Brosundet As
Hotel Brosundet is a boutique hotel in Ålesund, Norway, operating from a 1904 heritage warehouse and serving leisure and corporate guests with accommodation, dining, meetings, and wellness as part of the HEIMR Collection.
- Company typePrivate
- Founded-
- HeadquartersÅlesund, Norway
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Brosundet As does
Hotel Brosundet is a boutique hotel operated by Team Ålesund AS (Norwegian private limited company, org. nr. 987 210 818) from a heritage warehouse building originally constructed in 1904 at Apotekergata 1-5 in Ålesund, Norway. The property is part of the HEIMR Collection, a Norwegian hospitality group overseeing approximately 15 historic boutique hotels across Norway. The hotel serves leisure travelers, couples, and families seeking atmospheric accommodation in Ålesund, plus a secondary corporate segment using its meeting, team-building, and Christmas-party facilities.
The offering spans rooms and suites, multiple food-and-beverage venues (the brasseri Apotekergata No. 5, plus Stuene, Tedans, Baren, and breakfast service), the Sundet gym og bad wellness facilities, curated activities, gift cards, and packaged offers. The on-site restaurant Apotekergata No. 5 operates as a distinct sub-brand with its own website and is featured in the Michelin Guide. The property holds the Nordic Swan Ecolabel (Svanemerket) certification for sustainable hotel operations.
The technology stack is built on third-party hospitality SaaS: Sabre Hospitality Solutions' Synxis platform powers direct website bookings, rate management, and reservation data; HubSpot serves as the shared CRM across the HEIMR Collection; and the Munu App handles restaurant table reservations. Distribution combines direct website booking, third-party online travel agencies, walk-in guests, the HEIMR NEWS newsletter, and the Michelin Guide as a discovery channel. Revenue is generated from accommodation, F&B, meetings and events, wellness subscriptions, and activities, with no publicly disclosed pricing tiers.
Brosundet As firmographics
Firmographics- Name
- Brosundet As
- Legal name
- Team Ålesund AS
- Website
- https://www.brosundet.no
- Company type
- Private
- Operating status
- Operating
- Short description
- Hotel Brosundet is a boutique hotel in Ålesund, Norway, operating from a 1904 heritage warehouse and serving leisure and corporate guests with accommodation, dining, meetings, and wellness as part of the HEIMR Collection.
- Ownership category
- akta.pro rank
Brosundet As industry classification
Industry- Product category
- Boutique Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Heritage & Historic Boutique Hotels (THAGADAD)
- akta.pro secondary industry
- Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Brosundet As is headquartered
LocationHeadquarters
- HQ city
- Ålesund
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Brosundet As business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Hotel Accommodation: Revenue from room rentals including various room types and suites for overnight stays
- Restaurant Services: Brasseri Apotekergata No. 5 serving food and beverages with seasonal menus; operating hours Monday-Saturday with late-night service on weekends
- Meetings and Events: Conference and event spaces for corporate meetings, team building, and celebrations including Christmas parties
- Activities and Wellness: Sundet gym and bad fitness facilities and various recreational activities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard hotel room rates |
Distribution channels3 records
Marketing channels3 records
Brosundet As product offering
Product offeringCore offering
Hotel Brosundet is a boutique hotel operated from heritage 1904 warehouse buildings in Ålesund, Norway, delivering overnight accommodation in rooms and suites, the Apotekergata No. 5 brasseri restaurant, conference and event venues, Sundet gym og bad wellness facilities, and curated guest activities. The property is part of the HEIMR Collection of Norwegian historic boutique hotels and runs reservations through the Synxis booking engine.
Product overview
Hotel Brosundet is a boutique hotel operated by Team Ålesund AS under HEIMR Collection, located in historic warehouse buildings from 1904 in Ålesund, Norway. The property offers a unified hospitality experience combining accommodation (Rom og suiter), multiple dining venues (Apotekergata No. 5 brasseri, Frokost, Stuene, Tedans, Baren), and event services (Møter og event, Selskap, Teambuilding, Julebord). Additional amenities include Sundet gym og bad, activity programs, gift cards, and curated packages. The hotel integrates booking systems including Synxis and Sabre for reservations, and the restaurant uses Munu App for table bookings.
Differentiator
Problem solved
Functional benefit
Brands
- Apotekergata No. 5: Brasseri and restaurant operated by Hotel Brosundet, offering seasonal menus and dining experiences.
Products and services
- Rom og suiter (Rooms and Suites) Boutique hotel accommodation in rooms and suites located in the historic 1904 warehouse building complex in the heart of Ålesund, targeting leisure travelers and corporate guests seeking overnight stays.
- Apotekergata No. 5 Brasseri Brasseri restaurant at Apotekergata 5 offering seasonal menus, breakfast, and late-evening dining service to hotel guests, walk-in diners, and event attendees, with table reservations via the Munu App. The brasseri is recognized in the Michelin Guide.
- Møter og event (Meetings and Events) Conference and event facilities for corporate clients including meeting rooms, spaces for company celebrations, team-building experiences, and Christmas party (Julebord) hosting in Ålesund.
- Sundet gym og bad Sundet gym og bad wellness facility offering gym and bath amenities to hotel guests as part of their stay experience.
- Aktiviteter (Activities) Curated activity programs and guest experiences offered to hotel guests, complementing accommodation and event bookings.
- Gavekort (Gift Cards) Gift cards redeemable across hotel stays, dining at Apotekergata No. 5, and guest experiences at Brosundet and other HEIMR Collection properties.
Companies that use Brosundet As
Customer profileSegments3 records
Ideal customer profiles2 records
Brosundet As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Brosundet As partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HEIMR CollectioncoreParent company overseeing a portfolio of historic Norwegian boutique hotels including Hotel Victoria, Sola Strand Hotel, Farsund Resort, and others. HEIMR manages branding, marketing, central booking systems, and operational standards across the collection. Brosundet operates under the HEIMR Collection umbrella with shared technology infrastructure including Synxis booking system, Hubspot CRM, and marketing automation platforms.
- Sabre Hospitality SolutionscoreGlobal hospitality distribution and technology provider powering Brosundet's booking and reservation system. Their Synxis platform handles all property-level bookings, rate management, and guest reservation data. Personal data related to accommodation bookings is processed through their US-based infrastructure under EU model contracts.
- Michelin GuideminorApotekergata No.5 restaurant is featured in the Michelin Guide, indicating recognition of culinary quality and standards by this internationally respected restaurant rating organization.
Recent moves5 records
Expansion highlights3 records
Brosundet As competitors and assessment
Company assessmentBroad incumbents
- Thon Hotels: Major Norwegian chain with extensive domestic coverage including the Ålesund region. Represents the standard-chain alternative for both leisure and corporate travel.
- Scandic Hotels: Largest Nordic hotel operator with broad presence across Norway including Ålesund-relevant properties. Sets the competitive benchmark for meetings, groups, and standard accommodations.
Direct peers
- Farsund Resort: HEIMR Collection resort with multiple revenue streams including rooms, F&B, and wellness, paralleling Brosundet's diversified mix.
- Sola Strand Hotel: HEIMR Collection resort hotel near Stavanger with meeting, F&B, and leisure amenities. Comparable full-service boutique offering and shared parent-group economics.
- Hotel Victoria: Historic Norwegian boutique hotel in the HEIMR Collection portfolio, sharing the same operating model, technology stack (Synxis, Hubspot), and heritage-conversion positioning as Brosundet. Closest internal comparable.
- Quality Hotel Ålesund: Larger Nordic Choice/Strawberry chain hotel located in the same Ålesund market, competing directly for corporate and leisure demand with a chain model rather than a heritage boutique one.
- Hotel Ullensvang: Heritage Norwegian hotel in the HEIMR Collection with rooms, F&B, and event space. Directly comparable as a historic Norwegian full-service property under the same operating umbrella.
- Savoy 1918: HEIMR Collection boutique hotel with comparable urban-heritage positioning and on-site dining; same brand platform and tech stack as Brosundet.
- Hotel Caledonien: Sister HEIMR Collection property offering similar rooms/events/F&B mix, providing a like-for-like benchmark on rates and operating model.
- Opus 16: Boutique HEIMR Collection hotel in Trondheim. Comparable urban-heritage boutique format, meetings, and F&B offering to Brosundet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brosundet As social profiles
Digital presenceBrosundet As compliance and trust
Trust signalCompliance1 record
Brosundet As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brosundet As leadership team
Management profileNumber of profiles
Brosundet As subsidiaries and ownership
Company hierarchySubsidiaries1 record
Brosundet As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brosundet As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brosundet As
What does Brosundet As do?
Hotel Brosundet is a boutique hotel operated from heritage 1904 warehouse buildings in Ålesund, Norway, delivering overnight accommodation in rooms and suites, the Apotekergata No. 5 brasseri restaurant, conference and event venues, Sundet gym og bad wellness facilities, and curated guest activities. The property is part of the HEIMR Collection of Norwegian historic boutique hotels and runs reservations through the Synxis booking engine.
Is Brosundet As a public or private company?
Brosundet As is a private company. It is classified as corporate owned and is currently operating.
When was Brosundet As founded?
Brosundet As was founded in -1.
Where is Brosundet As based?
Brosundet As is headquartered in Ålesund, Norway, in the Europe region.
How does Brosundet As make money?
Four revenue lines are on record. Hotel Accommodation is the primary driver. The others are restaurant Services, meetings and Events and activities and Wellness.
Who are Brosundet As's main competitors?
Broad incumbents on record are Thon Hotels and Scandic Hotels. Direct peers are Farsund Resort, Sola Strand Hotel, Hotel Victoria, Quality Hotel Ålesund, Hotel Ullensvang, Savoy 1918, Hotel Caledonien and Opus 16.
Does Brosundet As have an API?
No public API is recorded for Brosundet As.
What industry is Brosundet As in?
Brosundet As's product category is Boutique Hospitality. Its primary akta.pro industry code is THAGADAD, Heritage & Historic Boutique Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 721110 and its SIC code is 7011.