PULO

What PULO does

PULO is a Taiwan-based two-sided marketplace that connects homeowners with verified interior design professionals and renovation contractors. Founded in 2015 and operated by 起家股份有限公司 (originally 世稔資訊股份有限公司), the platform addresses a trust deficit in Taiwan's renovation industry through a 5-stage professional verification process (blacklist checks, ID verification, business registration validation, criminal record checks, and credit reports) and legally-vetted standard contract templates. Homeowners can post renovation needs and browse professionals at no cost through dedicated iOS and Android apps plus a web platform, while professionals pay membership fees to access project leads.

The platform's product stack comprises two native mobile applications (Homeowner and Expert versions), a 7-step task tracking system guiding projects from measurement to completion, an online assistant chatbot, official contract templates, and an electronic quotation system. Distribution is Taiwan-wide, covering all major metropolitan areas. The model monetizes exclusively via professional membership fees — PULO explicitly does not charge transaction commissions — which aligns incentives but caps revenue to the size of the professional supply base rather than capturing share of GMV.

Cumulative scale includes 1,000+ completed renovation projects since launch, with completed project value growing from NT$100M (2020) to NT$200M+ (2022). Go-to-market relies on content marketing (renovation blog, Instagram, Facebook, LINE@, SEO), app-store presence, and partnerships (e.g., 2018 DIT accelerator, 2019 NSYSU incubation investment, 2021 marketing partnership with building materials brand 樂土). The company remains privately held, founder-led, and Taiwan-only.

Name

PULO

Legal name

起家股份有限公司

Website

https://puloapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PULO is a Taiwan-based two-sided marketplace, founded in 2015, connecting homeowners with verified interior designers and renovation contractors through mobile apps, a 5-stage professional verification system, and legally-vetted contract templates, monetizing solely via professional membership fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaohsiung

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Membership Fees: Professionals (designers, contractors) pay membership fees to join PULO and access project leads. Experts must pass screening and pay membership to be listed on the platform.
2. Measurement and Design Fees (from Experts): Some professionals on the platform charge measurement fees for on-site assessments and design fees for renovation plans. These fees are set by individual professionals, not by PULO.
3. No Transaction Commission: PULO explicitly states it does not charge commissions on completed transactions. The platform is free for homeowners to use for posting needs and connecting with professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PULO operates a two-sided online marketplace connecting Taiwan homeowners with pre-screened interior designers and renovation contractors. Homeowners post renovation needs, browse verified professionals, track project progress through a 7-step task system, and complete standardized contracts; professionals receive project leads, manage client relationships, and pay membership fees to be listed on the platform.

Product overview

PULO is a Taiwan-based decoration platform operating a two-sided marketplace connecting homeowners with interior design professionals and contractors. The platform consists of two native mobile apps (屋主版/Homeowner and 專家版/Expert versions), supported by supplementary features including an online assistant chatbot for real-time support, a 7-step task list system for project tracking, official contract templates developed with legal advisors, and an electronic quotation system for professional estimates. The platform also implements a verification and screening system for decoration experts.

Differentiator

Problem solved

Functional benefit

Products and services

• PULO Homeowner App (PULO裝潢平台屋主版) Mobile application for homeowners to find decoration experts, post decoration needs, track project progress, communicate with experts, and complete evaluations.
• PULO Professional App (PULO裝潢平台專家版) Mobile application for interior designers and renovation contractors to receive project notifications, manage client relationships, and report project milestones.
• PULO Online Marketplace Platform (Website) Web platform serving as the core PULO marketplace where homeowners post renovation needs, browse verified interior designers and contractors, view project cases, and access educational renovation content.
• PULO Official Contract Templates (PULO官方合約書範本) Official decoration contract templates developed with legal advisors (TakemyLaw International Law Firm), including design contracts and engineering contracts that combine Ministry of Interior standards with consumer protection guidelines to protect both parties' rights.

Quantifiable outcome

• Over 1,000 completed renovation projects since 2015
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 樂土 (Ledotu)minorGTM or Marketing Partner · 1 January 2021PULO partnered with 樂土 (a building materials brand) in 2021 for joint marketing activities, collaborating on content and promotions related to home renovation.
• 創夢市集 (DIT)minorStrategic or Co-development Partner · 1 January 2018PULO was selected into the DIT Startup Accelerator Program in 2018, receiving mentorship and business guidance as part of the accelerator's incubation services for startups.
• 安正國際法律事務所 (TakemyLaw International Law Firm)coreOthersPULO uses legal counsel from 安正國際法律事務所 for contract templates, dispute resolution, and platform legal support. The firm developed official renovation contract templates combining Ministry of Interior standards with consumer protection guidelines.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweeten: Renovation-focused marketplace that pre-vets general contractors and matches them with homeowners. Highly comparable model: verified professional pool, free for homeowners, lead generation for pros.
• Houzz: Global home design, renovation, and contractor marketplace connecting homeowners with design professionals. Closely comparable two-sided marketplace model with reviews, professional directories, and project-management tooling.
• Angi: US home services marketplace connecting homeowners with local service professionals including renovation contractors. Same two-sided marketplace model with lead-generation and professional verification.
• Thumbtack: Home services marketplace matching consumers with local professionals across categories including home renovation. Comparable marketplace mechanics with professional profiles, reviews, and project leads.
• Porch: US home services platform connecting homeowners with professionals for renovation, maintenance, and installation projects. Comparable marketplace model with professional verification and lead generation.
• BuildZoom: US marketplace that connects homeowners with licensed contractors and uses permit/license data for verification. Comparable value proposition around trust, vetting, and matching for renovation projects.
• HomeStars: Canadian home services marketplace with verified contractor directory, reviews, and lead generation. Closely aligned two-sided model focused on homeowner-contractor matching and trust signals.

Regional players

• 100室內設計: Taiwan-based interior design portal and case-study platform. Most direct Taiwan competitor to PULO, sharing the same homeowner audience and interior design professional network, though with less emphasis on verification and contract standardization.
• 幸福空間: Taiwan interior design and home decoration content platform with designer directory. Adjacent competitor in the Taiwan homeowner–designer discovery space, more content-led than PULO's transactional marketplace approach.

Broad incumbents

• Homify: Broader home design and interior inspiration platform with professional directory features. Overlaps with PULO on connecting homeowners with designers but is more inspiration-led than transaction-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/puloapp
• Instagraminstagram.com/puloapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PULO