SincSports

Name

SincSports

Legal name

SincSports

Website

https://sincsports.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Clayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Team Registration Platform Fees: Per-team subscription fees for platform access including registration, scheduling, communication, and mobile app features. Minimum pricing tiers apply.
2. Player Registration Fees: Per-player registration fees for individual athlete management within team registrations.
3. Online Check-in Services: Per-team fees for digital check-in verification services with no minimum requirement.
4. Payment Processing: Revenue share from integrated payment processing partnerships with PaySimple and other processors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SincSports provides an all-in-one cloud-based event management platform for tournament directors, league organizers, and club admins running youth sports events. The platform bundles team registration, integrated payments, automated scheduling, live scores and standings, referee management, multi-channel communication, and online check-in across soccer, baseball/softball, lacrosse, and other sports. It is supplemented by standalone services including SincHQ (state association management), USA Rank (youth soccer rankings), Sports in College (recruiting), and Online Check-In as a standalone service.

Product overview

SincSports is an all-in-one event management platform with a modular architecture centered on its core Event Management Platform. The core platform provides a unified system for team registration and payments, automated scheduling and bracketing, live scores and standings, communication (email/SMS/push), referee management, and online check-in. It is complemented by dedicated mobile and desktop apps and a customer support module. The product suite extends through sub-products including Sports in College (college recruiting services) and USA Rank (youth soccer rankings), and add-on modules such as Online Check-In (standalone check-in available to any event regardless of software), SincHQ (association management for state soccer organizations), and partner add-ons for event insurance (Vertical Insure) and hotel booking (Stayker). The platform supports Soccer, Baseball/Softball, Lacrosse, and adapts to additional sports.

Differentiator

Problem solved

Functional benefit

Brands

• SincHQ: Software for state associations providing association management, risk management, roster and player card management, financial tracking, e-travel notification, and training/class registration.
• USA Rank
• Sports in College
• Online Check-in

Products and services

• SincSports Event Management Platform All-in-one cloud-based event management platform for tournament directors, league organizers, and club admins, supporting team registration, payments, scheduling, live scoring, communication, referee management, and online check-in across soccer, baseball, lacrosse, softball, and other youth sports.
• SincHQ Association management software for state-level youth sports governing bodies, providing risk management, roster and player card management, complete financial tracking, e-Travel Notification System, training/class registration, and communication capabilities.
• Online Check-In Service Standalone digital check-in service available to any event regardless of registration software used, providing document uploads, online forms, signatures, and SincSports staff review of team documentation at $20 per team with no minimum requirement.
• Sports in College Recruiting services platform for high school athletes seeking to continue playing in college, featuring college coach email invitations, coach registration, attending athlete lists, and digital player profile books integrated with the SincSports system for college showcase events.
• USA Rank Youth soccer ranking system providing objective team rankings based on game results from major tournaments nationwide, utilizing a proprietary algorithm across hundreds of thousands of game results collected annually.

Quantifiable outcome

• Customer identified $5000 in entry fees from teams that would not have come without SincSports, plus $5000 in overhead savings from eliminating manual paper processing
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Vertical Insure (US Sports Club Insurance)coreGTM or Marketing PartnerPartnership with US Sports Club Insurance provides teams with event cancellation insurance protection. Teams can purchase insurance during registration to protect their registration fees in case of weather or event cancellation. Policies reimburse 100% of pre-paid non-refundable registration fees. Policies must be purchased at least 14 days prior to event start.
• StaykercoreGTM or Marketing PartnerOfficial partnership with Stayker brings tournament directors and teams a smarter hotel booking solution. Provides 650,000+ hotels in 140 countries with zero contracts and zero attrition risk. Tournament directors earn commission rebates on completed bookings. Setup takes under 5 minutes via SNAP tool. Includes stay-to-play enforcement technology and real-time reporting.
• PaySimplecoreTechnology or IntegrationPreferred payment processing partner with exclusive rates for SincSports customers. Credit card processing as low as 2.9% + $0.30 per transaction, online check processing at 0.25% + $0.69, $0 monthly fee, no long-term contracts. Deep API integration enables payment collection, processing refunds, and collecting payment data directly within the SincSports system.
• Sports in CollegesupportingStrategic or Co-development PartnerRecruiting services for high school athletes who want to continue playing in college. Integrates seamlessly into the SincSports system for college showcase events. Features include email invitations to college coaches, college coach registration, list of attending athletes, and digital/PDF college player profile book.
• USA RanksupportingStrategic or Co-development PartnerWorks in conjunction with USA Tournaments to provide objective rankings to youth soccer teams. Proprietary algorithm calculates rankings based solely on games and results. Hundreds of thousands of game results collected annually from major soccer tournaments across the country for accurate rankings.
• NCYSA (North Carolina Youth Soccer Association)supportingStrategic or Co-development PartnerFirst state association to take advantage of the SincHQ association management system. SincHQ provides association management, risk management, roster and player card management, complete financial tracking, e-Travel Notification System, training/class registration, and communication capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonzi: Bonzi (formerly Tourney Software) is a long-standing provider of tournament and league management software for youth sports. Comparable to SincSports in serving tournament directors with registration, scheduling, and bracket-management tools.
• TeamSnap: TeamSnap is a team-management platform for youth sports clubs and leagues offering registration, scheduling, communication, and payments. It targets a similar end-user base (coaches, parents, administrators) and overlaps directly with SincSports' registration and communication features.
• SportsEngine: SportsEngine (owned by NBC Sports/Comcast) is the dominant end-to-end registration, scheduling, and association-management platform for youth sports. Direct overlap with SincSports' tournament and SincHQ-style state association offerings, though at significantly larger scale and with venture/strategic backing.
• Tourney Machine: Tourney Machine is a tournament-bracket and scheduling platform widely used for youth and amateur sports tournaments. Direct overlap with SincSports' tournament scheduling and live-scoring capabilities for the same tournament-director customer persona.
• LeagueApps: LeagueApps provides league and tournament management software for youth and adult sports organizations, including registration, scheduling, websites, and communication. Comparable target customer (league organizers and tournament directors) and feature set to SincSports, with venture capital backing.
• Jersey Watch: Jersey Watch provides website building, registration, and scheduling tools for youth sports tournaments and leagues. Competes directly with SincSports in the tournament-director segment, particularly for soccer and baseball events.
• PlayMetrics: PlayMetrics provides club and league management software for youth soccer and other sports, including player registration, team formation, scheduling, and communication. Closely comparable to SincSports' club-admin and league-organizer use cases, particularly in the youth soccer vertical.
• Crossbar: Crossbar is a sports-league and tournament management platform focused on registration, scheduling, and website building for youth sports organizations. Comparable feature scope and target customer (youth tournament directors and league operators) to SincSports.

Broad incumbents

• Stack Sports: Stack Sports is a large, multi-vertical youth sports technology platform built through acquisitions (Blue Sombrero, Affinity Sports, etc.), serving clubs, leagues, and associations. Competes with SincSports across registration, scheduling, and association management, with significantly broader scale and capital backing.
• Active Network: Active Network (now part of Global Payments) provides registration and event-management software across sports, activities, and nonprofits at massive scale. Overlaps with SincSports in registration, payment processing, and event administration but serves a much broader portfolio of use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/sincsports
• Xx.com/sincSports
• LinkedInlinkedin.com/company/sincsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SincSports