivery position.
• MediaMonks (S4 Capital / Monks): Netherlands-rooted global production and creative agency with deep social, content, and production capabilities. Comparable on in-house production and Dutch origins, but operates at substantially greater scale.
• Dentsu Creative: Global creative network within Dentsu offering social, content, and integrated campaigns at scale. A broader incumbent that competes for the same enterprise social briefs but with a wider service portfolio.

Direct peers

• 72andSunny: Global creative agency known for culturally-relevant, thumb-stopping brand campaigns on social platforms. Comparable in creative style and enterprise brand client profile, though operating at significantly larger scale.
• Dept Agency: Amsterdam-headquartered digital creative and technology agency with a strong social and content practice. Comparable in geography, scale band, and enterprise client type, and a direct competitor for Dutch and European social mandates.
• We Are Social: Global social media agency network with a similar offering spanning social strategy, content creation, influencer marketing, and community management. Closely comparable in service mix, with a much larger global footprint.
• Social Embassy: Amsterdam-based social media agency focused on strategy, content, community management, and influencer marketing. A close Dutch direct peer in size, geography, and service mix.
• Boomerang: Dutch creative and social agency creating campaigns, content, and influencer work for major consumer brands. A regional direct peer competing for the same Dutch and Benelux enterprise social budgets.
• HappyHorizon: Dutch digital and creative agency group with social, content, and campaign capabilities for enterprise clients. Overlaps directly with ACE Social's service mix in the Netherlands market.
• The Social Club: Dutch social-first creative agency delivering content, campaigns, influencer, and community work for enterprise brands. Very similar service model and target client profile in the Netherlands market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thisisace
• Instagraminstagram.com/ace_clubace
• Xx.com/blauw_gras

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blauw Gras