Real Time Ordering

What Real Time Ordering does

Real Time Ordering (RTO), founded in 2015 and headquartered in Rancho Cucamonga, California, is a privately held, bootstrapped restaurant technology SaaS provider targeting independent and locally-owned restaurants. The company sells a commission-free direct online ordering platform and a self-service branded mobile app builder that publishes customized iOS and Android apps to the Apple App Store and Google Play Store. Restaurants manage menus, pricing, delivery areas, and loyalty programs through a unified admin panel, with changes reflected in the branded app in real time. The platform integrates with eight restaurant POS systems (Focus POS, SkyTab, Reflection POS, Point of Success, SpeedLine POS, Toast, Square, and Clover), enabling online orders, third-party marketplace aggregations (DoorDash, Uber Eats, GrubHub), and on-premise modules (kiosk, pay-at-the-table) to flow into a single operational workflow.

The product portfolio has expanded from the core ordering platform into a modular suite that includes kiosk ordering, pay-at-the-table, branded websites, and a points- or visit-based loyalty/rewards system. RTO also offers a DoorDash Drive integration for delivery fulfillment on a flat-fee model that deliberately avoids third-party marketplace commission economics, and a shared FoodBooking marketplace app where member restaurants can opt into cross-discovery. Revenue is generated through monthly subscription fees for the platform and POS integration services, flat delivery fees via DoorDash Drive, and recurring commissions paid to a dealer/partner channel of POS dealers, consultants, technology providers, and marketing agencies. Pricing is quote-based and not publicly disclosed.

RTO operates primarily in the United States, reaches restaurant customers globally through app store distribution, and has accumulated approximately 90,149+ claimed "Happy Clients" and 43,549 active users per the company's homepage. There are no disclosed funding rounds, no management team information, no M&A activity, and no AI/ML capabilities or patents in the source material, indicating a founder-led, organic-growth operating profile.

Name

Real Time Ordering

Legal name

Real Time Ordering

Website

https://realtimeordering.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering Software

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

Keywords

• Restaurant online ordering
• Branded mobile apps
• POS integration
• Third-party order aggregation
• Commission-free ordering

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/Subscription Fees: Monthly subscription fees for restaurant access to the ordering platform, branded mobile apps, and admin panel. Pricing is quote-based and not publicly disclosed.
2. POS Integration Services: Monthly fees for POS system integration services, allowing restaurants to connect up to 6 ordering platforms with their POS.
3. Delivery Fulfillment (DoorDash Drive): Flat delivery fee model for DoorDash Drive integration as delivery logistics only, not marketplace ordering.
4. Partner/Dealer Commissions: Recurring commission structure for POS dealers and partners who bring new merchant customers to the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Real Time Ordering provides a commission-free direct online ordering platform and custom branded mobile apps (iOS/Android) for independent restaurants, integrated with major restaurant POS systems. The platform consolidates orders from third-party marketplaces (DoorDash, Uber Eats, GrubHub), supports DoorDash Drive delivery fulfillment, pay-at-the-table, self-service kiosks, branded websites, and a customer loyalty/rewards system, helping restaurants own direct guest relationships rather than renting them from marketplaces.

Product overview

Real Time Ordering offers a modular restaurant technology platform centered around its core Online Ordering Platform with branded mobile apps for iOS and Android. The platform is designed to help restaurants own their direct-to-consumer ordering channel without third-party marketplace commissions. The core offering includes direct online ordering and custom branded mobile apps, with optional add-on modules including third-party delivery integration (DoorDash Drive), third-party ordering aggregation (DoorDash, Uber Eats, GrubHub), Pay at the Table, Kiosk ordering, branded websites, and a loyalty/rewards system. All core and add-on services integrate with leading restaurant POS systems including Focus POS, SkyTab, Reflection POS, Point of Success, SpeedLine POS, Toast, Square, and Clover.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ordering Platform A direct online ordering platform that allows restaurants to accept pickup and delivery orders through their own branded website without paying third-party marketplace commissions. Includes POS integration and customer data retention.
• Branded Mobile Apps (iOS & Android) Custom-branded mobile apps published under the restaurant's name in the Apple App Store and Google Play Store. Features personalized logo, slogan, and background image with real-time admin sync for menu, pricing, and delivery area updates.
• Third-Party Ordering Aggregation Aggregates orders from third-party marketplaces (DoorDash, Uber Eats, GrubHub) directly into the restaurant's POS system, eliminating the need for multiple tablets and providing centralized order management.
• DoorDash Drive Delivery Integration Delivery fulfillment service using DoorDash drivers with a flat delivery fee model. Restaurants control the order and customer relationship while outsourcing the logistics of delivery.
• Pay at the Table Table-side payment solution that lets guests scan a code, view their check, and pay directly from their phone or tablet with contactless payment options and optional tipping and feedback capture.
• Kiosk Ordering Self-service ordering kiosks placed inside restaurants with custom-branded, POS-integrated interface. Designed to reduce labor dependency and increase average ticket size in fast-casual and high-volume environments.
• Branded Website Professionally designed restaurant website built around ordering conversion, including SEO optimization, integrated online ordering, menu management, hosting, and maintenance options.
• Loyalty / Rewards Integrated customer loyalty and rewards system connected to online ordering, mobile apps, and POS. Supports points-based or visit-based programs with automated rewards, customer database growth, and targeted promotions.
• FoodBooking A shared marketplace mobile app where member restaurants appear under the FoodBooking brand and can be marked as favorites by users to attract additional food clients from their town.

Quantifiable outcome

• Twofold increase in repeat orders from branded apps
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DoorDash DrivecoreTechnology or IntegrationDoorDash Drive integration provides delivery fulfillment service where restaurants control the order and customer relationship. Orders are dispatched via DoorDash drivers with a flat delivery fee model. This is delivery logistics only—not marketplace ordering exposure.
• Focus POScoreTechnology or IntegrationPOS integration partnership allowing RTO's online ordering platform to connect with Focus POS systems for unified restaurant operations.
• ToastcoreTechnology or IntegrationPOS integration partnership enabling RTO ordering solutions to work seamlessly with Toast POS systems.
• SquarecoreTechnology or IntegrationPOS integration partnership connecting RTO's ordering platform with Square POS for restaurants.
• ClovercoreTechnology or IntegrationPOS integration partnership enabling RTO solutions with Clover POS systems.
• FoodBookingminorStrategic or Co-development PartnerShared marketplace app brand where member restaurants appear in the FoodBooking marketplace. Restaurants can opt-in to join forces and attract more food clients to the shared platform rather than operating solo.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Toast: Toast is a dominant restaurant POS platform that bundles native online ordering, branded apps, and delivery integration. RTO integrates with Toast as a channel, but Toast is also a competitor offering overlapping direct-ordering functionality at scale.
• Clover (Fiserv): Clover is a restaurant and SMB POS platform owned by Fiserv with built-in online ordering and app-store marketplace integrations. As a POS integration partner to RTO, Clover also competes in the same SMB ordering-tools space via its app ecosystem.
• Square for Restaurants (Block): Square's restaurant vertical provides POS, online ordering, and delivery integration for SMBs. RTO integrates with Square but Square also competes by offering bundled direct-ordering capabilities inside its broader SMB commerce platform.

Direct peers

• Owner.com: Owner.com builds commission-free branded websites and online ordering for independent restaurants. It targets the same SMB segment as RTO with similar value proposition around owning the direct customer relationship.
• Menufy: Menufy provides online ordering websites and marketing tools for independent restaurants. It is comparable to RTO's direct-ordering and branded-web offerings for the same SMB customer base.
• Bbot: Bbot provides direct online ordering, contactless menus, and pay-at-the-table solutions for restaurants. It overlaps with RTO's core product set, particularly the pay-at-the-table and direct ordering modules targeting independent operators.
• ChowNow: ChowNow offers a commission-free direct online ordering platform with branded websites and apps for independent restaurants. It is the closest direct peer to RTO given the shared value proposition of helping restaurants avoid third-party marketplace commissions.
• Olo: Olo is a leading enterprise-grade online ordering and restaurant SaaS platform that powers direct digital ordering for large restaurant chains. Both Olo and RTO provide POS-integrated direct online ordering positioned as alternatives to third-party marketplaces, though Olo targets enterprise chains while RTO targets independents.

Emerging players

• Restaurant365: Restaurant365 is a cloud restaurant management platform covering POS, accounting, inventory, and scheduling. While broader than RTO, it increasingly bundles ordering and front-of-house tools that overlap with RTO's restaurant-tech proposition.
• Tock (Squarespace): Tock provides reservations, online ordering, and event ticketing for restaurants. Owned by Squarespace, Tock overlaps with RTO in direct online ordering for restaurants, particularly those with experiential or limited-service formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TweetRTO
• Facebookfacebook.com/real.ordering
• LinkedInlinkedin.com/company/real-time-ordering-gimme-grub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Time Ordering