Insurance Leads Store
Insurance Leads Store is a privately held, self-funded insurance lead generation company that produces Auto, Home, Health, Life, and Medicare leads from its own network of owned websites and sells them in bulk, pay-as-you-go units to independent insurance agents and small agencies across all 50 U.S. states.
- Company typePrivate
- Founded1998
- HeadquartersHampton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Insurance Leads Store does
Insurance Leads Store (d/b/a InsuranceLeadsStore) is a privately held insurance lead generation company that has operated for over 25 years from its base in Toronto, Ontario. Rather than aggregating third-party inventory, the company generates insurance leads from its own network of owned, SEO-optimized websites and passes the resulting consumer prospects to insurance agents and agencies. The product portfolio covers five verticals — Auto, Home, Health, Life, and Medicare Supplement — with leads segmented by age (fresh at $0.70, 8–30 day at $0.40, and aged 31–60 day at $0.20), geography (all 50 U.S. states), and buyer attributes such as credit rating, health condition, and life-stage.
The platform is a self-serve online system with custom CRM integration, Jornaya LeadID token capture for TCPA compliance, and an internal verification process that confirms prospect interest and decision-maker status before delivery. Real-time and live-transfer fulfillment options are offered alongside bulk lead delivery. Distribution is direct-to-agent with a self-serve onboarding flow complemented by a small sales team for account setup.
The business model is transactional and usage-based: agents load funds, purchase leads in minimum 1,000-lead blocks, and receive CRM-delivered leads with no subscription, contract, or automatic rebilling. Revenue is therefore consumption-based rather than recurring, and the customer base is a long tail of independent insurance agents and small agencies. The company has no disclosed institutional investors, parent company, or funding rounds, and operates with a headcount of 11–50 employees.
Insurance Leads Store firmographics
Firmographics- Name
- Insurance Leads Store
- Legal name
- Insurance Leads Store
- Website
- https://insuranceleadsstore.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insurance Leads Store is a privately held, self-funded insurance lead generation company that produces Auto, Home, Health, Life, and Medicare leads from its own network of owned websites and sells them in bulk, pay-as-you-go units to independent insurance agents and small agencies across all 50 U.S. states.
- Ownership category
- akta.pro rank
Insurance Leads Store industry classification
Industry- Product category
- Insurance Lead Generation
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Leads, Introducers & Referral Networks (FSAEAMAB)
- akta.pro secondary industries
- Lead Qualification & Inside Sales Support Services (BPAFAKAK), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Insurance Leads Store is headquartered
LocationHeadquarters
- HQ city
- Hampton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insurance Leads Store business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Insurance Lead Sales: Insurance Leads Store generates revenue by selling web-generated insurance leads to insurance agents. Customers purchase leads in bulk (minimum 1000) at per-lead prices based on lead age. Pricing tiers range from $0.70 for fresh leads (4 hours to 7 days old) down to $0.20 for aged leads (31-60 days). The company is pay-as-you-go with no subscription requirement and offers bulk payment terms for purchases exceeding 5000 leads. Revenue is transactional and consumption-based rather than recurring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fresh Leads (4 hours to 7 days old): $0.70 per lead |
| Unit Pricing | Pay-as-you-go | Mid-age Leads (8-30 days old): $0.40 per lead |
| Unit Pricing | Pay-as-you-go | Aged Leads (31-60 days old): $0.20 per lead |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Insurance Leads Store product offering
Product offeringCore offering
Insurance Leads Store generates and sells wholesale insurance leads (Auto, Home, Health, Life, and Medicare) to insurance agents and agencies. Leads are self-generated from the company's own network of owned websites using proprietary marketing techniques rather than aggregated from third-party vendors, then verified for intent and delivered directly to the buyer's CRM or via live transfer with TCPA-compliant Jornaya LeadID tokens.
Product overview
Insurance Leads Store operates as a direct lead generation company (not an aggregator) offering five distinct insurance lead product lines: Auto Insurance Leads, Home Insurance Leads, Health Insurance Leads, Life Insurance Leads, and Medicare Supplement Leads. The portfolio is unified by a self-serve online platform enabling account funding, demographic filtering, and CRM integration. Leads are priced by age tier (4-hour to 7-day fresh leads at $0.70; 8-30 day aged at $0.40; 31-60 day aged at $0.20), with bulk pricing and payment terms available for purchases exceeding 5,000 leads. All leads include TCPA-compliant Jornaya LeadID tokens.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Leads
Quantifiable outcome
- High contact rates due to fresh, self-generated leads from intentional buyers rather than stale aggregated prospects
Companies that use Insurance Leads Store
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Insurance Leads Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Insurance Leads Store partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Insurance Leads Store competitors and assessment
Company assessmentDirect peers
- QuoteWizard by LendingTree: Insurance lead generation platform acquired by LendingTree that delivers auto, home, and life leads to carriers and agents. Closely comparable to Insurance Leads Store on lead types, agent customer base, and per-lead pricing.
- SmartFinancial: Online insurance comparison marketplace that captures consumer intent and distributes leads to agents and carriers. Comparable to Insurance Leads Store in customer (independent agents) and product (auto, home, health insurance leads).
- NetQuote: Lead generation service that connects consumers shopping for insurance with agents across multiple lines. Directly comparable to Insurance Leads Store in serving independent insurance agents with exclusive, intent-based insurance leads.
- LeadsMarket: Insurance lead generation marketplace offering auto, home, life, health, and Medicare leads to agents on a pay-per-lead basis. Closely comparable to Insurance Leads Store on product mix, agent self-serve model, and per-lead pricing.
- LiveTransfer.com: Real-time live transfer and lead generation service specializing in insurance and financial services. Comparable to Insurance Leads Store's live transfer offering and self-serve lead distribution model.
- EverQuote: Public online insurance marketplace that delivers agent leads across auto, home, and life insurance verticals. Comparable to Insurance Leads Store in target customer (independent agents), product (consumer intent leads), and GTM (self-serve agent platform).
- Response.com: Insurance lead generation platform providing auto, home, and life leads to agents and carriers. Comparable to Insurance Leads Store on lead verticals, agent customer base, and exclusive lead delivery model.
- MediaAlpha: Public insurance and consumer lead marketplace that connects advertisers with consumers shopping for insurance products. Directly comparable to Insurance Leads Store as a programmatic insurance lead generation platform, though much larger and operating on an exchange model.
Emerging players
- Inseev Interactive: Digital marketing agency with an insurance vertical focused on performance lead generation for carriers and agents. Comparable to Insurance Leads Store in target market (insurance agents) and performance-driven lead delivery model, though structured as a managed service rather than self-serve.
Broad incumbents
- Insurance.com: Consumer-facing insurance comparison and lead generation site operated by a larger insurance marketing platform. Comparable product (insurance leads to agents/carriers) but serves a broader audience including direct carrier sales, making it a wider incumbent rather than an SMB-only player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Insurance Leads Store social profiles
Digital presenceInsurance Leads Store compliance and trust
Trust signalCompliance1 record
Insurance Leads Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Leads Store leadership team
Management profileNumber of profiles
Insurance Leads Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Leads Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Leads Store
What does Insurance Leads Store do?
Insurance Leads Store generates and sells wholesale insurance leads (Auto, Home, Health, Life, and Medicare) to insurance agents and agencies. Leads are self-generated from the company's own network of owned websites using proprietary marketing techniques rather than aggregated from third-party vendors, then verified for intent and delivered directly to the buyer's CRM or via live transfer with TCPA-compliant Jornaya LeadID tokens.
Is Insurance Leads Store a public or private company?
Insurance Leads Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insurance Leads Store founded?
Insurance Leads Store was founded in 1998. It employs 11 to 50 people.
Where is Insurance Leads Store based?
Insurance Leads Store is headquartered in Hampton, United States, in the North America region.
How does Insurance Leads Store make money?
One revenue line is on record: insurance Lead Sales.
Who are Insurance Leads Store's main competitors?
Direct peers on record are QuoteWizard by LendingTree, SmartFinancial, NetQuote, LeadsMarket, LiveTransfer.com, EverQuote, Response.com and MediaAlpha. Inseev Interactive is listed as an emerging player. Insurance.com is listed as a broad incumbent.
Does Insurance Leads Store have an API?
No public API is recorded for Insurance Leads Store.
What industry is Insurance Leads Store in?
Insurance Leads Store's product category is Insurance Lead Generation. Its primary akta.pro industry code is FSAEAMAB, Insurance Leads, Introducers & Referral Networks, with a secondary code of BPAFAKAK, Lead Qualification & Inside Sales Support Services. Its NAICS code is 5242 and its SIC code is 7311.