What BIG TOP does

Big Top is an independent, founder-owned communications agency headquartered in Margate, United Kingdom, and founded in 2014 by Charlie Le Rougetel, who brings more than three decades of industry experience. The firm operates as a professional services business delivering integrated PR and communications support — press office, media relations, content creation (video, photography, design, copywriting), thought leadership, organic social media, design services, and media training — to clients across events and exhibitions, business travel and hospitality, consumer brands, and the non-profit sector.

The agency has no proprietary technology platform; service delivery is team-based and relies on the founder's relationships and media contacts. Its go-to-market is direct and sales-led, targeting enterprise and mid-market clients through consultative engagement and referral, supported by organic marketing channels (LinkedIn, Instagram, blog, client testimonials, on-site event coverage) and a free LinkedIn Optimisation Consultation used as a lead-generation tool.

The revenue model is professional services based, with revenue generated through project-based engagements and ongoing retainers. Pricing is quote-based and not publicly disclosed. The client base includes enterprise accounts such as Informa Markets (Brand Licensing Europe), Corporate Travel Management, Northstar Meetings Group, SilverDoor, and New Scientist Live, alongside smaller consumer brands and pro-bono non-profit work. With 1–10 employees and no disclosed funding or external ownership, Big Top is a small, founder-controlled boutique operating across the UK, US, and Asia Pacific through its event and brand clients.

Name

BIG TOP

Legal name

Big Top

Website

https://bigtop-pr.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Top is an independent, founder-owned UK communications agency founded in 2014, delivering integrated PR, media relations, content, social, and media training services to enterprise events clients, business travel brands, consumer SMEs, and non-profits across the UK, US, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Corporate Reputation & Thought Leadership (MPAAAOAF)

Keywords

• Public relations services
• Media relations
• Communications agency
• Content creation
• Media training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Professional services revenue model providing communications agency services including PR outreach, content creation, media relations, social media management, design, and media training. Revenue is generated through project-based engagements and ongoing retainer contracts with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

BIG TOP is an independent communications agency offering PR, media relations, content creation, social media management, design, media training, and thought leadership services. The agency works primarily with clients in events, exhibitions, business travel, consumer brands, and non-profit sectors, delivering tailored communications campaigns from its base in Margate, UK.

Product overview

Big Top is an independent, integrated communications agency founded in 2014 that offers a unified suite of PR and communications services rather than a modular software platform. The offering comprises seven core service areas: Press Office Services (proactive/reactive media coverage), Content Creation (video, animations, infographics, copy), Media Relations (strategic pitching across TV, radio, and press), Thought Leadership Services, Organic Social Media campaigns, Design Services (websites, logos, reports), and Media Training. Additionally, the agency offers a free LinkedIn Optimisation Consultation as a lead-generation service. All services are delivered by an in-house team and are positioned as strategic, results-driven engagements rather than self-serve software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations

Quantifiable outcome

• Website traffic increase of 85% following Sunday media coverage
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Clarity PR: UK-based independent PR agency with strengths in B2B, technology, and events verticals. Comparable independent ownership and integrated communications offering.
• Frank PR: Independent UK PR agency with strong consumer, events, and corporate practice. Similar boutique structure, events industry exposure, and integrated campaign approach make it a comparable peer.
• Hope&Glory PR: Independent UK PR agency focused on consumer and corporate clients with strong integrated campaign capabilities. Comparable boutique positioning, founder-led culture, and selective client approach mirror Big Top's model.
• Threepipe Communications: UK integrated communications agency offering PR, content, social media, and influencer marketing. Similar service breadth and enterprise client focus make it a close direct peer for Big Top.
• Red Consultancy: UK-based independent PR and communications agency serving consumer and corporate brands with integrated storytelling. Comparable size, integrated service model, and selective client philosophy align with Big Top.
• Beattie Group: UK integrated communications group offering PR, social, content, and design. Similar full-service integrated model and B2B enterprise client base to Big Top.
• Stand PR: Independent UK-based PR and integrated communications agency of comparable size. Similar full-service model covering PR, content, and social, targeting enterprise and mid-market clients — closely aligned to Big Top's structure and offering.

Broad incumbents

• Edelman: World's largest independent PR firm with deep expertise in corporate communications, thought leadership, and crisis. Overlaps heavily with Big Top's service areas but operates at global network scale versus Big Top's boutique model.
• Ketchum: Global communications agency with strong PR, content, and social practices. Represents the scaled, network-level competitor that enterprise clients may turn to as their needs outgrow a boutique provider like Big Top.
• FleishmanHillard: Global PR and communications network with broad industry coverage. Competes for the same enterprise clients (Informa, Northstar-type organizations) that Big Top serves, but at significantly larger scale and with broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/big_top_pr
• Facebookfacebook.com/BigTopPR
• LinkedInlinkedin.com/company/bigtop-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG TOP