FattoreMamma
FattoreMamma is an Italian B2B communication and influencer marketing agency, founded 2009, specializing exclusively in the mother and family market across Italy, Spain, and France, serving enterprise brands with influencer campaigns, content, events, and consumer engagement.
- Company typePrivate
- Founded2009
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FattoreMamma does
FattoreMamma is an Italian B2B communication and influencer marketing agency founded in 2009 and headquartered in Milan, operating as a division of FattoreDigital Srl. The company specializes exclusively in the mother and family market and serves enterprise brand clients in baby care, food and beverage, pharmaceutical, toys, consumer electronics, pet care, publishing, and adjacent verticals. It delivers five core service lines: Influencer Marketing (exclusive network of mother/family content creators), Consumer Engagement (email campaigns, product testing, the Consigliato dalle Mamme certification badge), Content Creation (including the in-house Social Media Troupe video unit), Eventi (custom brand events), and Ufficio Stampa (press office and digital PR). The agency also operates the recurring Momketing conference, Baby Shower Week, and the Influenze health-marketing observatory, and publishes the annual Focus Mamme research conducted with Doxa.
The company does not develop proprietary software or technology platforms. Its operational stack consists of standard martech tools (WordPress CMS, Google Analytics, Mixpanel, Facebook Pixel, Google reCAPTCHA, VIMEO, YouTube, MailUp for email). Its principal assets are non-technological: a 15+ year track record, an owned community reaching 1M+ mothers, an exclusive talent network of 15+ mother/family influencers and 4+ health specialists, and a portfolio of 800+ projects delivered annually across Italy, Spain, and France.
FattoreMamma's business model is pure professional services: revenue is generated through project fees and retainer agreements negotiated directly with brand clients, with no public pricing disclosed. The go-to-market is event-driven and sales-led, combining thought-leadership content (blog, newsletter, white paper, podcast, annual research), industry events (Momketing, Baby Shower Week, Influenze), PR coverage in Italian business and consumer media, and direct B2B outreach. The company also operates FattorePet as a sub-brand for the pet care vertical. FattoreMamma is privately held, bootstrapped (no funding rounds disclosed), and managed by co-founders Paolo Prestinari (CEO) and Jolanda Restano (Consigliere).
FattoreMamma firmographics
Firmographics- Name
- FattoreMamma
- Legal name
- FattoreDigital Srl
- Website
- https://fattoremamma.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FattoreMamma is an Italian B2B communication and influencer marketing agency, founded 2009, specializing exclusively in the mother and family market across Italy, Spain, and France, serving enterprise brands with influencer campaigns, content, events, and consumer engagement.
- Ownership category
- akta.pro rank
FattoreMamma industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where FattoreMamma is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
FattoreMamma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Influencer Marketing Services: FattoreMamma's primary revenue stream is managing exclusive relationships with mother/family influencers and matching them with brand clients for campaigns. The agency earns fees for talent scouting, campaign strategy, content coordination, and reporting.
- Content Creation & Social Media Management: The agency creates social content, manages brand social accounts, produces video (via Social Media Troupe), and runs advertising campaigns for clients. Revenue is earned through project fees or retainer agreements.
- Consumer Engagement Services: Email marketing campaigns, product testing programs, community management, and the 'Consigliato dalle Mamme' certification badge program generate service fees from brand clients seeking direct engagement with the mother community.
- Event Management: FattoreMamma organizes branded events (e.g., Baby Shower Week, corporate events, blogtours) for clients, earning fees for concept development, logistics, influencer engagement, and content production.
- Press Office & Digital PR: The agency provides digital PR and press office services to brands, cultivating journalist and stakeholder relationships on behalf of clients, generating service-based revenue.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
FattoreMamma product offering
Product offeringCore offering
FattoreMamma is a vertical communication and marketing agency that helps brands reach mothers, fathers, and families through influencer marketing, consumer engagement programs, content creation, custom events, and press office/digital PR services. Operating as a B2B services firm under FattoreDigital Srl, the agency runs an exclusive network of 15+ mother and family influencers plus health specialists, an owned community of 1M+ mothers, and produces over 800 campaigns per year across Italy, Spain, and France.
Product overview
FattoreMamma is a communication agency specializing in the mother and family market with over 15 years of market presence. The company operates a platform-plus-services model centered on five core service lines: Influencer Marketing (exclusive network of content creators in the mom and family space), Consumer Engagement (direct engagement programs including email marketing, product testing, and the Consigliato dalle Mamme certification badge), Content Creation (social content production through the Social Media Troupe internal unit), Eventi (custom brand events), and Ufficio Stampa (press office and digital PR). The portfolio is supplemented by owned events (Momketing, Baby Shower Week, Influenze), annual research (Focus Mamme), and a white paper. The company also operates FattorePet as a specialized sub-brand for the pet market, and manages an exclusive Talent Network of 15+ influencers and specialists for campaign activation. The agency completes over 800 projects annually across Italy, Spain, and France, reaching mothers and fathers through relevant content on preferred channels.
Differentiator
Problem solved
Functional benefit
Brands
- Social Media Troupe (SMT): Internal creative unit of FattoreMamma focused on producing social media content for brands.
- Momketing
- Influenze
- Baby Shower Week
- Consigliato dalle Mamme
- FattorePet
Products and services
- Influencer Marketing End-to-end influencer marketing service for brands targeting mothers and families, using FattoreMamma's exclusive network of mother/family content creators and health specialists. The agency manages the full campaign lifecycle including brief matching, talent recruitment, KPI definition, content coordination, analysis, and reporting.
- Consumer Engagement Direct engagement programs that connect brands with the FattoreMamma mother community through email marketing campaigns, product testing, ADV planning on vertical media networks, survey-based insights, and the Consigliato dalle Mamme certification badge.
- Content Creation Social-first content production service covering social strategy, content creation, publication and community management, SEO-oriented articles, and authoritative editorial in collaboration with specialists. Production is executed through the in-house Social Media Troupe creative unit using creator-style agile methods.
- Eventi (Events) Custom branded events service that brings brands together with influencers and family specialists (pediatricians, gynecologists, etc.). Includes venue and catering research, event concept development, talent engagement, and full video reportage and social content production via the Social Media Troupe.
- Ufficio Stampa (Press Office & Digital PR) Press office and digital PR service that identifies newsworthy angles in brand stories, cultivates journalist and stakeholder relationships, and operates a modular network of strategic alliances to support project conceptual and operational aspects of brand communications.
- Consigliato dalle Mamme Certification Paid certification service that awards the 'Recommended by Moms' badge to products and services endorsed by at least 70% of surveyed parents from FattoreMamma's community. Includes endorsement communications, visibility on packaging and brand materials, and newsworthiness opportunities for brand clients.
- FattorePet Specialized division of FattoreMamma offering influencer, content, and consumer engagement services tailored to pet food and pet care brands, leveraging the agency's family marketing expertise to address pet humanization trends and reach pet parents through the existing community.
Quantifiable outcome
- Over 800 projects delivered annually across Italy, Spain, and France
- +3 more outcomes
Companies that use FattoreMamma
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
FattoreMamma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FattoreMamma partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Media Data FactorycoreFattoreMamma co-organizes the Momketing conference with Media Data Factory. Media Data Factory contributes industry expertise and networking to make Momketing Italy's leading event for family marketing. The partnership has been active across all editions (from 2015 to 2025, with the 10th edition held in 2024).
- LineaMammaminorLineaMamma is a media partner for Baby Shower Week and appears as a media partner for FattoreMamma events. The partnership amplifies event reach to the LineaMamma audience of mothers and families.
- Blogmamma.itminorBlogmamma.it serves as a media partner for Baby Shower Week and a publishing platform for FattoreMamma client content and editorial projects (e.g., Onligol editorial hub, Trotula articles). FattoreMamma produces and places content on Blogmamma for brand clients.
- Filastrocche.itminorFilastrocche.it is listed as a media partner for Baby Shower Week, extending the event's reach to parents interested in children's literature and education.
- MammaCheClubminorMammaCheClub is a partner community referenced in FattoreMamma's consumer engagement activities. The partnership enables co-marketing campaigns and community outreach to the MammaCheClub mother audience.
- MammaCheTestminorMammaCheTest is listed as a partner for consumer engagement and the Consigliato dalle Mamme certification program, contributing a testing and endorsement community.
- HonBoardcoreHonBoard co-organizes the Influenze event with FattoreMamma, bringing expertise in health communication and digital opinion leader evaluation. The partnership has produced the Influenze observatory, the Carta delle Buone Prassi (governance guidelines), and the Influenze Index tool developed with ThatMorning.
- BVA Doxa / DoxacoreFattoreMamma has partnered with Doxa (formerly BVA Doxa) for annual consumer research 'Focus Mamme' since at least 2015. Doxa provides methodological expertise and fieldwork for the research that FattoreMamma uses for its consulting services and to anchor its thought leadership positioning. The partnership has produced annual reports from 2015 to 2025.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
FattoreMamma competitors and assessment
Company assessmentEmerging players
- CafeMom: CafeMom is one of the earliest U.S. mother community platforms, combining user-generated content with brand partnerships. Operates a similar community-plus-monetization model to FattoreMamma but with a content/UGC orientation rather than an agency/services focus.
- Netmums: Netmums is a UK-based mother and family community with a B2B content and advertising arm. Comparable to FattoreMamma in the parent-community + brand-monetization model, though less focused on influencer marketing and events.
Regional players
- The Family: The Family is a French company building products and content for parents (education, family services). Regional European peer targeting the same parent-audience segment; however its model is more product/fintech-oriented than FattoreMamma's agency model.
- BabyChakra: BabyChakra is a leading Indian digital platform for mothers combining content, community, and brand partnerships. Geographic peer for the parent-community + brand-monetization model, albeit operating in Asia rather than Southern Europe.
Direct peers
- Mumsnet: Mumsnet is the UK's largest online community for parents, monetizing through native content, display, and brand partnerships. Although UK-based, its parent-community + commercial-services hybrid structure (sister brand Mumsnet Commerce, Mumsnet Insight research arm) mirrors FattoreMamma's 1M-mother community + B2B services model.
- Mom 2.0: Mom 2.0 produces the leading U.S. mom influencer conferences and an influencer-marketing agency business. Its event + community + creator-marketing triple-play is structurally similar to FattoreMamma's Momketing + 1M community + influencer marketing offering.
- The Motherhood: The Motherhood is a U.S.-based influencer marketing agency exclusively focused on mom and family creators, running brand campaigns for clients across categories analogous to FattoreMamma's baby care, CPG, and pharma verticals. It is the closest international comparable in terms of vertical specialization, exclusive-talent model, and B2B agency positioning.
Broad incumbents
- BabyCenter: BabyCenter (owned by Everyday Health Group) is the largest global digital platform for expecting and new parents, combining authoritative medical content, community, and a large B2B advertising/commercial arm. Comparable to FattoreMamma in audience focus (new parents) but operates at vastly larger scale as a media property rather than a boutique agency.
- The Bump: The Bump (part of The Knot Worldwide) is a large pregnancy and parenting content/community brand with a substantial commercial/marketing-services layer. It targets the same new-parent cohort as FattoreMamma but operates within a broader wedding and family portfolio at significantly larger scale.
Others
- IZEA (now IZEA Worldwide): IZEA operates an influencer marketing platform connecting brands with creators across verticals including family/parenting. It serves as adjacent ecosystem infrastructure — the type of self-serve platform that could (per the bear case) pose a structural threat to boutique agencies like FattoreMamma by disintermediating agency-managed creator relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FattoreMamma social profiles
Digital presenceFattoreMamma financial estimates
Financial estimateRevenue estimate
Valuation estimate
FattoreMamma leadership team
Management profileNumber of profiles
Profiles2 records
FattoreMamma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FattoreMamma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FattoreMamma
What does FattoreMamma do?
FattoreMamma is a vertical communication and marketing agency that helps brands reach mothers, fathers, and families through influencer marketing, consumer engagement programs, content creation, custom events, and press office/digital PR services. Operating as a B2B services firm under FattoreDigital Srl, the agency runs an exclusive network of 15+ mother and family influencers plus health specialists, an owned community of 1M+ mothers, and produces over 800 campaigns per year across Italy, Spain, and France.
Is FattoreMamma a public or private company?
FattoreMamma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FattoreMamma founded?
FattoreMamma was founded in 2009. It employs 11 to 50 people.
Where is FattoreMamma based?
FattoreMamma is headquartered in Milan, Italy, in the Europe region.
How does FattoreMamma make money?
Five revenue lines are on record. Influencer Marketing Services are the primary driver. The others are content Creation & Social Media Management, consumer Engagement Services, event Management and press Office & Digital PR.
Who are FattoreMamma's main competitors?
Emerging players on record are CafeMom and Netmums. Regional players are The Family and BabyChakra. Direct peers are Mumsnet, Mom 2.0 and The Motherhood. Broad incumbents are BabyCenter and The Bump. IZEA (now IZEA Worldwide) is listed as an others.
Does FattoreMamma have an API?
No public API is recorded for FattoreMamma.
What industry is FattoreMamma in?
FattoreMamma's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.