New Image Building Services

Name

New Image Building Services

Legal name

New Image Building Services

Website

https://newimagebldg.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Commercial Facility Services

NAICS

Janitorial Services (561720), Janitorial Services (56172), Facilities Support Services (561210), Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industries

Commercial Office & Corporate Janitorial (IMAIADAA), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Building Maintenance & Janitorial Services (EDALALAA), New Build/Pre-Occupancy Cleaning (HSAEADAE)

Keywords

• Commercial cleaning services
• Facility maintenance solutions
• Janitorial services
• Commercial security services
• Building maintenance services

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Janitorial Services: Core cleaning services including daily janitorial, green cleaning programs, carpet and upholstery cleaning, hard surface floor maintenance, window cleaning, and day cleaning. Health-focused commercial cleaning with ATP verification.
2. Protective Services (NPS): Uniformed commercial security officers for buildings and managed facilities. Includes armed and unarmed officers, CCTV monitoring, access control, incident reporting, and executive protection services.
3. Facilities Management: Exterior-focused facility services including commercial landscaping, lawn maintenance, snow and ice management, seasonal enhancements, and handyperson support. Budget-aligned year-round planning.
4. Specialty Restoration Services: Construction cleaning, bed bug removal, emergency restoration services, power washing, green compliance, and post-construction cleanup for LEED-certified projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

New Image Building Services provides commercial janitorial cleaning, disinfection and facility maintenance services for enterprise clients. The company delivers three core service lines: daily commercial janitorial and green cleaning (including ATP verification), Protective Services through its NPS subsidiary (uniformed security officers, CCTV monitoring, access control, executive protection), and Facilities Management (commercial landscaping, snow and ice management, seasonal enhancements, handyperson support).

Product overview

New Image Building Services is a facility services company offering three core service lines: Janitorial Services (commercial cleaning with green cleaning protocols and ATP verification), Protective Services/NPS (uniformed security for commercial properties), and Facilities Management (exterior property services including landscaping and snow removal). Additional offerings include specialty restoration, construction cleaning, and event cleaning. The company also integrates commercial cleaning robots as a technology feature. These services are offered as standalone solutions or as an integrated package, with the company acting as a single-source provider for multiple building solutions across 10+ markets.

Differentiator

Problem solved

Functional benefit

Brands

• NPS (New Image Protective Services): New Image Protective Services (NPS) provides professional, uniformed security solutions exclusively for commercial buildings and managed facilities, offering armed and unarmed officers, CCTV monitoring, event security, and executive protection.

Products and services

• Janitorial Services Health-focused commercial cleaning programs including daily, nightly, and customized cleaning schedules with green cleaning and ATP testing verification for enterprise facilities across multiple industries.
• Protective Services (NPS) Professional uniformed security solutions exclusively for commercial buildings and managed facilities, including armed and unarmed officers, CCTV monitoring, access control, incident reporting, executive protection, event/venue security, and clandestine surveillance.
• Facilities Management Exterior-focused property services including commercial landscaping, lawn maintenance, snow and ice management, seasonal enhancements, power washing, and handyperson support, with budget-aligned year-round planning for commercial properties.
• Specialty Restoration Services Specialty restoration services including bed bug removal, Clorox Total 360 System disinfection, emergency restoration, green compliance services, and comprehensive floor maintenance for commercial facilities.
• Construction Cleaning Final and interim construction cleaning, high access window cleaning, debris removal, and handover support for LEED-certified projects, delivered for major construction firms and project handovers.
• Event Cleaning Services Pre-event, during-event, and post-event cleaning for venues and facilities such as entertainment and hospitality properties, including banquet and events support.

Quantifiable outcome

• 30% savings ($250,000 annually) for BASF
• +4 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Applied InnovationcoreStrategic or Co-development Partner · 1 April 2026Janitorial services partnership at Applied Innovation facilities in Southfield and Ann Arbor, Michigan. Helping maintain clean, professional environments for employees and visitors at technology solutions company.
• Kalitta AircoreStrategic or Co-development Partner · 1 November 2025Janitorial services contract at Kalitta Air headquarters in Ypsilanti, Michigan. Building on successful collaborations with Kalitta Motorsports parent company. Highlights growing relationship between organizations and shared commitment to high standards.
• Feeding AmericaminorGTM or Marketing Partner · 1 October 2025Race to End Hunger campaign partnership with Kalitta Motorsports and DHL. NIBS donated $5,000 (50,000 meals), participated in St. Louis Foodbank volunteer event packing 6,384 lbs of produce (5,000 additional meals).
• Kalitta MotorsportsflagshipGTM or Marketing Partner · 1 January 2025Associate sponsor on Shawn Langdon's Kalitta Air Careers Top Fuel dragster for the NHRA season. Corporate partnership for 2025 including Summit Racing Equipment NHRA Nationals in Norwalk, Ohio. Brings New Image's commitment to performance, precision, and professionalism to NHRA drag racing.
• EcolabcoreTechnology or IntegrationExclusive chemical manufacturer partnership. Ecolab provides technical support, training, procedures development, and on-site support for floor care and specialty cleaning. Manufacturer of cleaning chemicals and equipment with digital and hard copy training tools.
• ISSAminorOthersIndustry association reference and partnership. ISSA provides cleaning industry standards, training resources, and member referrals. New Image values ISSA recommendations for chemical manufacturers.
• Turner ConstructioncoreStrategic or Co-development PartnerConstruction cleaning partnership for major projects. One of the largest construction firms served for final construction cleaning and post-construction cleanup.
• Walbridge AldingercoreStrategic or Co-development PartnerConstruction cleaning partnership for large-scale projects. Major construction firm partner for post-construction cleaning and handover support.
• Barton MallowcoreStrategic or Co-development PartnerConstruction cleaning partnership. Major construction firm partner for construction cleaning projects including the largest mall in the world.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aramark: Aramark delivers facility services, uniform services, and cleaning to healthcare, education, business, and entertainment venues; it competes with New Image in janitorial and facility maintenance, particularly in healthcare and education verticals.
• Sodexo: Sodexo provides integrated facility services including cleaning, maintenance, security, and grounds care for corporate, healthcare, education, and government clients globally; its bundled facility services model mirrors New Image's janitorial-plus-protective-plus-facilities offering.
• ABM Industries: ABM Industries is one of the largest U.S. facility services companies, offering janitorial, parking, HVAC, and integrated facility solutions to commercial, healthcare, aviation, and government clients—directly comparable in service lines, customer verticals, and contract-based delivery model to New Image Building Services.
• ISS A/S: ISS is a global facility services provider offering cleaning, security, workplace, and facility management to enterprises worldwide; it competes head-to-head with New Image in commercial cleaning, security (analogous to NPS), and integrated facility management for corporate, healthcare, and government accounts.
• Compass Group / Crothall: Crothall Healthcare (a Compass Group company) provides environmental services, patient transportation, and facility management to hospitals and healthcare systems—a direct comparable to New Image's healthcare janitorial work for clients like Corewell Health.

Direct peers

• Jani-King: Jani-King is one of the largest commercial janitorial franchise systems in North America, serving offices, healthcare, and industrial facilities; comparable to New Image in recurring contract cleaning and franchise-driven commercial janitorial operations.
• ServiceMaster Clean: ServiceMaster Clean is a commercial cleaning franchise network offering janitorial, carpet cleaning, and disinfection services to offices, healthcare, and industrial facilities; comparable to New Image in core janitorial delivery and multi-vertical coverage.
• Harvard Maintenance: Harvard Maintenance is a commercial cleaning and facility services company serving corporate, healthcare, education, and aviation clients nationally; directly comparable in service offering, vertical mix, and enterprise customer focus to New Image Building Services.
• Pritchard Industries: Pritchard Industries provides commercial janitorial, floor care, and facility services to corporate, healthcare, government, and aviation clients in the Midwest and Mid-Atlantic; a regional direct competitor with overlapping vertical mix and service lines to New Image.
• Vanguard Cleaning Systems: Vanguard Cleaning Systems is a master janitorial franchise network offering recurring commercial cleaning to offices, medical, and industrial facilities; comparable in service model, customer verticals, and franchise/regional structure to New Image's commercial janitorial business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Image Building Services