The Social Club

What The Social Club does

The Social Club is a New Zealand-based influencer marketing agency founded in 2015 that connects brands with social media creators through audience-first campaign strategies. The company maintains a proprietary database of over 7,500 influencers used to match creators with brand campaigns across 74 countries spanning New Zealand, Australia, the United Kingdom, the United States, China, Japan, the MENA region, and broader Asia Pacific. Its service offering spans campaign planning, creator identification and contracting, content development, performance measurement, and amplification across Meta, TikTok, and YouTube.

Since 2020, The Social Club has operated as the influencer marketing specialist division of Thompson Spencer Group, a full-funnel advertising agency that also houses strategy team Socialites, production arm Magnesium, and media planning/booking division Thompson Spencer Media. The Social Club is headquartered at 1/3 Lorne Street, Auckland Central, with additional offices in Wellington, Sydney, and Melbourne. The agency serves enterprise and mid-market brands including Asahi, Mitre 10, Revolut, Elizabeth Arden, Ecostore, Wattyl, London City Airport, 5Gum, Smith & Caughey's, Giesen 0%, and Wild Ferns, with documented campaign outcomes such as 24.15% TikTok engagement rates (vs. a 4.1% industry average) and combined Instagram/TikTok reach of 1.4 million for individual campaigns.

The business operates as a B2B professional services agency generating revenue through campaign-based fees, retainer arrangements, and performance-based components, with quote-based engagement pricing tailored to client scope. The go-to-market is enterprise field sales delivered through direct brand relationships and the Thompson Spencer Group network. The agency has accumulated regional industry recognition including B&T's NZ Agency of the Year 2025, multiple Campaign Asia Gold/Silver/Bronze awards from 2022-2025, and IAB finalist nominations. The Social Club closed a single disclosed early-stage funding round in April 2017 of approximately $350,836 from Callaghan Innovation, Flux Accelerator, and Icehouse Ventures.

Name

The Social Club

Legal name

The Social Club

Website

https://thesocialclub.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Social Club is a New Zealand-based influencer marketing agency that connects enterprise and mid-market brands with a proprietary database of 7,500+ influencers across 74 countries, operating as the influencer marketing division of Thompson Spencer Group since 2020.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Influencer marketing services
• Creator partnerships
• Social media campaigns
• Brand influencer strategy
• Creator campaign management

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Influencer Marketing Services: The Social Club generates revenue through professional services rendered to brands seeking influencer marketing campaigns. The agency identifies, contracts, and manages influencers on behalf of clients, delivering strategic, creative, and amplification services. Revenue is derived from campaign-based fees, retainer arrangements, and potentially performance-based components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Social Club is a specialized influencer marketing agency that connects brands with social media influencers to deliver audience-first campaigns. Core services include campaign strategy, creator identification and contracting from a proprietary 7,500+ influencer database, content development, performance measurement, and amplification across Meta, TikTok, and YouTube. The agency operates as the influencer marketing arm of Thompson Spencer Group, integrating with strategy (Socialites), production (Magnesium), and media buying (Thompson Spencer Media) teams for end-to-end full-funnel campaign delivery across 74 countries.

Product overview

The Social Club is an influencer marketing agency and part of the Thompson Spencer Group, a full-funnel advertising agency. The offering operates as a unified service combining strategy (via Socialites), content production (via Magnesium), media planning and booking (via Thompson Spencer Media), and influencer outreach (via The Social Club's proprietary database of 7,500+ influencers). The core product is the agency's influencer marketing services, which span campaign planning, creator identification and management, content creation, performance measurement, and amplification across Meta, TikTok, and YouTube. The integrated agency model allows Thompson Spencer specialists to deliver end-to-end campaigns from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services (The Social Club) End-to-end influencer marketing services for brand clients, including campaign planning, creator identification and contracting from a proprietary 7,500+ influencer database, content development, performance measurement, and amplification across Meta, TikTok, and YouTube.
• Socialites (Strategy) Strategy service within Thompson Spencer Group that develops overall campaign concepts and strategic direction for influencer marketing and broader advertising initiatives.
• Magnesium (Production) Production service within Thompson Spencer Group executing high-energy content shoots and producing visual assets for influencer and broader advertising campaigns.
• Thompson Spencer Media (Media Planning & Booking) Media planning and booking service across social, digital, and out-of-home channels to amplify influencer and advertising campaigns.
• Creator Database (Proprietary) A proprietary database of over 7,500 influencers used to identify, match, and rapidly deploy creator networks for client influencer marketing campaigns.

Quantifiable outcome

• 9% engagement rate achieved with combined brand and influencer content for London City Airport campaign
• +4 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Thompson Spencer GroupcoreStrategic or Co-development Partner · 1 January 2020Since 2020, The Social Club has been an integrated part of Thompson Spencer Group, a full-funnel advertising powerhouse. This integration provides access to specialist media, creative, and production teams, enabling The Social Club to deliver comprehensive campaigns that combine influencer marketing with broader advertising strategies. The partnership supercharges The Social Club's mission to lead the future of brand engagement.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IZEA: Influencer marketing technology and services company combining SaaS platform with managed services. Comparable to TSC on the services side and operates as a marketplace alternative for brands evaluating agency partnerships.
• Traackr: Influencer marketing platform with strong APAC presence used by global brands and agencies. Comparable to TSC's database layer and represents both a potential partner/tech provider and a competitive threat from in-housing.
• CreatorIQ: Enterprise influencer marketing platform powering both in-housed brand teams and agency workflows. Relevant as the technology backbone many agencies (including TSC alternatives) use, and a direct substitute for brands considering in-housing.
• Dentsu Creative: Global creative agency network with established influencer and social-commerce practices. Competes with TSC for enterprise influencer-marketing budgets at the top end, especially among multinational brands like Asahi and Revolut in TSC's roster.

Direct peers

• Obviously: Full-service social media and influencer marketing agency with a strong track record delivering large-scale creator campaigns for global enterprise brands. Closely aligned with TSC in targeting enterprise CMOs with influencer-led campaigns and integrated content production.
• Influential: US-based influencer marketing agency and platform serving Fortune 500 brands. Comparable to TSC in operating a proprietary creator database, offering campaign strategy, and producing enterprise-grade ROI reporting.
• The Shelf: Influencer marketing agency combining proprietary tech with campaign services, similar to TSC's database-plus-services model. Operates across multiple verticals for mid-market and enterprise brands.
• Whalar Group: Global creator and influencer marketing agency with offices across the US, UK, and APAC. Directly comparable to The Social Club as a boutique-to-mid-sized agency specialising in creator-led brand campaigns for enterprise clients.

Regional players

• Mother Tongue (Publicis): Australia-based PR and influencer marketing agency within the Publicis network. Closest ANZ-region creative-led influencer agency comparable to TSC's audience-first, integrated delivery model.
• Vamp: Australia-based influencer marketing platform and agency — the most direct ANZ competitor to TSC. Both target enterprise brands in the Oceania region with creator-marketing services and technology-led matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInnz.linkedin.com/company/thompson-spencer
• Instagraminstagram.com/thompsonspenceragency
• Xx.com/thesocialclub__
• Facebookfacebook.com/thesocialclubco

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Social Club