Uniagents
Uniagents is an Australia-based B2B platform connecting educational institutions, consultants, government agencies, high schools and students in international student mobility, anchored by its Agent CRM and a global education news aggregator covering 208 countries.
- Company typePrivate
- Founded2015
- HeadquartersVictoria Park, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Uniagents does
Uniagents is a B2B technology platform operating as part of Global Reach, an overseas education consultancy with over 32 years of operating history. The platform connects five stakeholder groups in international student mobility: educational institutions, education consultants and agents, government agencies, high schools and students. Headquartered in Harris Park, New South Wales, Australia under the legal entity GLOBAL REACH (AUS) PTY LTD, Uniagents runs a web-based marketplace where institutions can find vetted consultant representation in target geographies, consultants can manage multi-branch agency operations, and students can search institutions, courses, accommodation and insurance.
The core technology stack centers on Agent CRM, a web-based CRM with branch management, counselor controls, country-specific application workflows, lead management with website enquiry integration, and live application tracking. The product portfolio extends across CRM Lite (for Global Reach referral partners), a mobile app for student engagement, UNICA (a specialized high school counseling module), Agent Certification (a quality vetting program), B2B promotional campaigns, and a large-scale education news aggregation portal covering over 700 sources across 208 countries. The platform exposes separate self-serve portals for each stakeholder group at uniagents.com, uniagentscrm.com, and planstudyabroad.com.
Revenue is generated through a mix of recurring and one-time streams: Agent CRM annual license subscriptions (1-5 year terms with automatic renewal, inclusive of up to 200 man-hours of customization, hosting and backups), one-time sign-up fees for control panel establishment, paid memberships for enhanced visibility, customization services billed at $30 USD per hour beyond included hours, and affiliate referral income distributed to consultants who refer students to partnered universities, insurance, accommodation and test prep providers. The go-to-market combines self-serve platform registration, content marketing via the news aggregation portal, certification-driven trust signals, events and conference participation, and referral channels.
Uniagents firmographics
Firmographics- Name
- Uniagents
- Legal name
- GLOBAL REACH (AUS) PTY LTD
- Website
- https://uniagents.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Uniagents is an Australia-based B2B platform connecting educational institutions, consultants, government agencies, high schools and students in international student mobility, anchored by its Agent CRM and a global education news aggregator covering 208 countries.
- Ownership category
- akta.pro rank
Uniagents industry classification
Industry- Product category
- Education Technology / Education Agent Platform
- NAICS
- Software Publishers (513210), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Student Recruitment & Lead Generation Agencies (EDAIACAA)
- akta.pro secondary industries
- CRM, Marketing Automation & Recruitment Analytics for International Admissions (EDAIACAE), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where Uniagents is headquartered
LocationHeadquarters
- HQ city
- Victoria Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Uniagents business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Agent CRM Subscriptions: Annual license fees for Agent CRM software including ordinary customization, industry optimization, hosting, data maintenance and back-ups. Subscription period ranges from 1 to 5 years with automatic renewal.
- Sign Up Fee: One-time non-refundable fee for establishing the control panel for the licensee.
- Paid Memberships: Paid memberships for better results on the platform providing enhanced visibility and access to premium features for institutions and consultants.
- Customization Services: Extra charges for unusual customizations exceeding 200 man hours of development time, charged at 30 USD per hour.
- Referral Income: Referral income earned by registered consultants for referring students to partnered universities and related services including insurance, accommodation, and test preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Agent CRM Annual License with ordinary customization included |
| One time/ perpetual license | Pay-as-you-go | Sign Up Fee for initial account setup |
| Other | Pay-as-you-go | Unusual Customizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Uniagents product offering
Product offeringCore offering
Uniagents provides a B2B web-based platform that connects educational institutions, education consultants, government agencies, high schools, and students for international student mobility. The core product is the Agent CRM, a SaaS software that enables education consultancies to manage branch offices, counselors, institution representation, country-specific application processes, and live tracking of student applications. The platform also operates as a marketplace where institutions can find vetted education agents in target geographic regions and students can search institutions, courses, accommodation, and insurance.
Product overview
Uniagents operates as a technology services provider and part of Global Reach (an overseas education consultant for over 32 years), offering a platform connecting Institutions, Consultants, Government agencies, High Schools, and Students for international student mobility. The core product is the UniAgents Platform, a web-based advertising platform. The portfolio includes the Agent CRM as the primary technology tool for education consultants to manage office operations, branch offices, and student recruitment. Supporting modules include CRM Lite for referral partners, a Mobile App for student engagement, Value Added Services for referral income (insurance, accommodation, test prep), High School Program (UNICA) for school counselling needs, Agent Certification for quality vetting, B2B Promotional Campaigns, and Education News Aggregation from 700+ sources across 208 countries. Additional services through the Plan Study Abroad portal include institution search, course search, accommodation, and insurance.
Differentiator
Problem solved
Functional benefit
Brands
- Agent CRM: Technology tool for education agency business management, including branch office management, counselor control, institution representation, application tracking, and student management.
- CRM Lite
- UNICA
Products and services
- UniAgents Platform A web-based B2B advertising and marketplace platform connecting educational institutions, education consultants, government agencies, high schools, and students to meet their respective international student mobility goals. The platform enables institutions to find vetted representative consultants in specific geographic regions and provides recruitment infrastructure.
- Agent CRM A web-based SaaS CRM software specifically designed for education consultancy business management. The platform enables consultancies to manage branch offices, counselors, institution representation, country-specific application processes, lead management with website enquiry integration, and live tracking of student applications for better conversion rates. Annual licensing includes ordinary customization, industry optimization, hosting, data maintenance, and back-ups.
- CRM Lite A simplified CRM offering provided exclusively to GR Engaged Referral Partners (ERP) who are higher education consultants. Provides essential consultancy management functionality for partners of the Global Reach network.
- UNICA High School Program Specialized services catering to high schools' unique career guidance and counseling needs, helping them support students considering international education opportunities and connecting them with appropriate institutions globally.
Companies that use Uniagents
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Uniagents technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Uniagents partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- E2 (Test Preparation)minorGlobal Reach partners with E2 on test preparation services, offering students access to test prep resources through the Uniagents platform. This partnership provides referral income opportunities for registered consultants.
- QA Higher EducationminorQA Higher Education delivers pathway and English-language programs at University of South Wales campuses in Cardiff and Pontypridd. While not directly a Uniagents partnership, this represents the type of institutional partnerships featured on the platform for student recruitment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Uniagents competitors and assessment
Company assessmentDirect peers
- ApplyBoard: ApplyBoard is the largest student recruitment platform connecting international students, recruitment partners, and educational institutions globally. It directly competes with Uniagents' marketplace model, serving the same institution-to-agent use case with a more heavily venture-backed product and broader institution roster.
- Leverage Edu: Leverage Edu is an India-founded study-abroad platform combining agent-led counseling with university partnerships and content-driven student acquisition. It mirrors Uniagents' two-sided model in the South Asian corridor, particularly competing for featured institutions and consultant referrals on the Indian market.
- LeapScholar: LeapScholar is an India-focused study abroad platform offering test prep, counseling, and university placement powered by its own consultancy network. It overlaps with Uniagents on the consultant/institution matchmaking value proposition in the Indian outbound student market.
- Adventus.io: Adventus.io is a SaaS platform for international student recruitment that connects institutions, agents, and students with workflow and CRM tooling. It is the closest direct competitor to Uniagents' Agent CRM and institution-listing products, targeting the same agents and institutions across multiple geographies.
- Enroly: Enroly provides international student lifecycle management including application processing, compliance, and agent management for universities. It competes head-to-head with Uniagents for institutional CRM and admissions workflow share, particularly in the UK and Australia markets where Uniagents also has presence.
- Edvoy: Edvoy (formerly Global Study Abroad) is an international student recruitment marketplace connecting prospective students, education agents, and universities with embedded CRM tools. It is the closest comparable to Uniagents' marketplace plus CRM hybrid model, particularly across the Middle East, India, and the UK markets.
Broad incumbents
- IDP Education: IDP Education is a publicly listed global education services company running IELTS testing, international student placement, and digital marketing for universities. It competes with Uniagents across the full student mobility stack — testing, placement, and institutional partnerships — particularly in Australia, India, and Southeast Asia.
- QS Quacquarelli Symonds: QS is a global higher education intelligence provider operating the QS World University Rankings, QS Stars, and large-scale student recruitment events. It competes for institutions' international student recruitment marketing budgets alongside Uniagents, with a much broader portfolio including events, rankings, and analytics.
- EAB (Hobsons): EAB owns the former Hobsons education marketing, CRM, and admissions products serving North American higher education institutions. It competes with Uniagents' Agent CRM and institution-focused offerings as part of a wider student success and enrollment portfolio targeting universities at scale.
Emerging players
- Studyportals: Studyportals operates a global course and institution search portal used by international students to compare programs. It is adjacent to Uniagents' planstudyabroad.com student portal — both drive inbound student demand — but Studyportals focuses more narrowly on discovery rather than agent network management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Uniagents social profiles
Digital presenceUniagents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniagents leadership team
Management profileNumber of profiles
Profiles1 record
Uniagents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniagents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniagents
What does Uniagents do?
Uniagents provides a B2B web-based platform that connects educational institutions, education consultants, government agencies, high schools, and students for international student mobility. The core product is the Agent CRM, a SaaS software that enables education consultancies to manage branch offices, counselors, institution representation, country-specific application processes, and live tracking of student applications. The platform also operates as a marketplace where institutions can find vetted education agents in target geographic regions and students can search institutions, courses, accommodation, and insurance.
Is Uniagents a public or private company?
Uniagents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uniagents founded?
Uniagents was founded in 2015. It employs 51 to 100 people.
Where is Uniagents based?
Uniagents is headquartered in Victoria Park, Australia, in the Oceania region.
How does Uniagents make money?
Five revenue lines are on record. Agent CRM Subscriptions are the primary driver. The others are sign Up Fee, paid Memberships, customization Services and referral Income.
Who are Uniagents's main competitors?
Direct peers on record are ApplyBoard, Leverage Edu, LeapScholar, Adventus.io, Enroly and Edvoy. Broad incumbents are IDP Education, QS Quacquarelli Symonds and EAB (Hobsons). Studyportals is listed as an emerging player.
Does Uniagents have an API?
No public API is recorded for Uniagents.
What industry is Uniagents in?
Uniagents's product category is Education Technology / Education Agent Platform. Its primary akta.pro industry code is EDAIACAA, Student Recruitment & Lead Generation Agencies, with a secondary code of EDAIACAE, CRM, Marketing Automation & Recruitment Analytics for International Admissions. Its NAICS code is 513210 and its SIC code is 7372.