3v3 LIVE Soccer Tour

What 3v3 LIVE Soccer Tour does

3v3 Live Soccer Tour is a privately held, founder-operated youth soccer tournament organization headquartered in Washington, Utah. Founded in 2000 (with company material citing 25+ years of continuous operation), the company runs what it describes as America's largest 3v3 small-sided soccer tour, organizing 150+ local events annually across all 50 states, multiple Regional Championships, and a culminating National Championships held each November at Publix Sports Park in Panama City Beach, Florida. Its core product is a proprietary 3v3 format built on standardized field dimensions (25–30 yds × 35–40 yds with a defined goal box), modified FIFA-derived rules, and a tiered competitive ladder that funnels teams from local play through Regionals into the National event, with Regional Champions earning free entry to Nationals. An Elo-based points ranking system (15/5/1 per local game, scaled upward for Regionals and Nationals) seeds teams and determines Premier Division playoff eligibility.

The company monetizes through one-time tournament registration fees (Nationals priced at $375–$400 per team depending on timing) and a revenue-share arrangement with host clubs that operate local events. Registration and event management run on the Exposure Events platform, with a separate self-serve portal at play.3v3live.com. In 2026 the company extended its product portfolio with Keeper Clash, a 1v1 goalkeeper competition with its own field dimensions, shot clock, and national stage. Supporting infrastructure includes a referee recruitment program (16+ years old, nationwide), a division structure segmented by birth year and skill level (Premier vs. Competitive), a 15+ state tournament-director network, and a Bownet equipment partnership offering participant discounts. The company employs 11–50 people, is led by President Eddie Meador, and has no disclosed external funding.

Name

3v3 LIVE Soccer Tour

Legal name

3v3 Live

Website

https://3v3live.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

3v3 Live Soccer Tour is a privately held youth soccer tournament operator that runs 150+ annual 3v3 small-sided events across all 50 US states, plus Regional Championships and a National Championship in Panama City Beach, serving youth teams, goalkeepers, referees, and host clubs.

Ownership category

akta.pro rank

Product category

Youth Soccer Tournament Operations

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Youth soccer tournaments
• Small-sided soccer
• Sports tournament management
• Youth sports events
• Competitive soccer leagues

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tournament Registration Fees: Teams pay registration fees to participate in local tournaments, regional championships, and national championships. National Championship entry fee is $375/team before October 1 and $400/team after October 1.
2. Host Club Revenue Share: Revenue-sharing arrangement with host clubs who bring the 3v3 Live experience to their communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

3v3 Live Soccer Tour organizes and operates a national tour of small-sided 3v3 youth soccer tournaments, running 150+ local events annually across 50 states, Regional Championships, and a culminating National Championships held in Panama City Beach, FL. The company also runs the Keeper Clash, a 1v1 goalkeeper competition introduced for the 2026 season, and recruits host clubs via a revenue-share partnership model.

Product overview

3v3 Live Soccer Tour operates as a multi-tiered tournament and event platform built around a 3v3 small-sided soccer format. The core offering is the National Soccer Tour, which includes local tournaments (150+ events/year), Regional Championships (14 regional events in 2026), and the National Championships in Panama City Beach. The portfolio also includes the Keeper Clash (1v1 goalkeeper competition, new for 2026), a Team Rankings system with Elo-based points, and a Division Structure based on age groups (Calendar Year) and skill levels (PREMIER/COMPETITIVE). Supporting offerings include a referee hiring program, tournament hosting partnerships, and official rules/field diagram resources. All tournament registration flows through the Exposure Events platform.

Differentiator

Problem solved

Functional benefit

Brands

• Keeper Clash: An action-packed 1v1 goalkeeper competition that puts shot-stopping skills to the ultimate test, featuring fast high-energy matchups.

Products and services

• 3v3 Live Soccer Tour
• Local Tournaments

Quantifiable outcome

• Teams can earn free entry to National Championships by winning Regional Championships
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• BownetminorGTM or Marketing PartnerOfficial partner for soccer goals. With more than 190 successful soccer tournaments each year, 3v3 Live chooses Bownet as their preferred goal manufacturer. Tournament participants can purchase Bownet goals at a steeply discounted price through the partnership.
• Exposure EventscoreTechnology or IntegrationTechnology platform partner powering online tournament registration, rankings, and event management for 3v3 Live National Championships, Regional Championships, Keeper Clash competitions, and local events.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• US Youth Soccer: National governing body affiliated with U.S. Soccer that organizes state and regional competitions including small-sided formats (e.g., USYS National Championships); comparable to 3v3 Live as the dominant youth soccer event organizer controlling a large share of team availability and calendar.
• Disney Soccer Showcase (Disney Youth Soccer): Long-running destination youth soccer tournament hosted at ESPN Wide World of Sports; comparable to 3v3 Live National Championships as a high-profile annual event teams target for travel-based competition.
• ECNL (Elite Clubs National League): National youth soccer league organization running league play and national events for elite girls' clubs; comparable to 3v3 Live as a youth soccer event/competition organizer with national scope, though ECNL operates a full league season vs. 3v3 Live's tournament tour model.
• U.S. Club Soccer: National soccer organization providing league play, cups, and national events (e.g., NPL, National Cup); comparable to 3v3 Live as an alternative national-level youth soccer event organizer competing for club registrations and calendar share.

Direct peers

• Surf Soccer: Regional youth soccer club and tournament operator in California that runs competitive events and showcases; comparable to 3v3 Live as a youth soccer tournament organizer competing for the same team registrations and event weekends.
• National Soccer Festival: Multi-day youth soccer tournament held annually drawing club teams from across the U.S.; comparable to 3v3 Live's National Championships as a destination-style youth soccer tournament targeting travel teams seeking a marquee end-of-season event.
• SincSports: Tournament software and event operator serving youth soccer, lacrosse, and field hockey across the U.S.; comparable to 3v3 Live as a competitor for tournament registrations and a parallel event-hosting business serving similar SMB/club buyers.
• GotSoccer: Tournament management platform and event operator widely used in U.S. youth soccer; comparable to 3v3 Live as a youth soccer tournament organizer with national event listings, though it monetizes primarily through registration/ranking software alongside event hosting.
• Players FC (Players Futbol Club): Multi-location youth soccer club that runs its own competitive events and showcases; comparable to 3v3 Live as a club-rooted youth soccer tournament organizer competing for the same competitive travel-team segment.

Emerging players

• TopCorner Soccer: Smaller-scale 3v3/4v4 small-sided soccer tournament operator; comparable to 3v3 Live as a direct competitor in the niche small-sided format but with smaller national footprint and event count.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/3v3live
• Instagraminstagram.com/3v3livesoccer
• Facebookfacebook.com/3v3live
• LinkedInlinkedin.com/company/3v3-live-national-soccer-tour

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3v3 LIVE Soccer Tour