What LiveTeams does

LiveTeams is a privately held Swiss branding, marketing, and live events agency headquartered in Geneva at Quai Gustave-Ador 24. The firm was founded circa 2007 (with a firmographic record noting 2017) and operates with a lean in-house team supplemented by an extended international network of creatives and producers. Its service portfolio is structured around four pillars: Marketing & Communication (data-supported campaign design and storytelling), Activation (end-to-end event production including concept, venue sourcing, supplier management, and live execution), PR 2.0 (press relations, media engagement, and brand positioning), and Retail Concept Design (boutique, shop-in-shop, and pop-up store design with 3D rendering and multi-location deployment).

The agency serves enterprise-level luxury clients almost exclusively, with a primary vertical focus on Swiss luxury watchmaking and adjacent luxury jewelry. Its customer roster includes Bulgari, Tiffany & Co., Harry Winston, Jaeger-LeCoultre, Piaget, Zenith, Ulysse Nardin, Ebel, De Grisogonde, Franck Muller, Maurice Lacroix, Czapek, and Ralph Lauren Watches, alongside hospitality (Six Senses), private banking (REYL, an unnamed Swiss private bank), and luxury manufacturing (Les Cabinotiers). The agency is also the official designer, producer, and manager of the Geneva Watch Days Pavilion and Glassbox.

LiveTeams generates revenue through professional services fees on bespoke, custom-quoted projects with no published rate cards. Its go-to-market is direct enterprise engagement — no intermediary distribution channels — and demand generation relies on portfolio case studies, client referrals, and visibility generated through its stewardship of the Geneva Watch Days event. The firm has delivered projects across Switzerland, the UAE, Italy, Germany, the USA, Russia, France, and Hong Kong, and the leadership is composed of founder Maja Bijlenga (CCO), CEO Lara Poppy, and a small senior team of department heads and project managers.

Name

LiveTeams

Legal name

LiveTeams

Website

https://liveteams.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveTeams is a Geneva-based branding, marketing, and live events agency that delivers bespoke campaigns, event production, PR, and retail design for enterprise luxury brands, primarily in Swiss watchmaking and jewelry, plus hospitality and private banking.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Production and Management: Full-service event production including concept design, venue sourcing, supplier management, and live execution for luxury brand events worldwide.
2. Marketing and Communication Campaigns: Bespoke marketing campaign design and deployment using data analysis combined with emotional intelligence to create lasting impact in both physical and digital worlds.
3. PR 2.0 Services: Storytelling and public relations services to promote ideas, support brand positioning, and generate recognition through press relations and media engagement.
4. Retail Concept Design and Interior Design: Boutique and shop-in-shop interior design services for luxury brands, including 3D rendering and deployment across multiple retail locations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

LiveTeams is a Geneva-based communication and live events agency that designs and produces bespoke marketing campaigns, event activations, and public relations programs for world-leading luxury brands. The agency handles end-to-end project delivery from concept and creative direction through venue sourcing, supplier management, on-site execution, and press engagement. Its service portfolio spans marketing and communication strategy, event production and activation, PR 2.0 storytelling, and retail concept/interior design for boutiques and pop-up stores.

Product overview

LiveTeams is a Swiss event and marketing communication agency based in Geneva offering 360° services including Marketing & Communication, Activation (event production and execution), and PR 2.0 (public relations and storytelling). The company specializes in creating live legends through data-supported and emotionally intelligent communication campaigns for luxury brands in watchmaking, jewelry, hospitality, and private banking sectors. Their integrated service model combines design, marketing, digital, and event capabilities. Key offerings include the Geneva Watch Days Pavilion & Glassbox event production, retail concept design for boutiques, and pop-up store concepts for luxury brands worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Communication
• Activation (Event Production) Event production and execution service including personal sourcing and selection of venues and suppliers to match each project's needs, delivering innovative events worldwide where creativity and emotions take center stage. Designed for luxury brand clients running product launches, boutique inaugurations, press events, and staff celebrations.
• PR 2.0 Public relations and storytelling services that promote ideas and products, persuading audiences to purchase, support positions, and recognize accomplishments. The service supports brand positioning, awareness, and press engagement for luxury clients.
• Retail Concept Design Boutique and shop-in-shop interior design services including 3D rendering, deployment of designs in multi-brand stores, and creation of adaptable retail environments for luxury brands.
• Pop-up Store Concepts Pop-up store and shop-in-shop concept designs mixing retail marketing elements with artsy design, featuring modular adaptable elements. Examples include Maurice Lacroix pop-up store in Bern (2023-2024) and shop-in-shop at Pastore-Nicolet in Geneva.
• Geneva Watch Days Pavilion & Glassbox Design, production, and on-site management of the central venue for the Geneva Watch Days event, including the main Pavilion and Glassbox spaces hosting exhibitions, media rooms, Culture Club, and brand symposiums. Positioned as a recurring flagship engagement reinforcing Geneva's status as the watchmaking capital.

Quantifiable outcome

• Geneva Watch Days has become annual event since 2020, growing to include Glassbox in 2024
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Geneva Watch Days AssociationcoreStrategic or Co-development Partner · 1 January 2020Created in 2020 in response to cancellation of all watchmaking events, Geneva Watch Days entrusted LiveTeams with design, creation, production and management of the event's central venue. LiveTeams designed and managed the main Pavilion and introduced the Glassbox in 2024. This ongoing partnership positions LiveTeams as a key creative force for the event that reinforces Geneva's position as watchmaking capital of the world.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BPCM: Independent communications agency with practice areas across luxury, fashion, beauty and lifestyle. Directly comparable as a mid-sized strategic PR/comms counterpart operating in the same client verticals.
• KCD (Karla Otto Group): Global luxury fashion and lifestyle communications and PR agency with deep luxury brand relationships and event/advertising capabilities. Direct analogue in terms of target customer and integrated offering.
• Bureau Betak: High-end event production house run by Alexandre de Betak producing launches, fashion shows and brand activations for luxury and fashion brands globally. Closely comparable as a founder-led creative studio that lives or dies by iconic physical brand experiences for elite clients.
• Lucien Pagès Communication: Paris-based luxury PR and communications agency serving fashion, beauty, watch and jewelry brands. Same boutique-to-mid-sized luxury communications DNA and similar Romanic European anchoring.
• Bureau Béatrice: Geneva-based boutique agency specializing in events, public relations and communications for luxury watch, jewelry and jewelry brands. Operates in the same Swiss luxury ecosystem (Bulgari, Chanel, etc.) with a comparable founder-led model and similar service scope.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency within the Havas network producing events, exhibits and sponsorships for major brands. Established large-scale competitor in the experiential marketing space serving many of the same luxury and lifestyle end-clients.
• Prodigious (Publicis Live): Publicis production and live/experiential arm serving global luxury clients like Louis Vuitton, L'Oréal and Dior. Direct large-scale competitor for integrated event, content and brand-experience mandates.
• Havas Events & Experiences: Global holding-company experiential marketing network producing brand experiences for luxury and consumer brands worldwide. Competes with LiveTeams for the same event-activation budgets but with vastly more resources and geographic reach.
• BETC Paris: Full-service Havas creative agency with strong entertainment, sports and luxury brand experience capabilities. Adjacent competitor for integrated luxury marketing campaigns combining advertising and live experiences.

Emerging players

• Atelier Carvalho Bernath: Boutique communications studio focused on high-end luxury, fashion and design clients. Comparable as a small creative studio serving prestige brands with integrated PR and event services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveTeams