National Interiorscape Network

What National Interiorscape Network does

National Interiorscape Network (NIN) is a private, LLC-structured international alliance founded in 2005 by Dick Ott and headquartered in the Upstate of South Carolina region. The organization operates as a community of independently owned premier interiorscape companies, providing business growth consulting, profit improvement programs, people development training, annual benchmarking, acquisition and exit strategy assistance, and access to exclusive supplier discount programs. NIN's team of approximately 1-10 industry veterans collectively shares over 150 years of interiorscape and horticultural experience and supports partners across North America (US, Canada, Puerto Rico) and the United Kingdom. NIN has guided partners through more than 100 interiorscape acquisitions and divestitures.

NIN does not develop proprietary technology; it leverages industry software from supplier partners (such as One Big Green and UDS Green Industry Software) for scheduling, service tracking, inventory management, and reporting. Core service offerings delivered through the partner network include Interior Landscape Design Services, Green Living Walls, Moss Walls, Holiday Decorating Programs, Facility Management Services for multi-location accounts, Streetscapes and Urban Landscapes, and Business Consulting Services. The customer base spans four segments: independent interiorscape companies (primary, membership-driven), facility managers (primary, centralized national-account buyers), design professionals, and industry suppliers.

Revenue is generated through two primary streams: partner membership and consulting fees (recurring subscription-style) and supplier partner program revenue (affiliate/referral, where suppliers gain access to NIN's network via networking events, exclusive tradeshows, and event sponsorships). Pricing is not publicly disclosed and is quote-based, with a free 60-minute confidential consulting session offered to prospective partners. NIN has raised no external funding and operates without institutional investor or parent company backing.

Name

National Interiorscape Network

Legal name

National Interiorscape Network, LLC

Website

https://interiorscapenetwork.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

National Interiorscape Network is an international alliance of independently owned premier interiorscape companies, providing consulting, benchmarking, supplier discounts, and networking services to partners across North America and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Partner Membership and Consulting Services: NIN generates revenue through consulting services, membership fees from partner companies, and strategic relationships with industry suppliers. They offer business growth consulting, profit improvement programs, people development training, and access to exclusive supplier discount programs for their partner network.
2. Supplier Partner Programs: NIN earns revenue through special relationships with industry suppliers who gain access to NIN's network of highly successful business owner partners. Suppliers receive networking events, exclusive partner tradeshows, and sponsorship of all NIN events as part of their partnership.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NIN operates as an international alliance that delivers interior landscaping, plantscape installation and maintenance, holiday decor, green/moss walls, and streetscape services to commercial customers through a curated network of independently owned partner companies. Beyond field services, NIN provides paid business consulting (operational reviews, people development, exit strategy planning, acquisition assistance) and an annual benchmarking program to its partner members. Revenue is generated through partner membership, consulting engagements, and supplier sponsorship programs.

Product overview

National Interiorscape Network is an international alliance of premier interior landscape companies offering a portfolio of design, installation, and maintenance services. The core offerings include Interior Landscape Design Services, Green Living Walls, Moss Walls, Holiday Decorating Programs, and Streetscapes and Urban Landscapes. Additional services include Facility Management Services for multi-location accounts, Business Consulting Services (covering operational improvements, exit strategies, and acquisition assistance), Partner Network & Benchmarking Program, and Partner Locator Service. The network operates through locally-owned partner companies across North America and the UK, providing centralized billing options for national accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Landscape Design Services Professional interior plant design, installation, and maintenance services for commercial and residential spaces, delivered through a network of locally-owned partner companies across North America and the UK. Targeted to design professionals and end customers seeking qualified interiorscape providers.
• Holiday Decorating Services Professional seasonal holiday decoration services for commercial facilities, including design, production, and installation of pre-decorated holiday packages via partner companies.
• Green Living Walls Vertical living wall systems featuring live plants integrated into building interiors for biophilic design applications, installed by NIN partner companies.
• Moss Walls Decorative preserved moss wall installations providing low-maintenance biophilic design elements for interior spaces.
• Facility Management Services One-stop-shop interior plant services for facility managers, including design, sourcing, installation, service, and management of indoor plant needs across single or multiple locations with centralized billing options.
• Business Consulting Services Advisory services covering business improvements (operational reviews, strategic planning), people development (recruiting, training, leadership mentoring), exit strategy planning, and acquisition assistance for interiorscape business owners.
• Partner Network & Benchmarking Program Annual benchmarking program comparing partner business operational and financial data against industry averages, with private consultation for improvement strategies. Includes access to the NIN partner community and exclusive supplier discount programs.
• Partner Locator Service Directory service connecting customers with local NIN partner companies across North America, UK, and Canada based on geographic location.
• Streetscapes and Urban Landscapes Exterior landscape design and installation services for urban environments, streetscapes, and commercial exterior applications delivered by NIN partner companies.

Quantifiable outcome

• 69% faster growth and 45% greater productivity for companies who benchmark
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Architectural SupplementscoreOthersArchitectural Supplements (ASI) is the leading manufacturer of decorative plant containers for both interior and exterior use, as well as the world's easiest to install and maintain living wall system: NextGen. They also manufacture BioMontage, a vertical system of biophilic art and moss walls.
• Brainstorm International, LLCminorOthersWebsite design and hosting company offering exclusive website packages for NIN members, including custom website setup, managed hosting, and 12 targeted keyword articles.
• Environmental Plant ManagementcoreOthersBased in Kansasville WI, EPM has over 35 years of experience formulating and manufacturing natural plant protection products containing NO chemicals, NO oils, and NO odor. Products include Protection Plus Insecticide/Fungicide, ECO Green 3-in-1 plant wash, and Clear Zona irrigation system cleaner.
• Essential Source Marketing (ESM)coreOthersThe only marketing partner built exclusively for the interiorscape industry. ESM helps interiorscape companies with branding, website design, SEO optimization, email marketing, and strategic marketing planning. Also offers 'The Source' educational membership for interiorscape businesses.
• Heart of Florida Greenhouses, Inc.coreOthersBased in Zolfo Springs, FL, Heart of Florida Greenhouses is committed to offering the best service in the foliage industry, including fulfilling special requests for plant selection, packaging, and shipping.
• Olive Hill Greenhouses, Inc.coreOthersNIN's First Educational Sponsor, helping educate interiorscapers throughout North America and England in Sales, Service, Design, and Best Interiorscape Practices. Premium Anthurium, Bromeliad, and tropical foliage plants available from numerous distributors in the western United States.
• One Big GreencoreTechnology or IntegrationSoftware built for interiorscaping and plant service companies bringing scheduling, service tracking, inventory, reporting, and job costing into one simple system, so office teams and technicians work from the same up-to-date information.
• Organic Mechanics Soil CompanycoreOthersFounded in 2006, manufacturer and distributor of premier organic, peat-free potting soils and soil amendments for professional and consumer gardening communities. Offers Level 2 price discounts for all NIN Partners.
• Plants in Design, Inc.coreOthersResponds to customer requests for timely access to new hybrid varieties for distinctive looks of novel colors and shapes through ongoing communication with hybridizers and laboratories worldwide.
• PLANT-TECH2O, Inc (WaterBoy)coreOthersManufacturer of professional watering machines including WaterBoy systems. Bill Lyon inducted into International Plantscape Hall of Fame in 2023 and 2024. WaterBoy machines save up to 66% in labor costs with 4-6 month ROI.
• SeasonscapescoreOthersProvides simple, seasonal solutions for companies offering professional holiday decorating services. Offers design, production, and logistics of commercial holiday decor programs with over 15 preset designs and fully pre-decorated ready-to-install packages.
• Soltech ProfessionalcoreOthersDesigns and manufactures architectural and decor lighting built for helping plants thrive in any space. Partners with architects, designers, interiorscapers, and horticultural specialists.
• Somebody Else's Bookkeeping LLCminorOthersBookkeeping service with over 20 years of experience including 20 years working with interiorscape companies, providing accurate timely reports and helping business owners focus on their business.
• Sparks LawminorOthersGeorgia business law firm representing thousands of businesses across all industries. Services include business formation, contracts, employment, intellectual property, mergers and acquisitions, and non-disclosure agreements.
• Tri State Foliage, InccoreOthersFounded in 1985, supplies highest quality tropical foliage to the plant industry with hand-selected plants from Florida and California. Offers weekly deliveries on climate-controlled trucks to OH, IN, KY, MI, PA, NJ, TN, NC, SC, and GA.
• UDS Green Industry SoftwarecoreTechnology or IntegrationActive Interiorscaping software providing apps to supercharge interiorscape businesses for residential, commercial, or institutional spaces.
• Vickerman CompanycoreOthersLeading wholesaler dedicated to providing retailers and wholesalers with traditional holiday decorations and everyday items. Rich history dating back to 1940, synonymous with quality and innovation in seasonal decor.
• Vulkaponic USAcoreOthersMineral substrate transforming the Interiorscape industry. Comprised of high-quality pumice and zeolites, interiorscapers utilizing Vulkaponic realize 25%–37% increase in efficiency and 70% reduction in replacements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AmericanHort: Primary US trade association for the horticulture industry, including interiorscape growers, suppliers, and service companies. Comparable as an industry convening and standards body, though broader in scope than NIN's interiorscape-specific alliance.
• National Association of Landscape Professionals (NALP): Large US trade association serving the broader landscape services industry, including interiorscape members. Comparable as a peer association, though it spans exterior and interior landscaping rather than focusing exclusively on interiorscape operators.
• Ambius: Large, multi-national interior landscaping and plant-rental service provider operating across North America, Europe, and Australia. Comparable as a direct services competitor in the same end-market, though operating under a corporate/branch model rather than NIN's local-owner alliance.
• Initial Tropical Plants (Rentokil Initial): International interior landscaping and plant rental business, formerly employing NIN associate Art Campbell as Regional VP. Comparable as a multi-country incumbent operating in the same interior plant services category.
• TruGreen PlantCare: Historically the largest US interior plant care provider, formerly employing several NIN associates in senior management. Comparable as a legacy broad incumbent in the same interior plant-care services category.

Others

• PLANET / TPIE (Tropical Plant Industry Exhibition): Major annual industry trade event for the tropical/interior plantscape industry that NIN actively supports and partners with. Comparable as an industry ecosystem participant NIN uses for partner education, networking, and marketing.
• Essential Source Marketing (ESM): Marketing services firm built exclusively for the interiorscape industry and an NIN supplier partner offering branding, web design, SEO, and 'The Source' educational membership. Comparable as a niche adjacent service provider addressing the same interiorscape operator customer base.

Direct peers

• Interior Plantscapes: Independent interior landscape company and NIN partner that has worked with NIN on acquisitions and business coaching. Comparable as an independent interiorscape operator in NIN's partner network serving enterprise customers.
• Natura (formerly Plant Interscapes): National interior plantscape services provider and an NIN partner/customer. Comparable as a similarly positioned interiorscape operator serving enterprise facility customers across multiple regions.
• Green Plants for Green Buildings (GPGB): Non-profit promoting the use of interior plants in commercial buildings, with members including interiorscape companies and suppliers. Comparable as a peer community focused specifically on the interior plantscape market NIN serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationalinteriorscapenetwork
• LinkedInlinkedin.com/company/national-interiorscape-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Interiorscape Network