62°NORD

What 62°NORD does

62°NORD is a family-owned luxury travel curation company headquartered in Ålesund, Norway, that designs bespoke fjord journeys in the Sunnmøre region of Northwest Norway. Founded in 2005 by the Flakk family and operating as part of the Flakk Group's Geographic Hotels and Adventures AS division, the company serves affluent individual travelers and a selective network of travel agents. Its offering consists of five seasonally-themed curated journey products — Drive the Fjords, Chasing Waterfalls, Fjord Exploration, Culinary Discovery, and Snow-covered Peaks — spanning winter through autumn, plus standalone private fjord cruises aboard a three-boat fleet (MS Fjord Lilly, MS Fjord June, MS Fjord Adventurer). Underlying service components include accommodation at co-owned/partner hotels (Storfjord Hotel, Union Øye, Hotel Brosundet), private transfers including Porsche Taycan Cross Turismo vehicles, dining reservations, activities (helicopter flights, kayaking, skiing, snowshoeing, fjord farm visits), and 24/7 on-ground support.

The business is fundamentally service-based rather than technology-based, with no proprietary platform, app, or AI components disclosed. Revenue is generated through one-time bespoke journey packages priced at NOK 129,600–148,000+ per person for 5–7 night itineraries, standalone private cruises at NOK 18,900–46,800 per charter, and a B2B agent channel that earns 10% commission on 62°NORD's own products and 12% service fees on partner arrangements. Distribution is hybrid: direct-to-consumer via the 62.no website with personalized enquiry-to-proposal workflows, supplemented by travel agent resellers and earned media (Monocle, Financial Times). The company holds 30% non-refundable deposits at booking, with the balance due 45 days pre-departure, and is anchored by Michelin Key recognitions and Relais & Châteaux memberships for its key properties.

Name

62°NORD

Legal name

62°NORD AS

Website

https://62.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

62°NORD is a family-owned luxury travel company based in Ålesund, Norway, that designs bespoke fjord journeys and private cruises in the Sunnmøre region for affluent global travelers, operating within the Flakk Group's hotel and hospitality portfolio.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Water Transportation (4400), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

akta.pro secondary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Luxury travel services
• Bespoke fjord journeys
• Private fjord cruises
• Curated travel experiences
• Luxury hospitality packages

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Journey Packages: Complete curated travel packages including accommodation at partner hotels (Storfjord, Union Øye, Brosundet), transfers, activities, dining reservations, and on-ground logistics. Packages are fully arranged from arrival to departure. Revenue is recognized per journey booked, with pricing varying by duration, season, and included experiences.
2. Private Fjord Cruises: Standalone private boat charters to Geirangerfjord and Hjørundfjord aboard their three-boat fleet. These can be booked independently or added to full journey packages. Pricing is per cruise with duration-based rates (4-hour Hjørundfjord cruise from NOK 18,900; 8-hour Geirangerfjord cruise from NOK 46,800).
3. Hotel and Restaurant Operations: Revenue from owned hotels (Storfjord Hotel, Union Øye, Hotel Brosundet), restaurants (Apotekergata 5, LeSund, Vinobar), and boat operations. These are part of the Geographic Hotels and Adventures AS portfolio under Flakk Group, providing vertical integration for their travel experiences.
4. Agent Commission and Service Fees: Travel agents and tour operators receive 10% commission on 62°NORD's own products (hotels, boats, Porsche transfers). A 12% service fee applies to total value of partner arrangements. VIP fee of NOK 7,500 per day available for priority service. This B2B revenue stream supports their channel partner distribution model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

62°NORD designs and delivers bespoke luxury fjord journeys in the Sunnmøre region of Northwest Norway. The offering consists of five seasonally-themed curated journeys (Drive the Fjords, Chasing Waterfalls, Fjord Exploration, Culinary Discovery, Snow-covered Peaks) that bundle accommodation at partner boutique hotels, private transfers, activities, dining, and local guides. The company also offers standalone private fjord cruises aboard a three-boat fleet, plus a commission-based partnership program for travel agents.

Product overview

62°NORD is a portfolio of bespoke fjord travel experiences and luxury hotels operated by the Flakk family in Sunnmøre, Norway. The offering consists of five curated journey products (Drive the Fjords, Chasing Waterfalls, Fjord Exploration, Culinary Discovery, and Snow-covered Peaks) spanning different seasons, plus standalone private fjord cruises to Geirangerfjord and Hjørundfjord aboard a three-boat fleet (MS Fjord Lilly, MS Fjord June, MS Fjord Adventurer). The company also operates or partners with three hotels (Storfjord Hotel, Union Øye, Hotel Brosundet) and offers a travel agent partnership program. All journeys incorporate the same core service components—accommodation, transfers, activities, dining, and local guides—delivered through a three-step bespoke planning process.

Differentiator

Problem solved

Functional benefit

Products and services

• Drive the Fjords A five-night self-driving journey through Sunnmøre in a Porsche Taycan Cross Turismo (April–September), covering the Atlantic Ocean Road, Trollstigen mountain pass, and Norangsdalen valley, combining scenic driving with luxury stays at Storfjord Hotel and Union Øye. Starts at NOK 148,000 per person.
• Chasing Waterfalls A six-night spring journey (April–May) through Sunnmøre focused on the region's waterfalls during peak snowmelt season, visiting Brosundet, Union Øye, and Storfjord with activities including fjord cruises to Hjørundfjord, helicopter flights over waterfalls, and e-biking.
• Fjord Exploration A six-night summer journey (June–September) across Sunnmøre featuring fjords at their most vivid, including a Geirangerfjord cruise, helicopter flight, kayaking, hiking, and stays at Brosundet, Union Øye, and Storfjord.
• Culinary Discovery A six-night autumn culinary journey (September–November) focused on food and drink, featuring fishing trips, cider tasting at Skarbø farm, helicopter crossings, and fine dining at Union Øye and Storfjord (both Michelin Key recipients). Starts at NOK 129,600 per person.
• Snow-covered Peaks A six-night winter journey (February–April) featuring snowshoeing, alpine skiing in the Sunnmøre Alps, helicopter flights over snow-covered peaks, fjord sauna, and stays at Brosundet, Union Øye, and Storfjord. Starts at NOK 140,000 per person.
• Geirangerfjord Cruise An eight-hour full-day private cruise to UNESCO World Heritage-listed Geirangerfjord departing from Ålesund, including a guided hike to a traditional fjord farm, with beverages and captain narration included. From NOK 46,800 per cruise.
• Hjørundfjord Cruise A four-hour private cruise to Hjørundfjord departing from Ålesund, featuring navigation past Trandal village with stops at Union Øye, including beverages and captain service. From NOK 18,900 per cruise (up to 6 guests).
• Agent Partnership Program A commission-based partnership for travel agents and tour operators, offering 10% commission on 62°NORD's own products (hotels, boats, Porsche transfers) and NET rates on partner services, with a 12% service fee on partner arrangements. Includes 24/7 on-ground support and dedicated agent contact.
• Bespoke Journey Planning A three-step personalized journey design process: initial enquiry, consultation call, and custom proposal development, covering all travel logistics (accommodation, transfers, activities, dining, guides) within the Sunnmøre region. Quote-based pricing tailored to each guest.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Travel Agents and Tour OperatorscoreChannel Partner/ Reseller/ DistributorSelective partnership network of travel agents and tour operators who act as resellers and distribution partners for 62°NORD journeys. Partners receive 10% commission on 62°NORD's own products (hotels, boats, Porsche transfers) and 12% service fee on partner arrangements. 62°NORD provides itineraries, bookings, and 24/7 on-ground support for agent clients.
• Storfjord HotelcoreStrategic or Co-development PartnerPartnership with Storfjord Hotel — a timber-clad forest retreat above the fjord, built for Nordic winters with sauna, hot tub, and fireplace. Hotel Brosundet is co-owned as part of Geographic Hotels and Adventures AS. Both properties are Michelin Key recipients and Relais & Châteaux members. 62°NORD has intimate knowledge of the property's best rooms and rhythms.
• Hotel Union ØyecoreStrategic or Co-development PartnerPartnership with Hotel Union Øye — a 19th-century historic royal hotel at the head of the Norangfjord. Co-owned through Hotel Union AS as part of Geographic Hotels and Adventures AS. Michelin Key recipient and Relais & Châteaux member. Features the historic Dining Room and Conservatory restaurant.
• Hotel BrosundetcoreStrategic or Co-development PartnerPartnership with Hotel Brosundet — located at the heart of Ålesund's Art Nouveau quarter. Co-owned through Hotel Brosundet AS as part of Geographic Hotels and Adventures AS. Atmospheric winter property with views across the sound.
• Skarbø FarmminorStrategic or Co-development PartnerLocal partner for cider tasting experiences included in the Culinary Discovery journey. The farm produces cider from the season's apples and offers a farm visit as part of the autumn culinary experience.
• HeimgarminorStrategic or Co-development PartnerFjord farm restaurant partner featured in the Fjord Exploration and Chasing Waterfalls journeys. Provides dinners at a traditional fjord farm setting with panoramic views.
• Nores SAminorStrategic or Co-development PartnerProcurement cooperative through which the majority of 62°NORD's supply chain purchasing is conducted. Continuous efforts to improve sustainability performance through this cooperation. 62°NORD maintains close dialogue with Nores as part of their Transparency Act commitments.
• Flakk Group (Parent Company)coreStrategic or Co-development Partner62°NORD is part of Geographic Hotels and Adventures AS, a division of Flakk Group. The group includes 8 companies operating hotels, restaurants, and travel experiences across Ålesund, Sunnmøre, and Svalbard. Parent company leadership includes CEO Ludvig Håndlykken Ström and Chair of the Board Erika June Flakk.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Hurtigruten Group:

Direct peers

• Butterfield & Robinson: Luxury experiential travel company specializing in walking, cycling, and cultural journeys. Comparable in premium positioning, multi-day curated journey structure, and emphasis on exclusive local access and guides.
• Nordic Visitor: Iceland- and Nordic-focused tour operator offering curated self-guided and escorted itineraries across Scandinavia. Comparable as a regional tour curator serving international travelers, though broader in geography and slightly more mass-market than 62°NORD.
• Kensington Tours: Luxury custom tour operator offering fully bespoke international itineraries. Comparable in journey curation model, premium pricing, and affluent customer focus; similarly emphasizes local guides and private experiences as differentiators.
• Audley Travel: UK-headquartered bespoke luxury tour operator with country-specialist model. Closely mirrors 62°NORD's 'local-expert curator' approach and quote-based bespoke pricing, though operating across many global destinations rather than a single region.
• Red Savannah: UK-based luxury tailor-made travel specialist curating high-end itineraries worldwide. Shares 62°NORD's consultative bespoke planning approach and premium HNW customer segment.
• Black Tomato: UK-based luxury bespoke travel company designing high-end experiential itineraries globally. Directly comparable in service model (consultative journey design, premium pricing, concierge-level execution) and customer segment, though operating at broader geographic scale.
• Authentic Scandinavia: Luxury bespoke tour operator specializing in curated Nordic and Scandinavian experiences for high-net-worth travelers. Closely comparable in geography, customer segment, and bespoke journey-orchestration model to 62°NORD's Sunnmøre-focused offering.

Regional players

• Fjord Tours: Norwegian tour operator selling fjord sightseeing packages and Norway-in-a-Nutshell itineraries to mass-market international tourists. Same geographic focus as 62°NORD but contrasting price point, customer segment, and service model.

Broad incumbents

• Abercrombie & Kent: Global luxury tour operator offering high-end curated itineraries across all continents. Operates at significantly larger scale with broader portfolio but overlaps directly with 62°NORD in luxury experiential travel positioning and HNW client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/62nord
• LinkedInlinkedin.com/company/62-nord
• Instagraminstagram.com/62nord

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 62°NORD